Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Liberatory Business with Simone Seol
41. Small Sell vs. Big Sell
You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."
In this episode, you'll learn about:
- The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enough
- Why someone might love what you do and still never buy from you
- How to make what you offer feel as clear and obvious as buying an iron
- How to sell people on making a decision TODAY.
If you've been putting calls to action at the end of your content and getting crickets, this episode will show you what's actually missing.