#009 - Resilience is required

In episode nine of The OvercomeHer Podcast, host Samantha Noelle breaks down why resilience is the biggest deciding factor in entrepreneurship—because business will test your commitment with failure, stress, cash flow issues, rejection, pivots, difficult clients, and hard leadership decisions. 

She defines resilience as the capacity to adapt, recover, and grow stronger, not just suffer and push through, and explains how most people underestimate what success requires by comparing business failure rates to marriage and calling out social media highlight reels. 

Samantha shares lessons from her own journey, including steep learning curves, burnout seasons, and hiring challenges, and reminds you that setbacks are data, not personal rejection. The message: stay in the game, learn, get better or get help, and become the woman capable of leading the business you’re building.

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Transcript

SPEAKER_00 0:00

There are a lot of qualities that make a person successful in entrepreneurship, but if I had to pick one as being the most important, I'd say that it's the ability to be resilient. Because as you likely already know, running your own business is not for the faint of heart. Hey everyone, I'm your host, Samantha Noel, and you are listening to the Overcome Her podcast. In today's episode, episode number nine, I want to talk about resilience. And not as a buzzword, but as one of the most important requirements for creating anything meaningful in your life and especially your business. Now, resilience is a word that we hear, especially lately. I feel like it's getting thrown around a lot. But what's the actual definition of it? Well, resilience is the capacity to adapt, recover, and grow stronger in the face of adversity, challenges, or change. And that's why I think that it's probably the biggest determining factor of if someone will be successful in life and business. Because it doesn't mean just pushing through and suffering, it also means being adaptable, growing, and recovering. Resilience doesn't imply that you never stop. It just requires that you never allow defeat for what's important to you, even if you have to pause. In today's episode, I'm going to discuss why most people underestimate what success actually requires. So let's dive in and get right into it. Why most people underestimate what success actually requires. Did you know that 20% of businesses fail within their first year, 50% within the first five years, and 65% within 15 years? Now compare that to marriage success rates in North America where the divorce rates for the first year, first five years, and 15 years is 1 to 3%, 15 to 20%, and 30 to 35% respectively. Now most people enter marriage knowing that it's going to take work. Now, are people entering business with that exact same mindset? Probably not. And I think a lot of people start a business thinking that it's going to give them more freedom. And I really hate to break this to you, but you will work harder in your business than you will ever work working for someone else. It's just different. Now, in one small survey of business owners, 52% said that the reality of owning a business was more challenging than they expected. So that's half of all business owners. Now, 18% said that it was more difficult than they expected. And 17% said it was more stressful than expected. Now a separate survey found 73% of business owners ended up wearing more hats than they anticipated. And 33% said that the reality was harder than expected. Research on newer entrepreneurs found that 48% reported lacking the knowledge necessary to run a business. And 58% reported self-doubt and fear as a significant challenge. And 72% of people reported difficulty obtaining startup funding. So if you feel like business is harder than you anticipated or that it's more challenging or stressful, then join the club because at least one of every two business owners are feeling some of what or all of what you feel and experience within your own business. So how do you get through that? How do you move through those feelings and those fears and those doubts that are absolutely going to creep up? What do you do when challenges and adversity face you? I think a lot of business owners underestimate exactly how hard it's going to be. One, because unless you've done it before, you don't really know. And I think even when you've done it before and you go to do it again with a new business, every business will always present new challenges. You'll be in a different industry, or even if you're in the same industry, it's a different year, it's a different season. There's different trends, the market is different, the market is constantly changing. So if you're not changing and adapting and you're not keeping up, then even if you've done business before, when you go to do it again, you're going to face new challenges that you didn't face before. And I think a lot of people can be disillusioned when they're faced with that reality. And now you can go onto social media and you can see all of these influencers and content creators and accounts that show the highlights. And that's all they're doing. They're literally showing you the highlights. The internet is filled with beautiful images and perfectly concocted stories and videos and images of what that one moment of success looks like. And again, it's one moment, but there's so much that goes behind that. And often it looks like somebody had an overnight success. It looks like they just blew up and now everybody knows about them. Now they're all of a sudden a household name. And you hear people talk about this all of the time that it was never overnight. It looked like it was overnight because you see the highlight reel. What you didn't see though is the years, usually a decade or more, of the sweat, the tears, the lost friendships when you realized who was and wasn't for you, the doubt and skepticism from family, the naysayers, the rejection from the banks and the lenders, the investors who didn't want to invest, the times that someone ate cereal for dinner because it was all that they could afford, the constant pivots, the trialing and the erroring, the sleepless nights, the almost divorces, the full-on divorces, the times that somebody almost gave up. There is nothing sexy about being a business owner except for maybe the badge that you get to wear for the grit that's required to stick it out long enough for any kind of real success. And if you don't see that, then it's easy for you to look at somebody who's winning in business and think I'm just gonna go do this. That's why so many people go into network marketing companies thinking that this is gonna be the solution for me to retire my family. And I love network marketing companies. I don't think that they are a sham 99% of the time, but you only ever see the highlight really, you only ever see the top 10% or the top 5% who are actually making it because they've actually put in what is required. And they're not going to tell you all the bad stuff because if you knew all of the bad stuff, if you knew how hard it was, you would never want to get started. Nobody signs up for mud being slung on their face. Nobody with a sane, rational mind would ever do that. That's why you kind of have to be a little bit nuts, a little bit crazy to be an entrepreneur, to go it on your own, because it's not sexy. And I'm not saying that no one should become an entrepreneur or start a business. There is a subset of the population that is absolutely wired differently and they thrive and they like it because they would far rather do that than work for somebody else. There's different pain points, and it's totally okay to be the person that wants to go and work for somebody else, so wants the safety and the security that does happen to sometimes come with working in a corporation. Now, I would argue to say that there is no safety in security in working for a corporation because you can be laid off, you can be fired, the company can go bankrupt, shut down, anything can happen. But everybody is wired slightly different. And if you want to get into business for yourself, it has to be driven by something other than the shiny object. It has to be something other than I see somebody else winning and having days off and going on vacations, and I want that because I'm telling you right now, it will take you at least 10 years to get to that point in your business. Now it might happen before then, but that would be the exception to the rule. I would say the rule is from everything that I have seen in my years of working with small business owners that it is 10 plus years before you hit that. It's about five years when you start hitting your stride, and it's about 10 years when you actually get to the point where you can start to actually relax a little bit and you're not working every statutory or public holiday. People often compare their behind the scenes to someone else's highlight reel and they think that they're failing. However, that's just what it looks like when something successful is being built. I want you to imagine a job site. Just think about a job site. That final product, that beautiful house, that beautiful house takes two years to build. And how long before that two years did it take for all the plans and for all of the permits and all of the things that had to happen before you could even break ground? So you're looking at two and a half, three years just for a house. Imagine a business. And when you're looking at that house in the process of being built, there's five minutes at the end where it looks nice, and there's a whole lot of minutes and hours and seconds and days and weeks and years of it looking terrible in the beginning and on the way there. I think about my own story, about my own business. And I think about when I started, I didn't know what I was doing. I used to joke and I said I was God employed because it happened as an accident. I didn't even know what I was doing. I had nobody as a role model to show me what I was doing. I had to learn mistakes. I had to learn things that I did wrong. I had to learn things that I would do differently. I had to see what I was doing right. And the first initial learning curve of working with so many different clients and having so many things to learn about different companies, it was hard. And there was a time where it was every single year at the same time of year, I would end up depressed and crying and breaking down. Those are the things that people don't see. And I would take maybe a Wednesday off, and people would look at me and they would think that I was lazy because I was taking a Wednesday off while they were going to their job. But what they didn't see was that I had worked until 4 a.m. I had worked every Saturday, I worked on Sundays, I worked every statutory holiday for years and years and years. They didn't see all that. So when I took a Wednesday off, they saw me taking the Wednesday off and they thought, she's so lucky, she must be lazy, her life is easy. No, there was a lot of times I worked when other people were out there having fun. And then there was the time that I went through hiring people, and I went through hiring three different employees in six months, and one completely fabricated her experience and her references were not legitimate. And then there was the person who decided to give up after a month because she didn't see the growth opportunities. Although we had communicated the plan was for her to eventually become the manager as I grew and scaled my business. And instead of giving me any kind of notice when she did get a job offer, she gave me no notice. She told me a Friday afternoon that that was it. That was going to be her last day because she started her new job on Monday. No one saw those things, and nobody saw that I was literally in the middle of the busiest season, and I had 24 clients that I had to take care of myself and make sure all of their deadlines were met. Nobody saw those things. Nobody saw when I had to continue showing up in my business, when I was sick, when I had surgeries and I had procedures done because I had health and medical issues. Nobody saw when I was completely broke. Nobody saw when I was just like doing business out of a bedroom because I was only renting a bedroom. Nobody saw these things because you will only ever see what somebody chooses to allow you to see. Now, in the next section, I want to talk about just the reality, the reality of being a business owner, the reality of being an entrepreneur. What can you expect? The thing is that there's no new business model. Meaning there might be a new business idea, there might be a new market, you might have a business that nobody's ever heard of before, no one's ever seen. The chances are is that your business is just a duplicate of another business out there, just slightly different. And so the model already exists for your business. So the things that you're going through in your business, well, when you're in it, it can feel incredibly lonely. You ever heard the saying it's lonely at the top? That's because there's such a small percentage of people in the world who actually go on to become business owners and not just business owners, but successful business owners, meaning you're scaling that company six, seven figures, and it's lasting more than a decade. It's a really small percentage of people. So it can get really, really lonely and you can get isolated in that loneliness to start beginning to believe that what you're going through, nobody else is going through it. And because we aren't sitting there, we're not talking about our problems as entrepreneurs and business owners. We're usually talking about what we're going after next. We're usually talking about our successes and our wins because that's how our brains tend to be wired. We tend to know that we have to keep focusing on moving forward. Again, resilience. That's why I think resilience is what makes entrepreneurs successful. That's what I think separates the wheat from the chaff, is that resilience piece. And that's also what gets us focused on. We're not sitting here crying about our problems. We're going, how can I strategize? How can I solve this problem? So I want to use this section to just really ground to you what does happen in entrepreneurship. What are you going to feel as you go through running your business? You'll experience things in your own business that you would have never experienced in the corporate world. So you've not been taught how to handle these things before. You've not been taught what to do, but you're going to try out something and it's going to fail. You're going to put money into advertising and the advertising isn't going to work. And you're going to realize that's because your ideal client isn't where you've been advertising. Or maybe it's just the SEO, or maybe it's the words that you're using. Maybe people aren't searching those things. Maybe your message isn't landing and you're going to have to tweak your message. You're going to figure out that you're going to constantly have to pivot. And I'm going to tell you right now, if you enter business, if you enter running your own business with an ego at all, you need to check the ego at the door because you will get it wrong way more than you get it right. Ask any multimillionaire or billionaire who owns a business, how many times did you get it wrong before you got it right? And they will tell you that they got it wrong far more than they ever get it right. And again, you only see when they finally get it right because then that's when it finally sticks. But you have to learn to be adaptable. And being adaptable is part of being resilient. If you're on social media, you're gonna have content that gets ignored. If you're out there putting out podcasts, you're gonna have podcasts where maybe one person listens and maybe they only listen for 10 seconds. You don't do this for glory. Like you really don't. Like if you think about it, you're not even doing this for glory. There is something crazier that drives you when you are a business owner. And I think that's a thing that will always get you through the hard times is knowing that you're doing it for something bigger. You have to be willing to adapt and move and change and shift. And when your feelings are telling you that you need to quit because you suck and nobody wants what you have because nobody's buying, you need to remind yourself that that's just data and feedback. It's not a personal rejection of you. Again, I talk about this in previous episodes. So if you haven't heard those before, go back to that as well. You're going to have clients and customers who disrespect you. You're going to have people who complain about you and leave negative reviews and they're not going to like you. And if you're in service base, you're going to have clients that you have to fire. You're going to have clients who fire you. You're going to have really difficult conversations. You're going to have to fire employees. You'll have to lay people off and you're going to hate it. I remember one time working with a client, and the role that I held with them was also helping them on the HR side of things. And I remember having to have a really hard conversation and helping to navigate a really hard situation of letting one of their most talented employees go because this employee had problems who were completely unchecked and had been creating a lot of stress for clients that they worked with, clients that the company was responsible for, and having conflict. And it was putting a lot of weight and heaviness on other employees who would have to pick up for that very, very gifted and talented employee who wasn't showing up fully and not just for a short period of time, but we're talking months on end and having to be part of that conversation and having to be part of letting that person go when you really like them and they're a good human being and you know that they have a life that they have to support. But you're looking at them and you're recognizing that not only is this not good for the company, it's not good for them to continue on because you can see their mental health declining and you can see how it's deteriorating them. And you have to be the jerk that has that really hard conversation of letting them go. Those are the hard things that you're going to have to face, and you will have completely uncomfortable feelings about that. And that is normal. But most people won't talk about that with you because they're talking about their next conquest, they're talking about their next win, they're talking about the success that they just had. They're not having the conversation with you that, yeah, hiring and firing really sucks. You'll have cash flow challenges, you'll have clients that don't pay, or the sales haven't increased enough to cover the cost of living and running your business and paying your employees, and you don't know what to do, and you have to borrow from Paul to pay Peter. You'll have unexpected setbacks. You'll have health issues, you'll have family issues, you'll have life issues, there'll be crashes in the market, there will be wars that will happen or break out and will affect your business. There will be supplier issues, there will be so many things that will come up that you could have never possibly predicted. And your ability to navigate and pivot, which is again all part of being resilient, will determine whether you make it through it or whether that is the thing that causes your business to sink. Now, as I'm talking about resilience, and you've heard me say this word probably a dozen times now, and that's the word pivot. I remember having a conversation in the last year with a friend whose father had his own business, and the business had been failing for years, and it was causing a ton of stress to my friend's father, and he is a man of faith, and I am a woman of faith. God is my everything. You won't hear me bring God into everything all the time because I understand that my audience will be broad, but I do have a very strong relationship with God, and my faith is my center, it's my rock, it's my everything. But in that, I'm also a big believer that God is not a God of just stick it out while it's suffering. God is like, here's the tools, you need to pivot, you need to make a change. And sometimes people can get really stuck with thinking that this is the way I have to make it succeed, and they actually become the cause of the failure of the business itself because they're unwilling to pivot. And again, pivoting is part of being resilient. Being resilient doesn't mean sticking it out when it's not working, it means having the emotional and mental awareness and maturity to recognize that something isn't working, and then adapting and changing the plan and changing the direction if the market is showing you evidence that what you're doing will not work for what the market is asking for at that time, and then pivoting based on what the market is demanding. Your business is set to serve one purpose, solve a problem and solve it damn freaking well, better than anybody else, or at least in the top 10%. That's how you build successful businesses, is by being an amazing problem solver and meeting the market where they are, and the market changes. As I already stated, the market changes, it will always change. So you have to be willing to be resilient so that you can adapt and you can pivot and you can recognize when something isn't working. My friend's father, if he had stopped being so stubborn and thinking that he had had to just do it the one way and tried hiring somebody to help him, somebody who actually had business acumen. Because this is not a person who had business acumen. This is a person who has a skill set and is in a service-based industry and decided to go out on his own and do it on his own. But here's the thing about business: you have to be willing to be coachable and learn from other people around you who have done it before you and who can see what you can't see. And you have to be willing to take that expert advice and apply it to your business where it fits. Every entrepreneur is going to face times where they're disappointed, times where they just are completely uncertain about what's going to happen, market uncertainty, uncertainty about what's next, rejection, frustration. The question isn't will I experience setbacks? The question is who am I and how do I show up when I experience those setbacks? The most stressful times of a person's life will reveal him or her to his or herself. In this next section, I'm gonna talk about how resilience actually shows you what you believe. I always say that situations and times of stress are simply opportunities for us to be revealed to our own selves. Meaning, when you have a really stressful situation or when you accumulate lots of success, who you show up as in that moment is just a magnified version of yourself at a baseline without that stress or without that huge amount of success. It's like those are the moments of pressure cooker. And so you're revealed even more. So your resilience and ability to be resilient through the stressful times, it will be tested. It will be shown to you. Are you a person that possesses resilience or are you a person who gives up when it's hard? And I will say this a few more times resilience is not about sticking it out and just continuing on as is and suffering. It means being Being adaptable. Think of water going around rocks. Water doesn't try to go through the rock, it goes around it, it goes over it. When something stressful happens in your business, what is it that you think first? Do you think you're failing? Do you think that somebody else could do it better than you? Do you go into the mode of comparison? Do you go into I'm not good enough? Nobody wants what I have to offer, or maybe I'm not meant for this. Like, what is your mindset when something hard happens? Does no and rejection and stress, are you one of those crazy people where that actually pushes you? It's actually fuel for you. Like you said no, I got rejected, this didn't work. Okay, I'm gonna find a way to make it work because I'm so determined. Like, what is your go-to when you experience stress? Do you look at it and you go, you know what? This is just data, this is just information. What can I learn? How do I improve? How do I be better? And what is my next move? And that's the question. Like, how do I be better? If you suck at something, you have one of three choices. Give up, get better, or hire someone who's really good at it to do it. And if you don't have the money to hire somebody to do it at that time, then you have one of two options. You give up or you lean in and figure it the frick out and become so darn good at it. But guess what? If you only have five minutes a week to do something that you're not good at, you're not going to get good at it. So you might as well figure out a way to just hire somebody to do it. Because the story that you tell yourself during hard seasons often will determine what happens next. Again, our belief will determine our feelings, which will determine our thoughts, which will determine our decisions, which will determine our actions, which determines the outcome. So what you tell yourself during those stressful seasons, that's going to determine the actions that you'll ultimately take, which will determine the outcome that you will get. A part of my personality is that I tend to be very impatient. My biggest pet peeve is inefficiency. So if something isn't efficient, if something isn't efficient, I just want it to work and I will actually get very frustrated with things that are not efficient. And I have always been like this. It's something I do try to work on. Also, I realize it's my limitation. So where something is going to take longer than I like and it's harder for me to have patience for, I will just tell somebody else to do it for me. I don't need to know how they're doing it, I don't need to know what they're doing, I just need them to do it so it works. But as a kid, because my parents recognize this, they bought me this book called The Little Engine That Could, which I'm sure you have probably heard of, but I feel like that book is so relevant to just sticking it out. And the book is about this train, and he had a coal engine, so he was just a slower train, and he would compare himself to the train that was the bullet train, and he would get really frustrated because he wanted to be as fast as the bullet train. Well, one day the bullet train gets stuck on the tracks, and there was something that has to be delivered, and along comes the little engine, and there's a big hill, and he has to go up this hill carrying all this extra stuff, and he starts telling himself, I think I can, I think I can, I think I can, I know I can, I know I can, I know I can. And I think that this book is a really great reminder because when we start to doubt ourselves, when we start to doubt our ability to be successful in our own business, that's when we have to tell ourselves, like, I think I can do this, like I think it's possible. And then as soon as we start telling ourselves, I think it's possible, that's when we'll actually start to feel, no, this is possible. And I know that this is, and I'm gonna find a way. And I think growing up, I did not have a lot growing up, but I learned something quite young in life, meaning I was a teenager when I finally figured it this out. And I figured out that if there is a will, there is a way. I was so determined if I wanted something, I would get it. And I think that's the degree of resilience that we all need to possess to be successful in our businesses. Because here's another really interesting piece of information for you, and this leads me into my next section, and that's just about staying in the game. Most people quit right before the breakthrough. It's always toughest right before the breakthrough, and that's just called growth. But it's also because right when you are about to give up and you push through another final time, you send a message to the universe. Like, I'm not here to mess around. I am here to win. A lot of women are highly capable and highly intelligent. And I have seen over the years a lot of women who have great business offers, but they leave the game too early, and not because they lack the ability, but because they become discouraged, because they lose belief, because they personalize every setback. They stop posting, they stop selling, they stop networking, they stop trying, and they stop improving. And sometimes they still keep showing up, but again, it's kind of like my friend's dad, who has a business where he just refused to try anything different. He was continuing to try to stick a square peg in a round hole, and you have to know how to read the market. You have to know when the market is telling you this isn't working, do something different. It does not mean that you're not meant to do something, it means that you need to try something different. And a lot of women will just think if I just show up as who I am right now, then my business will work. If it doesn't work just me being who I am, then I don't want to have to be somebody else. Well, that's a really sucky mindset, especially if you are starting a business. And I don't know how many other ways that I can say this, but you cannot start a business and expect it to be successful while being selfish. And if you think that you get to show up and start a business and that you just get to be who you are, and there's nothing about you has to change, you're starting a business with the mindset of being completely selfish because you're not in business for yourself. You are in business for the market, for the people in the market who have a problem whose solution you are there to solve. End of story. So you have to be willing to adapt, you have to be willing to change, you have to be willing to grow, you have to be willing to become the better version of yourself, not even the better, the best version of yourself. And if you're not willing to do that, go work for somebody else. Just give up right now and go work for somebody else because you need to have such a resilient mindset that just showing up and posting content isn't enough. Because if it's not working over a period of time, it will not work overnight. Nothing does work overnight, but you need to be willing to grow and adapt and change and look and listen to what you're being told with the data and the information. A lot of dreams that people have don't die because they were impossible dreams, they die because somebody stopped nurturing them. And nurturing is growth. I know that a lot of women are taught not to trust themselves. And I think about just even how we raised children. Oftentimes, children are very, very intuitive and we kind of in really subtle ways, trying to be polite, we teach them not to trust themselves. Like they feel uncomfortable around a stranger, and then we tell the children, well, you have to be friendly, you have to be polite, say hello, shake their hand. And maybe that child doesn't want to because something in them is telling them this doesn't feel safe in my body. So it starts at a really young age where we start to distrust ourselves, and it's just in really small and subtle ways, but that can erode our confidence over many years. And one thing you need when you start a business is some degree of confidence because that's part of being resilient and sticking it out when it's hard. You need the confidence to believe in yourself when no one else does, and when it looks like the market doesn't want what you have. And again, I say it looks like it doesn't mean they don't, it just means it looks like it at the time. And I think that when we're resilient, it teaches us how to trust ourselves. It teaches us that I can do this, I can commit to something and I can stick it out. Because sticking it out with a business, it takes grit, it takes us being willing to see something through long enough to see the fruit that ends up being bared from all of our hard work. If you think about where your confidence comes from, rarely does it just come out of nowhere. Confidence tends to come from seeing that we can do something. And I think about when I started my own business, and again, I was got employed because it was not an intentional starting my own business, but it was like I took one small risk at a time. And then as I worked with different clients and I had such a steep learning curve, and there was nobody there to teach me what to do, I had to figure it out on my own. I didn't have AI to tell me what to do. I had to literally figure it out on my own and learn through grit, through trial and error, through researching, through reading, through taking the time to actually figure out what my clients needed in every different situation and company that I was working with. And when I first started out, I couldn't even get the company that I had been working with before I became self-employed to give me a 5% raise. They wouldn't even give me more than a thousand dollar a year raise, and yet I was doing more work than when I had started working for them two years prior. So my confidence when I started my business wasn't there. I barely felt confident telling people what my hourly rate was, and my hourly rate wasn't even that high. But as soon as I started working with different clients and I realized that I was being thrown into the deep end every time I had a new client and I was figuring it out as I went, and I was actually producing quality results, that built confidence. My ability to just stick with it and figure it out and learn as I went, that allowed me to build confidence within myself. And that's why if you will stick with your business long enough, you will have resilience because you will have confidence. Because most people give up when the going gets tough. And if you stick it out, you'll get better at what you do, you'll get better at business, and the results will start to show. You begin trusting yourself when you prove to yourself that you won't abandon yourself. All right, we are kind of getting close to the end here, and this is just where I want to talk about becoming the best version of yourself, and resilience is such a huge piece of that. If you listen to my last episode, you will have heard me say that having your own business is the greatest personal development course that you will ever take, because you will have to become a completely different version. That's why I said just a few minutes ago. If you just want to be able to come into the business just as you are and not having to change or adapt or grow, then get out of business right now. Because in order to have any kind of success in your business, you will have to become a different person than the person who started the business. And if you think of it like this, the person who starts the business will not be the same version of you that creates a business that's earning six figures, seven figures, eight figures a year in their business. It's impossible because think about it, you've never done it before. You have to become somebody different in order to produce those results. And it's all within you, it just has to be brought out of you. And in order for it to be brought out of you, you have to stick in it long enough and be willing to adapt, be willing to pivot, be willing to learn, be willing to ask questions, be willing to talk to people who've done it before you, be willing to ask for insight from people who are experts at whatever it is that you need help on in your business. Because there's people around you who have solutions to the problems that you're facing in your business as you go to provide solutions for people in their life and in their business. You've also heard me say this before if you listen to me long enough, and that is that you will earn the value that you provide to the marketplace. So the more value that you provide to the marketplace with your product or your service, the more earning potential you have. And the only way that you can become more valuable to the marketplace with your product or your service is to just simply get better. Your goal should be becoming stronger, wiser, more discerning, more capable, more emotionally mature. Your journey isn't only building your business, it's also becoming the woman who is capable of leading your business. Resilience is required because life will test your commitment to things. Life will test how committed you are to your business. It'll test how committed you are to your marriage, to your friendships, to your health, to your children. Business will test your commitment. Growth will test your commitment. And not because you're being punished, because you are being refined. And the female who is out there building an extraordinary life, they're not the most talented necessarily. They're just the ones who stayed in it long enough and learned to become adaptable, learned to change, to be humble and ask questions, ask for help, talk to somebody who's done it before them, follow the method that works. Don't try to reinvent the wheel. Just become the person who can continue moving forward and building something that is of value to the market. The women who have these extraordinary lives running business, they are the women who refuse to let temporary setbacks become permanent decisions to keep going and not blindly and not stubbornly, but with wisdom, with self-awareness and understanding that resilience is evidence that you're growing. Alright, ladies, that is it for today's episode of the Overcome Her podcast. This episode was definitely meant to be a little bit more motivational and inspirational for you. Just a reminder that as you're going through these peaks and these valleys of your business, the wins, the losses, the setbacks, the times when you want to give up, the times that you don't sleep, the times that you're frustrated, the times that employees quit on you, or they get pregnant unexpectedly, or somebody betrays you and you have to learn you need a tighter contract. These are all things that are not new to business. It's just you might experience them the first time. And there's a lot that you can do to prep and to minimize risk. But unfortunately, if you decide to be one of the crazy, brave, courageous women who starts her own business and grows it into something wildly successful that grows beyond her, that employs other people and gives them jobs and gives them purpose and gives them a mission, you will face so much. And that's why at the end of the day, you get paid the big bucks when you start winning and you start doing well. Because you had to put up with and go through things that nobody else was brave enough or courageous enough to do. So let that be your reminder. You do win at the end. It's just sometimes when you're going through it, you just have to remind yourself, I think I can. I think I can. I know I can. I know I can. And that is it for today. I am your host, Samantha Noel, and I have loved going through this episode with you. And I hope you find it inspiring and motivational. And when you want to give up in your business, come back and listen to this and remind yourself. Right. Somebody else is going through this right now as well. And you will get out on the other side of this better and stronger if you are willing to be resilient. Thanks again. And feel free to check out my other episodes. Also join me over on my Facebook group for women built for profit. Follow me over on Instagram at Samantha Noel Co. And you can always email your questions or suggestions for the podcast to the overcomeherpodcast at gmail.com. Again, it's the overcomeherpodcast at gmail.com. And I'm Samantha Noel. Have an amazing day. See you guys soon.