Business Growth Made Simple: Genesis Business Strategies
Welcome, I’m Steve. If you’re like I was—overworked, overwhelmed, and stuck in the endless grind of running a business without seeing real rewards—then I get it.
I started my HVAC business on 9/11/01 (yea... THAT September 11th) with a dreaming of NOT working for someone else. But soon, I found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke)
I'm looking to help mission driven, residential service companies
- Simplify their Business
- Grow their profits,
- Take back their time.
If you're making between $250,000 - $1,000,000 youre in the right place.
This is your channel for marketing tips, simple strategies (and maybe some fun along the way).
Business can be simple... just not always easy (if it was easy everybody would do it).
A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control.
#Leadership, #HeatingCoolinggrowth, #growmyservicebusiness, #moreprofits,
Business Growth Made Simple: Genesis Business Strategies
5 reasons contracting businesses fail, and how to avoid them.
Today I thought I would talk about the Top 5 Reasons Contracting businesses fail and how you can avoid it.
Running a business and it doesn’t matter if it’s HVAC, plumbing, electrical, landscaping, or handyman services, takes more than just technical know-how. You know your trade very well. But it seems like the busier your company gets, either you need to work more leaving family behind, or your profits go down and you make less money.
In fact, thousands of businesses, more specifically the trades shut their doors every year, not because the owner couldn’t do the job, but because the business wasn’t built to last.
I understand what you are facing. I started in business over 35 years ago and discovered how hard it can be to grow. It was when I hired a business coach for my team to work with did I discover MY need for new frameworks, innovations and systems to grow.
Now there are many reasons companies fail but today I’m going to share the top 5 reasons contracting businesses fail — and how you can avoid it.
1. No Control Over Cash Flow
The Problem:
Many trades business owners operate from what I call “Checkbook Accounting” — if there’s money in the account, I can buy that (tool) or fill in the blank… until that invoice you forgot about comes due. The slow season starts sooner, unexpected expenses, or poor pricing structures create a cash flow crisis. You get the picture.
The Fix:
Is 2 things Budget. Se up a budget for your company so you know when you have the money to buy that fill in the blank here. Then put in place a proven cash management system like Profit First, which sets money aside for profit, taxes, owner pay, and expenses… etc. every single time you get paid. It gives you clarity and control.
✅ Pro Tip: We help our clients use a custom trades version of Profit First inside our “Business Growth Made Easy” membership.
2. Winging It Without a Written Plan
The Problem:
Most trades business owners never set clear financial or growth goals. Without a plan, you’re just reacting — not leading.
The Fix:
Create a simple 90-day plan tied to your bigger annual goals. This doesn’t need to be complex. With weekly priorities and monthly reviews, you’ll finally feel momentum.
✅ Our members use a one-page planning system we customize together during our first month.
3. Working with the Wrong Customers
The Problem:
Too many business owners take any job from anyone — even if the customer is cheap, demanding, or outside your ideal service area.
The Fix:
Define your ideal client
When you are ready to move forward with help, here are some ways you can work with us.
- Schedule your free 30 minute breakthrough call
- Get your 2 minute quiz to see if your business is ready to run without you
- Join The Hub = an online community to help grow your business
- Support the channel (coming soon)
Topics include:
- Small business growth
- Service business coaching
- Contractor business tips
- HVAC business growth
- Plumbing business coaching
- Electrician business success
- Business made simple
- Profit First for contractors
- Time management for small business owners
- Leadership for small business
- Avoid entrepreneurial poverty
- Systems and processes for contractors
- Business freedom
- Home service business success
