01 - Ditch the 9–5: How Mel Booth & Klara Akerstrom of Marketing Lab Built a Thriving Agency

Welcome to the very first episode of Between The Bells – the podcast for ambitious entrepreneurs building brilliant businesses that fit around family life. I’m your host, Rebecca Newenham: founder of Get Ahead, franchise consultant, business mentor and proud mum of three.

In this debut episode, I’m joined by the fabulous Mel Booth and Klara Akerstrom – co-founders of the award-winning Marketing Lab. These two inspiring women met at the school gates and turned a shared desire for flexible work into a thriving agency. Ten years on, they’re still going strong – and loving every minute of it.

We dive into: 

✨ The honest story of how their business began
✨ What makes their partnership work (and why it’s not always for everyone)
✨ Adapting a business model as your children grow
✨ Their favourite tools for staying organised and connected
✨ Brilliant marketing advice to help you stand out and attract the right clients
✨ The all-important reminder not to compare your journey to anyone else's

Bell Ringing Takeaway: Mel’s advice on tuning out comparison and staying focused on your goals is a must-listen for anyone in the early stages of business.

Mel’s Homework Assignment: Take a fresh look at your messaging. Is it clear what you do, who you help, and how people can work with you? And does your personality shine through?

🛎️ Between The Bells Quickfire Round

You’ll also hear Klara’s morning routine, her productivity tip for staying focused, and why a good to-do list can make or break your day.

🎙️ Edited with precision by podcast editing master, Mike Roberts of Making Digital Real

✨ Subscribe, follow, and share with anyone who’s growing their business between the bells.

🔗 Connect with Rebecca on LinkedIn: linkedin.com/in/rebeccanewenham
🌐 Learn more about Get Ahead: getaheadva.com