Caroline Saunders is a freelance marketing and PR consultant with over 12 years of experience supporting businesses of all sizes. After a successful corporate career in FMCG, she launched her own consultancy to work flexibly around her two children. 

Caroline is passionate about helping businesses tell their stories, win awards, and gain visibility—while also championing the benefits of working on your own terms.

Dana Stevens is a career change coach who helps women confidently transition into purposeful work that fits their lives. With a background in media and advertising, she combines strategic insight with deep empathy to support clients in redefining success. Dana is passionate about flexible working, mindset growth, and building businesses around real life.

Emily Gibson is the founder of The HR Patch, an HR consultancy she built from the ground up while raising young children. 

Her business journey began in 2016 after redundancy and a spinal injury gave her the time and drive to launch her own venture. Emily now leads a team of seven and recently opened a high street office. 

She champions work-life balance, clear communication, and never losing sight of your ‘why’.

Emma Tarring is a former corporate communications leader turned entrepreneur. She co-founded The Corporate Escape Club with Anneve Hutchinson to support professionals building businesses after corporate life. 

With a passion for clear messaging and strategic marketing, Emma also runs a consultancy helping service-based businesses grow. 

Based by the river in Surrey, she blends business with flexibility and purpose.

Erin Thomas-Wong is a life-friendly business mentor, podcast host, and author of Mumpreneur Evolution. She helps women create success on their own terms without sacrificing their well-being or family life.
 

A former TV producer turned five-time business owner, Erin champions flexible, values-led entrepreneurship. She’s the founder of the Life Friendly Business community and a Top 100 UK Female Founder (IAlso 2024).

Heidi Snelgrove is the founder of We Love Images, a creative production company known for powerful storytelling through film and branded content. With a background in high-end broadcast and agency work, Heidi has worked with major brands like Weight Watchers, Wimbledon, and Ferrari. 

Passionate about showcasing real people and authentic stories, she brings energy, empathy, and originality to every project. When she’s not behind the camera, she’s climbing mountains, exploring breathwork, or walking her dog without headphones - always finding fresh inspiration in the everyday.

Klara Åkerström and Mel Booth are the co-founders of Marketing Lab, a thriving marketing agency born from a school gate connection.

With a passion for LinkedIn and strategic marketing, they empower clients to grow with confidence and clarity.

As business partners and mums, they’ve built a flexible, successful business that fits around family life.

Laura Sands is a freelance copywriter, content trainer, and workshop facilitator with a passion for clear, impactful communication.

She helps business owners build confidence in their writing by focusing on simplicity, strategy, and voice.

Laura also supports non-writers in navigating AI tools effectively, combining tech with timeless copywriting skills.
 

With over a decade of freelance experience, she brings warmth, clarity, and practical know-how to every project.

Liz Willetts is the founder of Investing in Women, a thriving flexible working community and recruitment service. 

After facing her own challenges finding part-time work, Liz set out to change the system. She is passionate about empowering women to build careers that work around their lives. 

Liz is also the author of Flex and host of the Work It Like a Mum podcast.

Ruth Stone is a PR consultant, fitness instructor, and event organiser who has spent her career balancing creativity with community. With a passion for communication and wellbeing, she juggles her dual careers while raising two children and championing flexible work. Ruth is known for her practical approach, infectious energy, and love of a good Google Form.

Vicki Moore is the founder of It's All About the Wrapper, a business creating bespoke branded chocolate gifts for companies of all sizes. 

After a career in corporate finance, Vicki launched her business to achieve greater flexibility around her family. 

Through the power of networking and outstanding customer care, she has built a thriving, loyal client base. Vicki believes in keeping business simple, personal, and always delicious.