Merger She Wrote ®
Merger She Wrote is a podcast for business owners looking to scale, sell, or transition their companies.
Each episode unpacks the strategies behind successful exits, the pitfalls to avoid, and the steps to maximize value. Featuring expert insights and real-world case studies, this podcast helps you navigate the complexities of M&A with confidence.
Whether you're planning your next move or just starting to think about the future, Merger She Wrote gives you the knowledge you need to make informed decisions and build a business buyers want.
Podcasting since 2025 • 23 episodes
Merger She Wrote ®
Latest Episodes
EP 23 | M&A Communication Strategy: How Honest Conversation Improves Deal Success
Why deals collapse isn’t a spreadsheet problem, it’s a people problem.This episode shows how a seller’s legacy goals and a buyer’s optimization plans create a hidden expectation gap that quietly destroys value. The fix isn’t faste...
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Season 1
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Episode 23
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29:51
EP 22 | From Launch to Exit: How Planning Ahead Protects Your Business
How to build a niche staffing business, scale smart, and sell for millions.Diane Prince joins Paloma Goggins to share how she turned a side-room startup into a $28M exit. From choosing a defensible niche in title insurance to hiri...
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Season 1
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Episode 22
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43:00
EP 21 | Lessons from a Writer on Building and Exiting a Successful Community
How to build a sellable online business with community growth, membership retention, and solid KPIs.Carol Tice joins Paloma Goggins to share how a $25/month writing community became a business buyers wanted—even during the first C...
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Season 1
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Episode 21
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47:55
EP 20 | What Does Horsemanship Teach About Risk in Business Acquisitions?
How to buy a business smarter using M&A due diligence, negotiation strategy, and real-world deal discipline.Chesney Reeves of Nocturnal Legal joins Paloma Goggins to connect horse trading lessons to buying companies. Fr...
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Season 1
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Episode 20
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40:51
EP 19 | What’s the Key to Scaling and Exiting a Business Successfully?
How to build a business that attracts investors, scales, and exits successfully.Scott Schwab, entrepreneur and author, joins Paloma Goggins to share his journey from creating a business plan course to accrediting a new scho...
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Season 1
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Episode 19
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54:27