Joost Nieuwlaar: How to Build a High-Converting Dealership Website

In this episode, my guest is Joost Nieuwlaar, a digital consultant at Datamotive, Joost has been active in the digital automotive world for more than seven years. He helps dealer holding companies and car companies optimise their digital strategy, from lead generation to conversion. Joost stood at the cradle of Datamotive, inspired by recurring questions from the market. His mission: to help car companies stay ahead digitally.

We talk about what makes a dealer website actually perform, how AI is already streamlining backend operations, and why the future of automotive retail is all about smart integration over more tools. 

Here’s a quick taste of what we cover:

• The three powerhouse modules that make up the Datamotive platform
• Why “conversion” isn’t just a buzzword—it’s the lifeblood of your site
• How AI (when combined with good data) is unlocking smarter workflows for marketing teams
• The future of car configurators, customer personalization, and European expansion
• Plus: Joost shares what actually drives more car sales (hint: it’s not what you think)

This is a masterclass on how to future-proof your dealership's digital experience—with practical insights you can act on right away.

👉 If you’re tired of clunky platforms, siloed tools, and websites that collect dust instead of leads… hit play.

Let’s go.