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Social Norms Chat
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors, how they can be shifted to drive meaningful change and how this translates into practice. Hosted by Cäcilia Riederer from TransformNorms this podcast goes through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Episodes
11 episodes
Episode 10: Funding Girls’ Rights: Rethinking Power and Impact
What happens when funders truly trust communities—and build long-term, flexible support around their leadership?In Episode 10 of Social Norms Chat, Cäcilia Riederer speaks with Jama Jack...
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51:38
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Episode 9: Changing Norms Through Storytelling
In this episode of Social Norms Chat, Cäcilia speaks with Georgia Arnold, former Executive Director of the ...
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40:51
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Episode 8: Transforming Mental Health Norms in Kenya
In this episode of Social Norms Chat, Cäcilia sits down with Amisa Rashid, founder of the Nivishe Foundation, a grassroots organization working to make mental health care accessible, d...
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38:59
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Episode 7: Engaging Adolescents for Change in India
How can we engage adolescents in conversations about gender, power, and social change—and support them in becoming agents of change in their communities?In Episode 7 of Social Norms Chat, Cäcilia Riederer speaks with Nayan...
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40:51
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Episode 6: Shaping Narratives – Media for Norms Change in Tanzania
How can media support long-term social norms change?In Episode 6 of Social Norms Chat, Cäcilia Riederer is joined by Anna Bwana, Country Director of BBC Medi...
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37:26
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Episode 5: Five Myths About Norms and Behavior Change
What are the most common misconceptions about how social norms and behaviors interact—and how can they mislead even well-intentioned change-makers?In Episode 5 of Social Norms Chat, Cäcilia Riederer and Dr. Sohail Agha bus...
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47:51
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Episode 4: Mapping Norms - Formative Research
How do we identify social norms in a community before designing interventions? In Social Norms Chat’s fourth episode, Cäcilia Riederer and Dr. Sohail Agha dive into the role of formative research in mapping social norms. They unpack how t...
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47:28
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Episode 3: People & Norms - Reference Groups, Rolemodels and Champions
What are reference groups, both in theory and in practice? In Social Norms Chat’s third episode, Sohail Agha and Cäcilia Riederer go through the ideas of role models, champions and reference groups. Download our Toolkit:
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43:47
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Episode 2: What are Social Norms?
What are social norms, where do they come from, and why do we follow them even when they go against our personal beliefs? In Social Norms Chat’s second episode, Sohail Agha and Cäcilia Riederer go through the concept and the theory behind...
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38:38
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