Recovery Reach
Welcome to Recovery Reach, the podcast for behavioral health leaders looking for specific marketing and business tactics that can scale their impact.
Episodes
23 episodes
Founding The Lighthouse: An Entrepreneur’s Guide to Recovery Residences with Trey Laird
Welcome to a special episode of the Recovery Reach podcast, recorded live at the Mental Health Marketing Conference in Franklin, Tennessee! In this episode, host Andrew sits down with Trey Laird, the founder and CEO of The Lighthouse, a luxury ...
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45:23
From House of Brands to Branded House: How Guardian Recovery Consolidated for Growth with DJ Prince
In this episode, host Andrew Averill sits down with DJ Prince, VP of Marketing at Guardian Recovery, for a deep dive into the complex journey of rebranding and consolidating multiple treatment center brands under one unified identity. Recorded ...
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Season 1
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Episode 22
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42:06
Omnichannel Strategies for Patient Acquisition in Behavioral Healthcare with Jake Gorman
Welcome to another episode of Recovery Reach by Recovery.com! This week, host Andrew Averill returns to sit down with Jake Gorman, COO of MGMT Digital—a full-service behavioral healthcare marketing agency. Jake brings his lived experience in re...
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Season 1
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Episode 21
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30:13
Alumni Programs: Why Your Treatment Center Needs One & How Tech Can Make it Work with Ben Wilkins
Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to re...
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Season 1
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Episode 20
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32:14
The Power of Lived Experience: Leadership Lessons from Plugged In Recovery with Wade Muhlhauser
Welcome to another episode of Recovery Reach! Guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Wade Muhlhauser, CEO and founder of Plugged In Recovery, to explore how personal narrative and authenticity can become...
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Season 1
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Episode 19
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39:43
From Marketing to Mission: True Differentiation in Behavioral Health with Jen Carvalho
In this episode, host Clint sits down with Jen Carvalho, CEO of The Haven at College, to explore what truly sets behavioral health organizations apart. With over 20 years of executive experience and a personal journey in recovery, Jen shares he...
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Season 1
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Episode 18
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39:44
Data-Driven, Human-Focused: The Future of Behavioral Health Marketing with Matthew Fung-a-Fat
Welcome to an in-depth conversation with Matthew Fung-A-Fat, digital marketing leader at Acadia Healthcare. In this episode, we dive into the world of behavioral health marketing, exploring how data and analytics can drive better outcomes, ethi...
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Season 1
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Episode 17
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31:47
Bridging Sales & Marketing for Growth in Behavioral Health with Daniel Krasner
In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industr...
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Season 1
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Episode 16
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45:49
Marketing Luxury & International Behavioral Health Treatment w/ Giles Fourie of White River Manor
In this episode, we explore the intricacies of marketing luxury and international mental health and addiction treatment. Our special guest, Giles Fourie, Director of White River Manor in South Africa, discusses the unique offerings of their hig...
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Season 1
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Episode 15
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31:03
Mastering Behavioral Health Branding: Insights from Zach Gross of MGMT Digital
Join us in this episode of Recovery Reach as we sit down with Zach Gross, CEO of MGMT Digital, to discuss the critical importance of branding in the behavioral health industry. Learn the difference between branding and marketing, the consequenc...
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Season 1
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Episode 14
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32:55
Maximizing PPC Success in Behavioral Health: Insights with Preston Powell
Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency o...
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Season 1
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Episode 13
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35:52
High-Intent Traffic for Addiction Treatment Centers: Insights from Digital Marketing Expert Derek Hyman
Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differen...
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Season 1
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Episode 12
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48:23
Boost Your Patient Acquisition: Behavioral Health Marketing Strategies with Gary Garth
In this episode of Recovery Reach by Recovery.com, we sit down with Gary Garth, founder of elev8.io, to discuss why most behavioral health marketing strategies fail and how to fix them. Gary shares his journey from...
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Season 1
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Episode 11
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46:56
Unlocking the Power of Niches: Effective Marketing Strategies for Treatment Centers with Meg Kee
Welcome to Recovery Reach, powered by Recovery.com! Join us as we dive into the substance use and mental health treatment industry's complexities with Meg Kee from Kee Group Marketing. Explore how treatment centers can carve out their niches, a...
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Season 1
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Episode 10
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44:47
The Power of Human Connection: Insights on Scaling Culture from Michael Castanon
In this episode of Recovery Reach by Recovery.com, Michael Castanon, founder of Alter Behavioral Health, Alter Care Line, and Care Predictor, joins us to discuss rebuilding after failure, building a scalable culture, and why human connection is...
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Season 1
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Episode 9
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57:36
Innovative Event Strategies for Behavioral Health Marketing with Renee Baribeau
Join us on this episode of Recovery Reach by Recovery.com as we sit down with Renee Baribeau, the longtime event director behind Montare Behavioral Health and Renewal Health Group. Renee shares her expertise in organizing impactful events, from...
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Season 1
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Episode 8
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48:21
Mastering Target Market Strategies for Maximum Impact in Recovery Centers with Steve Donai
Welcome to Recovery Reach by recovery.com - where we discuss the business of recovery! In today's episode, we dive deep into the importance and strategy of targeting in the recovery sector. Join Andrew as he chats with Steve Donai, founder of G...
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Season 1
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Episode 7
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47:24
Advanced Local SEO: Increasing Calls and Visibility for Treatment Centers with Sam Knight
Welcome to Recovery Reach by Recovery.com! In this episode, dive into the world of local SEO with Sam Knight, founder of Hoopless Marketing. Discover how addiction treatment centers can significantly boost visibility and calls by honing a hyper...
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Season 1
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Episode 6
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51:20
Optimizing Video Content and AI to Market Your Treatment Center with Adam Vibe Gunton
In this episode of Recovery Reach hosted by Andrew, we delve into the transformative power of video marketing in the behavioral health sector. Special guest Adam Vibe Gunton, founder and video marketing expert, shares detailed strategies on pro...
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Season 1
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Episode 5
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41:36
Boost Your Treatment Center's SEO with Eric Sachs: EEAT, Trust, and Topical Authority
Welcome to Recovery Reach by Recovery.com! In today's episode, Eric Sachs, CEO of Sachs Marketing Group, dives deep into the world of SEO, EEAT (Experience, Expertise, Authority, Trustworthiness), and how these play crucial roles in the digital...
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Season 1
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Episode 4
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45:40
Unlocking the Growth Engine: Measurement-Based Care in Behavioral Health with Dillon McClernon
In this episode of Recovery Reach, we chat with Dillon McClernon from ERP Health about the transformative power of measurement-based care in behavioral health treatment. Delve into how tracking outcomes isn't just a clinical tool but a strategi...
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Season 1
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Episode 3
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45:06
Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 2
Welcome to Episode 2 of the Recovery Reach Podcast! Join us as we dive into highly actionable marketing and business strategies for behavioral health leaders, featuring special guest Clint Malley, VP of Content at recovery.com. In this episode...
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Season 1
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Episode 2
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47:59
Master Your Recovery Center's Website: 15 Essential Tips for High Conversion with Clint Mally | Part 1
In this episode of the Recovery Reach podcast, we delve into actionable strategies for behavioral health leaders to optimize their treatment center's location pages. Featuring Clint Mally, formerly the Director of Marketing at Sandstone Care an...
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Season 1
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Episode 1
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31:09