The Enhanced Edge
Podcast Name: The Enhanced Edge (or another name you prefer!)
Welcome to The Enhanced Edge, the podcast where we dive deeper into the insights, strategies, and trends shaping the cybersecurity and MSP landscape. Each episode breaks down key topics from our blogs, giving you expert analysis, real-world applications, and actionable takeaways.
From openXDR and SOC solutions to sales strategies and industry shifts, we bring you conversations that help MSPs stay ahead of the curve. Whether you’re looking to optimize your security offerings, scale your business, or navigate the latest threats, we’ve got you covered.
🔹 Cybersecurity trends
🔹 MSP growth strategies
🔹 Tech innovation and automation
🔹 Practical insights from industry experts
Tune in and enhance your edge in the ever-evolving world of cybersecurity and managed services.
The Enhanced Edge
30 - Affordable Enterprise Cybersecurity for SMB Clients
Why do SMBs struggle to access top-tier cybersecurity?
Small and mid-sized businesses (SMBs) are under attack more than ever before. Verizon’s Data Breach Investigations Report found that 46 percent of all breaches now impact organizations with fewer than 1000 employees. Yet, most SMBs can’t stretch to enterprise-level tools or in-house security teams.
MSPs are often left balancing two competing realities: clients demand better protection, but budgets are tight. The challenge lies in providing credible, comprehensive security outcomes - not just more tools - without pushing costs beyond reach.
Many SMBs now run mixed environments of on-prem, cloud and IoT systems, creating enterprise-level exposure without enterprise-level budgets.
So how can MSPs deliver enterprise-grade protection without enterprise prices?
The key lies in shared infrastructure, automation and managed delivery. Instead of every MSP buying, deploying and staffing multiple point solutions, enhanced.io gives partners access to Stellar Cyber’s Open XDR platform, an enterprise-grade security operations platform built to unify threat detection, investigation and response across all client environments.
Thanks for listening!
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Learn more about our turnkey cybersecurity platform for MSPs & MSSPs: enhanced.io