Website Tips to Standout in a Saturated Market

I recorded this episode totally on a whim after posting a carousel about website tips for saturated markets… and it got my wheels turning.

Most of the clients I work with are in very similar industries. Like, direct competition. And if their websites all look the same? That’s a problem.

So in this episode, I’m walking you through the biggest mistake I see (hint: your website blends in 😬) and how to actually create a website that people remember, come back to, and want to work with.

Your goal isn’t just to have a “nice website.” It’s to have a website that sticks.

What I Talk About:

• Why blending in is quietly killing your conversions
• What actually happens when someone opens 5 tabs of your competitors
• The real goal your website should be working toward
• How to make your website stand out in a saturated market
• What your hero section really needs to do
• Why you need to speak to ONE ideal client
• How to add personality without losing professionalism
• The little website mistakes that instantly turn people off

The Big Takeaways:

Your website shouldn’t just look good — it should be memorable
If someone can’t remember anything about your site a few hours later… we’ve got a problem.

Your hero section needs to do the heavy lifting
This is where people decide if they’re staying or leaving. It needs to be clear, specific, and actually say what you do.

You are not talking to everyone
I always tell my clients this — pick one person and speak directly to them. That’s where the magic happens.

Generic messaging is not helping you stand out
If your site says the same things as everyone else in your industry, you’re giving people no reason to choose you.

Personality matters more than ever
People want to feel something. They want to connect with you. And they can’t do that if your website sounds like AI wrote it.

Your differentiator is your best marketing tool
What makes you different? Your process? Your approach? Your experience? Lead with that.

Also… please check your links 😅
Broken pages, outdated info, things not working — this stuff will send people right off your site.

My Simple Formula for Standing Out:

If you’re in a saturated market, this is what I focus on every single time:

• A clear + memorable hero section
• Messaging that speaks to one ideal client
• Specific, non-generic copy
• Personality and polish
• A clear process (people love knowing what to expect)
• A website that actually works — no broken anything

Final Thoughts:

You don’t need to reinvent your industry.
You just need to stop blending in.

And if you’re not sure if your website is doing that?
Ask yourself this: would someone remember this tomorrow?

📌 If You Loved This Episode

If this episode got your wheels turning, take a look at your own website and see where you might be blending in — and where you can start standing out.

And if you want help creating a personality-packed, elevated website that actually converts… you know where to find me 😉

📧  Email Me! I want to hear from you: amanda@onewildbrand.com

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Transcript

0:30

Hi everyone. Welcome back to the One Wild Brand Podcast. I'm Amanda, and today this was a really impromptu episode I wanted to jump on here because I made a carousel post the other day and it was website tips. When you're in a saturated market. That really got my wheel spinning because a lot of the clients that I work with are in the same niche. Like a lot of them would be considered each other's competition and as a designer, for me, making each of their websites different is. A really fun challenge. I love to do that. But you know, there's a lot of saturated markets in business and there's, you know, few untapped markets out there. So I thought that this would be an interesting episode and hopefully give you a little. insight here. So alright, so the biggest mistake that I see. Is kind of a basic one, but it's that your website blends in and I wanna paint a picture for you. About the user experience and how that's tied directly to your website. So let's just say, you know, I'm me and I am looking for a dog groomer in my town and there's a lot of dog groomers in my town. And there actually is, I mean, there used to only be one or two, and now there's probably like seven, and that's a lot. So I have all seven tabs up. On my browser of their different websites. And I'm gonna be honest, most of them probably look the same. And if I'm thinking off the top of my head, most of them are probably, you know, a DIY thing and they don't have a lot of information. But then I land upon one. That is beautifully done. They are laying out What makes them different? again, I'm thinking of one that stands out in my mind, that's why I'm using it as an example, but her appointments are. Single appointments or as close to it as possible. So, you know, my old dog groomer, you would drop the dog off at like 9:00 AM and

go pick them up at like 2: 2:55

00 PM and she just had a ton of dogs there in crates and kind of got to them as she got to them. I mean, listen, I'm, I'm not the dog expert. That can be a little stressful for the dog. So there's another groomer in my town, and that is kind of her thing is these are single appointments. It's, they're low stress. her website was beautiful. It had a, a wonderful about me section that pulled me in. Like, oh, you know, she has this training and this is her process for grooming. Again with those single appointments and this all is kind of standing out. Alright, so, and then the other six websites that I'm looking at, meh, they all kind of blend together. I'm not really seeing what's making one different or anything like that. A couple days go by, I am like, oh, I really need to make that appointment. Like, oh, I remember I was looking at all of the groomers and oh, there was that one with the beautiful website who did the single appointments, and that's the one I'm gonna reach out to. Okay. No matter what your businesses, that is exactly what you want to happen with your website. We know that I'm passionate about websites. Okay? That's why I do what I do. I've seen the transformation that they can have for businesses firsthand with my first business. I've talked about it before, so forgive me. I'm a broken record. Our brand refresh, our website overhaul, like. Launched us to the next level, and I was able to be approached for acquisition and sell that company for profit. So, I fully believe in, the power of this. And now, you know, luckily now I get to combine my two loves. I am a creative, I love graphic design, I love web design and social media, but I also, you know, I get to pair that with. I've seen how important this is in businesses and particularly women's businesses, women entrepreneurs, and solopreneurs. So I love pairing the two together and, and helping women and helping their businesses. So I. that was a little side tangent. I'm allowed to go on a few of those. but no matter your business, that is what you want to happen. And again, circling back to a lot of the. Clients I get to work with are considered each other's direct competition. and a lot of other people in their space have very similar websites. And again, not one is standing out from the other. So that is your ultimate goal because if nothing stands out, guess what? People are out that you have mere seconds to grab their attention on your website. So., That's that. That's the number one mistake you blend in. Don't blend in. You gotta stand out. You gotta be that pink starburst. So. We're shifting the goal here. Your goal should not to be like just to have a nice website. It should be to be remembered hours or days later. Like days being the true ultimate goal, the real MVP, they're closing their tabs, they're going about their day and they're coming back to you. Or like, better yet, they start following you on social media'cause they like what they see. I do that all the time. Maybe if it's a brand that I'm interested in, and this can be anything. This could be clothes, this could be something for my kids. This could be whatever, a jewelry shop. I don't know, and maybe I'm not quite. Ready to pull the trigger and buy something. If I like what they're doing or their website or just their whole thing, I usually start following them on social media. That's what they want us to do, and I usually do end up buying at some point because then I'm following them, I'm seeing what they're doing, I'm checking out their new releases. I'm getting a chance to know them as a brand. So if your website can draw them in and get them to. Follow you on social media or whatever it is. That is wonderful. So my formula here for how to stand out, how to make your website stand out when you are in a saturated market is pretty simple. It's not overwhelming. There's just some basic principles here. So number one, your hero section of your website. So the hero section, if you're not familiar with that term, is the very top section of your website. So someone goes to your URL, they open your website. That top little rectangle square there is the first thing people see that's the hero. And this is their first impression. And this is where. They're gonna stay or they're gonna leave within mere seconds. So this needs to pack a lot of punch. This is where I put in a lot of effort with my web design clients, and I've done some really cool and creative stuff here that I'm proud of, especially for the women that I've worked with that are in very, very similar industries, or like the same industry. So it needs to be very clear. Also quite memorable. And that can be, that can mean a lot of different things. That can be, because it's designed beautifully. That could be because it has some moving elements to it, some motion, some animation, whatever it might be. or it can be in your copy, the words that you're using. There's something's, some kind of bold statement here that's drawing me in. so. You wanna be very intentional about what your, your headline is, right? People are gonna land on your website. You've got your headline there that's really stating what you do. And people have a tendency to get this wrong. They get a little too creative with their headline. I had a client. Recently and we were going back and forth with her copy and in particular her her heading and and subheading here. And she told me what she would like to put there and I said nicely, of course, 'cause we're quite friendly with each other. But I said from that, I don't know what service you offer. And really who you serve. Like, yeah, I get the broad thing, but I really don't know what it is that you do. And she's like, well, I don't really wanna use like this particular term. Like, but that's the service and, we can get a little creative with the wording too, but I like to say like. Make it so a 5-year-old can read it and understand it, and a little more creative than that, but it can't be over complicated. So keep that in mind. Be clear but memorable. Tell them. Who you are and what you do, who you serve, and a very clear call to action. So usually when I am designing sites, there is a button right there in the hero. Most of my clients, they want to have the potential user book, a call with them, or you know, other people it might be to download something or to fill out a contact form. Or whatever it might be, but it needs to be very blatantly laid out there. And I also recently had another client who was getting rather creative with what that button said. And again, I had to say, I don't know what's gonna happen when I click this button. It's not very clear where I'm going or what I'm doing, so I can't stress enough to keep this simple. Alright, so the copy, you can stand out with your copy. You can stand out with the actual design or animations or just something a little different here that's gonna pull people in, Certain industries, I think certain industries have a tendency to look, you know, just the general theme for their industry is websites that look a little bit more corporate or plain. That doesn't always have to be the case. and again, I've done some like really different websites where if someone was going to five different sites, they'd be like, oh my gosh, that one doesn't look like anything I've ever seen before. Or in a good way. So. Second thing, speak to one person. When you are sitting down and you're planning your website copy, I want you to envision just one person. Like don't think of a bunch of different people. Think of one person whom is, Your most ideal of ideal clients and talk to them. Talk to that person. Use their language. When you try to speak to everyone out there, you end up connecting with no one. And I know that can get scary because you're thinking, well, I don't wanna leave anyone out. Well, if they don't really feel directly spoken to, they're not really gonna connect with your messaging. Next is say what others aren't saying. Some websites say the same things, helping you thrive, elevating your business. Okay, but how and for who? So. I'm a little bit of a broken record here. Be specific, be real, be bold. and that kind of brings me to my next point, which is personality and polish. You can have personality without losing professionalism. And this is something that I've thought of a lot with my own branding with one wild brand. I am a professional woman, right? I've owned successful businesses before and, you know, still do now. And one wild brand has really fun branding, bright colors as hot pink. and you can still have this like bold, fun brand and be. Professional and you can weave all of those things in different ways, and this is where people are gonna connect with you., A lot of people come to me because they like the aesthetic of my branding or they like the aesthetic of websites that I've designed that could be totally different from my branding. but this is really where you need to sit down and think, and this is gonna evolve over time. Absolutely. and mine has too. your brand and your website are like living and breathing things. They should evolve as you evolve and they should feel like you. And when I'm sitting down to write or design. I really try to be intentional about the authenticity of what I'm creating and like, does this feel like me or does it not? a huge, thing I do is I always have help, from chat, GPT or whatever to design captions and things, but I'm gonna call it help because I have been being way more involved with caption writing and making things sound like me. and really writing them myself, like I'm generally taking the outline and I am rewriting it all. In the way that I would speak, like type the way you speak, make your captions be the way you speak, and the copy on your website and all of your content too. my email newsletters, I write those from the heart. They are my voice and my writing. And that is often lost these days and people tune out quickly. I think I've mentioned that in another podcast episode is people are a lot more savvy to AI writing than they were, and they're only going to continue to be so, you know, kick it old school, try writing a little something yourself. People don't just hire services. They hire people and. Again, they wanna feel a connection and they can't connect to you if it's not you. Another way to make your website stand out is to lead with what makes you different. Don't just tell me what you do. Tell me why you're different. And this ties right back to the dog groomer. What makes her different is. Those single appointments that aren't gonna stress out my dog, that is what set her apart and made me wanna reach out to her. So I keep saying take some time to work this through, but really take some time to work this through. Journaling is a great way to do this. Writing things down, spending the time to invest into your branding, your copy, your messaging is really gonna pay off because it's gonna feel authentic. And when you sit down and you're thinking of what. Truly makes you different, and you're putting that on paper, or in this case, when you're putting that on digital paper of your website, it's gonna show, it's really gonna make the difference. Some things may be, what is the experience like working with you? how is that different from. Someone else who does what you do, what is your approach to what you do? Your personality already spent some time on that. And then the process, I really like websites that lay out the exact process. They kind of have like a little, a little timeline. Okay. So we're gonna start here, and then from there, we're gonna do this. And from there, I really like that people don't like surprises, right? They wanna know, start to finish. What is this gonna look like? You know, what's the timeline? And it doesn't quite matter what it is that you do. even a dog groomer, they could lay out a timeline there. You know, you're gonna drop your dog off at nine o'clock. then I generally put them in the bath and they can lay out a few different steps of what they're doing there. And then, you know, the end is you picking them up. same goes with photography. When I, I recently just updated all my brand photos and it was very clearly laid out. What. I was to expect what I needed to do, what she was doing, and how this was all gonna wrap up. And again, people don't like surprises, so,. All right, so those are my biggest tips, and I truly believe that what they can yield is this clients land on your site they know that you are it right from there like that is. Truly the ultimate goal here, right, is they're not gonna have a question in their mind that they wanna work with someone else. That's like goal number one. And then maybe if they do well, at least they're higher quality inquiries. They're probably doing less price shopping. They're more aligned with you from what you're putting on your website, and they're not comparing you to anyone else. they've hopefully already decided here. And then I wanna mention just a couple little side note tips because. Often when I do have multiple browsers open and I'm comparing, you know, maybe I'm just doing a little like field research for a client. I wanna see like, okay, what's going on in this industry that they're in? I wanna pull up some websites of other people. And often when I do that, again, a lot of the websites look the same, but. Oftentimes, there's so much like wrong with the page and not just from a design standpoint, like links are broken, links don't bring me anywhere, or you know, I am trying to get to their Facebook, but that's broken. I mean, worse, it's saying it's a, it's an unsafe site to visit and my browser doesn't wanna let me on it. I mean, you name it, it's, it's out there. So. Spending some time every now and then to actually audit your website, make sure everything is working. I can't tell you how much that drives business away when things on the site are broken. So there's a lot of opportunity here. It's actually wild. Most people are not doing this well, and that's just the reality of it, unfortunately. So closing remarks here. You don't need to reinvent your industry as a whole, okay? You just need to stop blending in. So think about your own website and ask yourself, would someone remember this? And I would. Implore you to push that a little further, have some knowledgeable people close to you, do this too. Like just take a little view at my website. What do you think? And when I say knowledgeable, I mean when I want advice on maybe a design that I'm doing or a website, I'm not gonna ask my husband as much as I love him. If I was sitting there building a cabinet from scratch, I'm gonna ask my husband's advice, but he's not a designer. And I think a lot of times your friends and your family, if they have no skills, they don't know what, the psychology are just behind. When a user is on a website, what they need to experience to get that user to convert to a client. Maybe don't ask them. Uh, because they're not gonna have the best advice for you. And I say that with love, as I mentioned, I love my husband to, to death, but he's not the person to ask these pieces of advice to by any means. I often say to people in general, but my clients, if you are someone who only has an online business, right, you don't have a physical storefront, you want users. Your potential clients to go on your website and have an experience much like they would with a physical store. You know, they're, think of stores that you like being in. Okay. Like I like being in anthropology. I'm in there and I'm having an experience. I don't often buy things in there, but I love the store and certain coffee shops and things like that's an experience. And your website is still important, even if you do have a physical store, but, online businesses even more so. So keep that in mind as you're thinking of all these things, of ways to stand out and be different from other websites. And that's it for today. I will catch you on the next episode.