The Power of Human Connection: Insights on Scaling Culture from Michael Castanon

In this episode of Recovery Reach by Recovery.com, Michael Castanon, founder of Alter Behavioral Health, Alter Care Line, and Care Predictor, joins us to discuss rebuilding after failure, building a scalable culture, and why human connection is the ultimate KPI in behavioral health. Michael shares his incredible journey from the world of finance to becoming a transformative leader in mental health care. He talks about his personal challenges, the insights gained from his entrepreneurial ventures, and the innovative strategies he implemented to elevate care quality. Learn how Michael's lived experiences have shaped his approach to mental health treatment and discover valuable lessons on leadership, resilience, and impactful business growth. Don't miss this inspiring discussion filled with actionable advice and heartfelt stories.

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about Alter Behavioral Health: https://alterbehavioralhealth.com/

Learn more about Alter Care Line: https://altercareline.com/

Learn more about Care Predictor: https://carepredictor.com/

00:00 Introduction to Recovery Reach

00:29 Meet Michael Castanon: Journey and Achievements

01:03 Icebreaker and Initial Conversation

01:34 Michael's Background and Career Path

05:44 From Finance to Behavioral Health

06:02 Personal Struggles and Transformation

09:51 Lessons from Luminance Recovery

16:18 Rebuilding with Alter Behavioral Health

27:39 Understanding Market Needs

29:26 Identifying Market Trends

32:11 Impact of COVID-19 on Mental Health

37:43 Introduction to Care Predictor

41:06 The Science Behind Care Predictor

44:47 Implementing Care Predictor in Organizations

51:46 Marketing and Growth Strategies

55:04 Final Thoughts and Recommendations