IDEA TENNIS
Welcome to Idea Tennis, hosted by Jessica Velez-Benito & Asher Wright. In this weekly podcast, we serve up thought-provoking questions designed to THINK deeper. Together, we’ll ELEVATE these ideas to new heights, NAVIGATE complex challenges, and NURTURE the growth of fresh insights. By the end of each conversation, we’ll INNOVATE new ways of thinking and provide actionable steps to help listeners SOLVE real-world challenges.
TENNIS = Think, Elevate, Navigate, Nurture, Innovate, Solve/Serve
IDEA TENNIS
Latest Episodes
IT #50: If You Don’t Have an Audience, You Don’t Have a Business
If you don’t have people to tell it to or sell it to… do you even have a business?In this episode of Idea Tennis with Jessica and Asher, we break down the real reason so many entrepreneurs feel stuck, overlooked, or like what they’ve bu...
IT #49: Stop Selling Features… Nobody Cares (Do This Instead)
Most people aren’t struggling because their product isn’t good.They’re struggling because no one feels connected to it.In this episode of Idea Tennis, Jessica and Asher break down why selling features will always keep you stuck… and wha...
IT #48: Starting Over, Finding Your Identity & the Chef vs Cook Mindset | Idea Tennis
What if the version of you that shows up for others is hiding the one you can't stand to be alone with? This episode of Idea Tennis goes DEEP and we mean seven miles deep. Jessica and Asher strip back the performance of success and...
IT #47: Stop Letting Your Feelings Run Your Life (Do This Instead)
Feeling is the secret to creation because you don’t create from what you think, you create from what you feel. In this Idea Tennis episode, we break down how to control your feelings so you can control your life, your results, and your future.<...
IT #46: AI Your Best Silent Partner: Work Smarter, Not Harder in 2026
Asher breaks down his Role – Task – Condition – Standard – AAR framework from the military and shows you how to use it with AI so every tool you use actually has a job, a metric, and a way to improve next time. I share how I went from resisting...
