
Business Growth Made Simple: Genesis Business Strategies
As an owner of a Heating & Cooling, Plumbing, Electrical, Handyman, and Painting Businesses you probably didn't plan on looking at Financial Reports looking for ways to plug the holes of your company just to stay afloat. Most likely you're a great technician and just wanted to have more freedom with your calendar, make more money and have less stress. If that's you... you're in the right spot.
Hi, I'm Steve and I'm excited to connect with you. I am a Business Growth Coach with over 25 years of experience in marketing, sales and growth for the trades. I have coached trade owners just like you learn how to leverage the people they have in place, learn from the customers they LOVE to work with, and be more profitable... and yes... it's that simple.
This is your channel for marketing tips, simple strategies (and maybe some fun along the way).
Business can be simple... just not always easy (if it was easy everybody would do it).
Proven solutions for Growth and Efficiency!
Business Growth Made Simple: Genesis Business Strategies
Wrong Customers - 5 Reasons businesses fail and how to avoid it.
Quick question before we dive in — have you ever felt like you’re working twice as hard for customers who barely pay you, cause nothing but stress, and leave you wondering if this whole business thing is even worth it?
Imagine this: you go out on a job you weren’t sure about. They’re already haggling you on the phone before you’ve even given them a price. They nickel-and-dime every estimate, they call you on your day off, and they never seem satisfied.
Every hour you spend on them is an hour you’re not spending with your ideal customers. That’s time lost, money lost, sanity lost.
And here’s the thing:
Time is your most valuable asset. Every bad customer you let in steals time you could use to grow the business, chase profitable projects, or even take a breather with your family.
Worst part?
Those customers rarely refer you to anyone good.
In fact, they usually send their buddy who’s just as difficult.
That’s why wrong customers don’t just cost you — they can actually multiply.
Here are some quick red flags so you can spot them early:
✅ They want everything “fast and cheap.”
✅ They question every little line in your estimate.
✅ They call after hours and expect an immediate response.
✅ They talk trash about their last contractor.
✅ They want you to do “extra” without paying extra.
That last one is a classic — they’ll say, “Hey, since you’re already here…” — and just like that, your afternoon disappears into an unpaid favor.
If someone is this difficult on the phone before you even show up?
That’s a giant warning sign.
Your gut is telling you this is going to be a pain — listen to it.
If you are struggling with this or any other business concept, book a complementary Business Growth Made Simple Discovery Call and let’s see how we can get you unstuck.
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