What Most Marketers Get Wrong About CAC—Northbeam’s CEO Explains Artwork

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The Catching Fire Podcast

What Most Marketers Get Wrong About CAC—Northbeam’s CEO Explains

May 07, 2025 • Bryan Karas

If you still trust your blended CAC, you might be burning cash.

In this episode of Catching Fire, Bryan Karas sits down with Austin Harrison, CEO of Northbeam—our Partner of the Month and a quiet force behind some of the fastest-scaling brands in the game. They get real about what’s broken in attribution, why creative is more than just an accessory to your brand, and how media mix modeling might be the underdog in your marketing strategy.

Austin doesn’t sugarcoat it. He explains why Northbeam bets on directional accuracy over perfection and how they’ve earned the trust of brands during the most chaotic shifts in digital marketing (yes, including post-iOS14).

Want to stop flying blind with your ad spend? This one’s got the insights most marketers aren’t talking about but should be.

Connect with Austin:

https://www.linkedin.com/in/maustinharrison/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/