The Lie That It’s Too Late – Why It’s Actually Easier to Build a Business After 30

If you’ve ever thought, “I missed my shot,” this one’s for you. Today I’m calling out the myth that success has an expiration date and showing you why your 30s and 40s are actually your superpower. I share how I launched my first business at 35, scaled it, sold it, and then started One Wild Brand at 38 – with more clarity, boundaries, and alignment than ever.

We’ll talk about late-bloomer examples, why experience beats hustle culture, and how to start a business or podcast without getting stuck in perfection. Spoiler: there’s always room for the version only you can build.

What You’ll Hear

• Why “too late” is a lie – and who benefits from you believing it
• How starting later gives you clarity, confidence, and stronger boundaries
• The 30-second mindset shift to get moving today
• Why podcasting is still wide open – and exactly how to begin
• The “toolbox” exercise to surface the skills and stories you already have

Timestamps

• 06:00 – Life lately: birthday, family, and perspective
• 08:30 – Today’s topic: the myth of “too late”
• 10:30 – Late-bloomer truth: wisdom, boundaries, and audience fit
• 12:10 – Examples: Vera Wang at 40, Martha Stewart at 41
• 15:00 – From scaling to selling – and why I built differently this time
• 18:00 – Alignment over hustle – designing work that fits real life
• 20:00 – You’re not starting from scratch – you’re starting from experience
• 23:00 – Podcasting isn’t “too saturated” – here’s the data and the plan
• 26:00 – There’s always room when you do something different – niche stories
• 33:00 – What starting later gives you: clarity, resilience, focus
• 37:00 – “Is school too late?” A 30-year career perspective
• 40:00 – Takeaways + your next right step

Resources

• Free guide: How to Start a Podcast in 6 Steps → Download here
• My episode on podcast tools & workflow → Listen here
• Check out my companion blog post: Read here

Keep the convo going

Loved this? Share it with a friend who needs the pep talk. Tag me with your biggest takeaway and the one step you’re taking this week. And if this episode helped, a quick rating or review helps other women find it. 💛

🌐  Struggling with your site and want my eyes on it? I offer free, no sales-pitch, website audits: https://onewildbrand.com/website-audit

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Transcript

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Episode 8
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Speaker 2: [00:01:00] Hi everyone. Welcome back to the One Wild Brand Podcast. I'm Amanda Demora, and today it's Friday. That's always my recording day. And this morning was very exciting because we launched a client website that. I am just beyond excited and proud of. this is a friend of mine and also she's in the dental space.

She's a dental consultant and her website is absolutely beautiful. It has so much to it. I built out a lot of stuff [00:02:00] for her, which was so fun. A lot of. Free guides for dental practices to download, and those are all set up. So kind of people opt in and they'll automatically get an email with the PDF that will also get them on her email list, which if you've heard me talk before, you know, I'm a huge proponent of email list being a way to grow your business. she has a book, so we set it up so people could download one chapter of her book. Same thing. They'll get an email, they'll go on her email list. She has a course that, a bootcamp that she launches a few times a year or maybe once or twice.

So we set up a wait list for that. That way people can jump on the wait list when it's getting time to launch. She can start her like launch sequence of emails coming out for people to sign up. So that was super [00:03:00] fun. she has done a lot of speaking and events in the past, so we have honestly a page or two dedicated to those.

And that really kind of showcases her talents, what she's done. It gives people the opportunity to reach out to her to speak at their next event. And one of the reasons I loved working on this site was because. When she. Started, she branched off on her own as a consultant. She said that she never took the time to really pay a lot of attention to her website or celebrate it or anything like that.

And sometimes as business owners, and I've been here to, it's kind of like when clients are rolling in, right? And you're busy and booked, you're kind of like, okay, well. Clearly my website's okay. Otherwise I wouldn't be [00:04:00] getting bookings and. That can be for a variety of reasons that you can get clients and such just from word of mouth and referrals, and maybe they're not really even paying attention to your website too much.

But I really think that this will take her to the next level and it's something she will be really proud of. She is loving it. So far and, so very exciting. , I built her out quite a few workflows in Flow Desk, a beautiful email template in there that she can use for newsletters and things.

Obviously the templates that are going out with the PDF downloads. and also about 30 ish social media templates that match her website with all of her brain colors and, and things like that. so those are beautiful on her webpage. Some of those, social media posts will pull right in as she's posting them kind of at the bottom of the [00:05:00] website.

It will show a little preview of her Instagram, so that's super fun too. So that was my morning and later today I'll be working on some more website projects. Obviously recording right now, but so much fun stuff going on with one wild brand right now and a bunch of clients that I'm. Looking forward to working with in the future too.

It's been so fun. as I mentioned before on here, I deal with a lot of people who are essentially doing the same thing, right? They're the same types of businesses and quote unquote, each other's competition. So finding a way to make all those websites different and really reflect the business owners.

Has been challenging, but so fun and it's kind of really pushing me to, my creative capacities in a really good way. [00:06:00] So, besides that, I had a birthday last week and I honestly don't usually get crazy with birthdays, but this one was just fun and I kind of like let myself. Soak in it a little bit.

I feel like as a mom,, and just me sort of being a bit of a, humble type of person, I always seemed to put myself last. And, I didn't last week and a little bit of this week I got to do some celebrating. So it was just nice to. Notice how much people actually care about me and people who just even took the time to say Happy birthday or Give me a card or give me a small gift, was just refreshing.

, And it grounds you a little bit and it really makes you appreciate your immediate circle and family and things. My husband and I , got to go out for dinner, which was actually the first time that. [00:07:00] We have gone out to dinner since my daughter was born and she's nine months old. It's tough finding people who can babysit two kids.

It's a lot to ask 'cause my son is just total crazy boy, like bouncing off walls, literally running into walls and bouncing off of them. and my daughter is, a very needy baby. She really likes to be. Entertained 24 7 or else she's crying. So that's just a lot. But, Nana and Papa came over and babysat for us for a couple hours and it was just nice to get out with my husband.

And he did a lot of fun stuff for me too. He got me this beautiful, so beautiful Harry Potter cake. I don't know if I've talked about how much of a Harry Potter nerd I am on here before, but I am. And this Christmas I decided I was starting a Harry Potter village, so he bought me a piece to the village[00:08:00] 

and some other, fun little items too. So,

, alright, so jumping into today's episode, what I wanted to talk about on. This episode was people being wrong about timing and them telling you it's too late to start a business. Or even just you feeling like it's too late to start a business or a podcast.

You kind of think that if you didn't do it in your twenties, you've missed your chance. And here's what I want you to know.

That is a lie, and I am living proof of that. I started my first business. you know, filed for a tax ID number. It was kind of up and running before that at 35. And I had no roadmap.

I did not have a bachelor's degree. I had zero clue where that would lead. And I built it and I was scared, but [00:09:00] I scaled it and sold it. And I was actually talking about this last night with my sister-in-law and she was kind of like, don't you think. You did something so cool. And that was funny to me because I sold that original business over a year ago now.

And in the moment it was just kind of like it was happening and, whatever, and I just didn't think too much of it. But now that I'm kind of looking back, , there is a fraction. Of women in the world and in the United States, they get to say that they started a business from scratch and sold it. And it's a very, very small percentage and I don't often take time to like relish in the fact that I am proud of that or that was something, .

But I probably should. So it's a little [00:10:00] bit about what this podcast is about. Is it really never being too late? And now I'm 39. I've started another business, and

starting later has been my superpower. And and that's what we're gonna talk about today.

So this episode is all about rewriting that story. The one that says that you're too old, you're too late, you're too behind.

I'm gonna share my own journey. Why your thirties and your forties and beyond is actually the best time to build something new. And how to finally stop waiting for permission to start, whether that's a business, a podcast, or something else entirely.

Alright,

part one here is why the too late myth even exists. I think we've been sold this idea that success has an expiration date. Like if you didn't make it to the Forbes 30 under 30, you're out of the running. real life just does not work like that. [00:11:00] And the people who say it's too late are often the ones who just never started or they stopped too soon.

So to me, there's no timeline on creativity and the only decision really is to start and more importantly, stick with it. For me, I think most business owners don't hit their stride until their thirties or forties because that's when they actually find out who they are.

And if we're referencing some like late bloomers, quote unquote in life,

Vera Wang starting her company when she was 40, Martha Stewart, 41. And those are women who, yeah, they, maybe they started their original thing at that age, but. Look how much they have done since then and branched into some other things.

Obviously Martha Stewart being the queen of that. I think starting later in your life starts with. Wisdom and boundaries and [00:12:00] experience that you've lived, that you just can't fake, you know? And that's something you don't have in your twenties. And there is always gonna be an audience for you in your age group.

So the too late excuse to me is absolutely irrelevant. When I started my first business when I was 35, , I've talked about this before, so sorry guys. If you've heard all my other episodes and you're like, why is this lady repeating herself every episode? But if you, if. But if you haven't, I started my first business when I was 35.

I had a full-time job. I had a brand new baby. I had a lot of self-doubt. but the one thing I really had was my why and why I wanted to do what I was doing, which at that time, that was a dental billing company. That was for

two reasons. One, I had a passion, right? I had a passion to help dental practices fix their [00:13:00] AR and you know, help them deal with their insurance claims so that they weren't in in a mess.

And that was my passion. I was truly passionate about that, helping. And the second purpose was . Well, at the one time my one child, but now my kids and what the financial success of my business meant to their future and our life together and what I would be able to give them with more financial stability.

Not that I wasn't financially stable before that, but. More money can tend to open more, opportunities and life experiences, right? So that was my why, and that business grew beyond what I really could have ever imagined. I remember working with my business. I had a business coach, about a year into ownership and.

At that time, I don't know, I was probably flailing just a little bit. He was awesome and he threw so much at me in a small amount of time. That took a long time to implement, which [00:14:00] is kind of the expectation because now I do some business coaching and that's kind of what I tell my clients is like, I'm gonna throw a lot at you, but I want you to know this is not all gonna be implemented over like the three months that we work together.

This is something that is gonna be years. At least a year and if not more, that you're gonna expand upon and build upon. . But my business coach had said, okay, you know, what are your goals here? Do you want to, scale and sell? And I was like, what? Like that, that thought just did not cross my mind at all that this business would ever.

Take off to the point where I could sell it. so that just was not on my radar period. So it grew beyond what I could have ever thought of, and I figured it all out because I was willing to figure it all out as I went. And now. With one wild [00:15:00] brand. , I'm not chasing the hustle anymore. Uh, it's, I do, one of the reasons I wanted to sell my original business was because felt like I just couldn't keep going at the pace I was going at and also bring another life into this world.

It just could not happen. and I wanted to slow down a little and then, you know. The entrepreneur bug within you kind of just doesn't let you do that. I was just like so itching to do more and I have kind of been, The queen of the pivot, everything has really led into the next thing in a really organic way.

So, you know, alas, one wild brand was born when I was pregnant with my daughter last year. but anyhow it's different now. I do not have a team. It's just me. I do work quite a bit. but [00:16:00] that's all on my terms and I'm able to take nights off 'cause I do work a lot at night after the kids go to sleep and I'm able to say, you know what, I'm really tired tonight.

was up at 4:00 AM with my baby today. And tonight I just am not gonna crack open my laptop and work anymore. And I have things set up to where that's okay and I'm not, you know, missing deadlines or slacking on something besides possibly posting on my own social media and keeping content fresh.

That's a whole other thing. but I'm not letting anyone down. I'm not letting my clients down when I'm building out timelines for client projects. I am. Making sure to account for things like this coming up. so I don't feel that pressure or urgency like I did with my original business. Also having a team.

Before of 40 [00:17:00] people. That in and of itself is a lot on you and that is daily putting out fires, kind of all day long.

Uh, so not having that stress is huge. So that is the big difference between that business and this one. I would like to, and I probably will. I am probably at the point already where I could use a little bit of help and I will have help, but I will maintain, like creative direction for my projects.

So I'm looking forward to that. But again, that's gonna look a lot different than it did before. , So not chasing the hustle anymore. I'm building something that fits with my life and I'm kind of building that with intention and creativity and purpose. So it's been so, so, so much fun and I. Starting over [00:18:00] kind of in my late thirties, gave me something that I didn't have before, which is clarity.

I know who I wanna help. I know what I'm good at. I know what kind of work lights me up, and that has just been the biggest game changer, honestly. So. For people who are thinking about this, you know, some questions to ask yourself is like, what would you build if you stopped worrying and you just put worrying behind you?

And the second one really is, if you could start today. What would the vision be that you have for yourself in five years? What do you think you would thank yourself for in five years? Those are my two kind of like self-reflection questions for you. the next part I kind of wanna talk about is just the truth behind all this.

The truth behind starting in your thirties and forties. My kind of key ideas here [00:19:00] are you're not starting from scratch. You are starting from experience at this stage of life. again, I have never felt more comfortable in my own skin and knowing who I truly am, I think I have just continued to become a better and better person and.

That is something that I did not, not that I wasn't, not that I was a bad person in my twenties 'cause that's not true. but I definitely, you kind of lose selfishness or at least, you know, for me as you get older, it's, life is not about me the way it was in my twenties. My life now is about others and be that my family, my husband, my kids, My parents, or my clients and the people that I help and. That is just something different than previously in my life, in previous decades of my life. [00:20:00] Also, you're just more self-aware. You're decisive, you're focused. you've already built resilience in your life. You've failed, you've pivoted, you've recovered before.

You make smarter decisions because you've learned what actually matters when you're 25. You start a business to prove something, right? When you're 35, you start a business to build something. And I think that's kind of like the key difference. So at this stage, you're not like guessing what you're good at.

You've already sharpened those skills and you're able to execute them a bit better. So starting later means you get to skip the trial and error chaos and just go straight into like purpose-driven action.

, Another little prompt here is to write down what you have in your toolbox, and that can be experience.

It can be connections, it can be stories, [00:21:00] it can be skills, it can be intuition. I want you to kind of like think outside the box here and not like, doesn't always have to be like literal skills, like, oh, I am good at. Typing X amount of words in a short period of time. Doesn't have to be something like that.

It can be, like I said, building connections. , I was actually talking to a client the other day and, One of her skills is building connections. Like maybe she's not always great at being the technician for the kind of service her business offers, but she is good at getting out there. Making the connections, networking, bringing in the clients, and then hiring some kick butt technicians who can actually execute.

Not that she couldn't, but part of being [00:22:00] a business owner is. , Being able to step into the entrepreneur role of the business. You've also probably heard me talk about before that if you've ever heard or read of the book, the E-Myth. , He talks a lot about their kind of being three essential roles in business ownership.

The entrepreneur, the manager. And the technician. And when you start to think of like, okay, which 1:00 AM I? Probably a lot of you are all three. And when you're all three, that does not lend a lot of time to really focus on being the entrepreneur, which is the most important part is you're the visionary.

You're the one out there making connections. When you're like weighed down, being the technician, it's very hard for growth. So., That is okay. That is perfectly okay to have expert help on your team. People who do tasks that maybe you are not super [00:23:00] familiar with or super comfortable with. You don't have to know how to do every single thing in your business.

That is why you hire talented team members.

Alright.

My next segment here is how the same can really go for podcasting. There is this illusion out there that it's too late to start a podcast too, and people feel as though it's too saturated, you know, they're too late. It's too hard, and. That's the same lie in a different outfit. 91% of podcasts are inactive.

Most people do not go beyond, I think seven episodes. So staying consistent with your podcast is the biggest thing, and generally, for every single one of my podcast episodes, there's a [00:24:00] companion blog post. There's a lot that kind of goes with it. So a lot of opportunity here. For SEO for searchable content, you know, the transcript of my podcast is uploaded.

There's keywords incorporated here for people to find it so. Again, same lie, different outfit. If you've been thinking about launching one, consider this your sign. Maybe it is super easy. You do not need a studio or a fancy setup. I have a how to start a podcast guide. That I will link below in the show notes.

That kind of goes over everything that I use. I do have a specific podcast episode also on this, all the equipment I use and the software that I use. So it is. Way, way, way easier than I think people are thinking once you kind of wrap your mind around the exact things you need and how [00:25:00] inexpensive it really is.

, So please check that out if a podcast is something that you're interested in. ,

Another point here, and this is something that I say a lot with my business coaching clients and there's always room. That is my philosophy.

There is always an audience waiting for you. There's always going to be room for new. Businesses who are doing something different, who are doing something really well, who are doing something awesome. Okay. That's just the way the world works. You know, we don't see restaurants not opening up because there's another restaurant, or people making board games 'cause there's too many board games out there, or whatever business it might be.

There's just always room. There's always gonna be businesses who begin to fail and taper off. There's always gonna be new ones [00:26:00] coming in that are, like I said, doing something different. Doing something a lot better than other businesses are. And that, again, that's just business 1 0 1. Otherwise, everything would be a monopoly.

So don't let that deter you. That is definitely, I stand by that and I have. Lived it and proved it. when I started my billing company, , I had wanted to start that company for years, and same, I was like, well, why would anyone choose me? Because there were some big. And I mean big $48 million big companies out there doing what I wanted to do.

And I was kind of thinking like, all right, well if people want a billing company, they're just gonna choose that one. 'cause it's the biggest, it's the most well known. And that couldn't have been further from the truth. The truth was a lot of people were using that company and very dissatisfied with [00:27:00] their organization, with the talent that they were getting.

, So many things. They were looking for a smaller boutique billing company that felt more like part of. Their dental office than just like this outsourced, you know, totally faceless company. So that's kind of where I came in and I came in guns blazing with really awesome team members who knew what the heck they were doing and impressed my clients and the dental space.

So that was like my niche. And finding what makes you different kind of makes all the difference. Also. I'm doing this again right now with one wild brand. It's like, do you know how many web designers are out there? So, so, so many. And of course that was intimidating, but I did not let it stop me [00:28:00] because I think I felt a lot more confident having done this in a completely different space, of course.

But having done it before and. I feel like even though the businesses are completely different, a lot of the same principles apply. I know what kind of hard work it takes to make. A business takeoff and to get clients, and I know what you just need to do as a business and like the fundamental principles of making something grow.

There's a lot to that. but again, some of them are the same and some of those are just, you know, you obviously you have an amazing website that is drawing people in and, you know, holding their attention. I have an email newsletter where I do email marketing and, promotion and things like that.

Social media content consistently. That's another big part of it. I'm slacking a little bit right now, but I'm gonna get back [00:29:00] there. , And a bunch of other things. My podcast, that tying into it too, those are all like pillars that I needed before. To build my business. Networking as well, making connections, people that can refer to you.

Really getting out there. I mean, I definitely plan on expanding upon that when I have the bandwidth to do so. And doing a bit more locally, with some women in business groups and, and things like that. But I know what it takes now, so I did not feel too much of a hesitation to jump into something new.

I also want to mention that by nature, I just don't worry a whole lot. I kind of just dive in and. I have faith that it will work. And I think I have that faith because I know I'm gonna do what I need to do to make it happen. [00:30:00] So I know not all women or people are wired that way. I think women often are warriors.

Somehow. I didn't really get that gene. I don't know what happened, but it's, it's a good thing. So. People buy from people that they connect with, and there's always gonna be someone who connects with you. Again, a lot of the people that I just follow in general on social media or businesses that I follow, are like me, like when I am looking on social media, like for example, okay, like clothing and outfit inspiration.

I learned that I am not gonna follow a size zero woman in her early twenties for outfit inspiration because that's not me.

One. I'm not gonna dress like that. Two, I don't look like that. What am I following? I am [00:31:00] following mid-size. Elder millennial moms. That's what I'm following on social media that is like they're targeting to me.

And guess what? It's working. and even the same with some content creators out there. There's a bunch of people that I follow that post, tips and tricks to grow your business or, you know, social media creation, but. I connect with those businesses because generally they're about my age. You know, they're all kind of speaking my language.

They might be in a very similar season of life as me, and that is who I am drawn to. And that same, no matter what your age is, or you know, just life story, there's gonna be people out there. Who are looking to feel connection with what you have to offer and where you are at in life and what your experience has been.

So another. Thing is you don't have to be the [00:32:00] loudest voice in the room. You just have to be the most consistent one. And like arguably, maybe the hardest working there is this whole thing about passive income and online businesses and working 15 hours a week. Okay. I have not mastered any of that.

Maybe I will someday. I don't think so. I feel like. I would be hesitant for anyone trying to sell you that kind of thing. 'cause that actually is a thing. Learn how to make passive income and work like very little. Uh uh. I don't think that really works that well for the average person. I have really only ever known hard work and a lot of hours.

Maybe eventually that, like I said, playing into not working that much, but, that's a secret that I haven't quite unlocked yet.

Uh, alright, my next segment here is [00:33:00] talking about what starting later gives you and when you start something in your thirties and forties. I. You're not chasing eternal validation. You're building alignment. That's how I feel at this very moment in time. I definitely feel way more grounded, less impulsive, and more in tune with what feels right, and you've lived enough life to know what you don't want.

That has kind of been something that's guided my whole life is sometimes I didn't know. Necessarily what I wanted, but I definitely knew what I didn't want and that was able to help me make some good decisions when I could finally work out in my brain , what direction I truly did wanna go in.

Just adding a little bit of perspective here when I was in my twenties, again, I'm definitely like a, I do feel like I'm a bit of a late bloomer, even though [00:34:00] I'm saying like that is a lie. Like, do I wish I was working hard in my twenties? Absolutely. I think what I thought was success in my twenties is way different than what I think it is now.

Let's just say when I was 25, I had no wherewithal within me to even think of entrepreneurship. That was not something that was on my mind. I did not grow up in an entrepreneurial household. I hear a lot of talk about like first generation entrepreneurship and that's definitely me.

both of my parents just. You know, worked for large companies and, , my dad retired from a large company with a pension and, very blue collar. And that is just what my immediate households looked like. That was my example. So I knew nothing else at that time and. In my twenties, success just [00:35:00] meant, you know, climbing up the ladder or making a decent paycheck at my job and working 40 hours, and that was kind of it.

I think that's what I thought the rest of my life was going to be. And. I also have an episode on why, you know, how I don't think nine to fives should have, , this poor reputation that they seem to, because I don't think we should be looking at them like that. I, I do think it's perfectly fine to work for a company for your entire life or have a job where you work for someone else for your entire life.

That is absolutely okay. , But

when you realize that the goal isn't to have more, it's to have what actually matters, that can definitely be a mindset shift. And

what your mindset is in your twenties is not. The same as your thirties and forties and fifties and [00:36:00] beyond by any means. Again, that's when we really start to come into our own, and just personally, I feel like. My twenties, I still felt like a kid and not everyone does. And I have done a lot of things later in life than a lot of other people had kids way like, not way later, because people have children older and older these days, but had kids started businesses.

I think a little bit of that is attributed to the fact that. My husband and I didn't start dating until we were 29. My husband is a huge, huge part of my inspiration to become an entrepreneur because he has been very entrepreneurial since he was a young child, and that definitely rubbed off on me. I kind of think that if we had met.

When we were a bit younger, I probably would've started some [00:37:00] things younger, like my own business or whatever it was, but that's just not what happened. And I, I do often joke that I did not really feel like a true adult until things started like really clicking in my brain about. What being a proper human was until I was like, between the ages of 25 and 29, that's when things really started to come together for me.

, And one of the things that I hear a lot too is in particular when people talk about maybe going back to school or like getting a bachelor's degree or. They think, it's too late when you're in your thirties and here is my rebuttal to that. Let's just say. I hear someone say like, oh, I really wanna go back to maybe nursing school, but by the time I graduate I'm gonna be [00:38:00] 35 and whatever.

Okay. If you graduate at 35, right.

The retirement age right now is 65. Honestly, I think that's been pushed up to like 67 and beyond. That's 30 years of working in that profession. How is that not enough time in that profession to justify you going back to school? I don't understand that. That's a long time.

30 years is a long time to, a lot of people are, they want to go back to school usually to make a better salary. Sometimes it's not that. Sometimes it's just they're miserable in their current job and they wanna do something that's more fulfilling and it's gonna make them happier. But most of the time it's to, to make it a better salary.

So 30 years of making a better salary is. A lot of years and when you're thinking about what that is going to mean to your [00:39:00] retirement, not enough people are thinking about retirement even when they're in their thirties. Retirement is something I started thinking about in my twenties and strongly encourage everyone to do so.

Okay. Make sure you have some kind of retirement plan. You are setting aside money to. You know, a 401k an IRA, whatever it is, talk to your financial advisor about that. But I don't wanna be broke at retirement. I wanna be living comfortably and everyone should kind of have that goal. And I have seen this a lot.

Unfortunately with like aunts and uncles and things where they just didn't set themselves up at all and their retirement looks quite sad and that hurts my heart a little bit. So don't let that be you. You need to be forward thinking. So 30 years of making a great salary, doing something you'll love to do, hopefully.

Gonna make a lot of difference later in life. And, that time is gonna [00:40:00] come whether you feel as though it is going to right now or not, it is going to. So my takeaways here are that you are not behind. You are right on time for the business or the brand or the idea. Meant for this version of you. The world does not need another perfect entrepreneur.

Trust me. It needs your story, it needs your timing, it needs your energy, and you can start over as many times as you want. That's what makes it your life and your business and your magic. I've done a smattering of other entrepreneurial things before I had my billing company take off, and obviously had this business and that was all very helpful.

again, it helped me work out knowing what I did and I didn't want to do. , What [00:41:00] fulfilled me and what didn't. So if this episode got you thinking about your own next chapter, whether it's a business or a brand, or your first podcast, , please go grab my free guide,

how to Start a Podcast in six Steps.

I made it very, very simple for you. So no tech overwhelm, no fluff stuff. Very simple. And if you loved this episode, please share it with a friend who's been sitting on an idea and needs like a little push because it's not too late for them either.

Thank you so much for listening, everyone, and I will catch you on the next episode.