The CEO's Seat with Samantha Noelle
The CEO's Seat with Samantha Noelle
You built real revenue. Now you need a business that can grow without running entirely through you.
The CEO's Seat is for self-built female founders who are done with generic business advice and ready for someone who can look at their business — operationally and financially — and tell them exactly what needs to change.
Hosted by Samantha Noelle, business growth strategist and former Fractional Controller and CFO with experience inside companies up to $30M in annual sales, this podcast combines financial expertise, sales and marketing strategy, and a clear-eyed understanding of the psychology behind how founders make decisions.
Each episode is built around one central idea — a pattern Samantha has been watching, a case worth dissecting, or a decision most founders are getting wrong. You will leave with something concrete to apply to your own business that week.
Topics include pricing and profitability, founder dependence, capacity and hiring decisions, sales strategy, CEO-level financial literacy, and the operational gaps that quietly limit growth.
This is the work behind The Reverse Blueprint™ — Samantha's methodology for growing your business by 30% by starting with the goal and building backwards from it.
If you are ready to think like the CEO your business actually needs, this podcast is where that starts.
🎙️ New episodes every week.
Episodes
19 episodes
#019 - Break the ceiling: transform from solopreneur to scalable CEO
In Episode 19 of The CEO's Seat, host Samantha Noelle breaks down the “ceiling” many women hit between roughly $250K and $1M—when revenue grows but the business model stays solopreneur and everything still runs through the founder. ...
#001- Introduction to The CEO's Seat with Samantha Noelle
Welcome to The CEO's Seat with Samantha Noelle - this isn't just a new podcast name, it's a new chapter.If you've been here since The OvercomeHer Podcast, thank you. That show reflected where Samantha Noelle was. But as her business, cli...
#018 - You built a $500k business that pays you like an $80k job
In Episode 18 of The OvercomerHer Podcast, host Samantha Noelle breaks down why hitting $250K–$1M in revenue can still feel tight when you’ve scaled sales without building financial infrastructure. She explains how...
#017 - Why you keeping attracting those bad clients
On episode 17 of The OvercomerHer Podcast, Samantha Noelle breaks down why “wrong fit” clients aren’t bad luck or bad referrals—they’re data. If you’re seeing repeated charge disputes, scope issues, or disrespect, ...
#016 - The ways self-sabotage sneaks in to kill success
In episode 16 of The OvercomeHer Podcast, host Samantha Noelle breaks down how self-sabotage shows up in business in ways that look “reasonable,” like procrastination disguised as preparation, perfectionism, confus...
#015 - Stop building your business from today
In episode 15 of The OvercomeHer Podcast, host Samantha Noelle shares why you may feel stuck—not because you don’t know what to do, but because you’re building from where you are instead of where you want to be.&nb...
#014 - The cost of scaling too quickly
In episode 14 of The OvercomeHer Podcast, host Samantha Noelle breaks down the hidden costs of scaling too quickly—why rapid growth often strains systems, HR, cash flow, and quality, and why many businesses don’t s...
#013 - Developing your intuition for business success
In episode 13 of The OvercomeHer Podcast, host Samantha Noelle breaks down intuition in a grounded, practical way and why it matters for business success. Using examples like Steve Jobs betting on the t...
#012 - Confidence is built in doing the hard things
In episode 12 of The OvercomeHer Podcast, host Samantha Noelle breaks down why confidence is misunderstood in business and how it’s built—not something you’re born with. She shares that confidence conveys, attracts...
#011 - MASTERCLASS: Hiring like a boss
Samantha Noelle shares hard-earned lessons from her own hiring mistakes and her time as a recruiter to help business owners hire with less stress and more strategy. She breaks down why hiring from emotion, waiting until you’re slammed, and trea...
#010 - Are you running a hobby or a business?
In episode 10 of The OvercomeHer Podcast, host Samantha Noelle breaks down the difference between a hobby that produces income and a real business built for profit, scalability, and growth beyond the ...
#009 - Resilience is required
In episode nine of The OvercomeHer Podcast, host Samantha Noelle breaks down why resilience is the biggest deciding factor in entrepreneurship—because business will test your commitment with failure, stress, cash flow issues, rejection...
#008 - Stop trying to change everything, and just change this
In episode 8 of the OvercomeHer Podcast, host Samantha Noelle explains why you don’t need to overhaul your entire life or business to get unstuck—you need to change the right one thing. Using a one-degree airplane analogy and her ow...
#007 - Are your beliefs hurting your business success?
In episode seven of The OvercomeHer Podcast, Samantha Noelle, dives into how your mindset determines your business results—your income, your actions, and even how customers respond to you. She breaks down how belie...
#006 - The high cost of your emotions running your marketing
In episode six of The OvercomeHer Podcast, Samantha Noelle breaks down how many women’s marketing and client acquisition struggles aren’t really strategy problems—they’re mindset and emotional regulation issues roo...
#005 - How to grow a successful business without hustling
Host Samantha Noelle explains that building a business is a marathon and exhaustion isn’t proof your business is healthy. She breaks down the addiction to hustle, why working harder eventually stops working (bottlenecks, diminishing returns, an...
#004 - Why your product or service still isn't selling
Host Samantha Noelle explains that “build it and they will come” isn’t business: your job is to serve customers, and if sales are stalled, more ads, discounts, giveaways, and frantic content usually won’t fix it. Using a stressed cl...
#003 - Your nervous system might be wrecking your success
Samantha Noelle, host of the Overcome Her podcast, explains how women often self-sabotage right as business starts improving, not from laziness, but because the nervous system reads success as unsafe and triggers fight, flight, freeze, or fawn ...
#002 - Why smart women still undercharge
Samantha Noelle introduces episode two of the OvercomeHer Podcast, explaining the show’s shift toward female entrepreneurs and a focus on mindset, money, and the nervous system. She unpacks why women undercharge, noting research that men self-p...