The Aesthetics Growth Podcast
Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs.
Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts.
Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship.
Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.
The Aesthetics Growth Podcast
Why Traditional Aesthetics Training Is Out and What You Need Instead (Ai!) - With Ashlan Greenfield & Jenna Bichler
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Most aesthetic providers are flying blind when it comes to compliance, patient retention, and profit optimization — Novi Society is rewriting the rules. Discover how this all-in-one ecosystem empowers providers of all backgrounds to launch, grow, and scale with confidence, backed by cutting-edge AI, personalized mentorship, and industry-specific protocols.
In this episode, two powerhouse founders reveal the industry gaps they identified — from the daunting costs of medical director coverage to the missed opportunities in patient engagement — and how they built a revolutionary platform to solve them. You'll learn how Novi’s innovative AI patient matching and real-time analytics are transforming profitability and patient loyalty, while making compliance effortless for providers across all stages of their journey.
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Connect with ClinicGrower on:
FB: @clinicgrower
IG: @clinicgrower
LinkedIn: /clinicgrower
TikTok: @clinicgrower
YouTube: /@TheAestheticsGrowthPodcast
Or connect with host of The Aesthetics Growth Podcast, Bref McHugh on LinkedIn at /bref-mchugh
➡️ For more episodes, and if you're interested in becoming a guest on the show, visit clinicgrower.com/podcast