The Enhanced Edge
Podcast Name: The Enhanced Edge (or another name you prefer!)
Welcome to The Enhanced Edge, the podcast where we dive deeper into the insights, strategies, and trends shaping the cybersecurity and MSP landscape. Each episode breaks down key topics from our blogs, giving you expert analysis, real-world applications, and actionable takeaways.
From openXDR and SOC solutions to sales strategies and industry shifts, we bring you conversations that help MSPs stay ahead of the curve. Whether you’re looking to optimize your security offerings, scale your business, or navigate the latest threats, we’ve got you covered.
🔹 Cybersecurity trends
🔹 MSP growth strategies
🔹 Tech innovation and automation
🔹 Practical insights from industry experts
Tune in and enhance your edge in the ever-evolving world of cybersecurity and managed services.
The Enhanced Edge
12 - Explaining Open-XDR Value to Clients
Selling cybersecurity as an MSP or MSSP isn’t just about explaining what your solution does - it’s about showing why it matters to your client’s business. In short, communicating the business impact of unified threat detection.
When it comes to Open-XDR, the challenge is often that it sounds highly technical - yet the value is deeply commercial.
Here’s how you can explain the value of Open-XDR to your clients - without getting lost in acronyms or features.
Thanks for listening!
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Learn more about our turnkey cybersecurity platform for MSPs & MSSPs: enhanced.io