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Social Norms Chat
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors—and how they can be shifted to drive meaningful change. Hosted by Cäcilia Riederer from TransformNorms and featuring Sohail Agha, senior advisor at Global Health Visions, this podcast unpacks key concepts like aspiration vs. behavior, gender norms, and the power of reference groups.
Through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Social Norms Chat
Episode 4: Mapping Norms - Formative Research
How do we identify social norms in a community before designing interventions? In Social Norms Chat’s fourth episode, Cäcilia Riederer and Dr. Sohail Agha dive into the role of formative research in mapping social norms. They unpack how to make sure to ask the right questions and how to design a doable but helpful formative research.
Projects and articles we mentioned:
Change Starts at Home: Baseline report of a trial to prevent intimate partner violence among married couples in Nepal
The Social Norms Exploration Tool
Resources for measuring social norms: a practical guide for programme implementers
Download our Transforming Social Norms Toolkit: bit.ly/transformnormsguide
Check out Sohail’s insights on his LinkedIn page: https://www.linkedin.com/in/sohail-agha/
If you have any question, feedback or insights please feel free to email us at caecilia@apolitical.foundation
LinkedIn: https://www.linkedin.com/company/transformnormsWebsite: https://transformnorms.com/
Executive producer and host: Cäcilia Riederer
Special guest: Dr. Sohail Agha
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter