The Aesthetics Growth Podcast
Welcome to The Aesthetics Growth Podcast—where we dive into the latest growth strategies, innovations, and exclusive insights from the top movers and shakers in medical aesthetics - medspa owners, trainers, plastic and cosmetic surgeons, influencers, and aesthetic entrepreneurs.
Hosted by Bref McHugh, founder of ClinicGrower, this podcast delivers real, unfiltered conversations with the industry’s top med spa owners, injectors, surgeons, and business experts.
Each week, we uncover storylines that are shaping the world of aesthetics—from marketing and patient acquisition to team building, leadership, mindset, and money. You’ll get actionable insights, inspiring stories, and hard-earned lessons from the front lines of aesthetic entrepreneurship.
Whether you’re scaling your first practice or building an empire, this show will help you grow smarter, lead stronger, command confidence and thrive in the business of beauty.
Episodes
26 episodes
How to Boost Engagement, Personalize Marketing and Optimize SEO with AI in Aesthetics for 2026
In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insight...
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Season 1
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Episode 28
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37:20
Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser
In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that focuses on patient care and ethical practices, di...
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Season 1
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Episode 27
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1:00:46
Unlocking the Secrets of Aesthetic Entrepreneurship with Ashley James
In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the importance of strategic planning, understanding fina...
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Season 1
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Episode 26
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52:12
Navigating the Path from Engineering to Aesthetics: Elizabeth Bagan's Journey
Join us as we dive into the inspiring journey of Elizabeth Bagan, who transitioned from engineering to healthcare and built a thriving practice rooted in authenticity and core values. Discover how Elizabeth navigated the challenges of entrepren...
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Season 1
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Episode 25
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37:32
Mentorship and Growth in the Aesthetics Industry with Brittany Perez DNP, FNP-C
In this engaging episode, Brittany Perez DNP, FNP-C, shares her journey from makeup artistry to becoming a powerhouse in medical aesthetics and wellness. She discusses the importance of patient experience, team culture, and continuous education...
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Season 1
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Episode 24
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49:48
A Journey from Primary Care to Pioneering Wellness with Jennifer Pantoja
Join us as we dive into the inspiring journey of Jennifer Pantoja, founder of Transformed Aesthetics and Wellness. Discover how she transitioned from primary care to aesthetics, her unique approach to patient care and the innovative services th...
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Season 1
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Episode 23
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34:46
The Confidence Code: Aesthetics Insights from Rana Kennelly
An inspiring conversation with Rana Kennelly, founder of The Confidence Bar, as she shares her journey of building a successful aesthetic practice rooted in authenticity and trust. Discover how Rana's leadership and passion for helping others h...
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Season 1
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Episode 22
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1:03:36
Leading the Aesthetics industry with Education and Integrity - With Katie Robinson
Join us for an inspiring conversation with Katie Robinson, a trailblazer in the world of aesthetic and functional medicine. From her beginnings as an ER nurse to a renowned business woman in the industry, Katie shares her journey of innovation,...
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Season 1
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Episode 21
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48:15
"Beyond the Surface: A Journey of Growth and Empowerment" - With Raquel Merlini
We dive into the inspiring journey of Raquel Merlini, From overcoming personal and professional challenges to building a thriving business, Raquel shares her insights on leadership, patient care and the power of authenticity in the aesthetics i...
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Season 1
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Episode 20
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51:39
From Critical Care to Aesthetic Innovation With Dr. Cheryl Haseeb
Join us as we delve into the inspiring journey of Dr. Cheryl Haseeb, a pioneer in the field of regenerative aesthetics. From her beginnings in critical care medicine to founding the Aesthetic Nation Institute, Dr. Haseeb shares her mission to b...
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Season 1
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Episode 19
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53:59
Roots, Revenue & ROI: The Surge of Hair Restoration with Paul Herchman
Join Bref on the Aesthetics Growth Podcast as he sits down with industry innovator Paul Herchman—founder of various MedSpa companies. Paul shares raw behind-the-scenes moments of turning ideas into scalable businesses, the hard lessons learned,...
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Season 1
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Episode 18
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49:06
Soaring to Success: From Flight Nurse to Spa Innovator with Karen Tayes
The inspiring journey of Karen Tayes, founder of Elysian MedSpa. From her beginnings as a flight nurse to becoming a leader in the aesthetics industry, Karen shares her story of grit, determination, and the pursuit of passion. Discover how she ...
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Season 1
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Episode 17
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44:28
Building Gem Aesthetics: A Story of Passion and Perseverance with Kacia Bundle
Join us as we dive into the inspiring journey of Kacia Bundle, founder of Gem Aesthetics and Wellness. From her first Botox experience in Bogotá, Colombia to building a thriving practice in Missoula, Montana, Keisha shares her story of resilien...
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Season 1
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Episode 16
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50:23
Navigating HIPAA Compliance and patient data protection With Nick Cappello from 404 Network Ninjas
Bref McHugh sits down with Nick Capello from 404 Network Ninjas, to explore the critical topic of HIPAA compliance for medical and aesthetic practices. With over a decade of experience in IT strategy and data protection, Nick shares his journey...
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Season 1
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Episode 15
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41:13
Inside the Med Spa of DFW: A Journey of Growth and Integrity
Dive into the world of aesthetics with The Med Spa of DFW. In this episode, we explore their inspiring journey from inception to becoming a trusted name in the industry. Discover how their commitment to integrity, patient education, and persona...
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Season 1
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Episode 14
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52:14
Left the ER to help better through Aesthetics with Ashlee Hess
Bref McHugh interviews Ashlee Hess, a board-certified nurse practitioner and owner of PS Wellness and Aesthetics. Ashlee shares her journey from working in the emergency room to establishing her own med spa, discussing the challenges and reward...
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Season 1
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Episode 13
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30:37
What you legally have to know if you own a MedSpa or are thinking about it with lawyer Sara Shikhman
Meet Healthcare lawyer Sara Shikhman, a legal expert in the aesthetics industry, shares her journey from entrepreneur to managing partner at Lengea Law. With over two decades of experience she discusses the challenges of starting and running a ...
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Season 1
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Episode 12
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29:23
"Begin With The End In Mind" The Journey To Earned Success In Aesthetics With Cassie Lane
Meet Cassie Lane, a nurse anesthetist turned aesthetics entrepreneur. Cassie shares her journey into the world of medical aesthetics, the founding of Injectables EDU, and the importance of mentorship in the industry. She discusses the trends in...
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Season 1
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Episode 11
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41:29
The Power of EOS in Entrepreneurship with Lyn Askin
Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team, and the need for a structured approach to busi...
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Season 1
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Episode 10
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35:38
Overcoming Adversity: The Power of Mindset with Dr. Lanna Cheuck
Meet Dr. Lanna Chuck, a board-certified urologic surgeon and founder of LC Medical and Surgical Aesthetics. Dr. Lanna shares her inspiring journey from her family's escape from communism to her successful career in aesthetics. She discusses the...
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Season 1
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Episode 9
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52:01
From Nurse to Aesthetic Entrepreneur | Empowering Women in Business With Eliana Lopez
Eliana Lopez, a seasoned nurse and aesthetic expert who shares her inspiring journey from being a hospice nurse to founding Naturalness Med Spa. Eliana discusses the challenges she faced in starting her business, the importance of networking, u...
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Season 1
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Episode 8
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29:37
Navigating the Seasons of Life and Business, with Daniel P. Ward, MD
Dr. Daniel Ward shares his journey as a facial plastic surgeon and entrepreneur. He discusses the challenges and triumphs of starting his own practice, the importance of self-care, and the lessons learned from mistakes. Dr. Ward emphasizes the ...
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Season 1
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Episode 7
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48:30
Confidence Through Aesthetics: A Conversation with Injector Mika
Bref McHugh interviews Dr. Mika Diffee, a board-certified advanced aesthetic nurse injector. They discuss Mika's journey into aesthetics, the importance of confidence in patients and the role of education in treatment planning. Mika shares insi...
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Season 1
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Episode 6
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26:05
Intentional Leadership Strategies For Scaling Your Business, with William Attaway
Dr. William Attaway shares insights on leadership, emphasizing the importance of intentional leadership, effective communication, and the role of core values in business. He discusses strategies to avoid burnout and the significance of lifelong...
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Season 1
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Episode 5
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38:36
The Balance of Care and Business in Aesthetics with Dr. Annemarie Fombu
Bref McHugh interviews Dr. AnneMarie Fombu, founder of AnneMarie Aesthetics. They discuss Dr. Fombu's journey into the aesthetics industry, her approach to patient care, and the importance of integrating wellness with aesthetics. Dr. Fombu shar...
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Season 1
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Episode 4
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21:25