Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
Communications Breakdown is a new podcast that breaks down what works (and doesn't) in health and science communication. Hosted by Tracy Mehan and Katrina Boylan, this podcast brings you into their world of research translation, health promotion, public health communications strategy, website and social media management, graphic design, and much more.
Podcasting since 2025 • 12 episodes
Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
Latest Episodes
The Calendar That Prevents Chaos: Taming the Social Media Beast
We break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Friz...
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Episode 12
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24:40
From Reflection To Resolve: Ringing In 2026
Some years ask for grit; this one demanded it. We’re closing out the year with a quick conversation about what felt heavy, what still matters, and how we plan to communicate with more heart and clarity in 2026. Our strategy: find the helpers, c...
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Episode 11
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11:39
Storytelling: Turning Data into Decisions
We hit our 10th episode by tackling two big tensions in health communication: AI’s fingerprints on our writing and images, and the real work of turning data into stories that lead to decisions. We end with a thoughtful look at trauma‑informed s...
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Episode 10
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30:52
Building Smarter Public Health Campaigns
Building a public health campaign shouldn’t start with what we want to say—it should start with who needs to hear it and what decisions they’re making in the moment. In this episode, we break down some of the things we think about when we creat...
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Episode 9
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39:35
Attention First, Understanding Next: Overcoming the Illusion of Communication
"The great enemy of communication...is the illusion of it." In this episode, we pull apart why your message might not be landing with your intended audience—or reaching them at all. From System 1 vs System 2 to creative risk, trade‑offs, and tr...
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Episode 8
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32:13
