Recovery Reach: Behavioral Health Marketing and Business Insights
Welcome to Recovery Reach, the podcast for behavioral health leaders looking for specific marketing and business tactics that can scale their impact.
Episodes
36 episodes
The 6 Percent Rule That Drives Almost All Admissions Revenue | Derek Hyman
In this conversation, Cliff McDonald, Chief Growth Officer at Recovery.com, sits down with Derek Hyman, Founder of Scalable Growth, to talk about what it really takes to grow behavioral healthcare programs with integrity.Derek shares le...
Inside Recovery Centers of America: 1200 Beds, 24/7 Admissions and Saving a Million Lives
Go inside Recovery Centers of America with Senior Director of Growth Intelligence Nick Portanova.Advertise on Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about RCA: https://recoverycentersofamerica....
Your Treatment Center Doesn't Have a Branding Problem | Adrienne Wilkerson
In this episode of Recovery Reach, host Clint Malley talks with Adrienne Wilkerson, founder and CEO of Beacon Media and Marketing, about what really drives growth for addiction treatment and mental health brands right now.Advertise your...
Inside a 240-Bed Recovery Provider's Growth & Acquisitions | Matthew Amato with All in Solutions
What actually makes an addiction treatment center effective? In this episode, Cliff McDonald sits down with Matt Amato, Chief Strategy Officer at All In Solutions, to break down the side of recovery most people never see — how trea...
His Best Friend Overdosed. Now He Markets Rehab Centers. | Gary Garth from Elev8
How do treatment centers actually find patients — and why does leaning on ads alone set them up to fail? In this episode, Clint Mally, VP of Content at Recovery.com, sits down with Gary Garth, founder of elev8, a marketing agency that works exc...
The CEO Playbook Behind Avery Lane's 10-Year Growth | Camille Hildebrand
Camille Hildebrand, Founder & CEO of Avery Lane for Women, didn't set out to build a treatment center — she started as a 19-year-old office manager, sober herself at 17. Ten years later, she's grown Avery Lane into a trauma-informed program...
How Guardian Recovery Scaled From 3 to 21 Locations | DJ Prince
How did a boutique Florida treatment center grow into a 21-location, multi-state behavioral health provider? In this episode, we sit down with Guardian's Chief Strategy Officer DJ Prince to break down the real strategy behind scaling rehab cent...
Reverse Content Marketing: 6 Steps to Grow Your Treatment Center Census
Use reverse content marketing to stabilize your treatment center census. This framework helps you prioritize high-fit leads fast. Most treatment center marketing fails because it focuses on top-of-funnel traffic before understanding what actual...
The Best Behavioral Health Admissions Process: 7 Must Answer Questions | Clint Mally
Most treatment centers are losing admissions without even realizing it… and it’s not your marketing—it’s your process. In this video, we break down 7 proven admissions strategies that top behavioral health centers use to increase conversions, i...
Should Your Center Launch a Virtual IOP? Here’s the Truth | Amber Vaughan
Thinking about launching a virtual IOP? This episode breaks down what treatment centers get right, what they miss, and how virtual care really works.Find mental health and addiction treatment near you: https://recovery.com/Learn mor...
Teen Treatment Center Marketing: What Parents REALLY Need to Hear | With Jeremy Jeremy Manné
Marketing a teen treatment center is not like marketing adult rehab—because you’re building trust with parents in crisis and earning teen buy-in at the same time. In this episode, Clint Malley sits down with Jeremy Manet to break down what actu...
The History of Treatment Center Marketing: 7 Top Changes & What Is Next | With Nick Jaworski
Rehab marketing isn’t “run Google Ads and pray” anymore—LegitScript, trust, and AI search changed everything. Here’s what treatment centers must do now to grow admissions ethically and predictably.List your center on Recovery.com: https...
What “Good” Looks Like in Behavioral Health Marketing: Spend, Mix, and Conversion Benchmarks
Marketing a behavioral health or addiction treatment center has never been more complex — higher costs, more channels, and increasing pressure to produce admits with fewer resources. So how do you know if your marketing strategy is actually wor...
Founding The Lighthouse: An Entrepreneur’s Guide to Recovery Residences with Trey Laird
Welcome to a special episode of the Recovery Reach podcast, recorded live at the Mental Health Marketing Conference in Franklin, Tennessee! In this episode, host Andrew sits down with Trey Laird, the founder and CEO of The Lighthouse, a luxury ...
From House of Brands to Branded House: How Guardian Recovery Consolidated for Growth with DJ Prince
In this episode, host Andrew Averill sits down with DJ Prince, VP of Marketing at Guardian Recovery, for a deep dive into the complex journey of rebranding and consolidating multiple treatment center brands under one unified identity. Recorded ...
Omnichannel Strategies for Patient Acquisition in Behavioral Healthcare with Jake Gorman
Welcome to another episode of Recovery Reach by Recovery.com! This week, host Andrew Averill returns to sit down with Jake Gorman, COO of MGMT Digital—a full-service behavioral healthcare marketing agency. Jake brings his lived experience in re...
Alumni Programs: Why Your Treatment Center Needs One & How Tech Can Make it Work with Ben Wilkins
Are you making the most of your treatment center’s alumni network? In this episode, guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Ben Wilkins, General Manager of Cared For (a division of Continuum Cloud), to re...
The Power of Lived Experience: Leadership Lessons from Plugged In Recovery with Wade Muhlhauser
Welcome to another episode of Recovery Reach! Guest host Cliff McDonald, Chief Growth Officer of Recovery.com, sits down with Wade Muhlhauser, CEO and founder of Plugged In Recovery, to explore how personal narrative and authenticity can become...
From Marketing to Mission: True Differentiation in Behavioral Health with Jen Carvalho
In this episode, host Clint sits down with Jen Carvalho, CEO of The Haven at College, to explore what truly sets behavioral health organizations apart. With over 20 years of executive experience and a personal journey in recovery, Jen shares he...
Data-Driven, Human-Focused: The Future of Behavioral Health Marketing with Matthew Fung-a-Fat
Welcome to an in-depth conversation with Matthew Fung-A-Fat, digital marketing leader at Acadia Healthcare. In this episode, we dive into the world of behavioral health marketing, exploring how data and analytics can drive better outcomes, ethi...
Bridging Sales & Marketing for Growth in Behavioral Health with Daniel Krasner
In this episode of Recovery Reach by Recovery.com, we sit down with Daniel Krasner, former Chief Marketing Officer at Summit Behavioral Healthcare (Summit BHC), about bridging the gap between sales and marketing in the behavioral health industr...
Marketing Luxury & International Behavioral Health Treatment w/ Giles Fourie of White River Manor
In this episode, we explore the intricacies of marketing luxury and international mental health and addiction treatment. Our special guest, Giles Fourie, Director of White River Manor in South Africa, discusses the unique offerings of their hig...
Mastering Behavioral Health Branding: Insights from Zach Gross of MGMT Digital
Join us in this episode of Recovery Reach as we sit down with Zach Gross, CEO of MGMT Digital, to discuss the critical importance of branding in the behavioral health industry. Learn the difference between branding and marketing, the consequenc...
Maximizing PPC Success in Behavioral Health: Insights with Preston Powell
Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency o...
High-Intent Traffic for Addiction Treatment Centers: Insights from Digital Marketing Expert Derek Hyman
Welcome to Recovery Reach by Recovery.com! In this episode, Derek Hyman, founder and CEO of Scalable Growth, shares his expertise on why high-intent traffic is crucial for addiction and mental health treatment centers. He discusses the differen...