Horizon Business Brokers

EP #2: The Road to Selling Your Business: A Comprehensive Guide

Dustin Zeher Season 1 Episode 2

Selling your business might be one of the most significant financial decisions you'll ever make, and understanding the process from start to finish is crucial to maximizing your return. This comprehensive episode pulls back the curtain on the entire business sales journey, from early planning stages to post-sale transitions.

Did you know most business owners dramatically underestimate how long it takes to sell a company? The national average hovers between 8-12 months, though with proper preparation and experienced guidance, this timeline can be shortened to 5-7 months. We explore why early planning—ideally 1-3 years before your intended exit—creates significant advantages when it's time to sell.

One of the most eye-opening discussions centers on financial transparency and its impact on valuation. We share a real-world example of how keeping $100,000 in cash transactions "off the books" might save $30,000 in taxes annually but could potentially cost you $250,000 in business value when selling. This shortsighted approach represents one of the most common yet easily avoidable mistakes business owners make.

Confidentiality emerges as another critical element in successful business sales. We break down the sophisticated approaches professional brokers use to market businesses without revealing identifying information, why this matters to your ongoing operations, and how proper vetting of potential buyers protects your interests throughout the process.

The episode also demystifies complex topics like the difference between asset and stock sales, explaining why buyers and sellers typically prefer different structures and how these decisions impact both parties. As we approach closing day, we identify common roadblocks that can delay or derail transactions at the eleventh hour and provide practical strategies to avoid these pitfalls.

Whether you're actively planning to sell or simply want to understand how to maximize your business value for a future exit, this episode delivers actionable insights from over two decades of transaction experience that will help you navigate the complex journey of selling your business with confidence.

For more information visit www.horizonbrokers.com or call (703) 910-7384.