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Social Norms Chat
Social Norms Chat is a podcast for practitioners, funders, and changemakers eager to explore how social norms shape behaviors, how they can be shifted to drive meaningful change and how this translates into practice. Hosted by Cäcilia Riederer from TransformNorms this podcast goes through thematic deep dives on topics like mental health, violence, and gender dynamics, we blend research, case studies, and expert insights to uncover what works (and what doesn’t) in fostering deep normative change. With special guests and real-world examples, we provide actionable strategies for those working in policy, advocacy, and community development.
Social Norms Chat
S2E2: Entertainment-Education and Behavior Change
How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact?
In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation.
This conversation highlights different evaluation methods and different ways to foster behavior change through entertainment.
Our Recommendation:
Participatory Research Toolkit for Social Norms Measurement, by UNICEF
This toolkit offers nine participatory tools for qualitatively measuring social norms,
emphasizing the importance of engaging participants in sensitive discussions to
deepen understanding and inform social and behavioral change interventions.
Amy's Research:
Participatory Methods for Entertainment-Education: Analysis of Best Practices
Amy's Recommendation:
📖 Use alongside the Transforming Social Norms Toolkit
Follow us on LinkedIn - and message us if you have questions, suggestions or comments!
Executive producer and host: Cäcilia Riederer
Special guest: Amy Henderson Riley
Producer and writer: Dora Ehrlich
Editor: Tabusum Akter