Ysai Laumen: How to Make Your Dealer Website Convert More Leads

Every dealer wants more leads, more trust, and more sales. But here is the uncomfortable truth. Many still treat their website like a digital brochure instead of the online version of their showroom. And in 2025, that gap is costing real money.

In this episode, I sit down with Ysai Laumen, founder of Morgen Internet, to talk about what actually makes a dealership website convert. Not theories. Not wishful thinking. Real insights from running more than 600 dealer sites in the Netherlands and Belgium.

Here is a taste of what  we dig into in this conversation 

•  Why so many beautiful physical showrooms fall flat online
•  The hidden habits of today’s buyers that dealers still overlook
•  The three call to actions that outperform everything else on a used car detail page
•  Why your first five photos matter more than your camera
•  How subscription based websites stay fresh while one time builds slowly decay
•   What dealers can actually learn from e-commerce and where the comparison stops
•  How conversational AI will reshape the online showroom long before most dealers are ready
•  A personal story of how I ended up buying something I never planned to buy and what it taught me about buyer psychology

This conversation will make you look at your website differently. Not as a brochure, but as the first salesperson every customer meets. And once you hear Ysai’s insights, it becomes very clear why some dealers convert and others unintentionally chase buyers away.

If you want practical ideas that can improve your online results this week, this episode is worth your time.