EP9- The Power of Identity Shifts – Become the Person Who Wins

Your identity sets the limit for your success. In this episode, you'll learn how to break free from outdated self-concepts and step into the version of you that naturally attracts confidence, clarity, and results. If you’ve been doing all the right things but still feel stuck, this is the mindset shift you’ve been waiting for.

#IdentityShift, #MindsetUpgrade, #PersonalGrowth, #ConfidenceCoaching, #EntrepreneurMindset, #SuccessMindset, #SelfImageWork, #InnerPower, #SubconsciousReprogramming, #BecomeTheOne

Transcript

🎙️ Episode Title: The Power of Identity Shifts: Become the Person Who Wins
📘 Podcast: Living Fiercely with Tiana DeRay

🎧 Welcome Back
Hi and welcome back to another episode of Living Fiercely, the podcast that helps you sharpen your mindset, elevate your energy, and lead with confidence in everything you do.
I'm your host, Tiana, and today we are diving into a topic that can completely change the way you show up in life and business — and that is identity shift.

💥 Why Identity Is Everything
If you feel like you’ve been stuck at the same level despite doing all the right things — this episode is for you.

Let me start with this:
You will never outperform the identity you hold about yourself.
Let me repeat that — you will never outperform or achieve more than the identity you believe you are.
That identity is your upper limit.

You can have the perfect morning routine, the best strategy, and all the to-do lists in the world...
But if deep down you still see yourself as someone who’s not ready, not good enough, or not the type who wins — that identity will silently sabotage your progress every single time.

🔄 Why Identity Shifts Matter
In this episode, I want to talk about how to intentionally shift your identity so that you can finally align with the version of yourself that creates success naturally.
The version of you who doesn’t have to hustle so hard to prove something — because success becomes who you are.

And I’m not just sharing theory.
This is something I’ve done over and over again in my own life.
Every time I’ve broken through a new level — personally, professionally, emotionally — it wasn’t because I tried harder.
It was because I changed who I was being.
I changed what I believed was possible for me.
I even let go of work that no longer aligned with the identity I was stepping into.

🧠 What Is an Identity Shift?
Identity shift isn’t about pretending.
It’s about reprogramming the beliefs you hold about who you are.

Because here’s the truth:
You don’t get what you want — you get what you believe you are.

Even top athletes like Novak Djokovic have said it — he visualized himself winning before he ever held the trophy.
Yes, he trained and worked hard — but more importantly, he believed it was part of his identity.

Think of identity like a thermostat.
If it’s set at a certain level of confidence, income, or success — you might rise above it temporarily…
But you’ll always come back down unless you reset the internal setting.

🚫 The Danger of Old Identity Stories
And most people don’t even realize their identity is what’s holding them back.

They say things like:
“I’m just not a morning person.”
“I’ve never been good with money.”
“I’m not confident on camera.”

But those aren’t facts — those are identity statements.
And as long as you keep repeating them, even just in your head, you’re reinforcing a version of you that stays stuck.

📉 How Your Identity Shapes Your Actions
Let me give you a real example:
I used to see myself as someone who worked hard but didn’t succeed easily.
I felt addicted to the hustle — because it made me feel worthy.
But deep down, I didn’t see myself as a powerful, magnetic leader.
So I kept creating results that matched that identity — overworking, undercharging, playing small.

Then one day, I stopped and asked myself:
Who do I want to be?

And the moment I decided, “I’m a woman who commands presence. I’m a coach people seek out. I’m someone who walks into the room and owns it,”
Everything changed.
Not because I had more motivation — but because I had a new identity to live up to.

👁️ Visualize Your Next-Level Self
That’s the power of identity shift.
It changes how you think, how you speak, and how you move through the world.
And the world always responds to who you’re being.

So I want you to picture the version of you that wins.
What does this person do daily?
What do they tolerate?
What do they say no to?
What are they wearing?
How do they walk, talk, and lead?

Start acting as that version — now.

🛠️ How to Shift Your Identity
Here are three steps to shift your identity starting today:

1. Get Clear on the Version of You That Wins
Who is that version of you? Define it clearly.

2. Interrupt Old Identity Patterns
Every time you hear yourself say, “I’m not the type who…” — pause.
Replace it with a new belief.
Instead of “I’ve always been anxious,” say “I’m learning to trust myself.”
Instead of “I’m bad at selling,” say “I’m getting better at selling.”
Your brain listens to your language — so speak intentionally.

3. Take Aligned Action
You don’t have to fake it — but you do have to prove it.
If you want to be confident, post the video.
If you want to be someone who leads, speak up in the room.
If you want to be someone who’s fit — go move your body today.
It’s not about the size of the action — it’s the consistency.

🎯 Final Reminder
The version of you who wins?
She’s already inside of you.
You don’t need to become someone else.
You need to shed the identities that were never yours to begin with.

Maybe someone told you you were too much.
Or not enough.
Maybe you’ve failed before and started identifying with failure.

But if you have the desire for more — it means you’re capable of more.

The identity you’re living now isn’t who you are — it’s who you learned to be.
And you can unlearn it.
You can rewire it.
You can shift it.

And when you do — the results you’ve been chasing will start chasing you.

🎧 Wrap-Up
If this episode sparked something in you, please follow this podcast, leave a review, or share it with someone who needs this message.
You never know who’s just one identity shift away from a breakthrough.

I’ll catch you in the next episode of Living Fiercely.
Until then — stay bold, stay grounded, and remember:
It’s already within you. You just have to become it.