Mission Over Metrics

What if the goal is actually getting in the way of the growth?

In this episode, Wendy is sitting down with Gabe — and what started as one of their usual brainstorm conversations turned into something they knew they had to record.

We're pulling back the curtain on one of the most countercultural things we do in our business: we don't set numerical goals. And we're growing at 33% this year.

We'll talk about:

• Why setting a ceiling is not the same as setting a standard
• How numerical goals can quietly kill connection — and why connection is always the primary
• The difference between leadership and domination (this one hit different)
• Why the best returns are always the ones you never could have predicted

The numbers on the page will never create more sales. The people will.

This episode is for every owner, manager, and stylist who has ever felt the pressure of a number define their worth — and who is ready to build from something deeper, truer, and a whole lot more powerful.

Set the floor. Watch how high you fly.