Johan Verbois: The Untapped Power of Used Cars

In this episode, my guest is Johan Verbois, founder of MA5, a used vehicle consulting, an international consulting firm specializing in used vehicle operations, remarketing, and residual value management.

Johan’s journey into automotive started with a surprising detour from physiotherapy to dealership life—and turned into a 35+ year career shaping used car operations at some of the biggest names in the business, including Toyota, Opel, Peugeot, and Mercedes.

We get into a lot during this conversation:

• Why most dealers still lack a real used car strategy
• The cultural differences across Europe that affect how used cars are valued and sold
• What EVs are doing to the second-hand market—and why some dealers are afraid to touch them
• How AI and new retail players are changing the game faster than we realize
• And what Johan learned from his time at Toyota about focus, simplicity, and long-term thinking

Johan is also a board member of CARA, the European Car Remarketing Association, and a familiar face on global automotive stages. If you're in the industry—OEM, retail, tech, or consulting—this is one of those episodes that gives you a fresh lens on what’s happening right now in the used car world.

Give it a listen—there’s plenty in here that could sharpen your next move.