Outsmarting the Competition

Knowing your competition isn't just helpful—it's essential. Ever wonder if you're missing competitors you don't even know exist? You probably are. 

We pull back the curtain on one of the most vital first steps in any growth strategy: comprehensive competitive analysis. Many business owners come to us believing they understand their competitive landscape, only to discover entire segments of competition they never considered. This blind spot can completely derail even the best marketing efforts.

Through our detailed process, we don't just identify competitors—we create interactive blueprints that transform complex data into actionable growth plans. These blueprints analyze the digital landscape, evaluate trust indicators like reviews and ratings, and create visual representations of content focus areas across your market. We examine each competitor's strengths and weaknesses, then develop specific action items to help you outperform them.

The most valuable element? Our strategic opportunity identification and implementation roadmap. We create detailed 30/60/90-day checklists so clients know exactly what to tackle first. This solves the common "now what?" problem that follows most competitor analyses. Whether clients implement the strategy themselves or bring us on to help, they have a clear path forward.

Ready to discover what your competitors are doing that you're missing? Reach out to us at info@launchingpros.com for a free analysis and interactive checklist customized for your business. Subscribe for more weekly tips to launch and grow your business online, and visit our website for additional free resources designed to accelerate your growth.

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Transcript

The Importance of Competitive Analysis

Speaker 1 0:00

When we start working with a client, what's one of the very first things that we do before we can kind of come up with a game plan?

Speaker 2 0:07

Well, we go through and do a competitive analysis. Right, we figure out what their competitors are doing, who their competitors are, what their competitors are doing and how we can do that better than them.

Speaker 1 0:20

Exactly.

Speaker 2 0:20

And then what other gaps that none of the competitors are doing, and how can we fill that?

Speaker 1 0:25

Right, yeah. So if you don't understand who your competitors are, which a lot of times you work with companies and you're like, oh, here's my competitor, it's these guys, these guys and these guys and then we dig in and we're like, well, yes, yes, but they're not your top competitors.

Interactive Competitor Blueprint Explained

Speaker 1 0:38

But there's also these guys you need to consider as well. Oh, I to consider as well. I didn't even know about those people. Competitive analysis is one of the most important first steps you can do in trying to understand how to grow your business, one thing that we do. We have all sorts of tools and tricks that we do to scour the internet to find out who are your guys that you need to be aware of. On our screen here we just have an example of a competitive analysis that we've done for a recent client and just wanted to kind of share it with all of you so you can kind of understand what it looks like and kind of what you need to be aware of as you do this for you, for yourself and your businesses.

Speaker 1 1:22

So I'm not going to go through this in a lot of detail, but basically you can kind of see how detailed we get here and where we talk about the landscape of their competitors. We talk about dominant digital channels. This one happens to be for a local business where they service like a local area. They do insulation, and so we go through and we, we just we just go crazy on it and we identify market gaps, things like that. So this is really boring just to read, and so what we like to do is put together an interactive like kind of blueprint for these clients, and so you can kind of see, here you have a little menu you can scroll through and find out all this information that's on there you can kind of view it in a more fun way and also just a more, an easier way to comprehend.

Speaker 1 2:15

So yeah you can see, here we have the digital landscape, like we just looked at. We talked about the currency of trust and how you need reviews, ratings and things like this. We also pull all the content from their competitors and kind of give it a visualized graphic of where their focus is and like what they're doing well in, and then we go and do some detailed competitor profiles to where we talk about.

Speaker 1 2:44

here's what they're doing, here's a weakness, here's some action items that you can start on, and we do that for several of their main clients. And then we look at strategic Strategic.

Speaker 2 2:58

Strategery.

Strategic Checklists for Implementation

Speaker 1 2:59

Strategery, strategic opportunity, and in this case there's not a lot of People that are focusing on kind of more of the industrial installation content, and so we've identified that as a potential opportunity for this particular business. And then we have a blueprint of growth and this is just such valuable information to have If you're a business that wants to grow and understand the competition and understand, okay, what keywords do we need to start incorporating, like what content do we need to create around, like all these different search terms that people are actually searching for in this area, and then to have kind of an action item list that they can go through check off as they get it done, lists that they can go through check off as they get it done. And you know, we kind of have just a phased implementation roadmap of here's what to focus on on the first 30 days, 60, 90 days and onwards. So yeah, just an example of kind of what we do for clients that want to grow their business, kind of one of those first steps, like you mentioned.

Speaker 2 4:07

Right and I like the checklist. A lot of our clients like the checklist because then they can actually go and do stuff themselves, whether we're doing consulting, where we go in, analyze what a company is doing, see what their competitor is doing, build an action plan like this, and then their teams implement it, or they bring us on and we help implement it. But having a checklist is nice for them. So at the end of like us doing an analysis, they feel like they have something that they can actually go do and accomplish that will help them move their business forward. And the checklist is nice, like the information we give in. Our full analysis is great, but most of our clients aren't going to sit down and read the whole thing. That's why we've built this interactive website that every client will get, so that they can go through and it seems more attainable that you know what I mean.

Speaker 2 5:06

Like you look through, you're like oh cool, I, I understand this more than just trying to read it and, like you know, uh digest a ton of uh just words and information the question that most people have after they see something like the, the word doc, you know the big word vomit you know like yeah is oh, now what you know, and?

Speaker 1 5:28

and? So I think the interactive version answers that. Now, what question Exactly? This is great information. Now what do I need to do about it? Right, and so, yeah, this gives them a really quick, actionable growth checklist to start just plugging away at and everyone needs a good checklist, especially when they're running their business.

Free Analysis Offer and Conclusion

Speaker 2 5:51

They don't have time to create this on their own, it's just there for them and they can just start going right list and if you're interested in a an analysis of your business, the digital marketing that you're doing, the competitors are doing, and you want a checklist so you can go through in your business and see okay, what do I need to do? Next, make sure you reach out to us at info at launchingproscom and we'll get you a free analysis and audit of your company and what you should be doing to move forward. It's completely free. We're going to send you a link interactive checklist so you can move forward in your business and understand what you need to do to be successful. Thanks for listening. Every week we go over news, tips, tricks and best practices to help you grow your small business, so follow and subscribe below For more information.

Speaker 1 6:44

Check out our website at launchingproscom, where you get access to a bunch of free resources and courses designed to launch and grow your business online. Check out the links below.