The Secret to Looking Like a Bigger Business (Without Pretending to Be One)

Ever landed on someone's website and immediately assumed they had a whole team behind the scenes... only to find out it was actually just one person?

I've had that happen more times than I can count.

Truth: people don't decide how established your business is based on the size of your team. They decide based on the experience you create. Your website, your branding, your content, your photography, your emails, and every interaction someone has with your business all work together to shape that first impression.

In this episode, I'm sharing the strategies I used while growing my first company into a seven-figure business - and how those same principles continue to shape everything I create through One Wild Brand today. None of this is about pretending you're bigger than you are. It's about building a business that feels polished, trustworthy, memorable, and intentional from the very first click.

In this episode, I talk about:

• Why perception has very little to do with team size—and everything to do with the experience you create.
• How your website quietly builds trust long before someone ever reaches out.
• Why brand consistency across your website, social media, emails, and marketing matters more than most entrepreneurs realize.
• The incredible value of investing in professional brand photography (and budget-friendly alternatives if you're not there yet).
• How testimonials, client wins, and behind-the-scenes content build confidence with future clients.
• Why I study companies like Apple, Starbucks, and Anthropologie instead of only watching competitors.
• How email marketing helps you build relationships instead of relying on unpredictable social media algorithms.
• Why simple lead magnets and helpful resources position you as an expert while growing your audience.
• The importance of becoming visible in your industry through speaking, networking, workshops, podcasts, and community involvement.

My biggest reminder is looking like an established business isn't about pretending you've "made it."

It's about caring enough about your business to present it professionally.

Every improvement you make - whether it's updating your website, booking a branding session, creating a resource, or finally sending that first newsletter - builds trust over time. Those small improvements compound, and eventually people stop wondering how big your business is and simply remember how it made them feel.

Don't compare someone else's chapter ten to your chapter two.

Keep building.

Resources Mentioned

• Brand Consistency Checklist (Free Download)
• Flodesk
• Descript

Let's Connect!

If this episode encouraged you or gave you one idea you can implement this week, I'd love if you shared it with another entrepreneur who could use the reminder.

And if you're working on creating a business that feels elevated, memorable, and unmistakably you, I'd love to connect with you.

🌐  Struggling with your site and want my eyes on it? I offer free, no sales-pitch, website audits: https://onewildbrand.com/website-audit

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand

Transcript

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OWB Episode 17 The Secret to Looking Like a Bigger Business (Without Pretending to Be One)

​[00:00:00] 

Hey everyone. Welcome back to the One Wild Brand podcast. I'm Amanda Demora. I am just, just, just getting back from vacation in Newport, Rhode Island. I went there with the family this week, and I got up early every single morning before everybody else was awake. So I got up at about 6:00 AM so I could have a little alone time without kids to walk around and just take in the [00:01:00] town.

I've been to Newport, I couldn't even count how many times. It's about two hours from where we live, and I just love it there so much. The energy to me is just different. There's very few places that I've been where I arrive and the energy is calming and healing, and I can't even explain it, really. But the two places that I felt like that are Newport, Rhode Island, and in Hawaii.

And there's just something about those, those locations that make me feel very at ease and happy. so if you've never been to Newport, it's a very historic town. Lots of old kind of Gilded Age mansions, of course. But even just the quote unquote "regular homes" that your everyday citizens are, are living in [00:02:00] are all different and beautiful and different architecture.

It's not like the suburb that I live in, where most of the houses on my street all look the exact same 'cause they were built by a developer in the '60s. It's just stunning and beautiful. So anyway, I got up early every single day to just walk around and take it all in. It's a little tough to do that with kids.

before we had kids, my husband and I used to walk around there a ton just doing the same thing, just taking it all in and admiring the architecture and the beauty that the town has to offer. So I did that. And then of course we did a ton of kid stuff, aquarium and kites and the beach and all of that.

So I'm just getting back into the swing of things here. And one thing I wanted to talk about, what this whole episode is [00:03:00] going to be titled and about, is the secret to looking like a bigger business without pretending to be one or being inauthentic or anything like that. I think there's a really fine line between, you know, faking it till you make it and then just being inauthentic.

So my first kind of question to you is, have you ever landed on someone's website or Instagram page and immediately just assumed they had a huge team behind them?

Maybe you're kind of picturing an office and a marketing department and a whole staff that handles inquiries behind the scenes, but then you found out it was only one person. I've had that happen to me many times, and actually, as I was writing the outline for this, I was like, "Oh my gosh, that was actually my first business," was we didn't have a marketing team.

I scaled the business to seven figures when I was the [00:04:00] marketing team. So it certainly can be done. I realize that I am now in the business of marketing and content creation, and I'm, very creative that way. Not everybody is, but... But anyhow, it proves something that I've believed for years. People don't decide how established you are by the size of your team.

They decide based on the experience that you create online, both on your website and socials and all of those things.

So today's episode isn't about pretending to be something you're not. I don't want people to fake having employees or fake revenue or success. I want to talk about creating a business that feels polished and intentional and trustworthy and memorable.

I talk about that all the time. Memorable. I can't stress that enough. So if you're a coach or a consultant, a service provider, an entrepreneur who wants people to take you seriously [00:05:00] right from the jump, this episode's for you

Okay, many of you know that before One Wild Brand, I built a seven-figure dental billing company. That subject is, of course, very boring to lots of my listeners. But looking back, I don't think our growth happened simply because we were good at dental billing, which we were, of course. There were a lot of good dental billing companies.

What made us different was how we presented ourselves online. We looked organized. We felt trustworthy. We invested in our brand before most of the companies in our industry were even thinking about branding. my career. I fell in love with marketing. I fell in love with branding. I became fascinated by how people make buying decisions and how quickly they [00:06:00] decide if we were a trustworthy business. And that's really where One Wild Brand was born. We have talked about this before, of course, but our marketing overhaul, website overhaul, social media overhaul really launched our business into a whole other realm.

And I fell in love with that so much that I really wanted to help other women create businesses that felt elevated while still being authentic to who they are. And I wanted them to have the same experience that I had when we did all of those overhauls and how that changed our company. So I want to talk about some things I see established businesses doing that you can absolutely start doing, even if you're a team of just one.

I don't think this one is surprising anyone that's listening. But I talk about websites a lot because [00:07:00] I genuinely believe they're the hardest working assets in your business. Your website isn't just here to tell people what you do, it's here to build trust while you're sleeping, hopefully. And

It's often the first impression someone has of you. Unlike social media, it's the one place online that you completely own. It is working for you while you're on vacation, while you're with your clients, while you're away sleeping, and that is a pretty incredible employee, as I like to say. When you think about your own buying habits, I talked about this in a previous episode, if someone recommends a business to you, what's the first thing you do?

You Google them. You go to their website, and within just a couple seconds, you have already formed your opinions. Is this business professional? Does it seem a little DIY? [00:08:00] Does it seem trustworthy? Do I even understand what the heck they even do? Can I picture myself working with them? Those are all decisions that we make without realizing in the first few seconds that we're exploring someone's presence online.

And a polished website isn't about flashy animations, although I love to include those sometimes, or even having the most expensive design. It's about making people feel confident, and they should immediately understand who you help, what problems you solve, what's the next step if they wanna work with you.

And when your messaging is clear, and your navigation is simple, and your site feels intentional, people will naturally trust you more

One thing I find myself adding to almost every website that I do now is a thoughtful FAQ section. Not [00:09:00] just because they're helpful for visitors, but because they're helpful for search engines and AI search tools too. So if you answer the questions people are already asking, your website becomes more useful, and that's exactly the direction the internet is moving.

So I usually, and on my own website as well, will add an FAQ section to at least two pages, and these will answer different questions depending on what page this is on your website. So a lot of websites I craft, people have more than one service. So that FAQ section on the service page is going to correlate to that particular service, obviously

So your website sets the tone, but the experience doesn't and shouldn't stop there. Next thing I wanna chat about here is brand consistency across every touch [00:10:00] point. This is something I talk about clients with all the time. Your brand doesn't end when someone closes your website, right? I would argue that's when the real branding begins because now they're gonna click over to your Instagram or maybe your LinkedIn.

Maybe they'll jump on your email list. Hopefully you have one. I'm gonna talk about that again in a second. Maybe they'll download a free resource or listen to a podcast episode that either you were on or one of your own pos- podcast episodes. Every one of those interactions is another opportunity to reinforce the trust and not create any confusion.

You don't want confusion. I definitely come across this all the time. It's like, okay, I'm on someone's LinkedIn, and then maybe I go to their webpage, but those two things aren't even saying that this person does the same thing. So now I'm quite confused. And then you know what? I'm leaving. I'm leaving after that [00:11:00] and I'm gonna pick someone who...

with a little more clarity. When I work with clients, I'm rarely delivering just a website anymore. We're thinking about the entire ecosystem of their business, so their social media templates should match their website. Their Facebook banner and LinkedIn banner should feel connected. Email newsletters using the same colors and fonts and branding, and even something simple like a link in bio page becomes another branded experience instead of sending people to a third-party platform.

Those little things might seem insignificant on their own, but together they tell a much bigger story. They'll communicate that you're thoughtful and organized and invested in your business. Those are exactly the qualities people look for desiding, when they're deciding who to hire

Branding is not just your logo. I can't stress that enough. [00:12:00] Branding is the feeling someone gets every time they interact with your business

Next up, professional photography. If I could convince every entrepreneur to invest in one or two things, I'm saying one or two, but it would be professional branding photography and a website. I know this can feel expensive and feel uncomfortable. Trust me, I don't like being in front of the camera at all, ever.

Never have since I was a child. But every single time I've invested in brand photos, I've never regretted it. I'm using them till they're absolutely overused. professional photos immediately elevate everything else in your business. Your website is gonna look a lot better. I would argue it's going to make your website.

Your social media is gonna [00:13:00] feel more cohesive. Newsletters are gonna look more polished. Speaking opportunities become easier once you have media-ready images. Even simple things like a podcast cover or art or blogs just feel a lot more intentional. And one thing about, you know, Google and AI searches is they really favor original photography.

So I want you to think about that before you slap up another stock photo from Canva

I think a misconception about professional photos is that they're about looking perfect and they absolutely are not. They're about looking approachable and confident and recognizable. You're giving people the chance to feel like they already know you before you ever schedule a call. I'm definitely guilty of this.

Of course, we all want to look great [00:14:00] and put together. And lately I have been putting up some photos on my social media that aren't like the most polished photos from my last brand photo shoot. They are what I kind of thought were like outtakes. I didn't think I'd use them anywhere. They're just of me laughing, me spilling my drink or whatever it might be.

That is the real stuff that people want to see. There is a time and a place for all of this, of course. And depending on your business, these might fit in more than others. But I've seen some really buttoned up types of businesses out there share things like this too. And it's all about just people relating to you.

If professional photos maybe aren't in the budget, there are certainly ways around that. I think you can get a little bit far along with some [00:15:00] self-taken photos. You gotta be pretty crafty with the camera, and I would definitely suggest having someone, your spouse, a friend, help you take some of these.

Also, there are some budding photographers out there who are looking to build their portfolio. Their price point might be a little bit lower, or non-existent if they're trying to use these for a portfolio. So look into all of that stuff.

And remember that the goal here isn't perfection, it's just consistency. You likely will redo your brand photos in another year or two. It's kind of like, it's kind of like online dating when they say, "Okay, you shouldn't use a photo on your online dating profile that's, like, more than a year old," right? So your brand photos are going to start to wear after a couple years, I would say

[00:16:00] The next way to look like a bigger, more credible business is to show your clients. Maybe you don't have a ton right now, but certainly showcase the ones that you do have

A mistake that I see a lot is that entrepreneurs get so busy serving their clients that they forget to show people they actually have clients. If you think about someone landing on your website, you want them to see testimonials and project examples and client wins and even photos of you working with people if you are out in the field doing that.

I have to imagine what it's like to work with you. And if you're showing me these things, I don't have to imagine it anymore. I can see it. It doesn't mean you need dozens of case studies. And I would argue that people aren't going to read dozens of case studies. They're probably going to read one or two.

So even celebrating like a client [00:17:00] launch or sharing kind words from an email, showing behind the scenes glimpses of a project reminds people that your business is active and momentum will start to create confidence.

Social proof isn't about bragging. It's about future clients feeling safe making the decision to choose you

Piggybacking on that is to show a little bit of behind the scenes of your business. Showcase some of your systems and processes. Showcase what it's like for a client to onboard with you. All of those... People, people are naturally voyeuristic. They like to see the inner workings of businesses and people.

When we think of the shows that we like to watch on TV and the things we like to consume, people love reality TV, even though often it's scripted. But, you know, just the thought that this [00:18:00] is how people are truly living or conducting their lives and this peek behind the curtain type of thing, people are drawn to that.

So showcase your business and how you do things. So for me, being a web designer, I'll often show just me working on a website or what goes into a branding project and things like that

Okay, this is one of my favorite things to talk about here, and that is finding inspiration from bigger brands and bigger companies

So certainly when I owned my last company, I started to, like, stop and look around at not my competitors, but the big brands out there. And I'm talking about companies with marketing teams that have budgets in the [00:19:00] millions or billions. So I'm thinking Apple, I'm thinking Starbucks, I'm thinking, you know, Tar- maybe even Target Anthropology

Nordstrom

Sometimes we get so focused on what our direct competitors are doing that we just end up seeing the same images over and over. Everyone starts to use the same type of graphics, talk about the same things, and eventually everyone just blends together. This is very true right now with AI-created social media graphics.

But I liked to look at large brands. these companies have teams of people studying customer behavior, planning campaigns, writing emails, developing visuals, and thinking very carefully about how every interaction with the brand should feel. Of course, as small business owners, [00:20:00] we don't have those types of resources, but that doesn't mean we can't learn from the strategy behind what they're doing.

The goal isn't really to copy the large brand. It's to notice what they're doing and ask yourself how you can recreate that on a smaller scale. So how can you mimic this on your scrappy budget and means?

One way to piece this together here is seeing how a big company will introduce a new service or product. Look at how they photograph their product, what language they're using in their emails, how they welcome new customers or tell stories or create anticipation and keep their brand recognizable across all of those things.

You can also pay attention to the way they create campaigns instead of posting random pieces of content. A large brand may introduce [00:21:00] one central idea and then kind of support it with emails and socials and website updates and things. As a small business, you can definitely do that on a smaller scale.

So when you kind of just take a step back to dissect what they're doing and then create how you can do something similar, it will kind of all form together. If you're launching a coaching offer, instead of mentioning it once on Instagram, you could write a blog post about it, what problem it solves.

Definitely send an email to your email list. Record a podcast episode around that topic. Share a client story and update your website, of course. That's another thing I see a lot is people who there's a service that they want to do more, but they're not really even talking about it on their website. So be sure to update your website as your offers change.

So this isn't pretending to be a large company. This is [00:22:00] just thinking more strategically about the content you're already creating.

Big companies think about repetition and consistency and customer experience and long-term recognition. And those are all things that a small business can do exceptionally well. I would say that sometimes we can do them even better because we're closer to our clients and much more connected to what they actually need.

As small businesses, generally we're very hands-on with our clients. So we're hearing what they say much more than a large company is. So next time you're feeling stuck in marketing, look outside your industry. Find a company whose brand experience you admire. And this could be anything. This could be a children's clothing brand.

It could be a brand of coffee. It could be [00:23:00] whatever, whatever you resonate with. And ask yourself what specifically makes it feel so polished and put together. And then you can figure out how you can translate that idea into something that works for you and your business and your personality and your budget.

I mention a lot how our rebrand changed my very first business. And another thing that really helped too was when I started looking outside of my industry. When I started just taking general business classes, general marketing classes, looking at other types of businesses, maybe they were personal brands too, but that's really when things started to change for sure.

I definitely love this idea and I can attest to it because I saw it work for [00:24:00] me.

Okay, email marketing. I believe I've got a whole podcast episode on this as well, but one thing established companies are doing very well is email marketing. They do not depend entirely on one source, like social media or their website, for people to remember them and, like, hope the algorithm picks up on them.

They create an intentional way to stay in touch with their customers and potential customers. I think email marketing can feel intimidating to small business owners because they picture, like, complicated funnels and dozens of automations and newsletters that have to be sent every week, but it does not have to start that way.

A very simple, well-crafted newsletter can make your business feel much more established. It tells your audience that you have something of value to say and that your business is [00:25:00] active and you're committed to building a relationship instead of just appearing when you have something to sell them. The relationship piece is so important.

I think people rarely discover a business for the first time and immediately are ready to buy from them unless they're really wowed. They might find you months, sometimes years, before they think they need your service. They might be interested but not have the budget yet. They might be comparing options or waiting for the right time.

And email marketing allows you to stay present during that whole process. So you can share helpful tips, a recent podcast episode, a, you know, a peek behind the curtain, all the things I already talked about earlier. Anything you are sharing on socials, you can then kind of regurgitate into an email newsletter

For a fair amount of my clients, one of the add-on services that I offer in addition to [00:26:00] web design is setting up their Flodesk account with templates and some workflows. Flodesk is an email marketing platform, much like I used to use MailChimp. That's maybe the biggest one and most well-known one.

But I don't love MailChimp anymore because it just kind of feels a little, feels a little archaic, and Flodesk is so beautiful and easy to use. So for what I'm crafting for most of my clients is I'm setting up their brand kit within Flodesk. So all of the fonts and colors and logos that we used on their website, I'm building those out into Flodesk.

I am making them a email newsletter template, so it's gonna have a beautiful header, maybe some different sections, and essentially all they are going to do every time they send an email newsletter is swap out the [00:27:00] words, the copy in that email newsletter and hit send, because the rest is created for them by me.

I will also sometimes build out some automations and, and workflows in there if my client has a lead magnet or, you know, a freebie, a resource that they offer their clients and potential clients. I will kind of build out that workflow, so the initial email that goes out delivering the PDF, if it's a PDF or something else, and then sometimes a follow-up email from there, depending on what the client wants.

So that's kind of what that looks like for most of my clients that are opting for that add-on service. But the point is the colors match, the font feels connected, photography is consistent, the tone sounds the same, and it's just continuity.

A polished email [00:28:00] doesn't need to be long. It just needs to be thoughtful. And You can share a helpful idea, direct people to a place you were featured or a blog article maybe that you're talking more in depth about the topic you're discussing in your email newsletter

You can also create just simple automated emails that improve the client experience. So I was just talking about when someone downloads a resource from your website, you c- they can then get a few emails set up after that. So as an example, I have a bunch of resources on my website, but one of them is how to start a podcast easily.

And in that freebie, I list out all of the tech that you might need to hit record. Like, I talk about my microphone. [00:29:00] I talk about the platform I'm actually using to record, which is Descript, a few other things. And then I am

giving links to all of those things. So that all goes out in the very first email. They get the freebie in the very first email from me. And then a few days later, I have it set up to fire off another email to the person who downloaded that with a couple more tips from me, and so on and so on. Another freebie I have is a couple free social media templates.

And again, they get the initial email with the templates. A few days later, they're getting some tips on how to use them, how to make those templates feel like their brand, et cetera. And then everyone funnels off into my just, my general email newsletter list. But there's a lot you can do with email marketing, but you [00:30:00] don't have to.

I think the biggest thing here is that you actually just have a list and that you are speaking to them regularly. My email newsletter at Current goes out once a month

The goal is to not email people constantly. It's just to create a reliable way to stay connected. And social platforms change all the time. Algorithms change. We saw this with Instagram last year where people's businesses really tanked because the algorithm all of a sudden went through a tornado and and they were not getting the views that they were before.

So your email list is something that you own directly and no one can take it away from you. So

On the topic of resources and lead magnets, this is another way to make your business feel more established and create genuine, [00:31:00] helpful resources for people. Larger companies often have an entire library of guides and reports and tools and templates and educational content. They understand that not every person who visits their website is ready to purchase immediately, so they give people another way to engage with their brand.

Small businesses can do the same thing easily. A resource doesn't have to be a 50-page guide or an elaborate online course. It can be a checklist, a short workbook, a template, a quiz, miniature training, helpful blog post, anything that answers a specific need or question that your ideal client might already be asking.

I think the most effective resources are usually very simple and specific

a lot of my clients get very hung up [00:32:00] on the topic of their lead magnet. And just think about questions that people ask you repeatedly. Think about mistakes you see your clients making before they hire you. Think about information someone needs in order to take the next steps. When I owned my previous business, I was in a lot of Facebook in that industry, and topics that came up a lot or things people were struggling with a lot, I often made resources for.

That way, when I saw those questions arise in Facebook groups, if the Facebook group allowed it, I would link to that resource for people to grab. And I had some of them that were very, very, very successful and helped grow my email list immensely, so

There's a big difference between writing, "I know a lot about this topic," and [00:33:00] creating something that immediately helps someone understand the topic more clearly with a tangible resource

So just writing that you're an expert on your website is just a claim, and giving them an actual download is evidence, and evidence builds trust

It also gives you something valuable to talk about in your marketing. Instead of posting every week and wondering what to say, you can point people towards something, i.e. your resource. You can share one tip from it, answer a question related to it, tell a story about why you created it, or connect it to one of your services.

So one resource can really support content for weeks, and you'll start to have more and more, and you'll be able to incorporate little tips from various resources [00:34:00] over and over.

I also think having a resources section on your website makes your business feel more established because it shows that you've developed your own body of work. You're not just selling a service. You're teaching. You're sharing ideas. You're contributing something that's useful to your industry. I build these out for most of my clients, or at least if they're not quite there yet with having them, we get that page ready for the future when they will be offering resources

When you're crafting your freebie or lead magnet or resource, it's not about just trying to look impressive. So I wanna, I wanna push that idea. It's about being useful and genuinely giving people information and useful information. A beautifully designed [00:35:00] resource that doesn't help anyone won't really help build trust.

I'm sure many of us have been there before. We've downloaded a, a freebie from whatever company and been like, "Oh, well, there really wasn't much to it." I know that there is a fine line between I'm giving away too much or, you know, I'm not being helpful at all. You just kind of have to find that perfect balance.

So start with one thing your audience genuinely needs. Make it thoughtful, make it consistent with your brand and easy to find on your website, and that alone can help your business feel much more developed and intentional.

All right, last little tidbit here is just to become visible in your industry and community. One of the most powerful ways to build credibility is to become visible within the communities and industries you already serve. I've done this quite a few times in different industries, [00:36:00] and it's made a big difference.

I joined professional groups, attended events, built relationships, spoke at workshops, appeared on podcasts, and made an effort to become part of the conversation happening in my industry. And that kind of visibility helps people become familiar with your name, and familiarity matters more than I think we realize sometimes.

People tend to trust people and brands they see consistently. They may hear you speak at an event and see you being mentioned by an organization they already respect and come across one of your posts and then later visit your website. So each interaction adds another layer of credibility, and we're, we're after layers here.

It's rarely one big moment that builds a reputation. It's usually a collection of smaller moments over [00:37:00] time

Getting involved in entrepreneurial groups can also just open doors that are difficult to create on your own. You might meet a lot of collaborators and referral partners and event organizers

You might hear about speaking opportunities or be invited to contribute on a panel or a workshop or a training. And those opportunities put you in front of more people who are physically in the room

And then after you have something meaningful to share, you can post a photo from the event. You can add a speaking engagement to your website or in your email newsletter mention you were featured by an organization. You're turning that one opportunity into multiple pieces of credible, useful content.

Being chosen to speak somewhere kind of signals that you are someone to be [00:38:00] trusted that you have a voice worth listening to

The goal is to be viewed as an expert in your field, of course

I think taking the first leap can be a little intimidating here. And, but you don't need to be on a giant stage. You can start locally with smaller groups. You can volunteer to teach a short workshop or be on a panel. Panels work a great

opportunity for me when I was starting because you're sitting up there with other people and you just feel a little bit more relaxed as opposed to having this big stage presence on your own. being guests on podcasts, also a great way to start because they're virtual and you're in the comfort of your own home, of course.

But the important thing is to just participate. Don't stay hidden behind your website and hope people [00:39:00] find you and connect with you

We already know your business is not just one thing. Your website, your branding, and the content that you create is a very strong foundation, or it should be. But relationships help create momentum. When people have met you, when they've heard you speak, when they've learned from you, or they see you contribute, they're more likely to remember your name and recommend you to someone else And this is another place where being a smaller business can actually work in your favor.

You can show up personally. You can build genuine relationships. You can answer questions and have conversations. Larger brands spend enormous amounts of money trying to feel personal and connected, and they can often miss the mark there. As a small business owner, you already have the ability to create connection.

You just have to be willing to [00:40:00] put yourself in the room. So think about where your ideal clients and professional peers are gathering. Look for local groups, online communities and associations, workshops and podcasts, and then choose one or more way to participate more actively

visibility creates familiarity. Familiarity builds trust. And over time, that trust can make your business feel far more established than the size of your team ever could

All right, wrapping up here a bit. If there's one thing I hope you take away from today's episode, it's looking established isn't about pretending that you've made it. It's about showing people that you care enough about your business to present it professionally. Every polished touchpoint tells your audience, "You can trust [00:41:00] me."

I have a free resource on my website that is a brand consistency checklist. So just all the places you need to make sure that your branding and messaging is consistent. So that's easy to just grab and go through and say, "Oh my gosh, I was forgetting about that one platform. I really need to change my branding over there."

but that is what is going to make your business grow and make people trust you. Start with one thing. Maybe it's updating your website, maybe it's booking a branding photo session. Maybe it's finally sending that first newsletter and getting it out of your drafts or creating a free resource. You do not have to do everything at once.

Don't compare someone else's chapter 10 to your chapter two. but every thoughtful improvement adds up. Before long, people won't be wondering how big your team is. They'll just remember your [00:42:00] business and trust your expertise and feel confident reaching out to you. That takes time

I do a fair amount of business coaching as well. And one of the things I stress a lot is we generally work together over three months and I throw a lot of things at them over those three months. And I have to stop often and say, I want you to know that I did not put all these things together for my business over three months.

It took well over a year, possibly two before everything was pretty buttoned up and we were rocking and rolling. So you can't pressure yourself like that. Things just take time. Thank you so much for spending part of your day with me. If this episode gave you an idea or inspired you to elevate your business, I'd love it if you shared it with another entrepreneur or you even [00:43:00] reached out to me.

I love hearing from my listeners and my audience and just chatting with them and getting to hear their thoughts. So thank you so much. And I will see you on the next episode.