The Catching Fire Podcast
Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”
The Catching Fire Podcast
2 - Making Complex Marketing Simple w/ Ron Jacobson of Rockerbox
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Bryan Karas
Are you a marketer looking for a competitive edge in data-driven decision making? Co-founder and CEO of Rockerbox Ron Jacobson has you covered.
Built for complex brands, Rockerbox is a measurement platform that centralizes ad data across all media channels to help marketers attribute conversions and optimize media investments.
In this episode, Bryan chats with Ron about:
- How AI is changing the measurement landscape,
- The ins and outs of media mix modelling
- Why multiple measurement methods are always better than one.
- The importance of company culture
- Why the best advertisers are also the best storytellers.
And more!
Connect with Ron:
- https://www.linkedin.com/in/rjjacobson/
Connect with Bryan:
- https://www.linkedin.com/in/bryankaras/
- https://bryankaras.com/
Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/
Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/