Business Unscripted - Triumph Business Solutions
Welcome to Business Unscripted, the podcast where real business conversations happen. Hosted by Dave Worden, founder of Triumph Business Solutions, this podcast dives into the raw, unfiltered realities of running and growing a business. Each episode explores the struggles, strategies, and accountability moments that shape the journey of entrepreneurs and business owners.
With a mix of solo episodes, co-host partners, and guest appearances from other business owners, Business Unscripted offers diverse perspectives and actionable insights. Whether you're navigating challenges, seeking strategies, or just looking for honest conversations about business, this podcast has something for you.
Join us weekly as we tackle the unscripted moments that define success, all while fostering accountability and connection with our listeners.
Subscribe now and follow Business Unscripted for stories, strategies, and actionable insights that will inspire your own business journey. New episodes drop every Friday!
Business Unscripted - Triumph Business Solutions
Algorithms, AI, and That Time Durex Condoms Came Up in a Business Meeting
Dave and Duarne introduce the Business Unscripted Podcast, sharing their journeys as business owners and establishing the show's format to deliver raw, emotional insights about entrepreneurship without scripts or filters.
• Business owners can benefit more from implementation help than just strategic advice
• Facebook's algorithm actively rewards consistent, quality content with increased distribution
• Video content receives preferential treatment across most social media platforms
• Supporting other business owners through engagement and sharing costs nothing but provides significant value
• Asking "how can I help you?" creates more meaningful connections than "how are you doing?"
• Using AI for research is like having access to a modern library with personal assistants
• Effective AI use requires human expertise to assess, refine, and personalize the output
• Businesses should focus on complementary interests when identifying potential client groups
For our weekly accountability challenge: commit to sharing at least 10 posts from other business owners this week. Drop your commitment in the comments, and we'll check back next Friday at 8:15 am for our next episode.
I might have to cough during this thing.
Speaker 2:Hey there, welcome to our first pilot, first episode of what we're going to call the Business Unscripted Podcast presented by Triumph Business Solutions. I'm Dave Warden and I am the founder of Triumph Business Solutions, and today, and most days when we go live, we're going to be joined by one of our partners, our business partners here. Duarn Duarn, say hello.
Speaker 1:Hi everybody, Thanks for having me, Dave.
Speaker 2:Yeah, yeah. So we wanted to start a podcast for y'all because we're all business owners, just like you, and we wanted to share our personal stories, our personal struggles, things that we've gone through along our business journey. We're not going to have a script for any of these obviously in the title Business Unscripted but we're just going to give you that raw, deep, emotional side of being a business owner so that hopefully, you can see yourself in our struggles, learn from things that we're working through and make yourself and your business that much better. So today, before we jump in, we're going to give just kind of a little background of ourselves, our journeys and where we're at. And then the idea of these shows is we're going to start talking about things that we are in, what we're working through, and then at the end I'm going to start talking about things that we are in right, what we're working through, and then at the end I'm going to do what I call accountability. So Dwarin and I or whoever I have on the show is going to say something that they're going to be holding themselves accountable for. We're going to be accountability coaches to each other and then we're going to report back next week.
Speaker 2:The ultimate goal is that you all we're going to encourage you put your accountability steps down below in the comments or on YouTube or Facebook, wherever it is that you're watching this fun podcast today but share in our accountability journey so that you can hold yourself accountable as well. So, duarne, welcome. So today let's give a little background of who we are. So why don't you start? And then I'll kind of give a background of myself. So I don't want to talk, I don't want to do all the talking here, but you're so good at it, Dave.
Speaker 1:Hey everybody. So Dave, thanks for the intro Love it Really excited to be here. I think we can have some great chats here. We have plenty of great chats outside of here, so I think it's just great to go live and have these conversations basically.
Speaker 2:So I will say this most of the most of the time and I don't mean to cut you off, man, I kind of cut you off but Dwarin and I typically have a have a weekly meeting or even twice a week meeting, and if anybody knows Dwarin outside of the podcast, uh, our meetings are typically scheduled for an hour, but they typically go like two, two and a half. So I will say this we're going to try and shoot for 45 minutes, 50 minute podcast, but if we're really on a roll, it's going to be your benefit to listen to it if they go longer. So, but go ahead, dork.
Speaker 1:Thank you. Keeping on topics also, a bit of a topic, a bit of a struggle for us sometimes too. So just bear with us guys. Maybe it's entertaining, maybe it's not, we'll find out. Uh, so I'm an aussie, hence the flag, um based out of the philippines. I run a business over here with my wife. We do web design, development, social media and seo marketing. I do some marketing consulting, a lot of ai consulting related work, and we also do some outsource staffing solutions as well back to us clients as well as australian clients. So we're involved with the triumph business solutions group in the essence that we are utilized, we utilize by david's team to actually help with the clients based out of the us that he works with to get access to some good resources at affordable rates out of the philippines. So I've been here about 10 years and, uh, still love it. Gave myself six months to see if it would work while I was over here, and well, that was 10 years ago and and you're still there, man I am married, two kids, third on the way.
Speaker 2:Happy days, congrats congrats on that one for sure uh, and that was that was your uh. Are they? Are they irish twins like they're? Yeah not that far apart, are they?
Speaker 1:well, we've got uh, this little girl, due to uh, I think what we're looking at mid june, and our other daughter was born in late june last year okay so they're gonna be like two years apart.
Speaker 2:Okay, they're gonna be.
Speaker 1:No, they're gonna be less than a year apart actually. So, yeah, irish twins oh, june this year.
Speaker 2:Oh yeah this year.
Speaker 1:Yeah, yeah, yeah, unlike elephants, women are only uh, you know have a nine month gestation period.
Speaker 2:So yeah, you know. So you know, I didn't know. If it was different over there, it's okay. No, that was like anatomy is pretty normal everywhere actually me and me and my brother, we, we were like just shy of 12 months apart, um and also um. My two oldest kids are 10 months apart, so they're like true, true irish twins. It's, it's crazy.
Speaker 1:So congrats on that, thanks well it's a c-section, so basically we get to decide whether it's going to be um, you know definitely how far apart they're going to be, but we're looking probably about 10 days apart, based on the current schedule. Okay, so, just short of 12 months with 10 days to spare that's crazy, exciting times and two little girls. We get to recycle everything that we just threw out of basically.
Speaker 2:Nice. That's helpful Nice. And then your son. He's going to be the big brother to both of them, so he's, he's going to be the big bro that's it, seven-year-old little hector.
Speaker 1:He's awesome. He loves the idea of being a big brother. Extra excited the fact that he's still the big brother and that there's going to be two little sisters to play with Nice.
Speaker 2:All right, well, so a little bit about me. So I, as I said, I'm the founder of Triumph Business Solutions and the ultimate goal is to A to Z solutions for you, the business owner, from marketing strategy, bookkeeping, automation, support with Dorn and his team, with website support, background in corporate world, nearly 20 years in corporate doing accounting, finance, executive leadership, growth everything under the sun, almost it feels like at least and left and started my own business about two and a half years ago to go full-time. I was doing it part-time since 2016 and went full-time in 2023. Wow, man, time flies, doesn't it, man? So now the ultimate goal with Triumph Business Solutions is it was through partnerships made through networking. So if networking is not part of your business strategy, you should probably do that, and I'm sure we'll talk about that in a future discussion. But the ultimate goal was I was coaching, but through all my conversations, what I realized is that everyone doesn't need somebody to just point them in the right direction in strategy. There's strategies out there. There's YouTube. You're watching these types of videos. Information is a plenty in today's world. You and every other business owner that I've chatted with doesn't need help with the strategy. They need help with the implementation, which is one of the reasons why we decided to start Triumph Business Solutions and sort of rebrand from coaching into more mentoring and solutions and helping you kind of implement everything that you need to do.
Speaker 2:So, with that little intro, what we wanted to go into next and what we'll talk about is just things that we've gone personally and we're experiencing in our businesses, as well as stories and strategies and struggles that other people have gone through, that we've worked with them right and helped them through, and one of the things that Dwarin and I were talking pre-show that I wasn't even aware of. So you know I do a lot of, obviously, posting on Facebook. I do a lot of posting on YouTube, but recently I've been trying to be more consistent and trying to put at least three or four clips or reels out a day from whether it's my group coaching, whether it's Dwarven and I, yours and I conversation previously, as we were kind of just trialing out if this is going to work. And what I got notified over the weekend from Facebook is a little notification up in the top right not even noticed this thing. They said, hey, we've noticed you've been posting regularly and it's been some quality content, so we are actually going to increase your distribution and I'm like, huh, it's like that's interesting. I didn't know that you were limiting my distribution, but apparently they were and they let me know that. Hey, because you've been consistent and it's been quality that we're actually going to increase who it gets distributed to.
Speaker 2:So we've all heard of, like, the legend that, like you have, like you know, the tiktok 200 view jail or the facebook 200 view jail, uh, I think on youtube it's about the 400 view jail. Um, until you can break through that consistently, that's kind of where you're going to be at. But I never got notified that it actually was real. And Facebook did over the weekend saying, hey, we're going to increase your distribution because we noticed that you've been doing some quality content. What about? I mean, what do you think? Isn't that crazy?
Speaker 1:Like. There is the myths, there is the conspiracy theories. Everybody in marketing has always talked about this, but I have not heard of anyone getting a notification from meta saying hey, guess what? Mr warden, congratulations, you're posting enough good content that people actually care about. We would like to reward you by letting more people see your stuff. Now we knew there was an algorithm, but that's pretty guarded as to what that is, so I found that was really unique. When you told me about that, I had not come across that before. I mean from personal experience. It's a bit of a hit and miss game sometimes as to what works, what doesn't, what grabs attention, what doesn't. You can niche down on topics. You can post short videos, long videos, intros, outros, no intro, no outro. Some videos, intros, outros, no intro, no outro. Some things work, some things don't. Consistency is really hard to prove, um, when it comes to posting and content and I guess one of the interesting thing is a lot of your content is video-based content right?
Speaker 2:yeah, I try.
Speaker 1:I try to do some tech stuff every once in a while like thoughts, random thoughts, but a lot of it is is that video content that I that I post yeah, and I think that's interesting because I know for myself a lot of the content that I post is probably less video-based content, which maybe is why I've never seen that message.
Speaker 1:I think it definitely leads into that conversation which we've been hearing a lot in the social media marketing space for a while now, is that video is becoming the primary source of content that is preferred by the, so by these social media platforms. So it's very easy to consume, it's very easy to scroll and watch with the autoplay features. So it makes a lot of sense why the social media platforms would do that. But I wasn't aware that you were. They're actually actively telling you. We're rewarding you, I mean giving you a larger audience to go talk to. I guess, curiously, where is this larger audience located? Are they stateside, where you want to be talking to people and showing that? So that would be my, that's my. That's going to be part of the show.
Speaker 2:So if you're listening right, I guess I'll continue to report out like what have I seen, you know, in terms of, like, increased viewership or increased views, and where I see the individuals coming from? And if it's a real thing, you know it could be one of those things where they notify you and then if you don't see any increased you know viewership or anything like that, then you know, obviously you know that it was, you know, just a notification. It wasn't necessarily something that was actually legit, but well, I'll, I'll report back on it. I just didn't know. You know I've always been in that.
Speaker 2:You know that kind of YouTube. You know where you're, where you're struggling to get over. You know 400 or you know tick tock back in the day, you know it's at 200 view jail, um, as I listened to Gary V a lot, gary Bander truck if you don't know who that is um, he always says, like, just keep posting, just keep doing it until you break through, like, then you're going to figure out, like what works. And once you figure that out, once you break through, then everything's going to be easy from there. But if you quit right, just like a, be easy from there. But if you quit right, just like a fighter. You know, if you stay down and you say I'm just never going to do it, even if you posted 10, 15 videos, never going to break through well, you got to keep getting back up right, and it's that one time that you get back up that matters and that breaks through.
Speaker 2:If you stay down, you never know what's going to happen after that.
Speaker 1:Well, that's it and curiously like with the content you're posting there, dave, are you posting the same content across multiple platforms, or are you Facebook and YouTube and TikTok, instagram, LinkedIn, or are you posting something different on those platforms?
Speaker 2:No, they're all kind of the same clip essentially, that I try to do across all of them just to kind of see what works. Yeah, you know.
Speaker 1:I mean it's the easiest use of time when you're starting out right.
Speaker 2:No I try to the copy. I try to change a little bit by platform. Okay, one of the good things about using AI is you can say, hey, I want to optimize this sort of copyright based on each one of the platforms that I'm posting to. So I do try to optimize it that way.
Speaker 1:That's interesting, because I mean people who are time poor typically try and use the same caption right Across all the platforms and so you're not using the same caption, so that's actually a good unique point. So, curiously, are you seeing the same sort of level of engagement across on the same videos across all the different platforms, or are you seeing a larger uptake on certain platforms?
Speaker 2:You know that's a good question when I think of YouTube. Typically over time, each one of the YouTube videos I'll get around four to 475 views. Right now, um, facebook before the weekend was getting around two to three hundred views. And then linkedin, because linkedin is more. I don't think linkedin's actually focused on video as much yeah I may get maybe 50 to 75 views on posts. Yeah so so LinkedIn's the one where it's lowest from all the things that I've posted, that's interesting, I just think it's because of the way the platform is.
Speaker 2:I don't think LinkedIn's optimized for video yet. I'm sure it'll get there, but the big ones like Facebook and YouTube, it's just. You know, we'll see if my view, like I said, if my viewership goes up after the weekend on clips and reels and stuff that I'm posting on Facebook. So we'll see.
Speaker 1:Yeah, I'm just curious because it'd be nice to see what the insights look like for the reach as well and see what sort of reach you've had increase there, because that's a little bit of work to go and create, even with AI, different captions for, you know, for each video.
Speaker 1:Because one thing like you and I have spoken about in the past is like some of those videos that Alex Hamosi does, he sat there and he spoke about putting 100 videos out a day, reusing the same content but in different you know productions or with different captions, with different you know text that he puts out with it.
Speaker 1:So sometimes the same message can be put out with different captions and different text and it can actually come out and give a different take, meaning takeaway. You know, like one of the things I love to do is I love to use the hook and re-hook technique when I go and post with my captions. But you know I've probably been a little bit lazy. Sometimes when I'm posting, I'll post the same caption across all my platforms and just see what the reaction is. I have tried occasionally reposting the same thing with a different caption and I have seen different results on it, but it also comes down to a time thing. It's like how much time do you have to test that sort of thing, um, versus just put the post out once and then hope it goes well, because once it's out there, people keep watching it over and over, right?
Speaker 2:yeah, yeah, and I also said this the other, the other day too, and I remember who I saw. I think it was a client of mine I was talking to, or it might've been a prospect, I don't. You know, I'd say it a lot, but you know you should be posting on the same same things over and over and over again. That pertains to what you do. You know, the only person that knows a hundred percent of the content, or the a hundred percent of the things that you post, is you.
Speaker 2:You know, we just talked we were just talking about the limitations on Facebook and LinkedIn. So for me, for example, I have nearly 3,000 people that are either friends or followers on Facebook right now. So if only 300 people are seeing a reel, then 10% of my audience saw that. So I could essentially post that same video 10 different times in order for my network to see it times in order for my network to see it. And I think that's what the biggest for me, the biggest shift had to happen was that I have to realize that, as your network grows, you have to continually post the same things for everybody to see it, and I am the only one that knows everything that I've posted. Not everybody in my network does, so if I want them to see, it I continually post about the same stuff in order for them to see it.
Speaker 2:I continually post about the same stuff in order for them to see it over and over and over again, um, which I think is a big sort of mindset shift, right?
Speaker 2:You have to realize, like you know, only 10% roughly 10% of your network are going to see it, and even less because some of that's not followers. So like, if I look at my videos and Facebook, for example, I think like 15 or 20% of my reach is's not followers. So like, if I look at my videos on Facebook, for example, I think like 15 or 20% of my reach is like non-followers, so it is pushing it out to people that aren't necessarily following through, like just a typical real feed. So I have to realize, like I can post, I think 12 times in order for it to go through all my actual network. So I have to continually like, post, and maybe it's I change the hook or I change the text or I do something, but I continually I could post that same clip, yeah, and, and nobody's gonna re-see it, you know, and even if they do, who cares? Because it's probably good content anyways, exactly.
Speaker 1:I mean honestly, how many people are going to your page and then going watching every single video on your page? It's probably a very, very small amount of people doing it and with a lot of these apps now, like you can reproduce that in a real horizontal square you can produce the same video three different times and post it, and some people are going to like watching a different version of a video in a different format. It's going to catch their eye in a different format than another format. Um, so I totally get that. So when you start looking at people like alex amosie posting a hundred times, it could be 30 videos posted in three different ways and or very similar videos which all talk very similar, and it makes him the topical authority on that particular topic as well, which is really important too. So I totally get that. I think that's brilliant and you're right.
Speaker 1:Like I've got a project I'm working on here, a personal directory in the philippines, and one thing I've been doing is I haven't been creating very much in the way of unique content. I'm trialing a different technique here, so what I'm doing is a little bit sneaky, I guess, but it's also supporting local businesses and vloggers, so what I do is I go on like hundreds of different pages as my page. Then what I'm doing is I'm going out and I'm going through every day and I grab about 20 different posts from different feeds on different information, different things, and then I'll go and drop their original caption into ChatGPT, put a point of view on it, repost that and put a comment on the original post. Then I'll put a reaction on the post. So I'm doing three things I'm reacting to their post, supporting them. I'm also putting a comment on to get interaction on their post. Then I share their post and then I put a new caption on their post. Then I share their post and then I put a new caption on their post, supporting them. And now what I've found is I do that 20, some 20, maybe sometimes 30 times a day for this page and we're doing everything from uh construction in the area to development in the area, right through to food, attractions, places to go and visit and see, just interesting content, whatever that might be, promos that some businesses might be running, and we're doing that across the board, which is pretty interesting.
Speaker 1:One thing that's become very evident is I go back through my posts on a regular basis at least once a week, and I go and look at everyone who's had a reaction and then I go and invite them to my page, because there's a lot of people who react to your page that won't actually go and like your page straight away or they won't follow you straight away.
Speaker 1:So you've got a lot of low hanging fruit. People already have interacted like no, and they want, and you can invite them back to get more and they can go in and help that algorithm. But on top of that I've got a few people who just like every post that goes up. But then I've got a really high percentage of people who are buying into certain things that I post and they're different people every time like the development and the what's going on in the area. They get a lot of interaction and the cool thing about this this is about maybe 30 minutes worth of work for me every day that I have to put in to get all these posts up. But what I'm doing is I'm able to get out and touch thousands of people every week just by doing this and the original posters, because of the way I'm doing it, are coming in and commenting and liking my post, which means other people are seeing that too but here's, here's how it, and I wouldn't say that it's, I wouldn't say it's sneaky, right?
Speaker 2:I would just say that it's a smart advertising option because that's what the algorithm does. So, for example, you, by liking their content and then sharing it, is saying oh, dwarin likes ABC business, so we're going to keep showing ABC Business to Dwarin. And then when people start liking your content or start liking their content, they're going to be like, oh, they like Dwarin, so we're going to start showing in his feed and then, by you commenting underneath any one of their followers that likes your comment underneath their post. Same thing hey, abc customer of ABC business likes Dwarin's business. Hey, we're going to also show Dwarin's business to ABC customer.
Speaker 2:So it's a smart way to engage people in network and I think that's where a lot of people miss on social media as business owners is. They miss that opportunity within groups that are your ideal profile. So you have to think where are my ideal clients? What are things that they like, what are things that they engage in? And it doesn't even necessarily have to be directly. So, for example, we want rich business owners to talk to. So what are they going to be focused on? Well, you can go to every other business owner group and think I'm going to go there. Or you could say, let me go into the Porsche group, let me go into the yacht group. Or let me go into the Porsche group, let me go into the yacht group. Or let me go into the vacation rental group that's got a lot of rich people, and then scour those member lists for people that meet your information. So think complementary interests, not necessarily just direct interests, when you're thinking where your ideal clients are.
Speaker 2:And then go in there and just engage. You don't have, don't even post about what you do, just engage liking the posts, commenting on posts. Because as people start liking your comments or even liking your posts, the algorithm picks up and they're going to start showing those things to them more often, right?
Speaker 2:And from the groups. They're going to start showing your updates in the group, not necessarily just overall group activity, so increasing your activity within the groups. It's I mean, I wouldn't say it's a, it's a. I don't know what was the word you use.
Speaker 1:Like you know, I think it's a great attack. It is a I don't know what was the word you used Like you know, sneaky attack. Yeah, sneaky attack. I think it's a smart attack.
Speaker 2:It is a smart attack, it is a smart marketing technique.
Speaker 1:Look, I'm trialing this out in a like. I've done it before in small scale. I'm doing this in a massive scale and I'm seeing huge results from it. One of the things that I've also got is I've got two other members of my team doing the same thing, and between the three of us we all have slightly different likes and interests and bits and pieces. So what we do is we actually have a really good selection of stuff going up and we're seeing a very good cross section of followers coming on board now who interact with different things that we put up. And the most interesting thing for me is, like we've got close to 38 000 followers on this facebook page now in under a few months, and one of the things that I found was really intriguing is the unfollow or the um. You know, don't show. There's a fit, something in there. I can't remember the wording, but it's like don't show me these posts, um, that you can, so you stay following, but you just don't see the post.
Speaker 1:Yeah, and two people in a month and hit that button to uh, not show posts. I'm like can't be that bad if we, if that's going on. But I mean it's also goes back to what you were saying where how many people are actually seeing that post, how many people are actually getting to interact with that post? Is it really like 10? Some people might only be seeing the food stuff we put up, might only be seeing the attraction stuff we're putting up, might only see the development and area, might only see the promotions for other businesses that we put up. It's really hard to gauge that.
Speaker 1:So it's an interesting topic. When you start looking at, how much work do you put in? How much effort do you put in? I love what you're saying there about um drop in groups, dropping in comments and go fishing in groups that where your customers actually live, as opposed to you know if you're a marketer and you're going into marketing groups and you're putting in comments and helping people, that's great, you're helping your peers, but that's not going to get you a sale. You know, if you're a marketer and you're going into marketing groups and you're putting in comments and helping people, that's great, you're helping your peers, but that's not going to get you a sale, you know even if, even if it was a group that said, you know, um, you know I need marketing help, right, you're still going to be competing with how many other marketers are also like?
Speaker 2:I'm in this group, too, to help people you know, it's, you know, if you think about it in the dating world, right, it's like you know how many guys go to a bar thinking they're going to pick up. You know a good looking girl and there's like maybe two good looking girls at a bar a night until you, you know, drink a lot and then everybody looks good. But yeah, to like you know 15 or 20 guys. You know obviously the ratio is not there. Think of that as well. So, um, you know, it also pertains when you're, when you're thinking of your clients, and where do they lie? But not in the typical space, right? So maybe they're looking at the box a little bit right, I love that and you and I.
Speaker 1:This is like we and I've had this conversation with alignable before, both previously. Like you know, I don't spend so much time on alignable these these days, but you know, I know you spent a lot of time there. Still For me, I used to set up a week's worth of meetings by spending a few hours on a Sunday just going through and commenting, answering questions. You know, commenting on people's posts. I rarely posted anything new because I found that new posts was a lot harder to get interaction with. But what I would do is I'd go and communicate and answer questions and add value and help other people out, and what I found is a lot of people would start to see my name pop up a lot. You can do the same thing in groups and it's really, really great to do that sort of thing, but I wanted to take that sort of experience and try and replicate that onto a Facebook page where I can take other people's great content and then share that out. I think people appreciate you taking their content.
Speaker 1:Think about your LinkedIn feed for just a couple of minutes here. How many people are on your LinkedIn feed and you sit there and you're flicking through LinkedIn and you see a friend and you're like I'm going to like that because I want to support them. What if you were to take that post and then like it, maybe put a comment on it and then maybe even just share that to your own feed? Suddenly you've just put that person's information and whatever their post is about that you support out to everyone that you follow as well. How much does that? How much does that person? You know that means a lot to them, that that also gives them a huge reach that they wouldn't have got otherwise.
Speaker 1:And it's something so small and minute. But it also means you're that person who's willing to help share information to your network about more you know about topics that you think are important, or that you know about topics that you think are important, or that you know from people that you feel are important and it doesn't have to be people you know. Like you mentioned gary v. You see a great video from gary v. I mentioned alex. Amazing, I could see a great video from alex. I can drop that on my feed and I can share that to people and tell them what I got from it. Say it's like guys check this out.
Speaker 2:It's really cool. Here's the thing with that. With video, too, you can use the in-platform remix feature right and remix that video and add yourself on top of it.
Speaker 2:Hey, if you're a business owner looking for some quick tips, listen to this and then it's Gary Vee talking and then you can add your input at the end. Right, use their expertise to help increase your expertise and don't just repeat what they say, but add, you know, context at the end and put your own hook on it. At the beginning, you know, maybe have your. You know and you see this all the time. People do this all the time with with videos where they're remixing them. You know they'll put the video on pause in the background. Show them you know with your three or second hook and then start the video in the background and then you're just in a corner kind of listening to it, right, I think the one thing I'm going to bring this up at the end as well for the accountability but I love what you said I don't think people, when you see on your feed your friends' businesses or your posts about needing help or needing new clients, or your posts about needing help or needing new clients so many people and I'm calling people out who are listening to this you probably skip over that stuff so often.
Speaker 2:But if somebody were to post hey, I got a new girlfriend. Or here's my food from last night's dinner. That would get more likes than your friends in your network who are looking and asking for support in a way you know, by just liking and sharing their content yeah but you're more likely to share what they had for dinner, which is pretty crappy when you think about it in the end.
Speaker 2:You know what I mean. Um, so that's going to be kind of my call to action today and I'll bring it up at the end again. It was like getting out there and I need to do more of this. I'm not saying I'm not, I'm not like I'm.
Speaker 1:I'm the same. I I like I was. I'm literally sitting here as I'm saying, I'm like, thinking myself, I like and uh, you know put reactions and you know I comment on people's stuff. But sometimes it'd be I should just share a post or two. It takes a couple of seconds. Hell, you don't even have to. You can just, on linkedin, you can share a post without adding any context to it you know of course it's like facebook.
Speaker 2:You can do that same thing. Yeah, you could just share real or share a post and you don't have to say anything. Or you could just say simple as hey, check this out below. I thought it was interesting, that's it you don't have to write anything about it.
Speaker 2:You, you know anything, and I think that's where the biggest opportunity to help people. You know so many and I guess it's this kind of reframes, frames. Yet and I've been thinking about this for a while and I've wanted to put a post, so this is great that it's coming here. So many people will say hey, how you doing, dorn, dorn, how you doing, how you doing that question, how you doing? And as a business owner, I don't want to keep telling you yeah, because what am I going to say? I'm not going to say, man, it's struggling. This month I've been, you know, cashflow has been tight. I really don't know what's going to happen. I don't know where my next client is going to come from. I just lost three clients.
Speaker 2:No, man, no, instead of asking a business owner, instead of saying hey, dwarin, how you doing? Man, why don't you say this hey, dwarin, you know I've been thinking about you. Is there anything I could do for you lately? How can I help you? I know you're a business owner. How can I help? That's what you need to ask, instead of saying, how are you doing? So, if you want to ask a business owner in your network, because you, you'll go to walmart no, no question, and give that. You know, give. Give big companies thousands and thousands of dollars a year, but your friend who you were close with in high school or you grew up with in college, you won't even give them a. How can I help you? Question and and just be more like help them out.
Speaker 1:You know and you can do further and ask them that question, Like what could I do or who could I introduce you to? That would be an ideal fit for your business Because you know, just putting a referral in, One thing I love to do is just put people in touch with other people. If someone says hey, I'm looking for something cool, I know somebody. You know I've got friends who say to me you're noah, you know a guy, that's, that's you, you're the.
Speaker 1:I know a guy yeah, and that's the best way to be I love it, I think it's brilliant, and my dad was like that, you know my um, and I think that's really great. I think having the ability to be able to say, yeah, I know a guy or I know a girl, I know somebody I can put you in touch with, that's fantastic. So I think, especially in this day and age where information is so easy to get, even if you don't have all the answers, you can just point people in the right directions or, you know, offer a suggestion. You know it's amazing If you ask questions you can find out so much. You know, I've got a couple of clients over from Australia at the moment and one of the things that was interesting is they're like people are so friendly. You know, just ask. You know, just, I'm there in the airport and you know I was just struck up a conversation with somebody and I'm like you know what it can be like that if you ask questions, if you open yourself up to the possibility of meeting new people and chatting with people, it's just it's very easy to do.
Speaker 1:But a lot of people and it's kind of the same with sharing those posts they feel like, oh, if I share that, then I'm basically saying that I believe in that person and that person's product. Not necessarily you could just be sharing something because you want to build a bit of awareness around it. You know, if you go to a business and like, let's say, you go to Wendy's and they've got a new promo with a special shake or something, and you're like, oh, that's really good, I've tried it, I love it, I want to share it. Or you know, and now your friends know and they go oh, he likes it, I'm going to go and do it. Or those pages you know, those pages that you like. I have this one issue. You're going to laugh here. I remember years ago Facebook used to do this thing. If you liked a page it would come up and it shows you at the top of the page. Dwan liked this page right.
Speaker 2:No, it still does it, it still does there, you go On your on your feed If a new page comes up or a new post comes up or an advertisement comes up, it'll tell you in your network at the top of that who likes that. You know like, hey, you know, joe.
Speaker 1:John, you know medina chevrolet or something like that. You know what I mean. I get it. I had that happen in the most embarrassing situation one time. I'm at a client lunch. I'm sitting here with the owner of the business and he's sales rep. He's there, he's a boy's boy, he's got his sales rep and I think he's trying to make her feel uncomfortable in the meeting. Um, she's fairly new to the, to his business, and he's sitting there going so. So, duane, I was sitting there and I was looking on your Facebook the other day and I was scrolling down and I noticed that you like Durex condoms.
Speaker 2:Wait, wait, did you say Durex condoms?
Speaker 1:Durex condoms In Australia. It's a brand right Durex, no no no, we have those over here yeah there you go.
Speaker 2:You, it's a brand right direct. No, no, no, we have those over here.
Speaker 1:But yeah, there you go you said you liked condoms and your prospect saw that that you like, yes, okay, okay. So apparently at some point I've gone oh yeah, that's a uh, that's responsible click and uh, I'm like, oh my god, I hadn't even considered the opportunity, or you know what that would mean. He brings this up in conversation. So I'm like, yeah, safe sex. What about it, you know, is what it is? Move on. Thank you very much, but it just became a conversation.
Speaker 2:You know, with a laughing point around.
Speaker 1:You know we're eating steak and talking about this. Here's the thing if you like and support your friends posts or big business posts, they're going to show up, they're going to see it, just like you said. So just be careful what you do like, because maybe there's some stuff you're liking which is a little embarrassing but you didn't realize and could put you in a situation like that. But but the most of the time, I mean if you know it's, you can really help people and support them by just doing that little thing right and you like.
Speaker 2:Well, it's a small little piece, small, little piece that that can go a long way. Um, you know, there's it. I I can't remember the exact wording, but I've seen a post. A friend of mine, uh, his name's rob, he does. He's a small business owner but he shares this kind of stuff all the time like it costs you zero to like a post, share a post, give a good recommendation, comment on somebody's post. That's a business owner. It costs you nothing but maybe 30 to a minute and a half of thinking time to support somebody who means something to you.
Speaker 2:Obviously we all have a lot of friends on our pages that sometimes we may or may not have talked to in years, so maybe you don't feel as close to. But if there's people that you talk to, the people that you are close with and you trust them, share their stuff. It costs you zero and you have no idea how it will help them in their outreach. You don't have to necessarily do business. Maybe they're a rooferfer and you don't need a new roof. But to not share their roof, you know, because maybe somebody in your network does need a roof but by sharing it now they've been connected, like just doing that can mean so much to somebody in your network that's a business owner and don't ask them how you're doing or how are things being.
Speaker 1:Even the person I mean, you're helping two people. You're connecting people who didn't know each other before. There you'll be someone in your network, like you said, looking for something that you didn't even know they were looking for, right, I mean? And the other thing, like you see, is like you see it all the time. Like people say, hey, I'm looking for this. Just drop the post and say, hey, I know someone who does that. Take a look at their page, drop a link. You know, take a minute, that sort of stuff can really help.
Speaker 1:But I mean, even without going to that level, just sharing it on your page and someone else seeing it goes, oh yeah, I could do it with a new roof. Like I have been looking for somebody. You know, dave recommends this guy or no, dave knows this guy. Maybe they're pretty good, let's go check them out, right, I mean, it doesn't hurt. I mean, and you're putting more people in front of people and what do you think that person who you just did that for is going to do? They're probably going to go and return the favor because they feel you know what I like this person, I like what they did. I'm going to go and do the same thing and it becomes that you know, pass along, passing on a good deed, and then the next person that comes along sees it, and then they'll do the same thing. So suddenly it's a very it's a bit like karma, right, do a good thing and good things happen to you.
Speaker 2:Right, yeah, we talked about it before too. I think it was in. Might've been even like our trial conversation we had, or many other conversations. I mean we have had a lot of conversations, but just a few. Don't expect something immediate back, like that's not why you're doing this. Like you know, just become that person that you connect and eventually trust us, it happens, it will start coming back to you. No, it's not going to be immediate, right, but your goal is to not try to expect an immediate result. Just do it out of goodwill, right, knowing that you're connecting people and that you're doing something great for yourself as well as them. That's all that matters. It's going to come back to you eventually. Absolutely, you know whether it's that person directly or that person you know through other connections, like and storytelling. It will come back to you ultimately absolutely like.
Speaker 1:I remember year like first time I really understood this would have been. I was a young salesperson working in a small city a small town rather than a city and I went to brisbane big city at the time, right, and I was up there and I got picked up by one of my suppliers. The BDM over there business development manager picks me up and he said look, you know, I've got to drop in and check something on the way back to the office. I hope that's okay. I said yeah, yeah, no worries, he drops in to a tyre shop, runs inside, gets a card, runs back out and hops back in the car and off we go and said, oh, you need new tires. He goes no, no, not me, no. I said what's the what's that all about? He goes well, there's, uh, one of the um.
Speaker 1:One of my colleagues back in the office mentioned that she was looking to get some new tires and I she asked me if I know anyone. And you know I know of this shop here. I know they've got a pretty good reputation, but I just didn't have their details. So I thought I'd just drop in and get their card for her and you know, I'm just going to give it to her and get back. True enough, we get back to the office. First thing he does he goes straight to her desk, hands her this card. Yeah, here you go, give these guys a call, they can help you out.
Speaker 1:And I realized at that moment like just that, the thankfulness there. And then I'm like what's that? What's that person doing? She's oh, you know, they work in this department. You have no idea how many leads that she sends my way. You have no idea how many referrals I get and all I do is just, you know, help them out. I said do you know anything about tires? Yes, he goes nothing at all. And I said, okay, but she asked you. Yeah, because she knows I know things and I know people. This is like before. The internet was like as big as it was. So you know it's showing a little bit of my age there as well, but it was. You couldn't find people as quick and easy.
Speaker 1:It's like I mean, it was really. It was like it was an eye, it was a revelation for me. I was like, wow, I want to be like that. I want to be the guy who people come to and ask like I want to know something. Where do I find this out? And I strive towards that ever since then. And you know, people come to me and ask me for assistance on all sorts of crazy things and you become that go-to person and there's a pretty good feeling about being able to help them. And if you can't help them, you know, jump on and do a little bit of research. Chat GPT makes it really easy. Now Perplexity my God, what an amazing tool for research that is. You know you can grab these tools and actually start helping people with information so, so quickly, and just look like an expert while you do it and win some brownie points and help them out a lot.
Speaker 2:Here's the one thing that that you know kind of, I guess, is funny for me, right, when, when you tell people, hey, I'm going to go do some research for you, and you use AI, you tell people, hey, I'm gonna go do some research for you, and, and you use ai to do the research, so many people still are like man, why, like what? What are you doing? But think about it. How do we used to do our research before? We used to look up encyclopedias you know now I'm really short of my age right wikipedia, when the internet came out, like in carter, go to these places in carter, yeah, yeah, and you'd have to manually go through and you'd still use a search function, you'd still try to, you know, read it all yourself. And now you've taken that research time that might have taken you what you know three, four, five, six hours, and you've condensed it right, so maybe like 10 minutes. So now you can get all that information quickly and it can source all those different pieces of information and summarize it for you to exactly what you want. Now where the human element comes into, that is, you have to then use your own expertise to then read that and figure out is it accurate, you know, are there still other questions that you have to figure out, like, and then ask a follow-up question. And that's the beauty, it's like having a hundred little minions right To go out and do all the research for you, bringing it all back to you and then summarizing it for you.
Speaker 2:Think about it, it's like being a leader of your own team and it doesn't cost you anything but maybe maybe 20 a month for, like, a chat gbt subscription. Exactly. You have so much knowledge. It's, it's like you're the I mean, think about it. The president, united states is kind of a similar situation. Right, he can't, he's not going to know everything about anything that's going on everyone, but what he has is he has all these people coming to him to give him the executive summaries and the ultimate points of what he needs to do to make a decision. That's what ChatGPT can do for you anything in your operations, anything in your business. I want to add to that.
Speaker 1:I want to add to that. Let's change. I want to change back up to his perspective. Right, yeah, if you were not owning your own up-to-date set of encyclopedias, where would you go to get your up-to-date information? Your local library, right, you would go to your local library. So what is ChatGPT? It's searching the internet, all the information in the world up to a certain point, et cetera. If you want to, you know, really put restrictions on it, that's fine. Perplexity can do a lot more searching on the internet, which is really great as a research tool, and there's, you know, good things and bad things about both.
Speaker 1:But regardless of what tool you're using, imagine walking into a library. Then you as a person have to figure out which book am I going to get to start my research journey, right? So it all comes down to and it was a post I put out on Facebook a couple of weeks ago was, if you ask the wrong question, you'll get the wrong answer. And ChatGPT is exactly that. Any AI is exactly that. You're on a library and you ask the wrong question. And guess what? If you go into the preconceived idea that you're doing a book report based on, or you know, a medieval knight, but in your head you should be looking at something from the 1100s and it's like, well, hold on, you're pointing in the wrong direction already. Therefore, your information is going to come back incorrect.
Speaker 1:One thing I love about Chachapati is you can talk to it like a real person and you can get real responses, and then you can fine tune your results. But then you can take it one step further. Once you actually get all that research, copy paste that, throw it into a document, download, download that document, throw it back in with all that mixed research you've got, and then ask it to do analysis of that information that you've just uploaded and give and ask it to do cross-examination of the information that you've fed it. So you can take that and you can say look, I've got x information about this country over here and I've got another information about this country over here. I want to know what is the comparable between this, this, this and this, and how does that affect?
Speaker 2:well, I think yeah what it comes down to right is. You don't just take it first result and run with it no, I think what that comes down to is is you performing an analysis revising, performing an analysis, revising. But here's the beauty of that is you can do all of that in an hour where before that would have taken you like two or three days to have to do all that or longer, sometimes longer.
Speaker 2:Now you can do all of that work in an hour and you can even delegate some of that to somebody on your team saying, look, here's our process. But what it comes down to is having a process and utilizing it the same way every single time and, you know, vetting it using your expertise and your own, you sort of right. You know, don't just copy and paste it. We have. We have seen our, our, our experiences. We have seen people that have just literally entered it, copied and pasted it and try to pass it off as their own, as like work that they've put together, and it is very easy to identify who those people are.
Speaker 2:So if that's you and you're listening and you're like man, I kind of you're kind of feeling a little guilty right now Like people can tell. So, you know, go out there there, revise it, make it your own. And and what do I mean by making it your own? Like reformatting it right, adding your own words and and changing it up a little bit. You know, just because they give you a context and a result does not mean it's the actual result and does not mean it's even in your voice. So and that's another part of chat we can get into. We can continue to do different examples. You can make things in your own voice if you really wanted to, but don't just take the first output and copy and paste it and send it off as your end product.
Speaker 1:So, I'm looking at VDX, I've got a son sleeping on a couch. He's shuffling around.
Speaker 2:I'm worried he's going to fall off the couch. So if we see you dart off camera, we know why. Right, it's like oops. But Dwarin, you know great conversation, as always, and if you ever meet with Dwarin, this is what you kind of have to do to make sure the conversation ends at a timely manner. Hey, dwarin, I got to go to another meeting now. It was a great conversation, but love it.
Speaker 2:We're right about that time. We want to end, obviously in future episodes, as we chatted about. If we're in the moment, we're not going to end, but I think we're in a good spot now because we can continue going on for AI forever and I think we'll go into different topics, but first episode. So if you made it this far, we love you. Thank you for being here. If you're watching the replay and you've gotten this far as well, you know, give us that fun algorithm stuff that I always like to say the like, the subscribe, you know, share this video too. If you know anybody or you want to, just as we talked about help with our awareness, like, just share it to your network. As we talked about help with our awareness, like, just share it to your network and then make sure on YouTube or Facebook or LinkedIn. Give us a like, give us a thumbs up. You know Duarn's also going to be connected on our LinkedIn page, so give him as well. He'll be sharing this video, you know, on his pages. So if you're watching it over there, we'd love you all. If you're watching a clip and the clip's coming back to the video, you know we love you for that too.
Speaker 2:But ultimately, this here is to help all of us be better, hold ourselves accountable. So for me, my you know from the episode that we're talking about today the one thing that I want to be accountable for this week and I'll report back next week is I want to share more. It's like you said, right. So I want, I'm going to pay more close attention to my posts and if I see somebody's business that I'm aware of or you know, I'm going to like those things more often, I'm going to comment on them more often and who knows like it may indirectly benefit myself as well. But ultimately, my main focus is how can I help other people get awareness, you know. So that's going to be my focus and you know, if you have an accountability that you want to do down below, write it.
Speaker 2:Comments. I'm trying to unlock my iPad here so I can check my notes. Um, you know, comment share, like all that fun stuff, right, but that's what I'm going to do. Uh, also, you know, just continue with my outreach efforts is another one. You know, main thing for myself and posting consistently. But what about you? What is another?
Speaker 1:one, you know, main thing for myself and posting consistently. But, dwarren, what about you? What are you going to focus on this week that you want to be held accountable for? I'm going to be doing the similar in relation to making sure I take the time to share comments on other people's posts, not just react to them. I want to try, and at least I'm going to set myself a target of doing it 10 times over the next week.
Speaker 1:I like that. I want to doing it 10 times this over the next one. I like that. I want to do it 10 times. I want to, and then I want to just, you know, support different people not not everyone, not the same person every time, but not the same business every time and just get that information out there. So I want to get I want to do that a little bit more. I want to make that a part of my regular strategy and that way I'm not just doom scrolling on linkedin or facebook and liking stuff for the sake of liking it right, but actually put it out there and support it, and I'm gonna do that.
Speaker 2:So I like, I like that goal, I'm gonna, I'm gonna shoot for, I'm gonna say 10 seems really easy and I'm just I'm gonna start with 10, because you know what I'm not on there every day.
Speaker 1:You can do more. You can do more.
Speaker 2:I could do more if I was there every day.
Speaker 1:I'm going to go with 20.
Speaker 2:I'm going to shoot for 20. Love it, you do 10. We'll see who hits it, but if you're watching this, you're still listening. Drop down below what are you going to do? How many posts do you want to share, like or subscribe and share this week from your network and then hit it? 10 is two a day for Monday through Friday 24 a day. You can do it too. So share down below what is your goal this week? I think we can all hit that. I think we can have a huge network boost by doing this. Um, so do aren't any any last sort of thoughts or anything that you want to end the episode with?
Speaker 1:hey, I had fun. This was, uh, this was totally unscripted, didn't really know what we're going to talk about at the start of the conversation and, uh, I think we ended up in somewhere we didn't expect to be so it went in a different way.
Speaker 2:I definitely didn't expect it to end up being talking about liking and network sharing and all that fun stuff. But hey, it ended there, so we're good.
Speaker 2:I love it, I agree, I think. Again, thank you all for making it this far. We're going to be putting one of these out Initially. We're going to be doing these Friday mornings instead of this first one. Dwarven wasn't feeling good on Friday, so our next episode will be what is that Friday? This coming Friday, the 21st, so at 8.15,. We're gonna be shooting for about 8.15 am every Friday morning. So if anybody has anything that they want us to talk about or touch on like, you can drop it down below, shoot us a message on any one of our social medias or make sure on our YouTube channel here at Triumph Business Solutions that you give us a subscribe and a like and you'll get notified every time we go live. So until then, I'll see everybody on Friday. Hope everybody has a wonderful day. Again, thank you for being here and get those likes and those shares out for everybody in your network who's a business owner. I think you're going to. They'll be thankful, for sure.
Speaker 2:So I hope everybody has a great day and a great week and until then we'll see you in the next one. Thanks, dave, thanks everybody. See you, buddy.
Speaker 1:Thanks for joining me Jordan, no worries, bye, bye.
