#008 - Stop trying to change everything, and just change this

In episode 8 of the OvercomeHer Podcast, host Samantha Noelle explains why you don’t need to overhaul your entire life or business to get unstuck—you need to change the right one thing. 

Using a one-degree airplane analogy and her own health journey, she shows how small shifts compound over time. Samantha breaks down the myth of massive change, the difference between symptoms and root causes, and how belief systems can become the real bottleneck in business. 

She shares coaching-style examples around pricing, content, networking, mindset, and collections, including why owners shouldn’t chase late payments and how better boundaries improve cash flow. 

She also shares her own breakthrough in merging logic and intuition, then ends with journaling questions to help you identify the single shift that creates the biggest results.

If this was of value to you - be sure to follow, rate, subscribe, leave a review on Apple Podcasts, and share this podcast with your friends, pets (yes, even they count), family, and community.⁣⁣⁣⁣

You can also connect with me directly on Instagram at @samanthanoelleco - I would love to connect with you further. You can also email me at theovercomeherpodcast@gmail.com with questions, comments, and suggestions for show ideas or guests you think would be a good fit for the show. I look forward to hearing from you!

PLEASE NOTE: I do not give advice in DM's, emails, or comments, but I'd love to hear your feedback and know what your "ah-ha" moments or breakthroughs were. Also, feel free to tag @samanthanoelleco in your photos and posts about listening to the podcast and enjoying the episodes.

Transcript

SPEAKER_00 0:00

Have you ever felt like your entire life needs fixing? Like your business just probably needs five different things to change before it actually is the business that you envisioned? That your money just needs another investment or another savings account or another finance strategy, or your confidence just needs a massive overhaul, or maybe you need to go back and completely open Pandora's box of your childhood and completely heal and change and overhaul every single thing, and maybe every habit just needs to be changed. Does that sound like you sometimes? Like you just think I need to change this and this and this? Well, the reason that most people stay stuck isn't because there's too many problems, it's just because they're often trying to solve the wrong one. Hey everyone, I'm Samantha Noel and I'm your host of the Overcome Her podcast. You are listening to episode number eight, where we're gonna talk all about changing just one thing in order to change many things. Because did you know that a plane leaving Los Angeles, California, heading to Rome, Italy, won't arrive at its final destination if its nose is off just one degree, if it is heading south just one degree from the time that it leaves Los Angeles, it will actually end up in Tunisia, Africa instead of Rome, Italy. The effect over long periods of time of changing just one thing can be massive, and it's likely that your business doesn't need a complete overhaul, you don't need to change everything overnight, you just need to change one thing, and maybe it's not even your business, maybe it's you and your belief system or your perspective. It just needs one thing, and then many things will result and compound out of that one change. I remember when I was 15 years old, I started getting into running, and the reason I got into running was because I sucked at running, I was not athletic, and I came home crying in grade eight because they actually made us run, and part of my grade in PE was my running time, and it sucked, and it was the only grade that I did not have an A in. And because I'm a perfectionist, I wanted my A. And I knew the only way to achieve that was to get better at running, so I changed my habits and started running, and that resulted in an A. But that also led into a lifelong love of health, health, wellness, taking care of my body, putting things into my body because with that, also I never drank water up until I was 15 years old. I never drank water, I hated the taste of it, I only drank juice. So, how many empty calories a day was I just consuming and pure sugar from juice? So I swapped that out and I stopped drinking soda. I also stopped completely drinking soda since I was 15 years old. Now, over the years, I have had soda a few times, but it's very, very, very rare, and it maybe happens once a year. So the one change led to then over time, very small changes that had a cumulative and compounding effect on my health. But it all started with just one thing, and it never felt like I had to completely massively overhaul who I was. And I remember having a conversation with somebody, probably about 15 years ago, who had looked at all the healthy choices that I was making in my life and said, You're so healthy, you do all these healthy things. And I said, Yeah, but that's been a 10-15 year journey. So the changes that you need to make in your business in order to have more success is probably just one thing, and it would change a lot of things, and it would remove a lot of stress, and a lot of things would change. So that's what we're gonna get into on today's episode. That's what I really want to talk about with you because it's not that you don't have the information, it's not that you don't know. Sometimes we forget, or sometimes we stop implementing, but it's not that you haven't heard of certain solutions or you don't know certain things that you should be doing. You probably know that if you're a service-based industry, you should invoice your customers right away, and that you should have a collections process. But oftentimes, small business owners don't have any proper or formal process. So they end up with customers that don't pay them, and then they stress out and they get frustrated, and then they dread having the conversations that they need to have. Sometimes they might hire an admin person to do beyond the scope of what they're capable of doing, and then they're frustrated and blame it on the person that they've hired. Meanwhile, they tried to slot somebody into that position and make them do things that were beyond their skill set and their capabilities and what the position actually calls for. So oftentimes it's not a bunch of things, it's just one thing. So let's get started with today's episode and this section where I just want to talk about the myth of massive change. Now, over the years, people have come to me and they will be complaining about their accountant, their bookkeeper, their employees, and they think that they need to replace these people in these positions, whatever it is. It's a new fill-in-the-blank. And maybe it's true, maybe they absolutely do. Maybe the people that they have in place aren't actually helping their business grow to where they want their business to grow. But usually when I start to ask really simple questions like, have you spoken to this person and told them what you need? Have you asked them how you guys can work better together? Honestly, nine times out of ten, the answer is no. No, they just thought they needed to go the harder, longer, more expensive route of replacing somebody. Now, that's just one business problem. But I think that a few things are happening in situations like this. One, few people are direct and can actually identify what they want and what they need. Two, women, we're taught to be polite and being direct isn't always seen as polite, whether it is or not. Third, oftentimes people think if something isn't working, it has to be whatever they can see externally that is the problem. Most people aren't pausing and going, Wait, what in me might be needing change? And lastly, I think as humans, we tend to like to massively overcomplicate things. A lot of people just think that, okay, I need a new planner, I need a new business strategy, I have to hire a new coach, I have to get a new routine, and I have to have a complete overhaul of my life. But here's the thing about business: it often teaches us something else. And this is why I think business is the biggest personal development course you will ever take in your life. If you want to become a different person, start a business and decide that you are going to make that business successful no matter what. And I guarantee who you are when you start that business and who you have to become in the process of making that business successful will be the best version of yourself because your business deserves the best version of you. Your business deserves you showing up fully within yourself and for the business. Now imagine that a business owner decides that they need more sales. So the assumption is if we get more customers, we'll make more money. But what if that business is heavily discounting? What happens if sales increase but the profit decreases? What did all of that extra effort actually accomplish? And what did all of those extra customers actually do for the business? All you did was you brought in customers that you've now trained to expect a discount. That you are bargain Betty, discount Danny. So sometimes the issue isn't sales, sometimes the issue is the discounting itself. The bottleneck isn't customer volume, the bottleneck is pricing strategy. Removing the discounts or drastically reducing them may have a bigger impact on profitability than finding hundreds of new customers. And this is where people get stuck. They assume more is the answer. More customers, more content, more networking, more followers, more effort. But often the breakthrough isn't in doing more, it's identifying the thing that's creating the constraint and then dealing with that and addressing that directly. And sometimes it's not even anything that's going on in the business. Sometimes it's the business owner. Business owners are often the biggest bottleneck to their company. And the reason the business owners tend to be the biggest bottleneck in their company is because they tend to let their emotions get in the way of their business. And you've heard me say this in other episodes, you will hear me say this a million times. You have got to treat your business like a child. Yes, we love children, so there's emotion in having a child, but what I mean is when you have a child, you have 18 years as a parent to get that child to a point where they can survive in the world without you. And that requires making a lot of decisions that are not emotional based, but are based on logic and successful outcome. Because sometimes you want to spoil your kid rotten, but is that going to give them the best result? Sometimes you want to let your kid stay up until 11 o'clock eating candy and watching TV, but is that going to yield the best result? Sometimes your kid doesn't want to go to school and you feel bad for them. So maybe you want to say it's okay, don't go. But again, is that going to be the best thing for them? Or are you just teaching them that when it's hard, you give up? So this is what I mean when I say you have to treat your business like a child that you need to survive without you. That is the whole crux of building a business. Otherwise, you have built a job for yourself. And I think that again, a lot of female entrepreneurs tend to run their business with their emotions, which is why oftentimes women create hobbies that pay themselves well enough instead of a business that can survive without them. So oftentimes they end up making decisions from that emotional place, and that's why they can end up becoming the biggest bottleneck in their company. So that's why I've also said that owning a business is the biggest and best personal development course that you will ever take. Because if you allow it to change you, if you allow it to grow you, you will become the absolute best version of yourself in order to see that company be successful. Okay, now we're getting into symptoms versus root cause. A lot of the times people that I talk to will discuss the symptom instead of the actual problem. They think that they understand what the problem is, but what they're actually describing is a symptom. Imagine you say to me, I need more clients. Okay, maybe we can entertain this, but in my mind, that's probably the symptom to an issue. You probably do need more clients, but you probably need to change something first that's underneath that, and then the client piece just starts to naturally begin to happen and move. Maybe the issue is that you don't believe that you have value. Because even the statement I need more clients insinuates that you are getting something and not giving something. And while we're in business to make money, we're actually in business because we believe that we have a solution to a problem that exists in the marketplace. So maybe the issue is that you don't truly believe that what you offer matters. Because if you don't believe that you have value, you'll approach clients differently, you'll approach sales differently, you will approach every conversation that you have differently, you'll approach your marketing differently, you'll approach hiring differently. And a lot of people spend a lot of time trying to solve the symptom without ever actually identifying what the cause is, and it becomes a little bit like a game of whack-a-mole. So let's go through some examples. Let's say you think I need to raise my prices, but what if you don't actually believe you're worth charging more? And how would you even identify if you don't believe that you're worth charging more? Well, you do a lot of explaining as to why you actually deserve to charge more or why you actually deserve to charge the rate that you do. When we start over-justifying what we're doing, it means that there's some insecurity around the choice that we're making. And that's okay because honestly, I think probably 80% of women have a very difficult time charging more money. And a lot of times, what I see women do around this money issue is I often see them charging more money maybe before they're ready because they think that's what they need to do, because that's what they've been told that they they need to do, but they're not there yet. And so that's not a good pricing strategy either. But it's also I see a lot of women who have to justify why it's okay for them to charge more, and they almost pride themselves on charging less, on being cheaper, and that almost sounds like an oxymoron. Why would you want to be okay with being cheap? I mean, imagine going on a date with a guy, and you're seen as the cheap date. That's never been a good thing, so it's not a good thing in your business. I would focus more on your value and believing that you are worth it. The next thing, I need to post more content. You think that that's the problem. You can sit there and you can tell yourself, I need to post more content. I'm gonna create a plan to post more content. But if you're afraid of being seen, if you're afraid of vulnerability, if you're afraid of visibility and what that means, then creating a goal or focusing on posting more content, it's not going to work. Because guess what? Even if you do post content every single day and you still have that root belief or root fear of I'm afraid of being seen, or I'm afraid of visibility, then the content that you post isn't even going to be high enough quality because that subconscious belief or fear is still going to be running the show. You will unperform as a natural self-protection mechanism, which I've talked about in previous episodes. So if you haven't listened to the previous episodes, go listen to those because that will also break down why we do that, and that's kind of connected to the nervous system in the brain. Okay, let's say you come to me and you say, I need to network, but you're afraid of rejection. Well, if you're afraid of rejection, even if you go into a group and you start networking and you come in with that fear of rejection, then you're coming in with that energy and that mindset, and the networking isn't going to yield the results that you want, and it's going to confirm more of the fear for you. So the problem that you're talking about in your business is probably not the problem that you're actually living. Now I want to talk about the belief bottleneck. This is what I was referring to earlier when I said that oftentimes business owners are the biggest bottleneck in their company, and it's because of the beliefs that we come in carrying into our business. And we are often in the beginning stages building a business by ourselves. So we don't actually have the friction of having other people around us who can challenge us on our own BS, on our own stuff, and who can call us out and who can get us to see a different way. So we often have these underlying beliefs about what needs to be done or what we need to focus on, and we go down chasing all of the wrong things. And because no one is there to challenge us on it, what I have often seen is when I start working with a client, I can always tell if they're actually ready for change. Because I'll go into a company and I will learn their process from beginning to end of their business, and I will begin to see little leaks and little bottlenecks and little things in their business that need to be changed. But then when you actually start to guide them through the process of what needs to be changed, they are incredibly resistant and then they get frustrated and then they want to blame you because no one's ever challenged them on their thinking or their belief system, and they've lived in this microcosm of the business being run by themselves so that when another person from the outside comes in and goes, if you change this, that's gonna help this. If you do this, that's gonna help you. They don't want to do it because they're so stuck in their ways, and their own beliefs are hindering them, their own beliefs about them knowing what's best or what is actually the problem. That actually ends up holding them back, and they might have attained some degree of success in their business. Oftentimes they have, but everybody has a ceiling, everyone has a limit where you've reached the point that your entire nervous system is even capable of handling in terms of success. And if you want to go to that next level, your beliefs that are holding you back can't go with you, they have to be changed. A lot of times people are looking and thinking from a lack mindset. There are certain things you will hear me say many times, and lack mindset is one of those things that I often talk about, and a lack mindset, I need more clients. Meaning the lens that you're looking through when you say I need more clients is scarcity. It means that you're already looking through the lens of there's not enough. And you might think, Well, what else am I supposed to focus on if my sales are low or if I don't have enough to continue funding my business? Well, what I would focus on is I would focus on the thing that's going to drive things forward, and getting is not driving forward, getting is trying to pull. Do you see the difference between the energy? Getting is I have to pull something in, I have to reel it in, and that's a lot more energy than driving things forward and moving things forward. Because if you keep moving the right things forward, if you change the things that need to change to move things forward, then naturally business does start to happen. It's like the first big turn of a wheel is always the hardest, and then the turns after that become easier. Somebody who's coming from more of an abundant mindset would change that. I need clients or I need more clients to I have something really, really valuable to offer, and I can't wait to share it with the world. I am the best in my field, or I'm the best for this type of client because I understand their pain points. So all I need to do is get in front of these people and they'll want to work with me because they'll see that I have the solution to their problem and whatever it is. That's coming from more of that abundant mindset as opposed to scarcity or lack. I need more clients. Because here's the thing: people are smart, people can feel when we're desperate, they can feel when we're calm and we're confident, they can feel whether we believe our own stuff or not. And people can also feel when you're trying to get something from them, and then they can also tell when yes, this person has something of value, and I want what they have. For example, who remembers the rainbow vacuums from I think it was like the 90s and the 2000s? I think they still exist. I just remember being introduced to the rainbow vacuum back in the early 2000s, and I remember how expensive it was back then. But the reason that some people sold those vacuums wasn't because they were desperate, because you can't sell an expensive vacuum when you're desperate, it's because The people selling those genuinely believed that people needed them and they demonstrated why this was a better vacuum, why this was a better investment. Now, whether the product deserved that confidence or not is almost irrelevant. The belief in the person selling the vacuum was transferred because confidence is often more contagious than competence. If we change our belief, which changes our feeling, which changes our decisions, which changes our actions, and then that results in a different outcome. Now in this next section, we're gonna go through kind of like a typical coaching conversation here. So a client comes to me and they say, I don't have enough clients. I ask them what does enough clients look like? They tell me X number. I say, Well, what does that number represent to you? The client says, I think that's what I need. Then I ask, what number do you actually need in order to support your business and pay yourself a salary that you can live on? And then they tell me a different number. Now I'm going to interrupt this dialogue because I want to explain why I would ask, what number do you actually need to support your business and pay yourself a salary that you can live on? The reason I ask that is because oftentimes people have not mentally and emotionally adjusted to the sales target that they're trying to hit. And so there is a disconnect in their brain that says, we can never achieve that. We've never hit it before. We can't do it. But here's the thing pretty much every single person that has started a business before has been able to earn enough money to live off of, right? Like even if you had a minimum wage job, most people were able to earn enough money that they could actually live off of. So setting a target that says, I just need to make enough money that it can actually support my life and not an extravagant life, but just my basic needs, that target is so much more attainable in somebody's brain, and it allows them to warm up what I call their financial thermometer. Everybody has a financial thermometer. It's what you can emotionally hold within your own nervous system before you start trying to self-sabotage that success. So that's why in a coaching conversation, I would actually get somebody to bring their number down. If the sales and the clients that they needed or wanted for their business wasn't actually there, I would get them to bring that number down to something that I knew their nervous system would be able to handle. Because if they only need 10 clients to support themselves, that's more attainable and realistic to their brain and their nervous system than say maybe the 25 that they were shooting for, right? And then once they get to the 10, then they can go, okay, well, now I want 30% more. So I want 13. And then you get 13 because that gap between 10 and 13 is really small. You've already done 10, so now your brain and your nervous system knows it can do at least three more. So that's the method to my madness is that it's not about tell me the number that you actually want and we're gonna work there, it's let's focus on what can your nervous system and your brain actually handle so that you don't sabotage and just give up. Because if you come into your business every day feeling completely defeated and like you're never going to win, guess what? You're gonna be defeated and never winning in your business. So getting back to this coaching dialogue. So once we find out what number that they would actually need to support themselves, then I would say, okay, great, let's focus on that number. Now, what can you do to start attracting that number of ideal customers and clients? And then the client would give me some ideas that they would have, and I would say, okay, great. Now tell me what fear holds you back from attracting that, from attracting what you say you want. And then the client would probably say something like, Well, I'm afraid that nobody wants my services. So that's where I would challenge them. Are you trying to sell them something for yourself? Or are you selling people a solution to a problem that they have? And they would say, I'm trying to sell them a solution to a problem that they have. Then I would ask them, now, if you had a problem and someone had the solution, wouldn't you want to do whatever it took to get your hands on that solution? I'm gonna challenge their thinking a little bit. And of course they're gonna say yes because hello, if we have a problem and someone has a solution, we want it. That's human nature. So then I'm gonna remind them that their job isn't selling to people for themselves, their job is to change the way that they view selling. Like, does my client believe in what they have to offer? And the client's gonna say, yeah. And I'm gonna say, Well, that doesn't sound very convincing. So what's holding you back from fully believing in what you have to offer? And at this point, the client is thinking, Well, I don't really believe in what I have because no one's really buying from me. I haven't really sold a lot of it yet. Let me remind you of incredibly successful companies that exist that started out with nothing. Airbnb, one of the most famous examples. So there were two guys that happened to know each other. One guy said, Start a business with me. He had this vision and premonition for his life that he was going to have a super successful business where he was gonna end up writing a book about it. He didn't know how, he didn't know when. He did his job for several years and then ended up, I can't remember if he was fired or if he or if he left the job, but anyways, things came to an end. So he called up his friend and he said, Hey, remember how you said let's start a business together? Do you want to do that? And um, and he said, sure. So then the guy moves all the way from, I believe he was living on the east coast at the time, he moves all the way to California to to live with his friend, and they've got this one bedroom, and nobody would take their business idea um seriously. And there happened to be an event at the time where all of the hotels and places were completely booked up and people needed places to stay. So they thought, well, we have we have room, people could sleep on a couch. They kind of just got creative with what they had, and they also were really short on rent themselves, so it kind of came from a couple things. Like they needed the extra money, and then they provided a solution to people, and that ended up kind of starting Airbnb. At the time, they had agreed to start a business together, but they didn't have the business idea yet. The friend had just moved all the way from the East Coast to the West Coast to start this business together, and they hadn't been able to figure out what the thing was that they were going to start. But then, because this opportunity presented itself and they they were short on funds, they needed funds, so they rented out couch, blow up bed, they did different things so that they could have people in their place, and it ended up covering their costs. And they thought, well, we like doing this, these people like doing this. There's probably more people who like doing this. Why don't we create something that's a substitute for hotels and motels? Well, when they launched, the traditional investors thought that staying in a stranger's home was weird and unsafe. And I remember hearing about this. I remember a colleague of mine telling me that she had done this, and I thought it was a little weird and it was a little unsafe. And investors had repeatedly rejected them, and they were so broke that they actually end up selling novelty cereal boxes during the 2008 election just to keep the company alive. Now, that's their beginning stages, like nobody was buying. Initially, sure, they had some very short-term success, but then after that, nobody wanted to invest in them, nobody liked their idea. Now, today, Airbnb is a word that is used in every household and it's worth tens of billions of dollars. The original problem looked like nobody wants our product when the actual problem was people just don't trust the concept yet. Second example, Netflix. Now, if you are old enough, you will remember Blockbuster, and you'll remember going to movie stores, getting a VHS or a DVD, renting it and bringing it back, getting late fees if you didn't deliver it back on time. So when Netflix initially came out, they did this mail kind of thing, and people thought it was strange. So when they shifted to streaming, most people believed that nobody would abandon cable television. Well, look at where cable television is today. Netflix had to survive so many years of skepticism before consumer behavior caught up. So what I would end up saying to the client is sometimes you're ahead of the market and you have to wait for the market to catch up. If that's the case, then you need to find a way to get the market to see the power of your product or service for their life and emphasize the pain that they'll have without your product, without you telling them directly you're going to suffer without this. No one's gonna want to buy from you if you go there. So the conversation would continue, and I'd say, so do you think then that you can start feeling more confident about what you're bringing to the world? Now they're gonna feel yes because they're gonna see that somebody else did it. Like it's the four-minute mile. Then I would ask them, so what action are you going to start taking consistently that's aligned with the confident version of you? That's putting that client in a different frame of mind before we even create the action. We want somebody who's feeling confident and who imagines and envisions the confident version, and then what action are you taking out of that? Because if we create an action out of the version of you that's not confident, that doesn't feel like you can get sales or clients or have a successful business, you're going to try to shoot for things that you think are the solution, but really is just more of you kind of chasing your tail. Okay, one more coaching example that I had recently with a client, and this is how the conversation kind of went. The client was complaining to me about their collections with a client who owes them tens of thousands of dollars, and it was now moving into the legal stages of receivable collections. So curiously, I just asked them, Do you have AR collection issues with clients often? And the client replied, Yeah, I have another one who is four to five months past due. So I asked, Do you have a fairly ironclad contract that you have clients sign before you work together? And they replied, Sort of, not really on the AR side. And I asked, And do you have someone who does your collections follow-up for you? And they answered, like many business owners, yeah, me. So what I believe is that the owner, unless they are a one-man show, should never be the one chasing payments. Clients respond better to someone official, an admin, a bookkeeper, etc. When the owner starts chasing for payment, it can often strain the working relationship, build resentment, and in the eyes of the client, they don't see it as working with a business. They start seen as working with the person individually. And clients who are perpetually late on paying invoices tend to see the owner as more of a buddy and less like a company that they depend on for products or services. Think about this. If you have a contract account with Home Depot, do you think Home Depot is going to keep letting you purchase if you have an overdue account? Nope. They'll put a hold on your account. And you pay because you know that in order to keep your business going, you rely on Home Depot for 30% of your supplies or projects. That's a lot of stuff not getting done if you don't pay. So there's a perceived value. So I told this client, you know, with all that in mind, that ideally you should have a bookkeeper or admin person following up on a timed basis, meaning you use that same reminder process for every single client. And the client said, Well, the bookkeeper does it until it's really overdue, and then I step in. This guy is always pay late. He even says to me, I always pay late, but at least I pay. So I told him, I am no BS about clients like this. I refuse to work with clients who pay late, and I will make them pay a deposit if I think that payment might be an issue. And I asked, What is preventing you from doing the same? Client said, I have a hard time saying no. And I asked, What do you fear about saying no? And the client said, This sounds stupid, but that I will lose the business. And I said, Well, here's the thing about clients like that. They're hurting your business more than they're helping you. By the time that they have paid you, you've already paid for the salaries and the overhead associated with the work that was done. And a lot of people chase sales, but sales, if it doesn't improve cash flow or profit, is dead. And here's what I would do: I would tell the client that I really value working with them and appreciate their business, but going forward, they have to pay 50% of the contract up front before work begins. And then when the final invoice is due, they have to pay within the terms. That going forward, if any invoices are outstanding, work will cease until the account is brought up to date. And here's the thing about that: you aren't firing the client. They can either agree to your terms or fire themselves. But the truth is they won't be able to pull that with other professionals and they'll essentially work themselves out of companies in the area to work with. So it doesn't benefit them to walk away from you. They need you more than you need them, but you think that you need them more than they need you. Because if they walk, you just created a vacuum for an even better client because you just stepped into the energy of self-respect, and that opens you up for better. Oftentimes, when clients have one issue, they have many examples of that one issue because it's rooted in a belief. If you change the one belief, you change many things, and that's how I work. I see what people don't see. They think the problem is one thing, but I can see it's something else. Now I want to just talk about my own personal kind of realization. You may or may not know this about me, but there is the very logical side to me, the brainy, scientific, accountant, logic, everything needs to have purpose and alignment and be organized. And I read numbers and I'm fascinated by facts. But then there's also this very creative, intuitive, spiritual side of me. And both of those sides exist probably in equal proportion. But for a lot of years, I didn't think that I could merge the two. I thought that I either had to do something that was more spiritual and more out there, or something that was more of business without any of the spiritual, um, emotional, mental aspects. And the thing about that is that I don't really enjoy being 100% in either. I don't like being ungrounded, all airy fairy, and up there in the woo-woo or the overly emotional stuff. I also don't like being 100% in the business side of things where it's you have to get it done. It's organization, it's strategies, it's completion dates, it's going out and getting the business. I actually really, really enjoy the creation phase of things. And so for years, I thought to create a business that I really, really, really loved, I had to just pick one and that was it. Because I thought, if I'm in business, I can't talk about any of the mindset stuff, the psychology stuff, the softer things, I can't talk about manifestation, I can't talk about intuition, I can't talk about belief because people won't take me seriously. And then I thought, well, if I'm in the airy fairy world, then it doesn't serve me to talk so much about the strategy and the logic side of things, and I'll get too stuck in the airy fairy and too stuck in the manifestation, the intuition, the belief side of things. And that energy feels yucky to me. There's lots of people who love it and they enjoy it and they enjoy being in it, but I don't enjoy being in that energy so much. So I thought I had to choose. And then what I realized was that God didn't build me with all of these amazing pieces for me to separate them out. I was created the way that I am because the whole is greater than the sum of its parts, meaning that all of the pieces of me on their own are great, but package them together, and that's what allows me to assist in the massive transformations in people that I do. So my issue wasn't that I had to choose, it was misguided belief that I had to. Once that belief changed and I saw how it all worked together, everything else started to shift and move where I was once stuck. Nothing about me changed personally, but my belief changed. So one thing changed. Sometimes the breakthrough isn't getting a new answer, it's just asking better questions. So, in this last section here, before we close the episode, let's use this time to do a little bit of coaching. So, think about a problem that you keep having in your business. What is that problem? Think about that for a minute. Now, what do you think is causing that problem? Why do you think that's the thing causing that problem? Now, what do you believe underneath about that? Last question. If you changed only one thing, what would create the biggest shift? Now you can go back and listen to this at the end again, and you can journal that. You can use that for other things. This is just a reminder to you that you don't need to fix everything, you don't need to become a completely different person overnight. You don't need to rebuild your business or your life from scratch. You just need to identify what is the bottleneck, what is the thing underneath that thing. Because sometimes it's just one belief, it's one assumption, it's one decision, it's one perspective shift that changes the trajectory of everything else that follows. Most people are trying to change everything, and the people who transform their lives identify the one thing that changes everything else. You want to see it, you want to believe it, and you want to build it. That's it for today's episode, everyone. I hope that you have an amazing day, continued success in your business. And I'm Samantha Noel, your host of the Overcome Her Podcast. And feel free to email me with your questions to the overcome her podcast at gmail.com. Again, it's the overcomeher podcast at gmail.com. I would love to hear your questions or suggestions for the show. And feel free also to join my community over on Facebook, where I have a group for women called Built for Profit. And feel free to follow me over on Instagram at Samantha Noelcote. And I look forward to seeing you guys the next time.