Business Growth Made Simple: Genesis Business Strategies
Welcome, I’m Steve. If you’re like I was—overworked, overwhelmed, and stuck in the endless grind of running a business without seeing real rewards—then I get it.
I started my HVAC business on 9/11/01 (yea... THAT September 11th) with a dreaming of NOT working for someone else. But soon, I found myself trapped in the same exhausting routine, missing out on family moments and feeling the stress take its toll. I gained weight, became unhealthily and lost ambition and felt trapped and frustrated. Frustrated that I exchanged a job for a J.O.B. (just over broke)
I'm looking to help mission driven, residential service companies
- Simplify their Business
- Grow their profits,
- Take back their time.
If you're making between $250,000 - $1,000,000 youre in the right place.
This is your channel for marketing tips, simple strategies (and maybe some fun along the way).
Business can be simple... just not always easy (if it was easy everybody would do it).
A proven, step-by-step plan for service businesses that want healthy margins, a winning team, and a calendar you control.
#Leadership, #HeatingCoolinggrowth, #growmyservicebusiness, #moreprofits,
Business Growth Made Simple: Genesis Business Strategies
The CLIMB Blueprint - "L" You're Speaking My Language
Climb Blueprint "L" (Part 2 - external language)
Most business owners don’t lose customers because they’re bad at what they do — they lose them because their message isn’t clear.
In this episode of Business Growth Made Simple, we continue through The CLIMB Blueprint with Letter Two: Language (Part Two), focusing on how to talk to your ideal client in a way that builds trust, clarity, and confidence.
You’ll learn why the words you use matter more than your credentials, how customers decide whether a business “gets them,” and how clear language reduces hesitation, price resistance, and confusion. This episode breaks down practical, real-world communication principles that help small business owners connect with the right clients and move conversations toward a confident “yes.”
If you’ve ever felt like prospects compare you to everyone else — or walk away without a clear reason — this episode will help you understand why and show you how to fix it.
In This Episode, You’ll Learn:
- Why clear language builds trust faster than experience or credentials
- How customers decide whether a business understands them
- The biggest communication mistake most small business owners make
- How to speak from the customer’s perspective instead of your own
- Why clear messaging reduces price objections and comparison shopping
- How better language improves both marketing and sales conversations
Who This Episode Is For:
This episode is for small business owners, service-based businesses, and entrepreneurs who want to improve their sales conversations, marketing messaging, and customer communication without sounding scripted or salesy.
Join us weekly to discuss business growth and answer some of your questions. Start the week with this powerful hour.
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Looking to go deeper and join the BGMS Cohort? We intentionally keep this group small (no more than 10 people) We want to make sure we are a good fit for you. Click here to schedule your call with us.
When you are ready to move forward with help, here are some ways you can work with us.
- Schedule your 60 minute serve call
- Get your 2 minute quiz to see if your business is ready to run without you
- Support the channel (coming soon)
Topics include:
- Small business growth
- Service business coaching
- Business Growth Consulting
- Time management for small business owners
- Leadership for small business
- Small Business Growth Strategy
