How to Plan Your Brand Photoshoot (Insight From a Web Designer)

Brand photos are not a “nice to have.” They are a trust-builder, a credibility boost, and one of the fastest ways to make your website (and socials) feel instantly more professional. In this episode, I’m walking you through how to plan a brand photoshoot without overwhelm or overthinking - plus the exact things I wish I did differently the first time.

You’ll also hear my web designer perspective on what photos actually work best on a website, why stock photos can fall flat, and how to plan a shoot that gives you a library of images you can use everywhere - not just a handful of headshots.

Download the Free Companion Guide

I made a free, 12-page Brand Photoshoot Planning Guide to go with this episode. It includes checklists, planning pages, shot ideas, and an easy way to organize everything with your photographer.

🔗 Grab it here!

What You’ll Learn in This Episode

• Why brand photos are a non-negotiable for trust and conversion
• How to plan a shoot with purpose (so you actually use the photos)
• Mood boards made simple - and how to spot “patterns” in your inspo
• How to find the right photographer (and why personality matters)
• Location ideas that won’t overcomplicate your day
• Outfit planning tips that save you from “I hate every photo” regret
• Easy props that elevate your photos without feeling cheesy
• My two small “extras” that make photoshoot day feel fun and relaxed
• A web designer’s shot list tips - negative space, b-roll, and website-friendly angles

Resources Mentioned

• Peerspace (for renting studios and photo locations)
• Pinterest (shared inspo board with your photographer)
• Canva Whiteboard (to pull patterns from your inspo and make decisions faster)

Quick Action Steps

If you want the simplest game plan, here it is:

1. Start a Pinterest board (and share it with your photographer).
2. Pull patterns into a Canva whiteboard (poses, lighting, colors, locations).
3. Choose 3–7 outfits early and try them on fully - shoes included.
4. Build a shot list that includes website-friendly photos (hello, negative space).
5. Use the free guide to organize the whole thing and show up calm on shoot day.

Ready to Plan Yours?

Don’t overthink it. Don’t wait until your website is “done.” Plan it once - and plan it with intention.

🔗 Download the free Brand Photoshoot Planning Guide here.

📧 Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Transcript

0:30

Hi everyone. Welcome back to the One Wild Brand Podcast. I'm Amanda Demora. I'm so excited about today's episode. I've been excited all week to record it. Just going over it in my mind, all of the things that I've wanted to say about this topic, and it is how to plan a brand photo shoot without overwhelm and overthinking, but also the importance of it too. But before I dive into all of my excited thoughts, we are bracing for what we like to call here in New England, a nor'easter, two feet of snow or something like that, which always can be a little iffy. The weather people. Have been known to be wrong before, so we'll see. I definitely think we're getting snow. I will be surprised if it's two feet, but it is all they're covering on the news right now. And they're saying total Armageddon, not really, they're not really using the word Armageddon, but it, the news is just crazy and. Here in New England, we kind of joke that before snowstorms, everyone's running out to get their bread and their milk as if most people don't have enough food in their house to last like a day or two.'cause that's really all you're ever kind of snowed in for. But I'm excited nonetheless. I love storms. I don't know why, but I love snowstorms. I love rainstorms. I don't wanna say I love hurricanes'cause we don't get a ton of those here. We definitely get hurricanes, but usually not that do any damage. But I love anything that kind of makes you be stuck in your home for a day or so, and it's just time where you get to spend with your family. I always love to cook something delicious and usually bake and for the snow. Of course, my son is gonna wanna be going outside and he loves quote unquote shoveling and making snowmen. We did that the other day. I think he likes knocking the snowmen down a little bit more than he likes building them. But it will be fun. I have a lot of fond memories when I was a kid. Of snowstorms. I remember I was probably about 11, 10 or 11 ish and we. Got these two back-to-back snowstorms where it was maybe like three feet of snow and school was closed for a week. I was fortunate enough to grow up on a small street that had a lot of other kids my age, who were my little best friends growing up, and we just played outside every single day. We made this. Big igloo that when I look back on it, I'm so surprised that we even did this'cause it was so labor intensive, getting all the snow, getting the pile of snow. I remember we were like pulling it on the sled, moving the snow that way, piling it up and then hollowing it out. I could not even picture myself doing that now. But we played in that igloo for the rest of the winter. The day it collapsed was devastation for us. That was very, very bad news for us to get, and it was just so much fun. Again, , some of my best memories as a child, so it's important that my son and my, my daughter's only one, so she certainly won't be out there making igloos yet, but it's important that we try to give him those too. So, okay. Diving into today, and I wanna start off with why brand photos matter so much and why I think really every brand needs them in particular. Us female entrepreneurs, solopreneurs coaches, definitely doesn't have to be related to one industry by any means, because I've now been in several and these have been important for all of them. So I wanna zoom out here for a second. And say brand photos are often treated like kind of a nice to have item, or maybe it's on the list down the road. But from a website and marketing perspective, they are the foundation. To me, they are non-negotiable. And when someone is browsing your website and social media. These are what start to like build trust and set the tone and help someone decide if they wanna work with you before they read a single word of copy on any of your platforms here. And I think where most people get stuck here is not because they don't care about it, but because they don't really know how to plan it. They hate having their photo taken, blah, blah. I, I know all the excuses 'cause I've used them myself, but I think I kind of get to offer a unique perspective here because I've done more than one brand photo shoot. Now, at this point, I actually am right in the midst of. Planning and executing my next one, which will be, about three weeks from now. So I think this is a great time for me to talk about it cause now I get to reflect on what I didn't like that happened before, what I wanna do differently now, how to kind of troubleshoot all of those things that I didn't like and offer that up to my listeners as some guidance. Also, I now get to offer two different points of view here and perspectives. One years ago, I didn't have a web design studio. I wasn't an official web designer like I am now. And with my previous business, which if you haven't heard me talk about it, I owned a dental billing company. And that very first photo shoot was myself and my COO. We did it together and it was very, very nice to have someone else there with me that really eased the nerves big time. But I was just there as a business owner, right? I didn't have this lens of a web designer now, and what a web designer might be looking for in your photos. So. That is my interesting perspective now is how important these are and how much they can really make a website and social media. So I'm gonna be diving a little bit more into those two perspectives and talking through a lot of the mistakes that I made. I think that's always the most important guidance to give. That's what I always find most valuable, is I wanna hear people's mistakes and I try to be pretty honest and vulnerable. About mistakes that I have made and what they taught me and how that has made me a better company, a more profitable company, or just a more kind of in tune business owner. In the show notes, you are going to see a link to a free guide that I made free companion guide for this episode. And it is pretty in depth. It is about 12 pages. It's going to go over everything that I go over in this episode, and it also is gonna have several pages of planning, so. How to plan your photo shoot, certain shots that you want, checklists, all of that jazz. So you have it right there with you. You and your photographer can have it together and brainstorm it, but, I had so much fun making this, so be sure to grab that , and keep it handy. So looking through my web designer lens here. Stock photos I do not hate. Okay. Just, I'm just saying that right now. I don't hate them, but you shouldn't rely on them to carry your brand. I think what I see most often as a designer is my clients kind of will send me one headshot that they have and the rest they wanna use stock imagery and. I think sometimes they certainly have intentions of doing a brand photo shoot later, whether they actually follow through that or not. But your website and your platforms are going to convert so much better when you're not using stock imagery. I also think sometimes, Either a client of mine or not just out there in the space will pick a website, maybe template or something, and whether they customize that themselves or they hire a designer to customize it for them, they love this website template so much, and the template has some kind of, mock branded photo shoot in there with a professional looking model who is. Modeling an entrepreneur. And then when they get the template customized and it's sort of switched over to all stock photography in maybe one photo of them, it can feel just a little flat, right? it's landed a little bit flat because it's not them. And that is really the reasoning here. So this is my plea to everyone kind of doing a website is the brand photos should. Be at the forefront of your thought process. So, alright, jumping in here. My core idea for you is to plan this once and plan it with purpose. I think this is where my very, very first shoot kind of went askew, is I definitely put some planning into it, but not enough and that. Really showed through with the results. I thought I was prepared. I had outfits. I had a photographer, I had a general idea of what I wanted, but I didn't really have a real plan. On how those photos would be used. I hadn't, thought through enough shots of me that I wanted, or I thought might work on my website and social media and things, and because of that, I kind of ended up with a lot of photos that I did not use, and I will attribute that to some other factors a little bit later in the episode. What I've learned over time is the most successful shoots aren't the most trendy, with poses or, or even wardrobe. They're really just about clarity and kind of getting clear again on the intention of these photos and where they're going. So. When you know what your brand stands for, where your photos are gonna live, and how you want people to feel when they see them. That's kind of when this all starts to make sense and everything's changes. So step one in your planning portion of the program is to start with a mood board. I love mood boards for. Everything in life, specifically with my web design clients, we often will start with a mood board. And what this is is just inspiration without pressure. This is just part of the loose planning session and it's all very low key, and what we're doing here is starting to collect ideas that are then gonna form a pattern. So. I use Pinterest. I mentioned that I am in the midst of planning a photo shoot right now. So myself and my photographer have a shared Pinterest board and she's pinning some things to it, and I'm pinning things to it. And what we're gonna do there is again, start to collect patterns. What are some of the things that I'm pinning over and over and over that I'm like, okay, yeah, that is clearly a direction that I wanna go in. And what we're pinning here is maybe lighting that you love, poses that you want to try to mimic and might feel natural to you. Colors, textures, outfits. Locations. Just, again, inspiration. This doesn't need to feel perfect or finalized, but it should start to kind of come together here. We wanna start spotting patterns and sometimes what I like to do after this putting my web designer hat on, is when. I have kind of a completed Pinterest board or we're just done, I do start to pull out those patterns and I will make a Canva whiteboard. What I love about Canva whiteboards is they're kind of like, magazine collages that I made as a, I don't even wanna say youth.'cause I made them really all my life, probably into my twenties until magazines started to not be in print anymore, but. I will pull out the things that I am pinning most and put them on the Canva whiteboard, and you know, maybe I have a little section of outfits, I have a little section of poses that I like, et cetera, et cetera. When this all lives in one space, it makes it easy for your photographer and you to make decisions quicker. Next step is searching and finding a photographer, and my first tip here is to, if you have anyone local to you who has used someone who's photos you love. Ask for a recommendation there. I also wanna say not all photographers do branding photos. And I think it's important that you find someone who is familiar with this and they'll be, at least the ones that I've kind of interviewed before, they're very upfront with this. Like, okay, that's not really in my wheelhouse. It's not the type of photographer I am. And they might have a referral and that would be great, but Referrals are always the best place to start. Of course. Second to that is Google searches and Instagram searches by location. I actually found my photographer, I wasn't even looking, but being in the creative space, somehow her account wound up on my algorithm. So I had been following her for a little while and I was finally like, you know what? I know I need to get this photo shoot rocking and rolling. And I'm gonna reach out to her and I did. And I'm so glad I did. And I'll walk you through a little bit about what that looked like and how that was different from last time or one of my previous times, maybe not exactly last time, but some previous sessions that I had, so. Start two. Just make a small list. I wouldn't go crazy here. I mean, between one and three. If you, for example, this time for me, I only reached out to one. It was a match right from the beginning and, and that was the end of the story. The first thing I think it's important to ask them if you have a small list of photographers you're reaching out to is can we jump on a video call?. So with my photographer, it was just 20 minutes that she set aside to go over all the things that she wanted to go over. She asked me questions. I asked her questions, but my biggest takeaway here is I got to feel out her personality and her vibe. Now I am naturally very, very camera shy. Ever since I was a child, I hated having my photo taken. When we're looking through old family albums, they're pretty much all of me with my two pointer fingers, making an X over my face, not wanting to have my photo taken. Okay. I am still doing that these days, but it's actually just in my mind, I just don't like it. I don't know what it is. I, just do not like having my photo taken, and I argue that most people do not. Right. It's not our favorite thing to do, so I. Need to know that I have someone who is going to kind of pull me out of my shell, whose personality that I really like. I want someone nice. I want someone upbeat. I want someone who is going to make me feel comfortable. That is the biggest thing to me, second is the skills. First is the personality and how this whole day is gonna go because I know that inside I am real uncomfortable. There's a lot of things that I would rather be doing, and having my photo taken all day long or for a few hours is not on the top of my list. So video call is really important here. and. If you're looking for a photographer and budget is a concern. so of all of my photo shoots, I've honestly felt they were all really reasonably priced. you know, they weren't like way out of budget. I, again, I just felt as though they were reasonable. but if budget is a concern, look for some newer brand photographers who are trying to build their portfolio. There's a lot of really talented, affordable photographers out there. I think that just because they're new does not mean they don't have skills at all. So keep that in mind. A smaller budget doesn't mean lower quality. Sometimes it just means being a little bit more intentional. And you can also think about things like, just shorter sessions or mini shoots or just creative arrangements. I've even seen people do some kind of barter ship type of thing, so get creative with it if you must. Some questions that you should definitely ask your photographer if they don't go over these things with you right off the bat is what's the minimum number of photos that are gonna be included in the final delivery to you? Biggest thing there. You wanna know how. How many outfit changes do you get or do they recommend, and I'll get into that a little bit more later, and locations. What locations do they suggest? Do they have anything in mind? Are there fees for additional or multiple locations? Will you own the rights to the photos outright and be able to use them without credit? How quickly is there turnaround time from photo shoot day to photo delivery to you? Are they gonna be in high resolution for both online and print? Does their pricing include any retouching of the photos or color correction and of course just how their pricing is structured. Is it per hour? Is it per session and. My photographer mostly had all these questions and answers ready for me. So before I launched into my questions, she did her spiel and that pretty much took care of everything. She had it really down to a science and well thought out. And again, this is kind of why I was like, okay, nope, I don't need to talk to any other photographers. This is great. I just felt so at ease right from the beginning. The biggest thing here. Again is if you're doing a video call, pay attention to how this conversation feels. How comfortable you are with the photographer is gonna show up in your photos. So that's my biggest takeaway. Next up, location. This I think you can have some fun with, but you don't have to. Oftentimes, I think the most comfortable thing is shooting at your home. If you have space that. is Shootable. You know, look, it is gonna look nice in photos or it is gonna reflect how you want to show up in your photos. For me right now, I don't have the space that I used to have in my home before kids. I kind of joke that with each child that I have of, I keep getting kicked out of my office to make it a. Nursery. So my office now somewhere where I would like to shoot is probably not large enough to have a shoot. and certainly not for a whole shoot. So think about that. If you have the space and you have a few different places within your house where you could shoot, that would be awesome. Your photographer will probably want to see the lighting situation for sure. And that's something that should be thought of. Ahead of time. But second to that is renting a studio or creative space. There is way more photographers who do not have a studio space, but there are some that do. Mine does, and if not, my top pick here is going to peer space. Dot com, I believe is their website, but I will put that link in the show notes. And this is a great website and tool for finding photo shoot locations. You can search by area, obviously, but style, what that location has that you might need. Like is it more workspace, is it more industrial, is it more, lifestyle, whatever it might be. And then. That's easier to make it kind of fit your brand without overcomplicating the day There are definitely more spaces that are available for rent in cities, but I'm not in a big city and there's definitely locations around me and more and more as I push towards the city. So even like 25, 30 minutes out, which I would have no problem traveling that far for a great location. So take a look there definitely. And then. Think outside the box a little bit. If there's a hotel or a restaurant or a space that you love and feels aligned with your brand, see if they allow photography there. And I think you'll be surprised at how often the answer is yes. So I. Next up is styling and outfits, and just my biggest tips here. So for the clothing part of the program, plan your outfits. Early and often, this should not be a last minute decision. I think, as women, we know that when we're in an outfit that we do not like. It kind of ruins the day, right? Or at least for me. If your pants are too tight, you are not gonna be comfortable if this shirt is a little too tight on, some problem areas of yours. Oh, I am speaking as a woman who had a baby within the last year, clearly. You are not gonna love those photos and you're probably gonna be uncomfortable all day. So this was one of my regrets from a previous photo shoot is I picked outfits, I had 'em, I probably tried 'em on once, I don't know. And that was it. And I don't even know if I actually went that far. Honestly. I think I just had some stuff. I had three outfits that I brought to the photo shoot that day, and the only photos that I ever ended up using were from one outfit, and that was problematic because. Those particular photos just felt like I was reusing them all the time and they just felt so similar and overdone. And with my website and branding and stuff, that wasn't great.'cause obviously I paid a lot of money for, well, not a lot, a reasonable amount of money for it. The photo shoot and it took up a whole day for me at that time. And a lot went into it and I didn't get to use two thirds of the photos 'cause I didn't like them. So plan your outfits ahead. It literally put them all on from, Top to bottom shoes, accessories, the whole thing. Take some photos, walk around a little bit. Be sure you like how these are photographing. Be sure you like how you feel in them. The whole thing, that's all gonna come across on camera. The camera doesn't lie. People, is something I didn't do because I know that. At least for me, I don't like trying on clothes. I don't. I am always the type of person who I don't try anything on at the store. I will bring it home and I will try it on. In my own home, my own mirror, all those things. And if I don't like it, I'll return it. But when you're busy, you're working all day, you might have kids like, okay, when do I have time to dedicate to trying all this stuff on? But you have to make some time here. So set aside an hour or so one day. To try all of your pieces on, make sure you like 'em all and be ready to go, and knowing that these are gonna work for you. It's really, really important. Can't stress it enough. I also say., Bring as many outfits as your photographer is gonna allow. You can't have too many. And I really mean that again, with that particular photo shoot I was talking about. I wish I had so much more. I really do. I could have used it in so many different ways. so that's my key takeaway for the outfit piece of the program. Props. Definitely think about props. Again, something I didn't do with the first one. I don't know why I had a couple things, but the photographer that I'm using for this upcoming shoot is not huge on props. She likes kind of subtle little things, and that's the same as me. Again, this is kind of why we aligned quite a bit here. something I'm thinking just off the top of my head. So we are definitely gonna do some workspace photos of me, sitting at a desk with my laptop and, on the desk I might just have, one of my branding colors is a magenta color. I might just have a magenta clock or something of that nature. I'm not gonna go crazy with the props, but bring things like a. Mug. I'm definitely gonna bring some of my branded items, so one wild brand items, my pens, some notepads, things like that. A journal, certainly, again, my laptop, props that you actually use., Even just like textures or something, can kind of go a long way. And if they're in your brand colors, even better. They don't need to overtake the scene, but just little nods and pops here and there. All right, hair and makeup. This is very dependent on you, of course. And if you are someone who likes makeup, who wears makeup often, who doesn't wear makeup often, that should lean towards should you have your hair and makeup done professionally or not. And I consider myself to be a makeup girly. I've always loved makeup. I've kind of collected it and always been intrigued with makeup and certainly, when I was younger, like always watching YouTube makeup tutorials and stuff, not really so much anymore these days. I wish I could do what Sabrina the Teenage Witch used to do was Flick her little finger and all of a sudden she'd be dressed and her hair and makeup was done. That would be great in the morning for me. But that being said, I've always considered myself to be pretty good at doing my own hair and makeup, but I still choose to have this done professionally. For my shoots, because I'm not a professional makeup artist, I don't know how lighting and photography really affect my face, and they know where to add depth, how to shade, how to balance everything so you look like yourself on camera. That is the goal, and it also means less retouching later, which is gonna lean towards better quality photos. Right. If you don't wear a ton of makeup, you can definitely ask for one of those kind of natural, no makeup looks, which of course will have a little bit of makeup, but won't make you look overdone., And one of my mistakes with some previous brand photo shoots was not really relaying or. Letting the makeup artist know some things that I definitely wanted and how I liked my makeup done. So again, being a makeup girly, there's certain things that I just like on my face and. I didn't get those across with some of them, and that kinda lended to me not loving the photos because I'm looking at it and I'm like that's not how I like to look. And that's not me. So although this is not my wedding, this time around, I am gonna do a trial run, which is a little bit extra. It's a little bit over the top with the. Hair and makeup artist, just so that I know day of. I'm good. It's gonna look like me and I don't have to worry or, even be delayed with the day. If I ask for changes. I want it all to go very smoothly and I'm happy to pay for the trial. And my plan there is kind of to, I'm gonna show up with the makeup that I do every day and how I like to look and I'm gonna say, okay. this is what I'm going for here. I would love for you to do a look similar to this, but obviously professional and do what you need to do in terms of makeup, styling, an application to get this to look good on camera. And of course then I'll take all my makeup off and let her put it back on. So a little extra, maybe a little bougie, but that is my plan for this time. Going back to outfits for a second, just in terms of variety. So for me, I am gonna have a mix of casual and business casual outfits and that kind of aligns. To my brand. I obviously work from home quite a bit, so it's not like I'm sitting there in a suit all day long at my desk, but I do wanna have some more professional ones as well as just more relaxing. I don't know if I'll do any barefoot photos, but you know, something like that. just. Kind of casual shots I wanna have. And if you're in a business suit, which I'm not playing on wearing a business suit, actually, but if you're in your business attire and you're doing more casual poses, eh, they don't always go hand in hand there. So a little variety will serve you well. And then two little fun tips here for planning your day. One, music changes everything. Okay? Bring a playlist, start compiling it on your phone or whatever. Spotify, whatever. And. Get some songs on there that are upbeat or you love to bop around to or sing. And I think that will really change the energy quite a bit and make you feel a little bit more relaxed. This is small, but it makes a big difference. And then my second fun thing is. S bring a bottle of champagne at my shoot that we're doing this time., The shoot location you can actually order a bottle of champagne for them to have there. And it's obviously not to guzzle the whole thing of, you can sip on it of course, but. We did this with one of my prior photo shoots too. We had some champagne and we did have some photos of us sipping it and also just cheersing, so some with our face, some not. And we used those a lot in different applications. So if we were ever doing anything in the business or wanted to post on social media, that was any kind of celebration or lifestyle thing. These worked great for them. And then, champagne might just dust off the nerves a little bit and it's just fun. It's not for everyone, but, but it works. Okay, moving to actual photo shoot day and getting ready for the day and everything. You're going to try to attack that day in my free guide. I have a photo shoot day checklist and I have some areas to write in, shoot date and time location. What props are you bringing? This is like a checklist day of must dos little section for notes, things like that. So I also have a shot list. So when from your Pinterest board and just some brainstorming and things you want to come up with some shots of yourself that you are definitely going to want to get. And if this is me, I am definitely wanting, again, some workspace type photos. I'm wanting me sitting at my desk, I have one kind of shot in mind where I want me with my laptop standing up. me sipping on coffee. I go to Starbucks every single day. That absolutely has to work its way into my photo shoot day. and then some other things. And now planning this with intention is important because. You also want to plan where you are going to use these photos. Another mistake of one of my first photo shoots is we just shot, I didn't know where I was gonna use any of these photos or what they were gonna be for. I think it's worthwhile to go through. if there's people in the same industry as you, let's say you are a life, coach, or let's say you're an accountant, or let's say I don't know, whatever industry you might be in. If you have a competitor out there and you kind of really admire what they've got going on on their website and their social media. Find some inspiration there. See what photos. Well, and also if this competition person has a branded photo shoot and photos up on their website and social media, that's the biggest thing here. But you wanna see where they used their photos, what kind of photos these were, and how they shot them. So when I'm saying this as a web designer, right, you want to. Have some photos where maybe you're on the left side of the shot and on the right side of the photo is some more blank space where we could, add some framing or add some words, some copy, you're gonna want things like that. For sure. And the goal of your photo shoot day, and this is something my photographer said to me this time, which made me feel really good, is to. Have a bunch of photos where I can pull a photo for anything that I am trying to use it for, for my website, for social media, for A PDF that I'm making. Whatever it might be, I have it at my disposal. And, me personally, there's a lot of photos that I have from my photo shoot where I actually took the background out and, you know, I just pull myself out and I'm using that in different applications for social posts and things, and that's important too. So think about that again, plan with intention here. I wish I did this the first time and I probably would have got some more usable photos. For more casual social photos. Being centered usually works the best and you're gonna want some, I call them like B-roll photos. Some photos that are faceless. And are you typing? Are you writing or, Another one of mine is I might want a photo, which isn't really of my face, but more so me from behind kind of planning, a vision board on the wall where I'm kind of hanging up different color samples and things like that, color palettes that I wanna use. That is one idea of mine. But think in terms of things like that. In my guide, I have a photo shoot outfit list. I have seven spaces for outfit accessories, shoes, and then last thing for the guide is I just have a day of photo shoot checklists, like what to bring, all of that stuff. Nice to just have it handy. And to wrap up this episode, I want to reflect a little on my very, very first. Photo shoot and what that meant for me and my brand. And for me that there was a real confidence shift that happened when I saw myself reflected professionally. And I've talked about this story a little bit before, but with that first company, my dental billing company. Geez this, this story served so much because the rebrand is when I took over and did our new website and social media and things, and I just didn't know. But that was where my love for web design and creativity was being born. But what happened was. When everything came together, my brand photos, my new website, our social media, I had this professional looking space. Out there in the interwebs, the website and, and all of our social platforms and things that I felt confident to start getting out there. And that's exactly what happened. I started getting out there and speaking at events and, that really helped the business grow. We started gaining clients. I started growing and growing and growing my team. Grew Sizably. My client list grew sizably and I really, really attribute that to the brand. Refresh the website, redo the branding, photos, all of it. And last Friday I was teaching a virtual class. myself and a friend of mine and it was a growth workshop for some female entrepreneurs and kind of a roadmap for 2026 and planning and tips and all that stuff. And a couple of my former web design clients were in on this class and one of them piped up and said that. she was kind of going over her plans for 2026 and she just said something so sweet and it was that her new website and her new social media templates that I did for her have given her this giant confidence boost and she is so excited to get to conferences this year. And she has, people she wants to approach about partnerships and things, and she feels so confident about that now because she has this place to send them to when she hands a business card or she says, check out my website, or whatever it might be. With all of those things looking so fantastic, she has. This renewed sense of. Confidence to get out there and try to grow her company and her brand. And that just meant so, so much to me that she said that because one, that's exactly how I felt, that's how I even got into this space, is because that's how I want women to feel about their website and their socials.'cause that's exactly what happened to me and I'm living proof that. It can be a huge change for you and your business, but that's also how I just want every woman to feel out there, whether it's me doing their website or not. That is how I want everyone to feel. So those are really, really kind of words and just kind of reiterated why I do what I do. Okay. Wrapping this all up again, be sure to grab my guide in the show notes and whether you're planning a photo shoot for this year or maybe next year, this guide will help you. Think it all through in your mind. Get it down on paper or digitally if you're just opening it on your computer, and start to organize your thoughts a little bit. That's it for this episode, and I will see you on the next one.