The One Wild Brand Podcast is where women in business come to get clarity, confidence, and practical strategies they can use right away. If you are a solopreneur, coach, consultant, or small team leader who wants a brand and website that finally feel aligned with who you are, you are in the right place.
Your host is Amanda DeMoura, a serial entrepreneur, Showit website designer, and the creative mind behind One Wild Brand. Here, you will learn smarter website strategy, simple branding principles that make a big difference, and real talk about what entrepreneurship looks like while raising young kids.
Inside each episode, you will find tips that help your website convert better, your brand feel more polished, and your business run a little smoother. You will also hear honest conversations with other women who are building big things, along with the occasional behind the scenes pep talk when you need encouragement the most.
So grab a coffee and settle in. Together, we will build a business and a brand that feel intentional, aligned, and wildly you.
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If you’re running a business with big dreams and limited time (hi, hello 👋), this episode is your techy little cheat sheet. I’m sharing the top 5 tools I lean on daily to run my business, stay organized, and make marketing easier—from website design to emails to AI. These are tools I swear by—ones that actually make your life easier instead of overwhelming you.
Whether you’re just getting started or looking to tighten up your systems, grab your espresso and dive in. ☕
🔧 Tools Mentioned in This Episode:
Showit – My go-to website platform (and the one I design on for clients!)
If you loved this episode, leave a review, follow the pod, or come hang out on Instagram @onewildbrand. I’d love to hear your favorite tool from today’s episode!
Welcome to One Wild Brand, the podcast for bold creative entrepreneurs who are doing all the things and want their brand to actually stand out. I'm your host, Amanda Demora show at Website Designer Canvas certified branding nerd, coffee lover, business coach, and your. Creative sidekick. I started a business where I was barely making $40 a month. Yep. 40 bucks. And scaled it all the way into seven figures before selling it. Not because I had a massive team or ad budget, but because I finally took control of my own branding. And learned how to market myself in a way that actually worked. That experience lit a fire in me, and now I help women just like you, build brands that feel aligned, look incredible, and actually get results without the stress spiral or Pinterest overwhelm. Here on this show, you'll get a mix of solo episodes packed with branding tips. Website strategy and content that converts. Plus interviews with guest experts who bring the goods from marketing to mindset, to tech tools that make your life easier. So if you're ready to turn that little brand of yours into something wild, powerful, and unmistakably you, you're in the right place. Hi everyone. Welcome back to the One Wild Brand Podcast. I'm Amanda Demora, and you know, when someone asks you what's your secret sauce, and your mind goes totally blank, yes, that happens to me all the time, but not today, because today I'm talking about the actual tech tools that I use. Every single day to build this brand and also other brands that I've built too. Tech tools to me need to be consistent and look great and be easy to use and just feel good when I use them. I don't like this huge learning curve. So that is what we're talking about today. Now, I know I've mentioned before that I have another podcast and it's in the dental space, so no one is going to listen to that. Who is listening to this? Unless you happen to be in the dental space. But in that podcast, I have a co-host, Sarah, and every episode we kind of start off with what's going on with our lives. It's a little bit easier to chat about that when you have a co-host, but that's kind of how I think I wanna start my episodes. So right now, at this very time in my life. It is summer. I know I've also mentioned before that I have an almost 4-year-old boy and a five month old girl. So the age difference there kind of going into summer is proving to be a little bit tricky 'cause there's so much we wanna do with my son and it's so fun to do things with him right now 'cause he gets so excited. My husband and I are just trying to divide and conquer a little bit. So yesterday my husband took him to the beach, just the two of them. We will try to go on one week long vacation together as a family later this summer. But having a cranky five month old, she is a little bit cranky. I'm just being honest and trying to drag her around to the beach and the park and all that stuff is just hard. And then I. You know what, no one ends up having a good time. So like I said, we're trying to, we're trying to brainstorm a bit and divide and conquer and make it so My son has a great summer vacation, so. I have all of next week off and I'm really trying to draw some boundaries there and not let any meetings sneak into my calendar. And I have a beach day planned with a friend, and then I certainly, I will be doing my own work. Very hard to not crack open the laptop sometimes. So anyhow, diving into today's show again. My top five tech tools. So with all of my businesses that I've had, there are some of these tools that have flowed into all of them. Honestly, I actually think all of them have that I'm going to talk about today. So that kind of just goes to show that these are universal, these are not specific to. If you are in the branding and marketing space, or if you're in the web design space or anything like that, they really can help any business out there. So number one is show it. And you guys are just going to hear me talk about this one a lot and I won't go too crazy 'cause I did a whole episode on why I love show it and how I specifically use it in my business. But for those of you unfamiliar Showit is a website builder similar to Wix or Squarespace or something like that, but just way better. And the reasons I really love Showit. Again, I got into this in that episode, so I will certainly link that below. But it is user friendly, especially for people who maybe don't consider themselves that tech savvy or, you know, you're not into coding. FYI, I don't know how to code, but chat GPT codes for me a lot. I. And when I first saw it, when I first went on to show it, and I was looking at the templates they have, I was just so blown away at how beautiful they all were, how modern they all seemed, and just aesthetically pleasing. I just hadn't really come across anything like it before, so I was almost instantly sold. It's drag and drop. So if you're familiar with designing anything like on Canva, it's very similar to that where you know you can group things together, move them around, add text here, add a photo here. Just really easy to design. And even if you're not a designer, even if you're just someone who you know, maybe someone else made your show a website for you and you just need to go in and edit the hours that you're available or you wanna say something, or whatever it is, it's very easy to do. I also love that it's perfect for personal brands, and that's kind of my forte with it, is I design websites and help customize templates for people who want a awesome show at website. And I kind of specialize in personal brands, and you can really make it feel like you. With custom layouts and layered texts and fonts that match your vibe and your brain colors very like easily. So all those things are easy to swap out. So, and then it also pairs beautifully with some other plugins and integrations, which I'm going to also get into. So. The reason I offer Showit website customization is because once I figured it out, I could not stop helping other people fall in love with it too, and rightfully so. So my second tool that I just could not get by without is Canva. And I used to joke with my last company that Canva and Chat GPT were running the company, but. It really wasn't that much of a joke. I've been using Canva for years and years now, and it just really opened the door, I think, for creatives to really take control of their own digital products and digital designs and things, and made it so easy. So. I love that it's a DIY design tool that doesn't feel DIY. I mean, I've seen some really, really good stuff with Canva that looks like it was made on some crazy video editing software, something like that, and is just getting better and better. So you can make all of your Instagram graphics, all of your freebies full on brand kits that look designer made. It also keeps your brand consistent. So within Canva you can make a brand kit, and I actually have a guide on how to do that in five steps. So if you want that, I will link that below. But uploading your fonts, colors, logos, any little icons that you're gonna use within your brand, throughout all graphics, you can put on there too. That way. If you have anyone else helping you make graphics ever or do any kind of content, you can give them this guide and they have something to go off of. You know, that's, that's important. I. Templates. Canva has probably hundreds of thousands of templates for various different things, and then you're just again, able to plug and play your brand colors, fonts, all those things into those and tweak them a little bit and then get them up and going so it saves so much time. However, I probably will do a whole entire episode on how to make Canva really work for you. But I think some mistakes that people make are not organizing Canva very well. And this was something that was, believe it or not, on my New Year's resolutions, was to keep my Canva a little bit more organized. So you're able to make folders and you're able to make sub folders, which is great. I think that most of the time though, people are just. Opening up Canva, starting a design. They're not renaming it, and then it just gets lost in this sea of design. So naming all your design so that they're easy to find, organizing them into folders, and even opening up that folder and then starting the design will keep the design in that folder. So that is one thing that I think kind of holds people back a little bit or weighs them down in Canva. Some of the other things I love about Canva is there's so much to it. So it's not just stagnant social media graphics that you can post. You can edit your Instagram stories on there. You can make documents another. Cool thing is Canva whiteboards. So I mean, that kind of is just what it sounds like. It is a digital whiteboard and you can put pictures on there. It's a brainstorming board. I do this a lot. I use it a lot for. Brainstorming for brand identity and websites and things like that where I can put all of my inspiration into one place. So, you know, taking a screenshot of something and adding it on there, and I can even attach a link to that so I can get back to it. So everything just kind of being in one place. I think we are all guilty of screenshotting and saving and all of these things into a million different places, right? You're saving Instagram posts and then you are saving Pinterest pins and then you know, maybe you're just screenshotting something you came across on like Facebook or wherever it is. But this creates a way for you to get everything in one place so you can see it and you don't forget it. And again, especially for me, where I see inspiration many, many different places, and I. I can put it all on one digital whiteboard so that when I'm creating a website or a design, it's all there for me to see and I don't forget about it. I love Canva whiteboards, and you can share them with people, other people can add their ideas. It's just really, really nice. My next tech tool, which honestly this really should have been number one, I think, but is chat, GPT. Now chat, GPT has come so far from where it started when it was first released, and I was actually just saying yesterday that I don't know how I lived without it, and I certainly couldn't go backwards. At this point in my life now, I use chat gpt.com and there are lots of other ones out there that are doing, you know, something very similar. But to me, chat, GPT is. Really only as good as you train it to be. And at this point, I've been putting years of training into chat GPT, and I would prefer to not start over with something like Claude or whatever. So when this first came out, you know, I just didn't like the copy it gave me, you know, if I was trying to draft an email or a letter. Something like that. It was stale. It was very generic. It didn't sound like me. Now chat, GPT sounds just like me or very close. I mean, I always still take what it gives me and tweak it. Which is very important that you do that, but it knows me so well. It is my brainstorming partner. Whether I'm stuck on an Instagram caption or naming a freebie or whatever it might be. It also saves a lot of time. I can draft podcast titles. Email subject lines, content outlines in mere seconds. It's kind of like having a copywriter on standby, but it still sounds like me. And you know, I think a lot of people think of it as cheating, but it's not cheating. It's being efficient. And again, I always tweak it to sound like me, but it really gives me like this amazing starting point, is how I look at it. I also really kind of only found myself using it for business stuff, but you know, try to use it for other things too. Like I started using it for recipes. Like I would tell Chad GBT what I had on hand. It would give me recipes to match those things. It is great at mapping out itineraries for trips. You know, oh, hey Chachi, we tea. I want to take a road trip around New England. Here are all the stops we wanna make. What are some great sightseeing points we can stop at along the way? It can help with lodging, all of those things. And now it's to the point where I kind of really like it because it's always telling me how great my ideas are and how awesome I am. It's very, very reassuring. When I just had my daughter, so you know, a few months ago I did not have many free hands. I still don't, but I was really relying on chat bt a lot. I think prior to that I was always typing into it and now I almost only do talk to text to chat GPT. So it can really help you build out anything that you want. It's an amazing, amazing tool. Also what chat GPT helps me with is my podcast, helping me create outlines, but also once I have the transcript of the podcast chat, GPT then helps me take that. Repurpose it into other forms of content, whether that is a blog post, a few social media posts, whatever it might be. So that is really cool. And also it will pull out some clips of the podcast that I can use for things like reels and such. So it's really a huge time saver. Number four is. Flow desk. Flow desk is an email platform that I have really been dragging my feet on, but I am so happy that I converted. And I actually talked about, just in a very recent episode, how I was using MailChimp and I actually still do use MailChimp for my business coaching business, but, and I will probably just leave it at that 'cause everything's kind of. Set up and ready. But flow desks is what I am using for one wild brand and I just love it. It goes hand in hand with show it and it just reminds me a lot of, show it aesthetically and the templates that they have. It makes everything very easy. I do think MailChimp is a little bit. Complicated. The reason I was kind of sticking with MailChimp is because I knew it so well and had been using it so long, but flow desks did not take me a long time to figure out at all. Flow desks makes it easy for people to opt into whatever you're wanting them to opt into. Whether that is, you know that you want to opt into your newsletter, maybe you have a section for that on your website. Or maybe you have a freebie to give away. It's very easy to make landing pages and popups or forms that you embed, which is what I do. And what I've been doing lately is the embedded form that flow desks gives me wasn't quite going with my website vibe. So I had chat GPT, tweak that code, and then like I could make buttons smaller or text boxes bigger or whatever it was. Different fonts, all kinds of different stuff. Then I could embed that code into show it. So right there is three of my tech tools. Show it chat, GPT and flow desks all working beautifully together. The emails are just beautiful. Like I said, they're minimal. They're chic, they're very on brand. Again, you're able to input your brand colors and fonts and all of those things. It's very easy to automate. So I've set up welcome sequences and popups and freebie deliveries. I love their freebie delivery because you're crafting the email what you want this person to receive as an email after they opt in, and then you can attach. PDF right to, you know, your template and that gets sent off to them and they can click a button and they have their freebie. There's some other email platforms which aren't really set up that way, and this just makes it so, so easy. Again, I mentioned that the integration with show, it is very seamless. You don't need crazy formatting or coding. I know I said that, you know, chat, GBT did tweak mine, but that is really all based on personal preference. Also, float Desk makes me want to email my email list if you've ever kind of stared at a blank. Green in another platform and you're just dreading writing your newsletters or sending off emails. I think this is like a whole different ball game, so I just love it. So number five, and I'm not positive that this is necessarily a tech tool, but it has to do with stock photography, and I have been getting my stock photos from hot stock and I will link that below, but it's my secret weapon for visuals and content creation and definitely. Making websites for others, if it were up to me, everyone who I made a website for would have this elaborate brand photo shoot where they had photos of themselves and then some faceless content, you know, photos of just their hands on a keyboard or writing or cheersing or whatever it might be, but that's not the case. A lot of people just, you know, they have mostly photos of themselves and it's not like this full blown, crazy branding photo shoot, but hot stock kind of changes the game here. So what I see a lot and that this could just be me, and it's because I'm so familiar with, with Canva and photos and things, but a lot of people just have the same stock photography on their content that comes with Canva. That's fine. But if you're really wanting to stand out and do something different, investing in some great stock photos is the perfect option for this. So what Hot Stock does is they have stock photos that actually match your aesthetic. No more like scrolling for hours to find a decent flat lay. So you can kind of go in. They have a bunch of different collections and what I do is I kind of just work off one, maybe two collections when I am making a website. So if you kinda have like this beachy theme type thing, they'll have one for that. For example, let's see, yesterday I was working with one that was a kind of a Navy collection, so it had a lot of. Workspace type of photos that had a lot of navys and golds and things like that, and that was playing right into my client's website and brand colors and things. So it's able to really work with you in that sense. It also has brand boards for just creating cohesion and mood boards. It has a lot of templates for Canva, for social media posts, which is awesome. And just a lot of different diversity in terms of the models and the people that they have photographs of.'cause it's not all faceless. There are people in some of these photos. So for me, like I'm able to use some of these photos of, you know, maybe it's just from the back, but it's a brunette and she has long hair and is like kind of curly, which is kind of what mine looks like. I'm able to kind of get away with that because. That sort of looks like me, and they have, like I said, a lot of different diversity on there, which is amazing. So hot stock has a few different options. It is a subscription service, which you can kind of do quarterly. You're also able to keep all of the content and use it as long as you downloaded it within the timeframe of you having your membership. So even if you don't renew it, you're able to still use that content, which is awesome. So if you're wanting to up your game a little bit rather than what's just on canvas base photography, then hot stock is a great option. And again, these all really play nice together. All of my tech tools kind of. Go hand in hand and look good together. So float desks, cut stock, show it. They all just have that same vibe to them, and also all very, very easy to use. So if you're out there, you're building a brand and it just feels so scattered and all over the place. And it just feels very DIY. I think a few of these tools going together can definitely help you out there and it will feel a lot more like playing to you instead of like this hustle. All right, so those are my top five tech. Tools, please be sure to check my show notes for all of the things that I said that I would link down there. So links to hot stock freebies on how to make a brand guide very easily in Canva and whatever else I may have mentioned, you will find it down below. Thank you so much for listening, everyone, and I will catch you on the next episode.
