Merger She Wrote ®
Merger She Wrote is a podcast for business owners looking to scale, sell, or transition their companies.
Each episode unpacks the strategies behind successful exits, the pitfalls to avoid, and the steps to maximize value. Featuring expert insights and real-world case studies, this podcast helps you navigate the complexities of M&A with confidence.
Whether you're planning your next move or just starting to think about the future, Merger She Wrote gives you the knowledge you need to make informed decisions and build a business buyers want.
Podcasting since 2025 • 27 episodes
Merger She Wrote ®
Latest Episodes
EP: 27 | Trying to Sell Your Business? This Mistake Kills Deals
In this episode of Merger, She Wrote, host Paloma Goggins sits down with leadership coach Ryan Meaney to unpack one of the most common—and costly—mistakes business owners make when preparing to sell: owner dependency.For ...
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Season 2
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Episode 26
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35:39
How to Read Business Financials When Buying or Selling a Company
Welcome back to Merger She Wrote! In this episode, host Paloma Goggins, founder of Nocturnal Legal, is joined by financial and bookkeeping expert Steven Bialecki to break down the financial numbers that matter most w...
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Season 26
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Episode 25
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36:18
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EP: 25 | The Hidden Insurance Costs of M&A with Richard Hearden | Merger She Wrote
In this episode of Merger She Wrote, host Paloma Goggins sits down with risk management consultant Richard Hearden from Freestone Insurance Group to uncover the frequently overlooked insurance requirements that can complicate a business sale or...
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Episode 25
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35:08
EP: 24 How to Sell Your Business: What Really Happens After the Letter of Intent (LOI)
Thinking about selling your business—but unsure what actually happens after the Letter of Intent (LOI)?In this episode of Merger She Wrote ®, host Paloma Goggins, founder of Nocturnal Legal, walks you through the entire sell-side M&A...
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Episode 24
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20:12
EP 23 | M&A Communication Strategy: How Honest Conversation Improves Deal Success
Why deals collapse isn’t a spreadsheet problem, it’s a people problem.This episode shows how a seller’s legacy goals and a buyer’s optimization plans create a hidden expectation gap that quietly destroys value. The fix isn’t faste...
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Season 1
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Episode 23
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29:51