Business Growth Made Simple: Genesis Business Strategies
I help technician turned owners build a sustainable, profitable business that doesn't compromise your family time or your personal values.
I started my HVAC business on 9/11/01 (yea... THAT September 11th) without a plan. I soon found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke)
When I found someone to coach me and help me build a business that l loved to go to, things became clearer and more fun. IU was able to not only attend my kids events, I was able to coach some of them.
Now I want to help mission driven, residential service companies do the same.
- Simplify their Business
- Grow their profits,
- Take back their time.
This is your channel for marketing tips, simple strategies (and maybe some fun along the way).
Business can be simple... just not always easy (if it was easy everybody would do it).
A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control.
#Leadership, #businessgrowth, #servicebusinessgrowth, #sustainablebusiness,
Business Growth Made Simple: Genesis Business Strategies
Are you working with the Wrong Customers?
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Quick question before we dive in — have you ever felt like you’re working twice as hard for customers who barely pay you, cause nothing but stress, and leave you wondering if this whole business thing is even worth it?
Imagine this: you go out on a job you weren’t sure about. They’re already haggling you on the phone before you’ve even given them a price. They nickel-and-dime every estimate, they call you on your day off, and they never seem satisfied.
Every hour you spend on them is an hour you’re not spending with your ideal customers. That’s time lost, money lost, sanity lost.
And here’s the thing:
Time is your most valuable asset. Every bad customer you let in steals time you could use to grow the business, chase profitable projects, or even take a breather with your family.
Worst part?
Those customers rarely refer you to anyone good.
In fact, they usually send their buddy who’s just as difficult.
That’s why wrong customers don’t just cost you — they can actually multiply.
Here are some quick red flags so you can spot them early:
✅ They want everything “fast and cheap.”
✅ They question every little line in your estimate.
✅ They call after hours and expect an immediate response.
✅ They talk trash about their last contractor.
✅ They want you to do “extra” without paying extra.
That last one is a classic — they’ll say, “Hey, since you’re already here…” — and just like that, your afternoon disappears into an unpaid favor.
If someone is this difficult on the phone before you even show up?
That’s a giant warning sign.
Your gut is telling you this is going to be a pain — listen to it.
If you are struggling with this or any other business concept, book a complementary Business Growth Made Simple Discovery Call and let’s see how we can get you unstuck.
When you are ready to move forward with help, here are some ways you can work with us.
- Schedule your 60 minute serve call
- Get your 2 minute quiz to see if your business is ready to run without you
- Support the channel (coming soon)
Topics include:
- Small business growth
- Service business coaching
- Business Growth Consulting
- Time management for small business owners
- Leadership for small business
- Small Business Growth Strategy
