Innovative Event Strategies for Behavioral Health Marketing with Renee Baribeau

Join us on this episode of Recovery Reach by Recovery.com as we sit down with Renee Baribeau, the longtime event director behind Montare Behavioral Health and Renewal Health Group. Renee shares her expertise in organizing impactful events, from alumni gatherings to CE events, that foster community and drive successful outcomes in the behavioral health landscape. Discover how strategic, soulful gatherings can build meaningful connections, generate ROI, and enhance your organization's impact. Learn essential tips on executing effective events, leveraging technology, and creating lasting relationships within the industry. Whether you're planning intimate local meetups or large-scale national conferences, this episode is packed with valuable insights for anyone involved in the substance use and mental health treatment industry.

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Learn more about Montare Behavioral Health (https://montarebehavioralhealth.com/) and Renewal Health Group (https://renewalrecovery.com/)

00:00 Introduction to Recovery Reach

00:31 Meet Renee Baribeau: Event Director Extraordinaire

01:23 The Importance of Events in Behavioral Health

04:33 Alumni Events: Building Community and Connection

07:04 Promoting and Managing Alumni Events

12:44 Leveraging Technology for Event Success

19:17 Continuing Education (CE) Events: A Strategic Approach

24:53 The Importance of Timely Follow-Up After Events

26:33 Maximizing Conference Impact for Patient Acquisition

28:17 Organizing Cost-Effective Day-Long Events

29:16 The Role of Enthusiasm and Vision in Event Planning

31:27 Creative and Budget-Friendly Event Ideas

33:19 Promoting Events Effectively

35:07 Avoiding Common Event Planning Mistakes

39:48 Successful Event Examples and Strategies

43:30 Renee's New Book and Upcoming Events

46:47 Final Thoughts on Event Planning