#007 - Are your beliefs hurting your business success?

In episode seven of The OvercomeHer Podcast, Samantha Noelle, dives into how your mindset determines your business results—your income, your actions, and even how customers respond to you. She breaks down how beliefs create feelings, feelings drive decisions, decisions create actions, and actions produce outcomes, using pricing and discounting as a practical example. 

Samantha explores why your brain looks for proof of what you already believe through the reticular activating system (the “red truck” theory), plus a grounded look at the observer effect and the double-slit experiment, and how words and emotion can shape experience. 

She shares exercises to shift focus from bad clients to great ones, uncover subconscious beliefs by tracing pain points, and create affirmations your nervous system can actually accept—so you can start believing anything is possible and build from there.

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Transcript

SPEAKER_01 0:00

Your mindset will determine everything about your business. It will determine how much success you have, how customers respond to you, your earning potential, and more. Now that might sound like a bold claim, but I believe it is absolutely true. Hey everyone, I'm Samantha Noel and I am your host of the Overcome Her Podcast. And in today's episode number seven, we are talking all about your mindset, how it impacts your business, how it determines how much you'll earn, how it shapes how customers respond to you, and how you can truly harness the power of your mind, whether you are already aware of the power of your mind, or whether this is completely new to you. And if this is new to you, stick around. We are not getting into the super woo-woo. This is always going to be grounded. So stick around. The reason that talking about mindset is so incredibly important to discuss when we're talking about business is because you can't have a poor mindset and have a successful business. It just doesn't work. The two don't go together. And your business isn't limited by algorithms, it's not limited by the economy. Many people have become incredibly successful in some of the worst times. It's not limited by how saturated your market is. Most of the time, it's limited by what you unconsciously believe is possible for you. Because the fact of the matter is, your mind will always search for evidence to prove that your beliefs are in fact correct. To illustrate how powerful the mind is, I want you to think of two people. You can have two people that can post the exact same offer, they have the exact same niche, they are using the same strategy, they're marketing to the same customer, and they have wildly different outcomes. Why? It's because one person believes in the fact that it's going to happen, that it's going to click, that their ideal customer wants to buy from them, and the other person isn't as confident. The other person feels like they are shooting out into some dark void space and hoping that they will get somebody to buy from them. The first person has the belief, the other person has doubt. Okay, in our first section, what I want to talk about is how your own mindset is creating your business reality. Now, this isn't woo-woo, this isn't airy fairy, this is provable in such a tangible way, and I'm going to illustrate how. If you think something, if you have a belief about the world, if you have a belief about your business or the business that you're in, if you have a belief about yourself, that's going to dictate the decisions that you make. And the reason it will dictate the decisions that you make is because you will have feelings based off of those beliefs that you have. Based off of what you think, you'll have certain feelings. And your feelings will guide your decision making. Think about if you feel really safe when you meet somebody, are you likely to run away from them? No. You're likely to engage in conversation to try to build rapport and build a relationship. But if you feel afraid and scared of that person, even if you have no reason to, you will run away. You will shut down, you will do anything that you can to get out of that situation. So our beliefs and our thoughts are dictating how we feel in everything around us. If we have a belief that we're going to be incredibly successful in our business, then we're going to feel really, really good and we're going to take consistent action of somebody who has a successful business. Because we're going to be so certain there's going to be no doubt. And so we're we're not just going to sit around doing nothing. Because if we have the belief that we're going to be successful, then we also have a matching belief that says, then I also need to take the actions in order to get the results that I believe that I'm going to have. Because I know that I can't just do nothing and expect to have the success that I believe that I have. So it's going to dictate feelings, and then you will make decisions based on those feelings. And your decisions relate to actions, and the actions lead to your outcomes. So do you see how your own mindset is going to dictate what you do in your business? And what you do in your business is going to dictate the outcome that you get in your business. Okay, let's take this example because I've really been on this lately where we're talking about discounting and pricing. I think pricing is something that a lot of women just don't feel naturally comfortable doing in business. And a lot of women tend to feel like they need to discount or they need to do more, they need to go over and above. And that belief alone often creates a self-fulfilling type of prophecy. So imagine a female business owner who notices that her sales are not where they want to be. And so she creates the belief that my sales are not where I want them to be because nobody wants to buy from me because I'm pricing too high. It must be that I'm pricing too high. Now that is a belief that she can form based on the data that she's seen. She could also form a completely different belief. She could form the belief that, oh, people aren't buying from me, and it might be because they don't yet know about me, that my ideal customer doesn't yet know about my product or my service. So instead of the first person who thinks my prices are too high, people don't perceive the value, that person's going to behave very differently. She will do one of three things. She will over-explain her product or service to people instead of asking questions and finding out more information, or she will discount or undercut herself, which means her business isn't going to be profitable. Maybe the sales will go up, but the profit will drastically drop. Or she'll shut down her business altogether because she will think that she's never going to get the sales that she wants. Nobody wants what she has to sell. And she'll think I can't discount because if I discount, I'm gonna go broke, so I should just shut down. Instead of thinking, like the second person who thinks, well, maybe I just need to get in front of my ideal customer because they don't even know about me yet. Or maybe my ideal customer knows about me, but I haven't built trust up in their mind about my product or my service, so they're hesitant to buy from me. Two different belief systems based on the exact same set of data. The data was sales are not happening, and you can choose so many different beliefs about why that data is showing up the way that it is. Our beliefs are not true, but our brain and our our mind will show us evidence of those beliefs being true because its job is to keep us safe. And if we believe something, the brain wants to say, You're right, here's the evidence, let's keep us safe. And that brings me into the second section of this episode, which is all about what you believe will be shown to you. Now, this is where we're gonna get into kind of like the really brainy stuff that I absolutely nerd out on because there's absolutely woo-woo stuff that if you are into it, and hey, I'm totally into the woo-woo stuff, I just don't want to bring that to you guys because I want to ground everything in more of a substantial foundation that's rooted a bit more in reality that anybody can kind of grasp, whether they're really into the woo-woo stuff or they're not. But this is my favorite part where I totally nerd out because we're gonna talk about quantum physics, we're gonna talk a little bit about biology, and use that to explain why your mind will validate your beliefs for you and how beliefs can be shaped and changed, and also then therefore change the reality that we experience. So, the first thing that I want to talk about is the reticular activating system, which is a network of neurons in your brainstem that regulates wakefulness, attention, and sensory filtering, which acts as a gatekeeper in a way for your consciousness. Now, what is consciousness? Consciousness is the ability to observe what is external to us and not just what is external, but also what happens within our body when we choose to become conscious about what's happening internally. Now, obviously, for the sake of this episode, what I'm going to say is going to be an oversimplification of the reticular activating system, which from this point on I'm just going to refer to as RAS because it's a mouthful. It's a very complex network of interconnected neurons. And the RAS includes many parts of the brain, including the hypothalamus. The hypothalamus has many functions. It helps to maintain homeostasis in your body by regulating hormones, your autonomic functions, and some of your essential behaviors. It almost acts like a central control hub, linking your nervous system to your endocrine system via the pituitary gland, which many people have heard of the pituitary gland, and that little tiny gland, which is about the size of an almond, plays a massive role in maintaining the body's internal balance, aka homeostasis. So it helps with things like when to sweat, when to pam because you're too hot, it helps maintain your circadian rhythm, your sleep, your appetite, your memory, your arousal. The RAS communicates with your hypothalamus. Now, what's really interesting about the RAS is that in a way your RAS also acts a little bit like social media algorithms. And you might be asking, well, how? There's something that I love to point out to people and to teach people, and it's called the red truck theory. And it's funny because I didn't actually know there was something called the red car theory before I would teach people to do this. But I said, look, if I talk about a red truck with you, you are now going to start seeing red trucks all over the place. And it's not that the red trucks weren't there before, and now all of a sudden, because we talked about it, that they are everywhere. It's that your RAS is involved in attention, alertness, prioritization, and filtering a lot of the information that you perceive and witness. And because your brain receives so much input and so much stimuli every single minute of every single day, which there's a lot of minutes, 24 hours in a day times 60 minutes per day, that's a lot of information coming in that your brain has to filter. So the RAS acts like that filter that your brain needs. So once something becomes mentally or emotionally important to you, your brain goes, Oh, this is relevant. See how it's kind of like the algorithm when somebody likes something, clicks on something, shares something, saves something, the algorithm goes, oh, this is important to that person. And then your RES system begins to prioritize information that is like or similar to that stimuli. So it's not that there's no other stimuli, it's not that there's no other information, it's that something was emotionally important to you, and your RES system goes, Oh, this is important to her. We need to show her more of this, we need to point out to her all the things that are like this so that she can retain that. And again, every belief that we have is attached to an emotion. We have emotional attachments to our belief. If we believe that snakes are disgusting, we will have an emotional reaction. And so every time we see a snake, we're going to have that emotional reaction and we're going to make the same decision and we're going to have the same outcome every time we see a snake. So the RAS is showing us confirmation of our beliefs by helping us to see more of what it is that we have an emotional attachment to. And that's a key for you to understand how you can begin to change some of the outcomes in your business. If you have strong beliefs, or even if you have unconscious beliefs about business, money, yourself, success, about wealthy people, then having less of an emotional attachment to things that you have a strong belief about that gives a negative emotion by learning neutrality with some of those beliefs, you actually start to reduce your brain's emotional attachment to those things, and your RES will, by proxy, begin to show you less of those things because you have a less of an emotional attachment. So that's why it's also important to check the things that we believe and neutralize the beliefs that we have and neutralize the emotion that we have around certain beliefs, especially if those beliefs are going to delay, postpone, or completely eradicate any success that we might actually have. Now that I have oversimplified the RES system and why it's kind of cool and nerdy, I'm now want to get into some quantum physics. Again, we are going to oversimplify this. I am not a physicist and I am not a scientist, but I love both, and I have done enough reading and listening on the topic that I grasp the concepts, and so I just want to share them with you so that you can understand them and use them. Use these laws, use these things to your own personal advantage. So the next thing is the double slit experiment, and this is wildly, really cool to me. Scientists had observed the behavior of light particles through two slits. Imagine a black screen and then another screen, but there was two slits in the second screen. And when they had beamed two lasers through those slits, what they found was that the light particles had traveled in waveform. So when they went through the two slits, they actually produced several lines of light on a back screen because they were moving in waves. So then when they go through the slit, they kind of extend outward in almost this like V shape in a way because of the waveform. Now, what they also found was that the spaces in between the lines that were shining on the back screen, those were blacked out due to the waves from the light particles intersecting and essentially canceling each other out. So where the waves had met from the two different lights, that's where it canceled out, and that's where it ended up being black on the back screen. Now, here's the part of the experiment that's even more interesting. They brought in an instrument to be able to record and observe the light particles in this experiment, and this is what nobody has actually been able to explain as of today. They have theories, but nobody actually has a real scientific explanation of why this is. And what happened when they brought in this machine to observe the light particles? The light particles started to behave as if they were solid and they only produced two lines of light on the back screen. So it went from being in waveform to seeming to go straight through, which if you didn't know that light particles moved in waveform, you would naturally just think that you would see two slits on that back screen. And as soon as the light was observed, that's exactly what it did. So it was as though the light particles understood that they were being observed. That's how they began to behave, as if they were being observed. They were no longer random light particles just going out in waveforms, but they were more focused. Now there's many theories as to why this is, but as of yet, no one has been able to prove this phenomenon. Now, what's interesting for you and for me about this experiment and what it potentially means from a more philosophical lens is that our observation changes the way that we experience the world. And here's why that philosophy fits based on the physics of the double slit experiment. We as humans are made of biophotons, which is light. Biophotons are light particles. Now we're not entirely made of biophotons, but to a degree we are. Much of what we are made of carries its own frequency that can change. Take, for example, your pulse, your brain waves, sweat, and everything that happens on a microscopic level. That can all be measured, which means it holds frequency, and frequency can be changed. If we are made of biophotons and we know that light particles change based on being observed, then once we observe ourselves or another, we or they change based on our mere observation, and this is called the observer effect. The next fact that we have to understand is that as humans, there's only one way that we are actually able to observe, and that is through the mind. The mind, the conscious part of us, is what observes. We observe through our senses as well as our interpretation of our experiences. So if we can change our mind through focus effort, then it should follow that we begin to change. And when we begin to change, even at the most minute level, outward manifestations of that inward change begin to also change. And that's why, although it does not prove my theory or others with similar theories, the double slit experiment is important for helping us to understand how observation affects what happens. And it's not so much that it affects what happens, it affects our experience. And that's where in quantum physics there are theories that we have many multiple realities all happening at one time, and we shift into different realities by changing our focus. These are theories, and I don't want to go too far down that rabbit hole. So I'm just gonna leave that there. But for now, I've already given you so much to prove that our beliefs, one, can be changed, two, by changing our beliefs and changing the emotions that we have attached to our beliefs, we also then change the stimuli that we begin to experience more of. And it's not that that stimuli wasn't there before. I think it all exists at the exact same time. It's just that we start to observe more of something that becomes emotionally important to us. Okay, now the other experiment that I want to talk about is more anecdotal. This was not a true science experiment, and it wasn't rigorously controlled, but it still nonetheless has been replicated many times, and people have been able to replicate some of these outcomes. Now, there's somebody, if you haven't heard of him, his name is Masuru Amoto, and he wrote a book based on this, and the book is called The Hidden Messages in Water. What he did was he took water that was dirty, gross, and he exposed the water to prayer and to certain words that were loving and positive, and then what he found was through that when the water froze, it formed these beautiful snowflake-like crystals under a microscope. And then when he spoke negative words over the water, the water, when it was frozen, the particles looked very ugly and not beautiful, like the water that had positive words spoken over it. People have done the exact same thing with rice experiments where they've taken cooked rice and put the cooked rice equally into three different jars. The one jar they left alone and did nothing with it. One jar they wrote loving words on it, and another jar they wrote mean words like you're ugly, you're stupid, and then what they would do is the one jar that had nothing written on it, they would leave it alone completely, they would ignore it. The one that had the loving words they would pray. It they would tell it that they loved it, and then the third jar they would tell it that it was stupid and it was ugly and they hated it. And what ended up happening was the jar that they spoke horribly to, it ended up developing mold on the rice sooner than the other two jars, and then the jar that was left alone that started to get a bit of mold. The jar that had loving words spoken over it, it didn't mold near as quickly. In fact, a lot of people's jars still didn't have any mold in them on the rice. Now, this doesn't prove anything because again, it's not a true science experiment, but what it does show us is that our words matter and our words come from our beliefs. And again, going back to the RAS, our brain is conditioned to prove what we believe is true because it's deleting, filtering, organizing information all day long. Not because our reality is objective, but because your mind is trying to validate your existing identity. Your mind is there to prove to you that you actually exist and that you're actually real, so it's going to give you confirmation bias. And where this is so important is that we are all raised differently. We're all raised in certain ways with certain beliefs and certain cultures, and that shapes the beliefs that we have today. Unless we went and changed those beliefs consciously, it's shaping what we think about ourselves, what we think about the world, what we think about other people, what we think about business. Imagine two people living in two completely different worlds. Imagine somebody grows up and all their life they're told that they're stupid and they're never going to amount to something. Well, they're going to start to believe that naturally. And imagine somebody else who grows up in a really loving family who constantly encourages them. Maybe that family is not rich, but maybe that family teaches them the basics of entrepreneurship and starting your business and believing yourself and taking chances and that it's safe to take chances, that you're not actually going to die if you go out and you take a chance. Those two people had the exact same opportunities available to them. And what I mean is, if you're in a first world country, we all have to varying degrees, once we grow up, we all have the same opportunities available to us. If we really wanted to go to university, we could work really hard and get great grades in high school, and then we could find somebody to sponsor us, we could get a loan, we could get a grant, we could get sponsorships, we could work in order to go to university. Opportunities are available to all of us. It's just that a lot of the time our beliefs are dictating what is available to us and discounting things based on beliefs that we have. Beliefs that have been ingrained maybe since childhood, or maybe as you get older and you live life, you get a little bit jaded because you have some experiences that really, really hurt, and you go, Well, I don't want to do that one again. So now I'm gonna have an emotional attachment to whatever belief I formed around that experience, and then my brain is now going to look for other stimuli that looks just like that, and it's going to confirm to me that my belief is correct about other similar stimuli. Now we're getting into section three, and now we're just getting into exercises to help prove to you that the mind really is truly powerful. Now, I have talked about the red truck experiment. So now I want you to think about red trucks, and guess what? You will now start seeing more red trucks, and you will be driving and you will see red trucks and you will be like, oh my gosh, she's right. She is psychic. I am now seeing red trucks all over the place. And guess what? Anyone that listens to this podcast, you're gonna now also start to see red trucks. So that's a lot of people that are now starting to observe red trucks. Did they just come out of nowhere? No, they were always there, but now this was emotionally important to you to some degree because we've had a conversation about it, and something in your brain goes, huh, let me think about that one. This is an important part of the conversation that I'm emphasizing. So it's naturally going to follow that your brain will start to find stimuli for you and show you that stimuli just to prove, oh, there are a lot of red trucks. And it's interesting to me because before I ever even understood all of this as an adult, I remember as a kid, one of my best friends when we were 11 or 12 years old says, if you go to buy a red car, you're going to see red cars everywhere. And I thought that's so interesting. It's one of those things that's always stuck out in my mind, and then later on learning why that is, it makes sense. So now here's what I want you to do. Now, here's an experiment for you, and this is for the coming weeks. Okay. In your business, what are you noticing in your business? Are you noticing the really pain in the ass client that you have, or are you noticing all of the great clients you have? And here's the thing: often we notice the pain in the butt clients. Let's be honest, we can have one pain in the butt client and we can have 20 amazing, wonderful clients. And that one pain in the butt client, it causes more dissatisfaction and more discomfort. So our brains naturally go, oh, this is emotionally significant, this is important. Now we're going to pick up more stimuli like that, and it's almost like you start to unconsciously start to choose the bad clients, and not because you want to, but because your brain has an emotional attachment and it starts connecting. And so when you meet those bad clients, something in you goes, This is familiar. So you naturally gravitate towards working with them because it's familiar and there's a strong emotional attachment to it. It's not that it's good for you, it's not that you like it. It's just until you learn to not have such a strong emotional attachment to that bad client and focus more on the good ones, you will continue to gravitate towards picking up the bad clients. And it's not that there's more bad clients out there than there are good ones. It's just that your brain is trying to go with what's familiar, it's trying to get you to move towards what it already has recognition of and has a strong emotional attachment to. So if you want more good clients, you have to start focusing on creating a stronger emotional attachment to the good clients than the bad ones. And how I would coach somebody to do this is I would say you need to look at the bad client and you need to bless them and you need to thank them and you need to have absolute gratitude because you are learning more about what you don't want so that you can focus on more of what you do want. And then you're going to look over to the right, you know, this is hypothetically, you're going to look over to the right, you're going to look at all the good clients you have, and you're going to have more of an emotional attachment to them. And you're going to think about what are all the great and amazing things about your good clients? Are they friendly? Are they warm? Are they always on time? Do they pay you? Are they happy to work with you? Do they praise you? Do they refer you to other people? And those are the things that you want to start forming an emotional connection to. Because then your brain, the same one that was attracting more bad clients for you because you had such a strong emotional attachment to it before. Now your brain will start to notice all the good clients. You'll start to naturally attract the good clients because your brain will start to notice the good ones more because you've developed emotional attachment to them, and you will naturally move towards working with those as opposed to working with the bad ones. Because the bad ones won't even register as much anymore in your brain because you've learned to neutralize the feelings that you have over them and you will focus more towards the clients that are good, because that's now what you have a new emotional attachment to through being grateful. And gratitude is a way to attract or to experience more of the things that you want to experience, because your brain, again, is naturally going to start picking out all of those things. So another exercise for you is think about your own self and how you identify in the world. What beliefs do you have about your identity and about yourself and what you believe about other people? If you want to be successful in your own business, but you have beliefs that offset your own goals about success, then what do you think is going to happen? You will naturally choose decisions based on the beliefs that you have, which will continue to have you taking certain actions that then give you the same outcome over and over. And you beat yourself up thinking it must be the customers, it must be my pricing, it must be me. When what we need to get to the root of is your belief system. So what do you believe about people who are financially successful? What do you believe about yourself? Do you even believe that you're actually worthy? Or do you think that you're unworthy? Do you think you're not capable because you're missing something that somebody else has? If you're constantly comparing yourself to people, especially if you're comparing yourself to other people in your field who are way farther ahead than you, you're going to naturally feel really bad, feel really incompetent, and feel completely unprepared. And so you're going to come from that place. You'll make decisions based on that, and then you'll take actions based on that, and you'll have outcomes that prove to you that you aren't worthy, that you aren't as good as the other people that have been doing this 10 times longer than you have. And guess what? You aren't as good as the people that have been doing it 10 times longer than you have. Or maybe you are better than them because you are natural or you've been working on it behind the scenes for years. But if you compare yourself and you come from that place, then you're gonna make the decisions and take the actions based on that, and you're gonna have the outcomes that you don't actually want. Another thing is what do you believe success actually costs? Now, I burnt myself out in business years ago. I really, really burnt myself out. I was going through premature ovarian failure and I didn't know it. I was in my 30s. I probably started going through this probably around the time I was 28 if I look back at things, and I grew my business to six figures, and I ended up burning myself out because I didn't do some of the things that I now know I should have done, but also even back then I knew it. I just had to learn the lesson within my own business. I didn't put the right systems and processes into place at the time, and I didn't hire people at the right time, and I didn't know how to hire the right people at the right time, so I ended up burning myself out in my business, and that created a belief in me that actually lasted for years where I massively scaled back on what I did because I started to believe that in order to be really successful, I had to burn myself out, that I had to just work like 14-hour days every day, seven days a week, and that was too exhausting to me. I had a belief about it and I had an emotional response to it because I was exhausted and I was burnt out, and so for a good few years, I stopped trying because I had a belief that success, like the real big success, was going to cost me too much. So, what do you believe about success? If you believe success is going to be really hard, and it's not that it's easy to be successful, but if you believe that you have to burn yourself out, if you believe that it comes at a cost or that you have to sacrifice yourself, how do you think that will shape how you show up in your business and what ends up happening in your own body? Do you think you're more likely to have your body naturally start to break down on you, to naturally start to rebel because you start taking actions where you burn yourself out? Or what if you chose to believe that success happens by creating processes, systems, showing up and delivering consistently excellence? It's kind of just steady, and in a way, it's a bit boring. What do you believe about women who become powerful? That's another belief system. And I've talked about this in other episodes where we as women are still breaking generational trauma. And when I say trauma, I mean the things that women have had to endure and go through for being outspoken, for being opinionated, for being powerful, for stepping outside of the norm, for not wanting to just marry a man just for safety. Because we've had to break so many molds as women, and even though we are in 2026 right now, we still have things to break because we aren't that far removed from a lot of the things that have happened to women over the centuries. Now, what do you believe about women who become powerful? Do you believe it's safe? Or do you believe that you have to fit into a mold, that you have to answer to somebody, that you have to explain yourself, that you have to be a certain way. What do you believe? All right, the last exercise that I'm gonna give you, because I've given you guys a lot of exercises that you can do, and I don't recommend you just go do them all, but use these as ways for you to begin questioning the validity of your own belief system. Because if you try some of these exercises, you'll start to realize oh, my beliefs aren't necessarily true. I just believe them, and then I have experiences that tell me that what I believe is true, but I could change my beliefs and have different experiences, and that's going to confirm my new beliefs. So the last exercise, and this isn't one that I often get people to do when I'm working with them, is go out into your city, even if you're in a small town, go out into your town or your city, or if you're in a really, really small town, go out into a bigger city for a day and look at all of the businesses. Because oftentimes when things feel restrictive in our career or business, we start getting into what I like to call a lack mindset. A lack mindset is when we start to see less, we see what's missing, we don't just see it, but we focus on it and are overcome with what isn't there. Remember, I talked about the bad clients versus the good clients. We can sit and we can focus on the bad clients or we can focus on the good ones. And by walking around your city or your town and noticing all of the businesses, then you're going to remind yourself that you could walk into any one of these businesses and you could offer your services. The opportunities are there. Sometimes you just need to train yourself to see them. And I like that exercise so much because it's really easy for us when we're in business to start thinking the people aren't coming, so they must not be there, they must not want what I have to offer. And it's good to remind yourself of vast opportunities that are there, the vast number of people that are available to work with you. Again, we have 8 billion people in this world, and you only need a very, very, very small 0.0001% of that in order to even have a successful business. All right, section four. This is where I want to talk about aligning your thoughts and your feelings. Now, you might be wondering, how do I how do I change my beliefs? Maybe you've tried the affirmations and the affirmations don't work. But here's the thing: if you don't believe what you're repeating, if you don't believe the things that you're constantly writing down and trying to get your brain to believe, if it doesn't feel right or congruent within your own body for you to say the affirmations that you're saying, for you to repeat the things that you're repeating, or to write down the phrases that you keep writing down that you want, if it doesn't feel congruent within your own system, then it doesn't matter what you say, you're never going to believe it, and it's not going to happen. You're working upstream. So, this is the section that I want to talk about. How you can actually learn to align your emotions with who you actually want to be. It's not just enough for you to say the word, you need to also get your nervous system aligned with the things that you want it to feel safe with. Because right now, your nervous system might not feel safe with success. Your mind might not even believe that it's possible. When I'm teaching people how to create affirmations that actually work, and yes, I do teach people how to create affirmations that work because I do believe it's really important to speak life over ourselves, over the people around us, and over our businesses. So when we're speaking life over these things, then what we want to do is we want to focus on saying something that we can actually get on board with. So imagine somebody who grew up absolutely poor, living of living in absolute poverty, going to school hungry, going to bed hungry. How would that person ever get to a place where they believe that they are worthy of financial success and where they don't necessarily have to prove themselves? Because if that someone grew up in that type of environment, it's very likely that they could go on to create financial success later on. But if they don't change the beliefs that they currently have based on their upbringing and what they experienced growing up, then it's very likely that they're going to believe that they have to constantly prove that they are worthy of having money. And how are they going to prove that? They're going to overwork, they're going to underprice, they're going to undercharge, they're not going to feel worthy. And they can create financial success for themselves, but they're also going to create burnout unless they change some of those beliefs. So the first thing they would have to do is to change the beliefs that they created in their mind as a child because they probably compared themselves to their peers who had more money. And they would probably look at Susie or Jack and they would go, Susie or Jack was somehow more deserving than I was. You would have to change and challenge that belief system. So how do you begin to change that when you don't feel worthy? Well, you start with an affirmation, and everybody's going to be different in terms of what they can say that they're praying and their nervous system will begin to accept. But I would encourage something like, I'm learning how to feel worthy receiving. And maybe even that feels like too much. Maybe it's like, well, no, I'm not learning how to feel safe with financial prosperity. Maybe the affirmation is I'm learning how to feel safe holding money. The reason I would have somebody say that instead of I'm financially prosperous, I earn a million dollars a year, I'm abundant, my business is thriving, is because there's going to be such a massive disconnect, and you can even feel it when there's a massive disconnect between what you're trying to tell your brain versus what your brain can actually accept as truth. Because up until now, your brain has constantly received stimuli that has told you you're unworthy, that you have to prove yourself, you have to work harder than everybody else, that life is so hard for you that you're the person that has to constantly endure, you're the person that has to burn themselves out and work harder. Your brain has been conditioned to believe that. That belief has more of an emotional attachment for you than I'm learning how to feel safe holding money. I'm learning how to feel worthy of receiving without striving. And I wouldn't even talk in the negative when I teach people how to change their beliefs. It's not about speaking in the negative. So you don't want to talk about the hustle, you don't want to talk about the things that are hard. You want to use the positive of the negative words that you want to try to disconnect from. So the other thing I like to say is say phrases like I am easily or I am learning, I am beginning to, because that signals to your brain you're just trying to make a little change. You're not trying to jump 10 steps. And as you begin to create new beliefs around what's possible, then you can start to say things like, It's easier for me to save money, I'm now earning X amount of dollars a month, and it's easy for me to bring that in. I easily attract the people that I want to work with. These are things that sometimes you have to start saying something that's a little bit easier for your brain to actually accept before trying to go for the big beliefs. And eventually you'll get there. Okay, now we're into section number five. Now I Talked about all the beliefs that you know about, the beliefs that you can ask. What do I think about this? What do I think about that? Now we have to talk about the beliefs that you actually never question because you don't even realize that they're there, they're just the subconscious beliefs, they are the things that essentially have been so locked into your brain that they're now helping you survive on a daily basis without you even having to think about it. Oftentimes we just don't question the things that we believe. Like, have you ever noticed that you can't argue with someone who believes that their beliefs are true, even when they are absolutely wrong? We've all had those arguments where somebody believes 100% that their beliefs are true. And you can't tell them otherwise. It's absolutely impossible. So what thoughts are you believing that might not be true? Maybe no one has even challenged you on them yet. So you don't even know that they exist, or you're not consciously aware of them yet. Because I think that the most detrimental thing to our own personal success, it's not the beliefs that we know about because we can choose to change those. It's the beliefs that we don't know about that we don't know about. Does that make sense? So it's the ones we don't even know that we don't even know. The way for you to begin identifying what beliefs you have that you don't even realize that you have is start to look at the pain points in your life and your business. The pain points that you have in your life or your business will reveal to you the beliefs that you have. So a great way is to start with what do I believe to be true about this? What do I believe to be true? And then why do I believe that to be true? Where did this come from? And sometimes you don't even know, sometimes you don't even need to know where it came from. You just need to understand you believe this, you no longer want to believe it because it's not helpful to you. And why do I believe this? What do I believe about that? Like keep going as deep as you can into the belief until you get to the core of it. Maybe you have a belief that you're unworthy and deserving of financial success in your business. Okay, well, why do I believe that? Well, because I don't have anybody in my family that has ever been financially successful. They've all been poor, okay? So why do I believe that my success is predicated on other people's success who have come before me because I come from them? That's that might be the answer because I come from them. Then the next question would be well, why do I believe what's possible for me is only dependent on what's possible for somebody else? Because I grew up believing that family is everything. Well, why do I believe that family is everything? Do you see what I'm saying? You go one layer deeper and you keep asking why until you get to the core belief, until you get that very core thing. And the answer might be, well, because I believe that I'm nothing without my family. Well, why do I believe that I'm nothing without family? Because then I don't know what my identity is without my family. Ah, so now we're getting somewhere and now we see that our identity is tied so deeply into who our family is. And family is wonderful, and family is great. If you have a good loving family, they're wonderful and they're great. It's not a diss on family. But if the identity of the individual person is wrapped up in their family, then how can that person ever go to do anything outside of what their family has already done? They'll they'll never succeed because they'll keep coming back to the same beliefs, which will cause the same emotional response, which will dictate what decisions they make, which will dictate the the actions that they take, and then that's going to dictate the outcome. So they'll constantly come up against the same outcome and they'll keep getting frustrated, and then it's going to confirm the very basic belief that they already have. So going back to my example, the person says, Well, because my identity is connected to my family. Why is my identity connected to my family?

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Whew!

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And this is where we are going to get to the root of it. Because this answer gives you the root. Because my survival is dependent on my family unit. Whoa. Do you see how that works? Do you see how that works? It's like you have this one belief and you think that that's the thing that you need to solve. But if you go down and you keep peeling back until you get to an answer, that's the final answer, then you can address that final root belief. And if the belief is my survival is tied to my family and my identity and my family, then that is going to cause a whole lot of decisions that are constantly going to lead to actions that have you doing whatever you think and believe will keep you safe and alive based on your family. And you might think, well, I don't want to detach from my family. I love my family, they're wonderful. And it's not about you detaching or shutting or cutting anyone or anything out, but it's about you now identifying with, do I need this belief? Because then I think I could even go another question deeper and go, why is my survival dependent on my family? And that's where sometimes you'll get to something even deeper for somebody. And then you go, is this even true? And that's where you challenge the belief. And you didn't even realize you had that belief. Because you're not going around thinking my survival is dependent on my family. But that's a belief, that's a root belief that somewhere got formed so long ago, and now a bunch of beliefs have layered on top of it, so that now you think the belief that you need to change is the original belief, which was I can't be financially successful because nobody else in my family has been financially successful. And you think that's the belief that you need to change. The belief you actually need to change is the very root one, because that's gonna rip out, kind of like you know, a planter's wart. Yeah, I know gross, but you have to get to the root, right? It doesn't go away until you get to the root, until you get to the mother, it doesn't go away. It'll just have all of its tentacles because that core belief, if you have that core belief that my survival is predicated on my family, which is rooted in the belief that my survival is dependent on my family, then every time you try to kill one of those higher level beliefs or change one of those higher level beliefs, another belief will offshoot, essentially, for lack of a better term, will offshoot a new belief to help keep you safe because the original belief has never been addressed. So the original belief is the one that you want to challenge, and that's the one where you can ask, is it actually true that I my survival is dependent on my family? And as an adult, it's not even true. I mean, you are out living in the world, you're paying bills, you're taking care of yourself, you know how to shower, you know how to take care of yourself physically, mentally, emotionally. Maybe you haven't been doing the best job, but you know how to do it. You've started a business, you obviously know how to survive without your family. So now it's reframing that belief that you didn't even realize you had, and then that will begin to change the feelings that you have, which will change your decisions, which will change your actions, and then that's when you start to get the new outcomes. And it's not going to be so easy to get rid of that belief, and it's not even that you want to get rid of it, it's not like I must reject this belief. I would say you have to look at that belief and go, it served a purpose for a time, right? Because as a child, you did need your family for your survival. As a child, your survival was absolutely 1000% dependent on your family. But now you're grown and now you can do your own thing. And so that's where we're gonna get into the last section, which is believe anything is possible. Now, be delusional. And I don't mean wacko, wack-a-doodle, air fairy out there delusional. I mean be delusional and thinking whatever you want to create is possible, right? Impossible says I'm possible. So you are 100% deserving, 100% worthy, 100% capable of building the success that you want. You just need the beliefs and the tools, and then everything else will follow because you will take the actions that you need to take when you believe what it is that you want is possible, and when you have the tools to move forward in that. But it all starts in your belief. And so you want to believe that anything is possible. Going back to the earlier example that I gave of the two children who lived completely different lives, the child who grew up in poverty and grew up without anything versus the child who grew up with parents that taught them it was safe to take risks, who's more likely to take risks? Obviously, the child who grew up knowing it was safe to, because the other one would have probably learned it's not safe to take risks. When I take risks, things fail. I've seen people around me make bad decisions, and their risky decision resulted in me being hungry or me not having clothing or me having to live in foster care or whatever it is. So what we believe to be true will dictate the level of risk that we feel safe taking. It will dictate what actions we feel comfortable taking and what we do when we have an action to take that feels uncomfortable to us, it will dictate whether we actually take that action or not. Your life and your business changes the moment that you stop treating your current reality as permanent. Remember, everything can be changed because when you change one input, going back to math class, and you don't have to be good at math to understand this, but the second that you change an input, you change the outcome. And a plane flying from LAX, California, all the way to New York City won't make it to New York City if it starts its destination off by even one degree. It will end up somewhere completely different. So pay attention to the thoughts that you repeat most often because eventually your mind will build evidence around them and your business will too. Challenge those thoughts when you think something negative, question is this actually true for me? Do I want this to be true for me? What could I think instead? And what I'm going to invite you to do is journal some of your limiting beliefs, some of the things that when you look around at the pain points in your business, journal what are some of these pain points? What do I believe to be true about this pain point? And peel that back. And then I want you to challenge what you believe to be true, and then choose new statements that affirm something possible for you. Alright, everyone, that's it for today's episode. I'm so excited that we had this conversation. I would love to hear your journal outcomes and your journal prompts. Feel free to send me an email at the overcomeherpodcast at gmail.com. Again, it's the overcomeherpodcast at gmail.com. I'd love to hear your suggestions for the show, any epiphanies or outcomes that you had. Of course, there's always the comments directly on the podcast here if you're on Spotify. And feel free to follow me over on Instagram at Samantha Noel Co. Also, I'm on Facebook with Built for Profit. That's a Facebook group for female entrepreneurs who want to level up in their business, no BS approach. Again, it's called Built for Profit, and I'm your host, Samantha Noel, and you've been listening to episode number seven of the Overcome Her podcast.