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Social Norms Chat
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors—and how they can be shifted to drive meaningful change. Hosted by Cäcilia Riederer from TransformNorms and featuring Sohail Agha, senior advisor at Global Health Visions, this podcast unpacks key concepts like aspiration vs. behavior, gender norms, and the power of reference groups.
Through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Social Norms Chat
Episode 6: Shaping Narratives – Media for Norms Change in Tanzania
How can media support long-term social norms change?
In Episode 6 of Social Norms Chat, Cäcilia Riederer is joined by Anna Bwana, Country Director of BBC Media Action Tanzania, to explore how storytelling, mass media, and digital platforms can challenge harmful norms and promote positive change. Drawing on years of experience with media initiatives like Niambie, Anna shares what it takes to build trust, adapt to evolving contexts, and keep young people at the center of social impact work.
Whether you're building campaigns, supporting media development, or trying to shift narratives in your own community, this conversation offers grounded insights into what works—and what to watch out for.
References and projects we mentioned:
📖 Use alongside the Transforming Social Norms Toolkit
Got feedback or ideas? Email us at caecilia@betterpolitics.foundation
Website: transformnorms.com
LinkedIn: TransformNorms
Executive producer and host: Cäcilia Riederer
Special guest: Anna Bwana
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter