IDEA TENNIS
Welcome to Idea Tennis, hosted by Jessica Velez-Benito & Asher Wright. In this weekly podcast, we serve up thought-provoking questions designed to THINK deeper. Together, we’ll ELEVATE these ideas to new heights, NAVIGATE complex challenges, and NURTURE the growth of fresh insights. By the end of each conversation, we’ll INNOVATE new ways of thinking and provide actionable steps to help listeners SOLVE real-world challenges.
TENNIS = Think, Elevate, Navigate, Nurture, Innovate, Solve/Serve
IDEA TENNIS
IT #49: Stop Selling Features… Nobody Cares (Do This Instead)
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Most people aren’t struggling because their product isn’t good.
They’re struggling because no one feels connected to it.
In this episode of Idea Tennis, Jessica and Asher break down why selling features will always keep you stuck… and what actually gets people to lean in, trust you, and buy into your vision.
This conversation goes deeper than sales tactics. It’s about identity, connection, and the truth most entrepreneurs avoid.
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📲 Connect with Asher:
Instagram: / asheralbertwright
👉 Work with Asher: https://api.leadconnectorhq.com/widge...
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Mindset Coward: Lying Our Way to the Truth
📘 Available now: https://a.co/d/gAk9qeS
*Recorded March 2, 2026
*Views are our thoughts, opinions, and experiences, not financial, medical, or legal advice.