Liberatory Business with Simone Seol
Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.
We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.
Episodes
15 episodes
Pricing strategies that actually work
If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologiz...
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27:06
My thoughts on using AI for marketing
Let's talk about the elephant in the room: AI and marketing.I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And i...
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22:47
How to get testimonials that don't suck
If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you.
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22:51
11. Incongruence Part 2: The third way between strategy and soul
In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run.Listen to hear more about:
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20:36
10. Incongruence, Part 1: The cost of misalignment
I'm diving into one of the most overlooked but critical issues in online business: incongruence.This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling ...
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30:38
9. My thoughts on intellectual theft
Let's about what to do when people copy your work — ouch!Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitte...
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22:07
8. Building “know, like and trust” without oversharing
Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets!Listen to hear more about:How "know, like, an...
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22:04
7. Upward, lateral, downward: a holistic framework of growth
Let's talk about how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success.Listen to hear more about:...
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17:23
6. Live conversations from HOME
I'm trying something new!I'm sharing excerpts from raw, unedited 1:1 coaching conversations from inside my teaching hub, HOME. On this episode, we explore questions like:What do I do when the work I do feels frivo...
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36:18
BONUS: Success can be a sedative
I've been nervous to say this so far, but here goes...Some of the biggest frustration I feel comes from watching people who are already "established."Because I know there's MORE there.(And deep down, they know, too...
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7:49
5. Your Profession vs. Your Artistry
I’m pulling back the curtain and giving you an exclusive sneak peek into something deeply personal and foundational to my upcoming program, Truth or Dare. Thi...
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23:04
4. The Cookie House Strategy (a.k.a. why the time to share your work is NOW)
"Should I be showing up and sharing my work if I don't have anything to sell yet?"My answer is an emphatic YES.Waiting until you've got everything perfectly figured out to show up big + bold is one of the biggest mistakes yo...
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25:28
3. What to do when you fall out of alignment with your offer
In this episode, I tackle the uncomfortable question many solopreneurs face but rarely discuss: what to do when you fall out of alignment with your offer.What if a business coach helps people create 5-figure months but she's been struggl...
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12:58
2. The Garbage Post Challenge
In this episode, I reveal the marketing tool I've been teaching for years that's gone legitimately viral.Meet the Garbage Post Challenge: 100 pieces of content in 30 days with only TWO criteria. That's it. No genius required. Just words ...
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23:36
1. Ethical isn't optional: the Liberatory Business paradigm
Ever felt trapped between making money and making a difference? In this premiere episode, I pull back the curtain after my 8-month sabbatical to share a radical alternative: liberatory business.What if community care was the foundat...
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15:03