Business Growth Made Simple: Genesis Business Strategies
The Business Growth Made Simple Podcast helps small business owners learn practical business growth strategies to grow a small business, increase sales, and build a profitable company. Each episode focuses on simple systems, attracting the right customers, creating a unique offer, and improving profitability without working longer hours. Designed especially for technician-turned-business owners and service contractors, this podcast shares real-world insights on how to scale a business, improve operations, and build a sustainable company that supports your family, your time, and your values.
www.genesisbusinessstrategies.com
Episodes
34 episodes
3 Pillars of Sustainable Profitable Business Growth
Why do some companies grow steadily while others feel stuck no matter how hard the owner works?In this episode of Business Growth Made Simple, we break down three foundational business growth strategies that help small busi...
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Episode 33
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9:56
Stop competing on price: How to attract better clients
Are you constantly competing on price in your service business?It may not be a pricing problem — it’s a marketing mistake.In this episode of Business Growth Made Simple, we break down why trying to win every customer leads to low ...
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Episode 33
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14:09
Blend In and Die: Using Your Uniqueness to Grow a Profitable Service Business
Being unique or some might say quirky, has its advantages. Some of the biggest companies in their field have grown by embracing their uniqueness. Being unique is one of the 3 pillars of your business growth and stability <...
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Episode 32
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16:09
3 Pillars to your Business Growth and Sustainability
In this episode, Steve takes a shot at the 3 things needed to grow your profitable and sustainable business. Your unique opportunityYour Top ClientsYour SystemsWhen all three intersect, organic gr...
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Episode 31
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14:09
What is the contractors Business Growth Superpower?
In this episode, Steve discusses your Company & Personal Mission and how your company mission should support your personal mission. Success looks different for each of us. Some may want to build a $1B company to sell, while othe...
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Episode 30
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14:04
What's guarding your Business Growth?
Has someone ever asked you to bend the truth?Or has a deal looks profitable, but something about it doesn’t sit right.How about a client who crosses a line, and you’re tempted to tolerate it because the check clears.What about th...
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Episode 29
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14:47
Why “Keeping It in Your Head” Limits your Small Business Growth
As businesses grow, what once worked starts to strain.Not because people stop caring—but because everything still depends on the owner.In this episode of Business Growth Made Simple, we continue the CLIMB Blueprint series wi...
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Episode 28
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8:11
Is your HVAC business standing out enough? The "I" in Climb Blueprint
Most small business owners don’t struggle because they lack skill or effort.They struggle because, in a crowded market, they look and sound just like everyone else.In this episode of Business Growth Made Simple, we continue ...
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Episode 27
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25:58
Small business growth is speaking the customer's language
Climb Blueprint "L" (Part 2 - external language)Most business owners don’t lose customers because they’re bad at what they do — they lose them because their message isn’t clear.In this episode of Business Growth Made Simple
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Episode 26
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10:43
Why Your Team Isn’t Aligned (And It’s Not Their Fault)
CLIMB Blueprint – L Is for Language (Part 1: Internal Language)In this episode of Business Growth Made Simple, Steve continues the CLIMB Blueprint series by breaking down the second letter: Language — starting with...
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Episode 25
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11:30
Clarity on your Why is Key to your Small Business Growth!
Clarity is the first step in the CLIMB Blueprint—and for good reason.In this episode of Business Growth Made Simple, Steve breaks down why most small business owners feel stuck, overwhelmed, or scattered—not because they lack ef...
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Episode 24
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15:48
Why are our 1:1 clients succeeding?
The CLIMB Blueprint: A Practical Framework for Business ClarityIntroducing The CLIMB Blueprint — a practical framework developed through years of 1:1 coachingWhy most small business owners feel busy, overwhelm...
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Episode 23
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10:38
Start-Up Money: Why Cash Builds Businesses and Debt Destroys your profits.
Today we’re tackling one of the hottest topics inside every entrepreneur Facebook group right now: how to start a business without going broke, going into debt, or going crazy. If you’ve ever wondered whether you need a loan, investo...
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Episode 22
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28:50
The KPIs That Separate Broke Contractors From Profitable Ones
In today’s episode of Business Growth Made Simple, Steve breaks down the five essential KPIs every residential service business must track if they want predictable growth, real profit, and peace of mind. We dig into Revenue, ...
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Episode 21
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34:34
Are you at the legacy leadership level?
Level 5 leadership is where success turns into significance — and where leaders leave a legacy that lasts. In this episode, Steve Stauffer unpacks what it means to reach The Pinnacle of leadership, where people follow you not for your ...
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Episode 20
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19:44
Build the leaders who build the business.
At Level 4 of leadership, it’s not about what you can produce — it’s about who you can develop. In this episode, Steve Stauffer breaks down how to move from being the engine that drives your business to the leader who builds m...
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Episode 19
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17:42
Why Real Leaders Deliver Results
You’ve earned the title. You’ve built the relationships. But now it’s time to move the needle.In this episode of the Business Growth Made Simple Leadership Series, we’re diving into Level 3: Production — the level where r...
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Episode 18
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17:29
Permission leadership
Level 2 is all about starting to see the corner turn from position alone. This is where leaders start to get "buy-In" because the leader is actively showing they care. How do we do that? By seeing them as a person not a tool. <...
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Episode 17
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28:30
Title Leadership - Don't get stuck here!
Level 1 is where we all start. We've been given a TITLE, but not much more so people follow u out of fear not devotion. This can be a dangerous level - Don't get stuck here.We discuss the pitfalls, what to look for, and how t...
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Episode 16
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40:22
The Levels of leadership - Intro
Based on the 5 levels of leadership book by John Maxwell. Level 1 - PositionalLevel 2 - PermoissionLevel 3 - ProductionLevel 4 - People Development Level 5 - The PinnacleTo ...
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Episode 15
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11:49
Yes to the Wrong People!
How many times have you said yes to a job you KNEW would be an issue? When I said yes when I shouldn't have it was because I didn't set my core values, well usually because I didn't FOLLOW my core values. If you want hel...
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Episode 14
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17:17
Vision and No Plan
What happens when you have a vision for your business but no plan to execute? In the episode we discuss how to plan to make your vision a reality. Your business should support your personal life... not the other way around.
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Episode 13
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14:03
How did I get here?
When your "vision" gets buried, you have to put out more fires.When your vision gets buried, you have employee issuesWhen your vision gets buried, you don't like to go to work anymore.Vision is what defines where you are he...
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Episode 12
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12:36
Is your burnout causing business failure?
Hey there, welcome to Business Growth Made Simple, the podcast for contractors who want more free time, more profit, and a business that doesn’t suck the life out of them.I’m Steve your host and today we’re talking about something that’s...
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Episode 11
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23:18
Are you working with the Wrong Customers?
Quick question before we dive in — have you ever felt like you’re working twice as hard for customers who barely pay you, cause nothing but stress, and leave you wondering if this whole business thing is even worth it?Imagine this: you g...
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Episode 10
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14:57