#006 - The high cost of your emotions running your marketing

In episode six of The OvercomeHer Podcast, Samantha Noelle breaks down how many women’s marketing and client acquisition struggles aren’t really strategy problems—they’re mindset and emotional regulation issues rooted in unworthiness, fear of rejection, and over-identifying sales with self-worth. 

She reminds you that you’re not here to be liked, and that desperation and urgency leak into your outreach, especially in DMs, pushing people away. Instead of sleazy, scripted selling, she encourages a relationship-based approach: ask better questions, identify patterns, and become a calm problem-solver who narrows options for overwhelmed buyers. 

She reframes rejection and silence as data, not a verdict on your value, explains the role of repeated touchpoints in building trust, and ends with journaling prompts to uncover and reprogram beliefs about worth, sales, and selling.

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Transcript

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Does marketing to your ideal customer make you feel like an absolute fish out of water? Like you are some hunchback with warts and you're just going to be rejected. People are going to think you're weird. They don't really want what you have to sell. And you're just basically talking to brick walls, and you probably want to give up because it's scary. If this sounds like you, then let's talk today's episode. We're gonna get all into stop letting your emotions control your marketing. Hey everyone, I'm Samantha Noel, and I'm your host of the Overcome Her podcast. You're listening to episode number six, where we're going to dive right into just stopping our emotions from controlling our marketing. A lot of the roadblocks that I've noticed over the years with women in regards to marketing is that it really just comes down to a mindset thing. A lot of women don't feel worthy, they feel inadequate, they feel small, they feel weird, they feel awkward. But here's the thing, ladies, we all know how to have a conversation. We've all done it before. And marketing to your customers is no different. You're just having conversations. A lot of client acquisition problems are not actually marketing problems, they're just rooted in feelings of unworthiness and beliefs that tell us that it's too hard, no one wants what I have, someone else is already doing it, and I'm not special enough. I bet you can recognize some of these. Before we get into the meat of today's episode, which is going to be broken into five sections, and at the end we'll just talk more about what you can do to overcome some of these mindset, emotional responses to your marketing to your customers. I want to remind you of something really important, and that is that you are not here to be liked. You're not here to be liked. Some people are going to love you and rave about your service or your product, and other people are just not going to like you. You're going to rub them the wrong way. And your job is not to try to be the person that everybody likes. No woman who has made any substantial mark throughout history has ever been fully liked. She's been the maverick, she's been the disruptor. So, not saying that you have to be those, but just be okay with being you. Because what you are here to do is you're here to help. And you're here because you believe that your product or service is helpful to your target audience. And you don't need anyone else to approve of you because you have already done your homework. You already know that you have an ideal customer base, you know they exist, and you know that when you are in front of them, they'll see the value and how it will help them. You aren't trying to win over the ones who don't approve of you. But if in your process you happen to win them over, that's great. But it doesn't validate you or your business. It's really easy when we are women who get into business to over-identify with our sales. We think it's some indicator of our worth, we think it's some indicator of our value, and none of that's true. The thing about business is that there are processes in business, and if you just allow your business to unfold, the sales will come. It's not about you forcing anything, it's about you building your business brick by brick, layer by layer, learning new skills, paying attention to what your ideal customers want and need, and responding to that with steadiness. There's no urgency for you to sell. And don't let your communication with your ideal customer feel urgent because it will push people away. Now, before we get into why people reject your outreach, I just want to mention if you guys have never heard of the book The Psychology of Selling by Brian Tracy, go out and buy yourself that book. Get it off of Amazon, Barnes and Noble, Chapters Indigo if you're in Canada. Don't get the audiobook, just buy the book and read it because you'll also want to make notes in that book and you will want to refer to it often. It's short, it's a simple read, but it is as relevant today as it was when I read it 15 years ago and when it was written over 20 years ago. Okay, let's talk about why people ignore your outreach or why it doesn't convert to sales. When you are talking to your ideal customer or potential customer base, how you think and feel about connecting with them will leak into how you speak to them. You either feel relaxed and confident, like you are about to speak to someone to learn more about them and see if you can help solve a problem that they have, or you feel fear, out of place, inadequate, and like you have nothing to bring to the table. And that energy will leak into the conversation that you're having, even if you say nothing overtly. Nowadays, a lot of conversation happens online through DMs and replies to posts, stories, etc. How do you speak to people over there? How do you speak to people through these outlets? Do you speak to them like they're someone you have to sell to? Do you look at their profile and automatically disqualify them as a potential customer? More people have a fear of public speaking than anything else. And even if you aren't on stage, speaking to a new person who you've never met can feel threatening, especially if you have unchecked fears and beliefs about your worth and value. The other thing that you also have to remember is that the people who watch and follow you are nervous too. They're also afraid of having a conversation because they're worried that it means they'll get sucked into a sales conversation that they don't want to have. We have all encountered the old school sleazy salesman style of selling that made us feel trapped and gave us an ick so big that our worst date couldn't even match it. You know the type. The salesperson who is peppering you with statements that conveys that he or she doesn't actually care about you in the slightest every single time that you have an objection. He said things like, Does your husband tell you what groceries to buy too? When you said you want to speak with your husband? When you use lack of money as an excuse, he said, Well, if you can't afford this XYZ that is going to change your life, you will never be able to afford anything. He makes you listen to a 30-minute spiel before he even tells you the price, and then he says, But today for you, I'm gonna offer to you at this price. And you know it's a sham. You know it's BS. You know he offers that quote unquote deal to everyone. You also know that the real value of the product or service isn't the initial price, otherwise he wouldn't have discounted it. You also know that he is trying to create a perceived value and play on your FOMO with his scripted buy now or miss out forever, sleaze tactic. You know it. You've been there, and maybe as I'm explaining this, you hear some version of yourself that tried this on a potential customer once or maybe many times. But here's the thing, ladies, we sell differently than men, and it works better for us when we do. When we try to be like the loud obnoxious guy who is teaching you how to karate chop every objection with some obviously rehearsed scripted sales template, it reads as exactly that. It might work on some people, but as women, we're wired differently. We tend to have higher rates of empathy, compassion, social awareness, and emotional intelligence. So when we try to sell like that, like the must overcome every single objection, and we approach our conversations with our customers like that, something within us feels that disconnect. We know we are being cheesy. We know the conversation isn't flowing. I'm not a woman who likes gossip. In fact, I can't stand it. It makes me sick. But for centuries, women have sat around leisurely talking small talk, gossiping, knitting, learning the arts, enjoying tea, gardening, and the more feminine things in life. So when we come into a conversation with overly masculine energy, we aren't warming up our audience. We're instantly creating separation and a feeling that closes other women off from the conversation that we want to have with them that leads to the sale that we hope to get. Personally, I think that the best approach to selling for women is to approach it like you're at a professional networking event or you're out at a coffee shop and you notice a woman's cute outfit and you compliment her on it. It's building relationship through genuine interest and care. You aren't trying to build relationships where you're going to sit and braid each other's hair. You're getting to know a market of people so that they become warm leads. Warm leads are easier to pitch to than cold ones because going back to what I've said before, and you'll hear me saying many times, is that people buy from you when they know, like, and trust you, and you want to give them the opportunity to get to know, like, and trust you. If you slide into people's DMs all awkward, immediately trying to pitch to them because you're pitching out of desperation and trying to prove something about your own worth, then that's like you going up to a totally random stranger at Starbucks and trying to sell them your pen. It's not going to land. The best form of communication that you can have when you are selling is the communication that doesn't even feel like you're selling. You aren't communicating because you are looking for their approval. You're communicating to connect. The more connections you build, the more likely you are to connect with your ideal customer, and then the sale follows organically. So ask yourself this. This is your prompt. What energy am I coming into when I go to do the sales portion? When I go to do the outreach portion of my business, when I'm interacting with potential customers or clients, what is the energy? What are my beliefs? What are my fears? What am I worried will happen? And you want to address those because your potential clients are smart. They can feel when your business is emotionally unstable or when you don't believe in yourself. They can feel that. In the second section, I want to talk about learning to become somebody who identifies problems and getting really, really good at solving your ideal customer's problem. And that's the same if you're in retail or if you are in sales or if you're in service. And that's tied back to mindset. Change your mindset from I have to get this sale, I need this sale, my survival depends on this sale, to I'm building a business, I'm running a marathon, not a sprint. I'm solving problems. I am a problem solver and I'm here to serve people in the way that I'm really good at serving people and solving problems in. And you might not think you're a good problem solver, but you are for your ideal customer or client. I think the thing that a lot of people do wrong in their sales and their marketing is that they tell people as opposed to ask questions. The more questions that you can ask to somebody, the more information that you have to be able to start identifying where the weaknesses are in their life or their business, whatever area of service that you're serving, that's information for you to be able to figure out here's where I can fit into their life, here's where my product or service can actually help their life. And then when you go to make the offer, it's actually coming from a genuine place of being able to speak to how what you offer is going to help make their life better. Again, it doesn't matter what industry you're in, you're still trying to solve somebody's problem. One time I was working with somebody in an abundance mindset capacity, and she didn't believe that she could make the sale. She had complained and cried that she had tried everything, but nothing was working. She had taken these advertising and marketing courses with people that she had seen on social media, and none of it was working. And I I said, if somebody had a grasshopper business, they could sell grasshoppers because there's still a demand, and that's a really weird business. And funny enough, she actually had a friend who had a grasshopper business and she was financially successful selling grasshoppers. So go figure. By asking questions to people and by getting really curious and coming from that mindset of I just want to learn about people, you're going to find out what their main pain points are, and you're going to find out what's making their life harder or less enjoyable. The other thing that you need to be aware of when you are connecting with potential customers and clients is the fact that nowadays people have so many decisions to make in a day. Did you know that the average adult has to make between 30,000 and 35,000 decisions a day? That includes small micro decisions, things that people don't have to give a lot of thought to, and they have on average relatively low stake decision making. But then compare that to somebody who's a business owner. And if your target audience is a business owner, they're often making 50,000 plus cognitive decisions every single day. And the difference is that they have more high-stake decisions to make. So think about this when you're out there communicating with your audience and with your potential client base. People are being marketed to 24-7. And people who have a hard time making a decision are often burnt out from the many micro decisions that they have to make all day long. And depending on their work, their family life, and the number of large decisions that they have to make, you as the professional, and yes, you are the professional in the product or service that you're selling, part of being the go-to business for your ideal customer is being able to narrow down the options for them before you even present them the sale. If you have a hundred products, you only want to talk about two or three of them at most. And because you have taken the time through conversation and through asking questions to identify where this person is on their journey, then you should be able to identify exactly what to present them without overwhelming them. Think of a woman who comes into a retail store. You ask her some basic questions when she walks in. If she's on a break, you know she is likely there for one of two reasons: retail therapy, she's stressed out, or she has to find something to buy for that evening or in the next few days. That way, when you go to show her options, you can think in terms of helping her walk out of your store with something that solves the problem she is trying to solve, even if she doesn't realize that she was trying to solve a problem. All sales and marketing communication with potential customers is simply identifying the problem and how you can help. It's also recognizing when you might not be the person to solve their problem. You're not here to be liked and you're not here to try and fix everybody's life or problem. You have an ideal set of clients and you want to connect specifically with them. And the more confident that you are, the more that you can reframe your own mindset and calm your own nervous system and get that emotional piece down, the easier and the more organic that communication and that selling is going to be. Great business owners don't just observe people, they observe the patterns in people. Okay, let's talk about an example. Who here who's listening has ever read, heard of, or seen the play Death of a Salesman. It's actually also a movie as well. Willie Lohman is the main character of this story, and he was offered a sales job. And what you have to understand about Willie is that he believed that success came down to charisma and likability. Yet he was deeply insecure within his own self, and he tried to compensate for that by talking a lot during his sales meetings. He was desperate to be seen as something that he didn't believe himself to be, which was charismatic and likable. So he boasted. He talked at people, he talked at his wife, his sons, his customers, and the disconnect between who he believed himself to be and how he thought he needed to act to be who he wanted to be caused him to do things that led to his ultimate demise. So, moral of the story, don't be a Willie Lohman. And that brings me into this third section, which is all about the mindset piece. As demonstrated by Willie Lohman, he was incredibly insecure with himself and he had a belief that in order to be good at sales, you have to be charismatic and you have to be likable. But do you know how many women have gone to start businesses or they've gone into network marketing and they have become ultra financially successful and massive leaders? And they were never the type of person who you would expect to see on stage or that you would expect to be talking to other women in huge public platforms because they were more introverted and they were more reserved. There's so many stories of those, so it's not necessarily about having natural charisma or necessarily being likable. In fact, that's not what sales is all about at all. It's about building connection, it's about building trust, it's about building trust within people and having the expertise and being seen as the person who can help somebody solve a problem that they have to solve. And you're not going to solve all of their problems because you're not looking to, you're just looking to solve this one issue. And so, what is your mindset? What are the beliefs that are holding you back that make you feel less confident? Do you feel inadequate? Do you feel unworthy? Do you try to take up airspace and talk too much when you're having a conversation with somebody that could be a potential customer? And I'm guilty of that. I've definitely, I don't know that I've done it in a sales meeting, but I've definitely done that where I try to feel the quiet silence because it feels awkward and uncomfortable. And I had to train myself over time to eventually be okay with silence and to be okay with the uncomfort of the silence. And it still isn't always comfortable for me. But in sales, when there's silence, that can sometimes be a really, really good thing because it's allowing something to sit and land. Maybe you asked a really provocative question. Maybe you pointed out something for the person that now they have to sit and chew on, and it makes them realize how uncomfortable they actually are, and it actually starts to build trust. It depends on what was said before the silence. Now getting into the next section, this is bringing it back to the data. There's always data available, and the data in sales and marketing and connecting with your ideal customer base is looking at what converts, what lands. You can look back at the number of conversations you have, you can see where people dropped off, you can pay attention to what caused them to drop off. Did you lead too soon with the offer for the sales? I've been on the receiving end of DMs where immediately somebody is assuming that I have a gap or a weakness in my life that I'm looking for them to solve. And so they immediately go into asking a question about that, and I don't engage because I don't like the assumption. I don't like that I can sniff and tell immediately they're trying to come from a sales perspective, they're trying to come from a sleazy sales angle, and I don't like it. It's gross. Nobody likes that. We're not stupid. And so I think looking at the data of what is happening when you have these conversations and these communications, that's feedback for you. How can I improve? How can I be better? And that's part of business. Don't take that personally. Nobody comes out of the womb understanding business and understanding how to do it and to do it well without ever failing. I promise you, you could interview 100 business owners, and every single person would say that they had a learning curve. Everyone would say that they had something that they fumbled or they didn't do well, or it was really awkward for them, and they failed so many times, they just use that as information. Again, change your mindset to believe that every failure or rejection is a reflection of you. It's just data. And we are in a world where there's 8 billion people, and you have to learn how to communicate with all different types of people. And if you can come with the mindset of I need to get really good at understanding people and reading people, and not from a judgmental place, but from a how can I help them? What's missing? What is the problem? What's the issue? What's the bottleneck? You also want to look at what is your client retention? What's your customer retention? How many repeats do you have? What is the benchmark to the industry that you're in? Are you above, below, on par with? This is all going to give you feedback to go, do I need to do better? Do I need to tweak something? What's working? What isn't working? That's all feedback. So you want to change your mindset from I failed or I suck or I'm unworthy or I'm not good at this or I'm in the wrong lane to feedback to figuring out how can I get even better? What does my customer want me? What do they like? What is it that I'm doing well? And what is it that I can do better? Because when you use data, you stay in that really grounded place and you're coming from a more confident energy. But when your client acquisition strategy is emotionally reactive, profitability becomes unstable. In the last section here, I'm just gonna talk about using client responses to regulate yourself. I think trust and faith are a really big piece of starting a business. You have to have some delusional trust and faith in yourself. And I say delusional trust and faith because you're believing for something that you can't tangibly see yet. But if you're pulled by something deeper within you, then you have to trust that. You have to trust that that's being shown to you and given to you for a reason. Now, I'm not saying be delusional to the point of just making bad decisions and being ungrounded, because that's probably a whole other category of its own that I'm not going to get into on this episode or podcast. But I'm talking about the delusional, you know it, you feel it, you can see it, you can envision it, you you can sense it, you know that it's there. Other people might not believe in you, but you believe in it 100%, and you just know it's a matter of time. And it doesn't mean it's going to be perfect and that you're gonna get everything right, but it means that you're coming from that kind of confident place of having faith in something that you can't yet see. And so when we don't have that faith, when we don't have that trust, when we are feeling anxious, we need to come back to and reset some of those things. We need to reset our nervous system, we need to work on our beliefs and our mindset, we need to change some of the things that we've intrinsically learned over the years about our worth or about our value or about how money is made or about how money is spent. And we need to pull that into our marketing and advertising because when we're checking our messages obsessively, all that's saying is I don't trust in this process. And with so much social media, our brains have become wired to seek constant dopamine hits. So when we obsessively check things and we don't see the reward that we are hoping to get, we get depressed and then we begin to doubt ourselves. And I've said in another episode, and I will say it again: the rejection and silence is information, it's not a reflection of your personal worth or value. So don't let it become that. That's why it's so important to make sure that our mindset is in the right place, to take time to create and strengthen our mindset, to challenge the beliefs that we believe about ourselves, about business, about what's possible. And if people don't want to believe in your vision or dream, I'm gonna tell you something right now. You're probably gonna have to just cut those people out. Even if you don't want to cut them out completely, if you just want to distance yourself, because you need to be so solid in who you are and what you're bringing into the world that you don't let that other outside noise get in. And outside noise is checking messages obsessively and seeing that people haven't responded or that your number of likes on your videos hasn't gone as high as you want. Those are things that you should check as in frequent as possible, frequently enough that you're staying on top of it, but not all of the time, because that's desperation and that's panic, and that means that that energy is leaking into your business, and people can smell desperation from a mile away, even if you're not saying or doing anything directly to or with them about it. I think being someone who starts their own business or builds their own business, it can be hard. You go through a lot of highs and lows, you have a lot of ups, you have a lot of downs, and that can be very challenging, especially because a lot of people in your sphere probably don't understand. When you have outreach and that outreach gets completely ignored, it's really easy to have an emotional crash. But what I'm going to suggest is just keep moving. I think the thing that has allowed me to succeed in life is that I just keep moving, I just pick myself up and I keep moving. I have had my fair share of lumps and knocks in life and things that have absolutely slowed me down, set me back, things that were out of my control, things that were in my control, decisions that I made, decisions other people made that affected me. But I think the thing that I can look to and say, yeah, that has helped me. That's probably one of the top five things that's helped me the most is just always moving forward. If you're not getting the phone calls or the DM responses or the sales that you want, it's like you keep going, you don't wait for that. I remember years ago having a conversation with somebody where they were owed about $800 from an employer. And my thought process was why would you waste time trying to worry about that $800 that somebody else owes you when you could go out, continue moving forward, and you'd probably make $800 in the next week, which is a lot faster than it's gonna take you to collect that $800 from that past employer who's just being a jerk about things. So that's my kind of mindset that leaks into everything that I do, especially when it comes to business, is if they're not responding, if they don't want to work with you, keep moving forward. If they aren't responding fast enough, keep moving forward. Go find the next person that does want to work with you. Never stop and wait for somebody, especially in business. And that doesn't mean you don't care about them. It just means that you're not there constantly looking to see if they've responded, if they want to work with you, if they are gonna work with you, if they like your post, because that's wasted energy. You can direct that energy into something much more productive that's much more likely to yield fruit. I know that I mentioned in another episode that people had to see your brand in three different places before you got the brand recognition. And I know that there is an older marketing statistic or data where it said that you had to have seven touch points before people would actually start to trust you in the brand. And now that number is likely to be higher. And marketers are now kind of estimating for things that are low ticket or impulse purchases, maybe three to ten touch points. Those are the things that are really low value. You know, it's the $21 course, it's the dollar store. Like those are things that people are more likely to buy from without having a ton of touch point or exposure to your brand, to your company, because it's a low risk for them, they're not going to lose a lot of money by purchasing from you, so it's considered low risk, so they don't need as much persuasion to buy from you. But then when you have middle-of-the-line offers, services, products, you're talking 10 to 25 touch points. So that's 10 to 25 touch points, and that's probably not all in the same forum. And for things that are high tickets, so your high-end retail or your coaching or your service programs, now that's getting in the range of 20 to 50 plus touch points. And when I'm talking about a touch point, what I'm talking about is anything that that gets your brand in front of your customers. So it could be the potential customer watching a reel, seeing a comment that you made, reading your story, hearing your podcast, opening an email that you've sent, visiting your website, seeing client results, hearing someone mention you, listening to you speak, watching you live, hearing you on another podcast, seeing your information on a billboard, seeing you on the news, seeing you at a networking event. There's so many different ways that people could come across you and your brand, but those are the touch points that I'm talking about. So it's not necessarily you sending them a DM and having conversations just through the DM. And that's why online is such a great tool for marketing because it allows you to get in front of people, but also it means that you have to work that much more because there's so many people vying for attention, and it means that the trust is slightly lower, so the touch points have to be higher. I think if you can reframe some of the beliefs that you might have around your worthiness with regards to connecting to and marketing to your ideal client base, to you're really working to build trust. That's the biggest thing. They need to trust you, they need to trust your product or service, they need to trust that it's actually going to give them transformation in their life. And again, it doesn't matter what industry that you're in: sales, service, retail. Because if I apply this to shopping, somebody needs to know that if they're going to spend several hundred dollars in your retail store, that they're going to be happy with the end product, that it's going to make them feel better about themselves. So it doesn't matter what industry you're in, it doesn't matter if you're a coach, it doesn't matter if you are a content creator, it just matters that you are building trust with people. That's your focus, and that's what your mindset needs to be. And the thing is, is if you're marketing online, if you're using social media, the thing is that most people that are on social media, they're not ready to buy. It's not like they've come into your storefront ready to spend money. So also allow that to reframe the way you see things. Like you're literally trying to sell to people who are going to be your warm market eventually, but they don't have their wallets out going, okay, what can I buy from you? So you have to get them to want to buy by getting them to see that without your product or service, there's pain in their life. And the way that you get them to see the pain that they have in their life without your product or service is by getting to know them so well that you're able to speak to helping solve the problem that they have. And that only comes through asking questions and having those conversations and coming from that mindset and being so confident in that. You're going to feel incredibly unconfident if you just go in with I've got to get a sale, because then you're going to be rejected. And you will get rejected so many times. There's the there will be a thousand no's before you get one yes. And I mean, maybe it's not that many, but there's a lot of no's that come with doing business before you get the yes, and you'll get more yeses over time as you tweak and as you refine, and as you get more specific, and as people know, like, and trust you. But if you just go with the mindset, I have to get a sale, then your confidence level will just go down. You will feel depressed, you will want to give up, you will feel like you're not meant to do this, you will think it's something about you. But if you just come with the mindset of I'm here to help and I'm here to get really good at identifying my customers' problems, you're gonna start feeling a lot more confident. And that confidence will leak out into your communications, it will leak out into your marketing and your advertising. And then you also want to remember they're not here with their wallets out telling me they want to spend money. I'm just trying to get them to see that there's a value in the product or service I'm selling and it's going to help them solve a problem or an issue that they have in their life, even if the problem is not a real problem, it's a first-world problem. Again, I always go back to my retail example because I understand I'm working with a lot of service-based female entrepreneurs. So I want to give you the example that it's not just service-based, it's also retail that this is very applicable to. Instead of thinking, no one bought from my post, no one bought from my story, think of it this way. And again, reframe your beliefs. That post may have created awareness about you. It might have piqued curiosity within somebody, it might have held deepened trust because somebody might have felt seen, so it validated their identity, it might have planted a seed and created future recognition so that when they see you again, they go, Oh, I've seen her before. Let me tune in. I'm so curious because now I'm seeing her again. People's interest gets piqued, and then fast forward to months later, and you get a sale from somebody that maybe at one point you tried to DM and they completely ignored you. It's just it takes time and it's building that trust. I think what you can also change your mindset to is not how do I force immediate conversion, and that's like an old way of selling it's like I need to get focused on high conversion, I need to have a higher conversion, and again, that kind of goes back to the old male dominant sales knocking on door industry, and women, we just we don't work that well that way. Not saying women can't do that, but for most women, it doesn't land well, it's not received well. So the question you can ask is how do I become memorable? How do I stand out in people's minds? You think about the people who stand out in your mind the most, it's because they presented something to you in a way that maybe nobody else presented it to you. Maybe it's because they kept showing up when nobody else did. Maybe it's because they actually showed genuine care. So, how do you become memorable? And I'm gonna tell you the simplest answer is to just be you. Don't try to be anybody else because everyone else is taken. So just be you, be confident in that. And I mean, there's so many people that have created massively wildly successful businesses, just being their weird, quirky self. So be you. And even if you're not weird and quirky, that's totally fine. You don't have to be, you just have to be you. The businesses that people trust the most are usually the businesses that feel emotionally safe, clear, and calmly led. Alright, ladies, I have given you a lot for today on this topic, and so I just want to end it here, and I want you to this week, after you listen to this episode, take some time and write down the answers to these three questions. What do I believe about my worth and my value in terms of showing up and offering what I have to give to people? So I'll say it one more time. What do I believe about my worth and my value as it relates to showing up in front of people offering what I have to give? And then I want you to journal how do I feel about sales? How do I feel about selling to people? And then I want you to answer what do I believe about sales and selling? And then I want you to see what it is that you believe. Is there any weaknesses in that? And go even deeper. Once you get your answer, sometimes it's really good to go deep and go, why do I believe this? Like, what is even below that? Like, why am I afraid of this? Why do I think this? What is this protecting me from by believing this? And you'll find the root, and once you find the root, then you start going, I'm gonna choose to believe different. And you're not gonna necessarily believe different overnight. You just start to reprogram your own brain to say, I'm gonna believe the opposite, and whatever the opposite is, you start focusing on that. So if I believe that I'm unworthy or I don't bring value, then start challenging. I believe that I have something worthy within me to be expressed. I believe that I have value to bring to people, and you don't have to say anything that doesn't align with your own nervous system because you'll feel it. Your whole body will kind of instantly reject what you're trying to say. So find that new belief or that new mindset that's a positive to the opposite of what you originally believed that was negative. And then once you come up with those answers, I would love to hear from you guys. You guys can always email me the overcomeherpodcast at gmail.com. Again, it's the overcomeherpodcast at gmail.com, and that's where you can send me your show ideas, you can send me the things that you've done as takeaways from the episodes. I would love to hear about that. You can also follow me over on Instagram at Samantha Noel Co. And I also have my Facebook group for female entrepreneurs. I would love you to join, and that is built for profit. So I would love to see you over there, and again, that's built for profit, and I'm your host, Samantha Noel, and you've been listening to the Overcome Her podcast, and I look forward to seeing you again next time.