Business Growth Made Simple: Genesis Business Strategies
Welcome, I’m Steve. If you’re like I was—overworked, overwhelmed, and stuck in the endless grind of running a business without seeing real rewards—then I get it.
I started my HVAC business on 9/11/01 (yea... THAT September 11th) with a dreaming of NOT working for someone else. But soon, I found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke)
I'm looking to help mission driven, residential service companies
- Simplify their Business
- Grow their profits,
- Take back their time.
If you're making between $250,000 - $1,000,000 youre in the right place.
This is your channel for marketing tips, simple strategies (and maybe some fun along the way).
Business can be simple... just not always easy (if it was easy everybody would do it).
A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control.
#Leadership, #HeatingCoolinggrowth, #growmyservicebusiness, #moreprofits,
Business Growth Made Simple: Genesis Business Strategies
Wrong Customers - 5 Reasons businesses fail and how to avoid it.
Quick question before we dive in — have you ever felt like you’re working twice as hard for customers who barely pay you, cause nothing but stress, and leave you wondering if this whole business thing is even worth it?
Imagine this: you go out on a job you weren’t sure about. They’re already haggling you on the phone before you’ve even given them a price. They nickel-and-dime every estimate, they call you on your day off, and they never seem satisfied.
Every hour you spend on them is an hour you’re not spending with your ideal customers. That’s time lost, money lost, sanity lost.
And here’s the thing:
Time is your most valuable asset. Every bad customer you let in steals time you could use to grow the business, chase profitable projects, or even take a breather with your family.
Worst part?
Those customers rarely refer you to anyone good.
In fact, they usually send their buddy who’s just as difficult.
That’s why wrong customers don’t just cost you — they can actually multiply.
Here are some quick red flags so you can spot them early:
✅ They want everything “fast and cheap.”
✅ They question every little line in your estimate.
✅ They call after hours and expect an immediate response.
✅ They talk trash about their last contractor.
✅ They want you to do “extra” without paying extra.
That last one is a classic — they’ll say, “Hey, since you’re already here…” — and just like that, your afternoon disappears into an unpaid favor.
If someone is this difficult on the phone before you even show up?
That’s a giant warning sign.
Your gut is telling you this is going to be a pain — listen to it.
If you are struggling with this or any other business concept, book a complementary Business Growth Made Simple Discovery Call and let’s see how we can get you unstuck.
When you are ready to move forward with help, here are some ways you can work with us.
- Schedule your free 30 minute breakthrough call
- Get your 2 minute quiz to see if your business is ready to run without you
- Join The Hub = an online community to help grow your business
- Support the channel (coming soon)
Topics include:
- Small business growth
- Service business coaching
- Contractor business tips
- HVAC business growth
- Plumbing business coaching
- Electrician business success
- Business made simple
- Profit First for contractors
- Time management for small business owners
- Leadership for small business
- Avoid entrepreneurial poverty
- Systems and processes for contractors
- Business freedom
- Home service business success
