Car Dealership Podcast
Welcome to the Car Dealership Podcast, your go-to source for all things AI and innovation in the retail automotive industry. Supported by AutoChat.ai, this show brings you insightful interviews with industry leaders, cutting-edge discussions about emerging technology, and real-world strategies for driving dealership success. If you’re looking to stay ahead of the curve and harness the power of AI to elevate your automotive business, then you’re in the right place. Tune in and discover how to adapt, innovate, and thrive in the fast-paced world of car sales.
Car Dealership Podcast
Jacqui Barker: How Dealers Can Stay Ahead in the Next Big Shift
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In this episode my guest is Jacqui Barker, Global OEM Strategy Director at Keyloop. Jacqui’s career path has taken her from the early days of car magazines, through AutoTrader’s shift from print to digital, and now into helping OEMs and retailers adapt to the fast-changing world of tech and customer experience.
We talk about the big lessons she learned at AutoTrader that still apply today, how OEM strategy connects (or sometimes disconnects) with the reality of the showroom floor, and why partnerships with startups are shaping the future of automotive retail. Jacqui also shares her perspective on the bubbles in EVs and AI, and how leaders can bring their teams along when change feels overwhelming.
What I love about this conversation is how practical it is. Jacqui doesn’t just talk theory—she shares insights that dealers and industry leaders can actually use. If you’ve ever wondered how to bridge the gap between big-picture strategy and real-world customer experience, this episode is worth your time.
