The Enhanced Edge
Podcast Name: The Enhanced Edge (or another name you prefer!)
Welcome to The Enhanced Edge, the podcast where we dive deeper into the insights, strategies, and trends shaping the cybersecurity and MSP landscape. Each episode breaks down key topics from our blogs, giving you expert analysis, real-world applications, and actionable takeaways.
From openXDR and SOC solutions to sales strategies and industry shifts, we bring you conversations that help MSPs stay ahead of the curve. Whether you’re looking to optimize your security offerings, scale your business, or navigate the latest threats, we’ve got you covered.
🔹 Cybersecurity trends
🔹 MSP growth strategies
🔹 Tech innovation and automation
🔹 Practical insights from industry experts
Tune in and enhance your edge in the ever-evolving world of cybersecurity and managed services.
The Enhanced Edge
19 - Bridging the Cybersecurity Gap for SMBs
SMB's face the same kinds of cyber threats as large enterprises, but often without the budget, skills, or in-house teams to defend themselves. Over 40% of cybersecurity breaches now target small businesses. Attackers know that SMB's are less likely to have round-the-clock monitoring or advanced threat detection tools in place.
For MSPs, this creates both a challenge and an opportunity. Your clients expect you to protect them against ransomware, phishing, cloud account takeovers and regulatory risks. Yet, they do not have the budget for a patchwork of costly security tools, or the cybersecurity expertise needed to manage them. MSPs need a way to deliver enterprise-grade protection that is accessible and affordable to SMB's, without eroding their own margins.
Thanks for listening!
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Learn more about our turnkey cybersecurity platform for MSPs & MSSPs: enhanced.io