LinkedIn Newsletters: Your Secret Weapon for Business Visibility

Dave and Duarne uncover the power of LinkedIn newsletters as a free, high-impact strategy to stay top of mind with your network and grow your business visibility.

• LinkedIn newsletters notify subscribers directly via email, mobile notifications, and in-app alerts when you publish
• The feature is available on free accounts and allows users to create up to five separate newsletters
• Subscribers receive direct notifications, ensuring your content isn't lost in feeds or sent to spam folders
• Using AI tools like ChatGPT dramatically reduces content creation time to about 15-20 minutes per article
• Visual elements like infographics (using tools like Napkin) increase engagement by breaking up text
• Google Alerts can provide a steady stream of relevant topics to discuss in your newsletter
• Setting up takes about 90 minutes initially, but subsequent articles become much faster to produce

Join our challenge! We're publishing daily newsletter articles for one week to measure reach and impact. Follow along and see the results in our next episode.

Chapters

• 0:00 Introduction and Happy Birthday
• 5:45 Business Growth Through Persistence
• 9:15 The Value of Following Up
• 15:10 LinkedIn Newsletter Discovery
• 24:15 Using AI as Your Content Partner
• 36:45 Making Newsletters Engaging and Visual
• 48:15 Setting Up Your First Newsletter
• 55:40 Accountability Challenge and Closing

Transcript

Dave: 0:27

Thank you. Hey there, everybody. Welcome to the Business Unscripted Podcast. We're here for episode three. I'm Dave. I'm also here with my buddy, Duarn.

Duarne: 0:39

We're business partners.

Dave: 0:40

We're friends. We want to be your go-to guys to help you navigate those ups and downs of what we call entrepreneurship. This podcast is where we're going to keep it real. We're going to be sharing stories, talking strategies. We're going to hopefully have a good dose of what we call accountability, not only with ourselves, but hopefully with you, to help you grow your business. Whether you're just starting out, leveling up, we're going to be here to give you actionable insights, give you a little motivation along the way. So grab your cup of joe, let's jump into the show. Dwarin, what's up, buddy? How you doing? How was your week?

Duarne: 1:15

Mate, I'm doing well. It's end of the week for me. This is Friday evening, so I'm about to hang up the dancing shoes after this and just settle into the weekend actually.

Dave: 1:27

Well, I don't want to do it. I'm not going to sing, but guys, everybody watching. If you're watching a replay, you know February or not. February March 29th is Duar's birthday. So, everybody, happy birthday to Duar Yay.

Duarne: 1:38

Thank you. I'm not going to sing, I'm not going to do it, I'm not going to sing.

Dave: 1:40

I'm not going to do it. I'm not going to do it for everybody. Don't be able to hear me sing. We're going to save their ears. Yeah, exactly, I'm going to save their ears, I'm going to save their eyeballs from bleeding, all that fun stuff. So, listen, wish Duaron a happy birthday. If you see his name or find his profile, wherever you're connected with Duaron on LinkedIn or wherever, give him a big happy birthday wish. The guy's going to be 75 this weekend, but he looks great.

Duarne: 2:06

First, I look all right for a 75-year-old, I feel like a 90-year-old, but that's a whole other story. You feel like?

Dave: 2:13

a 90-year-old I do. I think it must be the entrepreneurship kind of journey, that kind of did that for you right, Absolutely, If it wasn't for the hair dye you'd definitely tell that I was 90.

Dave: 2:27

Well, you look great and I want to. I wish you. I hope you have a happy birthday. I know you sent me. You went out to dinner with the fam just before you know our show and you kind of gave me the picture of your pizza. That looked way better than most pizzas we have over here, so hope it tasted as good as it looked I did mate, it did.

Duarne: 2:45

It's a little custom pizza we get made at a local shop nearby um a couple of young ladies that studied over in italy um and then came over and decided to set themselves up their own little italian restaurant and, uh, they got a wood, stone fire oven out the back where they cook those up, and it's great, really good. If I get a daytime pizza, I actually ask for a really old special that they used to do about nine years ago. That's how long I've been going for them. It's a breakfast pizza. It's actually bacon, tomato, cheese and egg. They'll crack an egg in the middle of it and it's a breakfast pizza, which is just incredible. I love that pizza. I love a good breakfast pizza.

Dave: 3:27

I absolutely love a good breakfast pizza.

Duarne: 3:30

That's it. Most people tend to avoid them who cook pizzas, I was told, because it makes it too soggy in the middle and it's a little bit hard to cook. But these guys have got it right. They just cook it for a little extra long, a minute or two longer than they normally would, Right, and it comes out good. So, honestly, if it's a I don't mind a runny egg in the middle of my pizza, or either it's something to you know dip the crust in, I guess.

Dave: 3:56

Do that A marinara sauce. But you don't need more pizza, because I just ate pizza.

Duarne: 3:59

But I was going to say yeah, yeah, so uh. I just want to say happy birthday, so everybody wish, wish Drona a happy birthday this weekend.

Dave: 4:14

Um, you're gonna be 41, like me, um, but you would definitely are not as gray, I'm in the US.

Duarne: 4:23

You got a couple of hairs versus my.

Dave: 4:24

You know I have no hair on top and a bunch of gray hair at the bottom.

Duarne: 4:29

For those who are wondering why Dave's always wearing the hat, it's just to cover up the fact that the light shines really good on his head.

Dave: 4:38

Yeah, you got to get a big glare off the top of my hat for sure.

Duarne: 4:42

No, I love it. No, it's been a great week. Appreciate that, dave. Yeah, look my hat for sure. No, I love it. No, it's been a great week. Appreciate that, dave. Um, yeah, look, it's waiting. You know, it's one of those weeks where we've been waiting on some news. Um, business wise, we got some good news come through and now it's just a little bit more waiting. So otherwise, you know, it's been a fantastic week. We We've achieved a lot of things. We discovered a few new things which we talked about, so I'm excited. I'm excited for this episode.

Dave: 5:11

No, I love it. You know, it's funny because I'm kind of in the same boat right, where you have a lot of conversations, a lot in business and I think we actually had this conversation a little earlier in the week where so many people put out effort and they expect an immediate like immediate results and ultimately, in business, it's definitely what you're seeing today. Is your the result of your efforts from the past three, four, five, six months, right, you've built up that, sometimes longer. Yeah, it does take a lot and so don't stop. Don't stop, you know, in terms of you know we've been through it. You know the things that are happening to me today are things that I've been working through for the last five, six, seven months and it's the relationships I've gone, it's the follow-ups I've been doing. You know, it's the value I've been adding to people, you know, in my network and ultimately, those things will come in time.

Dave: 6:18

It's, you know, the old adage I always think about. Is that meme? Or you know the gold miner right, who just stops just like one or two feet, you know, short of the gold. Uh, you know, miner right who just stopped just like one or two feet, you know, short of the gold and I, and that drives me every day, because it's like I don't want to stop. Because what if, like, tomorrow was that day that I was going to get a call to you know, or that big kind of like you know, uh, catapult to that next level? And? And that's why that kind of image, that mindset, is what really drives me.

Duarne: 6:49

Yeah, and it's interesting. Some might say it's gambling in a sense, but it's gambling and backing yourself right. It's about backing your own play and knowing that the effort you're putting in today is going to pay off for tomorrow. And tomorrow is not necessarily like you said, tomorrow it could be a few months, it could be a year down the track and just putting in those you know processes in place, taking the time to put some processes, automation, some strategies, and then just letting them play out a little bit. I see so many times when I talk to people they just switch strategies too quick. You know whether it's in business or if it's in marketing where they won't stick to something long enough to see if it really works. They won't make small adjustments to see if it could work, instead shaking the head and going no, that just didn't work.

Duarne: 7:39

We had a situation just this week with my team where I sat with him about a week ago and I said, hey, look, we did a software audit, working out what software we had in the business that I'd already purchased over the last few years. A lot of it's like lifetime deal stuff. So going through and just doing an audit and seeing what's there and then working out what can we use and what's the use case that we can use it for, if possible. Or let's sell it, let's offer it to somebody else, let's give it away to somebody who could benefit from it, whatever that may be. Now, one of the software packages we found I was like why are we not using this? This was great. I remember when I bought this. This was a really great piece of software. I had lots of promise.

Duarne: 8:17

We sat there, we spoke with the team leader of the development team and, oh, there was lots of problems with it. It had, you know, glitches. It wouldn't work with this, it wouldn't work with that, um, etc. Etc. So I asked the question when was the last time we looked at it? Oh, I don't know. It was a while ago. We checked the records. It hadn't been touched for a year and I'm like, well, let's go check the roadmap, check the roadmap and this thing had had so much work done in the last year. And I'm like, guys, get in and check that out, maybe we can use it. Sure enough, they've gone in and checked it out and oh, wow, you know what's actually really not a bad piece of software now.

Dave: 8:55

It's, uh, progressed and grown and gotten better, so well I, you know, when you think about it that way, I mean everything should be improving. Uh, you know we think of. You know the when you think about it that way, I mean everything should be improving. You know we think of you know, the one thing that comes to mind when I think of an example like that is also like go high level. You just shared with me the other day of some new posts, right when the community function. When I initially started it I was like man, this is kind of bland and that was only like what four or five months ago, which is where I'm kind of posting up my group coaching platform community. But it's just continued to progress and I've had conversation with people you know lately where they're like yeah, I don't like that levels community. They don't have all these features. I was like have you checked it out lately?

Duarne: 9:34

And they're like oh no.

Dave: 9:38

And I'm like, well, that's because they've made all these changes. And if you just break things off, same thing with your clients here, same thing with your clients. I mentioned this to somebody the other day as well. Your client situation is not stagnant. So if you have a conversation with a prospect or somebody in your network today, 90 to 120 days from now, business situation, so just continue to follow up. That's what we talk about, the follow ups Just touching base, seeing how things are going, if there's any things that they have questions on. I feel like you should be touching base with your network at least every three to four months. Every three to four months, follow up their situation and if it hasn't good, wish them luck. Just remind them that you're here, put your name back in front of them. That's the biggest thing that you can do is keeping your self, your business in front of them and their mindset every single.

Duarne: 10:35

It's front of mind, right. It's just another way of being front of mind and you know, and you've got other options there too. It doesn't have to be reaching out. You know custom email. It could just be asking them if they want to be on a regular email list that you send out. It could be just reaching out and adding yourself to their calendar. A lot of people have their calendar booking shed.

Dave: 10:57

Add yourself to their calendar, get in front of them and just say hey, just wanted to have a catch up, see where you're at, what's going on, what's new in your world, and just say hey just wanted to have a catch up, see where you're at, what's going on, what's new in your world, and actually this kind of leads well into what we wanted to have a good discussion about today is staying in front of mind. So, before we kind of jump into that, what I want to say obviously, if you enjoy this podcast, we're looking to grow this. We're doing this every week. For sure it's going to be me Dwarren for the most part. But when D grow this, we're doing this every week either. You know for sure it's going to be being dwarven for the most part. But what drawer can't be here? I'm going to have, you know, special guests.

Dave: 11:30

But if you're listening to any of these, if you have questions like, drop them down below, we're, we're following along live. So if you have a question on facebook linkedin you know, youtube, wherever you're watching this kind of live uh, drop it down below, we'll answer it live on screen. Or if we see it after the episode, we'll make sure to answer it on a future episode. So with that, do the fun algorithm be stopped? Right? Hope, like, like the video. Share the video if you know anybody in your network. But so what we wanted to jump into. We were talking about, like staying top of mind, which is important. Dwarn and I um you know it's been probably been around for a while right to learn, like the, and what we're talking about now is the newsletter function Exactly Like.

Duarne: 12:10

I stumbled upon it in a meeting with a client who had been using it but didn't realize the potential, potentially of what it could do, and we discussed how it could work. And it's hidden in the most weird spot in LinkedIn and just like who would even go there looking for it? So it kind of baffles me. It's almost like they don't want you to find it on LinkedIn.

Dave: 12:34

And so what we're talking about is we're talking about the newsletter function of your account on LinkedIn One, I believe don't quote me on this because I don't, but I've ever seen something that this is only available to premium members. No, I'm using it as a free member. You're a free member, okay.

Duarne: 12:53

I'm a free member and I'm using it Okay.

Dave: 12:56

So then maybe it's a premium you might get better reporting or something.

Duarne: 12:59

As a premium member I'm assuming Maybe a better reach. But yeah, you can use it in the basic format. You can still use it on a free account as a free member Awesome.

Dave: 13:08

Yeah, I'm a free member and I'm still getting access to it. Okay, so the newsletter function. We were just talking. How do you stay top of mind, and this is a great way, especially if you're doing a lot on LinkedIn and you're looking to grow your network. It's easy, duarn, and I you let me know about it earlier. You set yours up. What two days ago?

Duarne: 13:31

That's two days ago. It's been 48 hours now since mine was set up.

Dave: 13:37

And I set mine up yesterday.

Duarne: 13:39

That's right, you set yours up right after we talked about it yesterday, I was like shock.

Dave: 13:44

We had a conversation that we typically do and I set it up, had a great idea, and I've already got three weeks worth of posts essentially up and ready to go. But what's nice is that LinkedIn is actually helping you kind of grow, that they let your followers and your network know hey, dave's got a new newsletter. Here's what it is right, here's what you're gonna, you know, be learning about and you know, for me it's been like, I said, less than 24 hours it's got about 110 subscribers and dorn I don't know you're at like 80, something I think you said this morning. Right, so you're at about 80 subscribers.

Duarne: 14:24

Yeah, I just looked over the side. I'm on 72 right now. But the thing that's really interesting for me is I've had 10 engagements with uh three articles that I've put up. I put one up every day because I had some interesting things to talk about and I'm doing a different strategy to what uh you're initially looking to do, which we can get into later. But from those three articles that I put up on my newsletter, I've had a 990 impression reach that's my reach Almost 1,000 people reached in three days.

Duarne: 14:58

How many people are in your network? I think I've probably got around about 1,000 people in my network Right.

Dave: 15:04

So, essentially in two days, in theory, you have pretty much been at least in front of every one of your network. Now, obviously, some of those are probably repeats, but if you put it into perspective, you continue to do that every single day. Your reach is going to be four or five, 6,000 people, which means more than likely you're going to have reached your entire network, as well as even people that are outside your network, right, because if somebody shares it, it's going to share to their network, et cetera. This is where we talk about being in front of top of mind. You don't have to necessarily as you mentioned, you were saying pre-show that people are subscribed to your newsletter, who you've worked with years ago.

Dave: 15:45

Yeah, absolutely, they were just part of your linkedin network so you, you, you could use this to stay top of mind for people, right?

Duarne: 15:52

100, one of the things that I I was having a little think about this because I was like, once I saw it in place, I was like, oh, this is interesting, let's see what I can do with this. So I did a little researching into it and testing and one thing I realized is, when you do a typical newsletter and using something like GoHighLevel or any of those other MailChimp platforms, what you're going to have to contend with is getting out of the spam folder. Well, guess who doesn't go into the spam folder? Linkedin, linkedin emails don't go to spam. Most of the time they end up in your inbox and, yeah, you probably get too many of them. But one thing that's interesting is if someone subscribes to your newsletter, they will get an email notification saying hey, guess what? Dwan's just went and posted something. You should go and have a look. Well, it's not even an email.

Duarne: 16:43

It's an it's an in-app notification, so you shared.

Dave: 16:46

Yesterday I got the ping on my cell phone. Hey, warren shared a new right, a new article for his newsletter. So you're actually getting all these pings, you're getting all these notifications because you're making the content right, and isn't that interesting, right?

Duarne: 17:01

and one thing it's intriguing for me is the fact it's so simple and easy for people to subscribe when it shows up on their feed. It's just a little subscribe button Click and now they're subscribed. I was seeing just a huge number of people just clicking and subscribing, People that you know obviously are probably interested in the topic you're talking about in your newsletter. So make sure it's something interesting and something you're actually familiar with so you don't look silly trying to post about it. But at the same time, I mean this is really clever and it doesn't need to be just one newsletter either. One of the things we looked at is LinkedIn allows you to have up to five newsletters, so we could have potentially up to five newsletters. I'm only going to have the one at this point, but I think, Dave, you were talking about having multiple newsletters because you've got different types of clients and different types of information that you want to push out there to different people at different points of their journey.

Dave: 17:55

Absolutely, I, 100%. I mean, when we were just talking yesterday, I thought of like just three ideas. Right, one, you know I'll give, like I'm basically I watch a lot of videos. Right, education, you know, motivation, that kind of thing when it comes to like business. So, like Alex Ramos, we talk about a lot. We talked about Gary T, which we saw a couple of his videos last week. You know Jeremy Miner, who is in sales and but a lot of people don't have the time to sit down and digest, right, all of those videos.

Dave: 18:26

So my first newsletter that I created is basically taking these videos and dropping them into a quick five minute reach with actionable tips and points from each one of the videos.

Dave: 18:36

That's the first newsletter. Nice, the ultimate goal is then to take this podcast, turn it into another newsletter in terms of things that we're talking about and actual insights from each one of our podcast episodes. And then the third one is going to be more focused on the actual things that we do with Triumph Business Solutions, which is where we're talking about financial metrics and strategies and growth and different mentoring strategies and different ways. Again under five minutes, because that's the idea you don't want these things to be, you know 10, 15, 20 minute reads. People don't have that much so, but if you can do it in three to four minutes, people can invest that and as long as you make it engaging, which you know, we'll talk a little bit here of some strategy and how to you know, use it in some platforms and ways to make it a little bit more easier to understand and digest people will stay engaged, and that's the ultimate goal.

Duarne: 19:33

And you know I love that and one of the more interesting things I thought about when I was playing with this and I was starting to look into it. I post articles from time to time. Our pages post articles from time to time. You can backlink to the articles you've written on your website. You can backlink to the articles that you link on your other pages that you've got on LinkedIn as well. But when you put in a regular article up or a post up, what tends to happen is it goes into a feed and it gets lost with all the other crap that's out there and you might not get a lot of metrics, you might not get a lot of eyeballs on it. So by having a newsletter, it forces it into the notifications, into the feeds, it forces it into the people who subscribe. Those people who hit the subscribe button are going to know about it every single time. And how cool is that? Like you've got over 100 people who now know every time you post they're going to get a notification say, hey look, dave, just went and put something up, right. I've got like 70 plus people there who get the same notification. Now in 12 months that could be triple, maybe double, you know, hopefully a lot more.

Duarne: 20:44

But one of the things that I did today was I jumped on a call with a client back to australia and they're a managed service provider. They're always putting out information about hacks, um, cyber security, general window, microsoft related information, and I suggested why don't you do this? So we created one today, talking about an instance where he got a phone call from a client saying hey, I've got, um, I've seen this co-pilot thing. How can I get that turned on in my account? And he's like sure we can do that. So he this ticket to come through and he's telling me, as I said, let that'd make a good article. Why don't we just, you know, why don't you tell people what they could do with Copilot as a part of their subscription? What's the actual business case? Like you know, imagine being able to save one hour a week on your regular daily tasks at work. What is that value to you at the end of the year? What could you do with that extra hour? And you know an hour is a really small stretch. So he loved that idea.

Duarne: 21:49

So he went out and you know I helped him create his first episode. We put a newsletter together for him and one of the intriguing parts about it was at the end of that he said oh, you know what? I had this situation with a client who received an email today which was fishing for information about their tax and it was an Australian tax fraud situation. And I'm like you know what. I got the same email to one of my email accounts today and I noted that it was from India. Blah, blah, blah. But it looked really legitimate. I almost considered it was real until I went and looked into it in detail.

Duarne: 22:26

And he's like you know what? That's a great second episode for my podcast. He said. But it's so timely. You know what I know? It's a weekly podcast. Can I put that out on Monday? Sure, let's have another meeting on Monday, talk about writing that up for you and let's get that out there because it's a timely information. So now I don't went out to look.

Duarne: 22:46

He's got over half a dozen people now already following his newsletter, which went up a few hours ago, and when he go out on Monday he's going to have more information.

Duarne: 22:57

And I said to him I said look, this is probably a great thing for you because it means that those people who are following you, the business owners and all these people you do business with already probably a great thing for you, because it means that those people who are following you, the business owners and all these people you do business with already, they're going to see all this information and they're probably going to recommend their staff go and subscribe as well so that their staff can become more educated on being safe in the, you know, against cyber security issues.

Duarne: 23:21

Um, so every industry has the ability of using this really, really cleverly and it puts it right in front of people and it doesn't go into an email and get lost. It goes on to, like you said, a notification on the cell phone. It goes into a notification on your uh log. When you log in on your computer and uh visiting the website at linkedin, you get an email as well. I mean, that's crazy. That's a lot of notification that you can't do that with any other form of at the moment.

Dave: 23:48

No, I mean, even if you're paying for ads, you're not getting a ping on their cell phone that says hey, you know, dwarne just posted a new article to the newsletter, right that I just recently subscribed to Like you can't like, it's free to like you can't like and it's free like you can't. You know, it just takes a little time investment. So, you know, let's talk a little bit about that. So obviously, you probably have questions, right, how do you get started? Where do you go? Um, so, as dwarven pointed out, uh, it's under you know, your uh it's. They don't make it like easy to find. It's awkward. I'll pull up, you know, my, my LinkedIn profile here. So let me kind of do that and we'll kind of walk through.

Duarne: 24:34

Now the one thing is we did I did figure out yesterday.

Dave: 24:37

Uh, linkedin does have a limitation. So if you want to do multiple newsletters, they do have a 14 day waiting period between when you create one, so you could start another one. I don't know where they came up with the 14 day number, but they they did. So essentially you got to create your first post to it and then you can wait 14 days, you know, to start a new one. It's probably because people don't want people to bombard.

Duarne: 25:02

Well, the other thing is too, probably because Pete didn't want people to bombard. Well the other thing is too. I think it doesn't stop you, though, from putting out multiple episodes. So if you, I've got mindset to buy, buy weekly, and what I have the ability to do is put out a post every day if I want. So you can put out as many posts on a single podcast as you sorry, single newsletter as you like, but I don't think they want you creating multiple newsletters and just bombarding people with all these different newsletters. I think they want you to focus on one newsletter for this purpose.

Dave: 25:33

Yeah, so I have my LinkedIn account here. So I'm going to quickly kind of come over here and if you go up here where it says write article, uh, that's where you're gonna click, for whatever reason, um, you're gonna click write article. And then where it says manage, up here, you're gonna see create a newsletter, yeah, um, if you already have a newsletter, you would open the drop down. But you can see, here I have growth tactics weekly, uh, and then you would go to create a newsletter. Now, mine's not going to pop up because it's showing I have an error, right, that you know I can't do it, so I wish I could show you kind of what it says. But it's very simple to set up. All you have to do is, um, you know, think of a name, right, yeah, and think of a, a logo and a description, right, the name 30. I try to keep around 30 characters, uh, as a description. You know, keep it as uh. You know, I think it's under 100 characters, if I believe.

Duarne: 26:32

Yeah, it's around about 80 or 90 characters, something like that, and you need to choose how often you want to actually put that out as well, right, so? Um, so now we need I think we're in the wrong format here, Dave.

Dave: 26:46

No, it's whatever. Hold on one second, change the size of the screen in the background. So we are Okay. Gotta love the. That's one of the things we're playing with StreamYard, and this is the seeds function and it doesn't look like it is going well.

Duarne: 27:15

Here we go. How about that? How about that? How about that? Look at that, I figured it out.

Dave: 27:20

Live on screen. So you know, obviously, you know, pick a name right that's relevant, you know, to what you want to do in terms of you know what your business is or what information you want to get out to increase your awareness. You know, obviously, for me it was, you know, taking what I do on a regular basis, watching videos from leaders in business, and breaking it down so that people that don't have a lot of time can gather the information without having to watch the full video. Dwarren, your newsletter is on.

Duarne: 27:50

Yeah, my newsletter is called Wired for Growth and I've based mine on information around AI, design, dev, digital, and I've got a clever little wording here the future's building blocks. So you know, I mean, pick something that's relevant. It's relevant to what you do.

Dave: 28:13

It's relevant to your interests, it's relevant to your target audience, which are all important things to keep focused on.

Duarne: 28:20

Then after you figure that out.

Dave: 28:22

That's the easy part right Now. It's how do you want to develop your articles?

Duarne: 28:26

Now here's Well one of the things you have to decide before you take off on that tangent there is you need to choose the frequency. There is an option there when you set up. You have to choose the frequency. The frequency there is an option there. When you set up. You have to choose the frequency. The minimum frequency that you can choose is weekly, bi-monthly, monthly. So you just have to make sure that when you go through, get it and I think that's it's not hard locked, but I think it's designed to let people know that you will be publishing at a certain frequency and it helps hold you accountable. So if you're not sure, if once a week is something you can keep up with, do bi-monthly or bi-weekly. So every two weeks do it, or monthly, and then you can always do more in the future.

Dave: 29:10

It doesn't really matter but, and you can also like change that. So like, yeah, yeah, like here, you know, I went in here, I went to edit and I could change the frequency if I wanted to Like, let's say, I'm like you know what this is actually like awesome for me. I'm going to start, I'm going to do daily, because I actually found that it's not that hard so I can come back in here and change it to daily. Basically, I like you said right, it's like what, what is the minimum frequency that you want to post? And in this case, you know, weekly is probably one that we would suggest starting with, or at least bi-weekly if you, if you don't find that you're going to have it all the time.

Dave: 29:47

Now, that's the thing. Time. Yeah, when I got into it, I was like man, it's going to take me a lot. It's going to take a lot when you're initially telling me, like, how do I have time to like write all these articles? How do I have time to do this? Now, ai, ai is great, and this is where it's going to help you kind of have a, a team around you that can help you grow your awareness. Um, and so for us, dorn, like, how did you get started because you helped me with this. So I want you to kind of talk sure about your strategy here and I'm going to run and do something. So you talk to the group, I'll be right back.

Duarne: 30:24

Not a problem at all. So, to get started, what I did is I jumped into ChatGPT and I helped it come up with my name. I was asking questions by just simply writing simple prompts. So I want to create a newsletter that I'll be releasing on LinkedIn weekly and I want to talk about X, y, z. Now, in my case, I told it about what I wanted to talk about the AI, dev, design and tech and it came up with a bunch of names. I went through, filtered, found the name I wanted, decided at that point to use the name that it had found, then asked it to write some descriptions, chose the description. Then what I did is I asked the question give me three topics that I could talk about which are related to this and are relevant. Use the internet to go search that and make sure that these topics are trending right now and make sure that these topics are trending right now. Now I use a voice-to-text dictation plugin I think it's called VoiceIn on Chrome so that actually allows me to literally talk it into the browser and it'll go and do a search based on that. But you could type up your own prompt and do whatever you like there. Just tell it what you want to go and create.

Duarne: 31:43

But once I had these three ideas, I was able to basically start to think whether I wanted to use those, and the first three I didn't want to use In fact, I found them very generic. So, but it gave me an idea on what I wanted to write about. So I gave it the concept of what I wanted to write about and then had it go and recreate some angles for me, and it was at that point I chose the one I like and then asked it to create a outline and to go out and do live research on that. So I used the research feature searching the internet and I asked it to find me source material related to that as well, so I could actually double check and triple check the actual material and make sure it's accurate as well. It was at that point I was able to then ask it to write it in the style that I wanted, and the style that I chose was why is this important? Why do you you know, what does it mean, how does it affect you and how to take action and what to do next. And then I put some takeaways in there as well, like things that I wanted to get Now, depending on what you want to explain to people, would depend on what you want to actually put in there as the style. But I also made it so that my prompt actually had written in there. I want people to be able to read this in under three to five minutes. That's really important.

Duarne: 32:51

When doing an article on LinkedIn, I feel People are short on time and if they sit there and scroll and scroll and scroll, they're not going to get involved. And also, when you actually put a prompt like that into ChatGPT now what I tend to find is it'll actually give you a lot of bullet points, and bullet points are fantastic. Now the first couple. I didn't really think it was enough information, so I just asked it to expand different sections to fill it in. And then, once I proofread it, made some adjustments and manually changed a few things, took a few screenshots, added some of my own screenshots, embedded a video or two. I was able to copy paste that into a new article and once it was in the article, I was able to go and schedule the post.

Duarne: 33:36

And that's one of the things. That's really clever here is if you're feeling creative and you want to create two or three posts, like Dave did the other day and I did as well. You can schedule them out to go out the next day, go out in a week from now, go out in two weeks from now, a month from now, so you don't have to sit there and sit down every day and go. Well, I've got to do this every single day or every single week. Just make sure whatever you're talking about is relevant, though, and this is where I found myself, stuck on a treadmill, so to speak, because what I found is I'm signed up to multiple newsletters from different sources, and I get emailed these newsletters two, three times a week, and what I have in those newsletters is all this amazing information about AI.

Duarne: 34:22

Now, I normally go through and pick what I like, read about it, so what I've been doing is going well, I like that. I think it's relevant. I want to grab that article. So I'll go back to ChatGPT now and I'll say I want to write about this topic in this article, but I want you to search for at least three other references. That way I can allow myself to know that the article's got more traction than just one person talking about it, and then I'll give it my point of view and get it to talk about my point of view on it, and I'll get it to generate on topics like that and that's one of the ways that I've been dealing with it.

Dave: 35:00

But, like an average generation takes about 15 minutes from start to finish yeah, and I think what it comes and and here's why right is we're leveraging. We're leveraging ai. And this is where, if you have, if you have a belief and I'm going to call it a belief, because that's what it is that by using AI you're cheating. You're in the wrong mindset. Ai is your key right. Think of big business. You're the operator of the business.

Dave: 35:33

If you were to hire a copywriter to write articles for you, it would be the same thing as using AI to write your articles for you. They're going to perform the same research. They're going to do all these things. It allows you, as a solo or small business, to act as if you are a 100 or a 200 or a thousand person organization, and it gives you that efficiency. So, by me and Dwarin going out and using and leveraging AI, it's like us having our own team of copywriters, as well, as, you know, designers.

Dave: 36:07

If you use something I don't know I'll break it down here in a second of what I do with my articles but you have to get over that belief because, ultimately, ai is your is, it's your partner. Right? Ai is, is, a is your friend. It is not something that you should be against, because what's going to happen? Those same people that I hear from you probably have the same thing. They're all the same people that complain that they don't have enough time, to the day that they can't do it all because they don't have enough time, and it's the same. They're the same people that complain that they don't have enough time, to the day that they can't do it all because they don't have enough time, and it's the same.

Duarne: 36:39

They're the same people and dave, it's a tool. At the end of the day, it's just another tool. You know what this reminds me of. This reminds me of first year of high school. We were the last class to use a typewriter, so we did typing class on typewriters. Now in my primary school we had computers and everything like now, but typing class was actually done on a typewriter.

Duarne: 37:07

So can you imagine if you're in a business situation using a typewriter and then along comes the computer and we were told when you make a mistake, you just hit the back button. If you make a mistake in a document or you type something up and then somebody says, hey, I need you to change this line, you can just go back, change the line on the computer, reprint it and then give it back to them in a matter of minutes, rather than go back and have to retype the entire page of content. Now, did anybody back then say, well, that's a terrible idea, I don't want to do that, I want to keep using the typewriter? Probably was a few, and probably some people decided that it wasn't a good idea to use a computer at the time.

Duarne: 37:53

But nowadays, I mean, there is so much much reliance. When spell checker came out on, you know, word processing systems like microsoft word and all of that wonderful stuff, lotus notes, if you're old enough to have used that, one of the things that people jump to the oh, it's going to make people dumb and not able to spell. Well, sure, it's going to be the lazy people, but it's also going to be people who just sit there who would have previously stopped, pulled out a dictionary, tried to figure out how to spell a word, then typed it up Instead of just being able to get the entire thought out of their head and keep processing through. This is what AI is doing.

Dave: 38:31

Well, spell checker is a perfect right. You still got to get close, or else it's actually the right word. Like you still got to get it somewhat close for the spell checker to recognize what you're trying to say. Just like with autocorrect Right, you can't just like put ABC, f, g, s, t and expect them to say hello. Like you gotta get close.

Duarne: 38:47

Exactly Right. I mean, and it's all about the prompting, right, I mean spell inconvenience, and then the spell tricker can't figure out what I'm trying to say and I'm like are you serious? How many different variations is there of like inconvenience out there for you not to get that?

Dave: 39:02

but so I think you know ultimately, you know, ai, it's something that for a lot of people that I've been talking with lately uh, you have to get over that belief. You have to change that belief, um, get rid of like. You have to see it as just another employee that costs you twenty dollars a month instead of a few thousand, with, you know, taxes and benefits. I mean, it's literally another employee. You just have to prompt it and get it to so for myself, you know your background. What's that?

Duarne: 39:33

there's no hmo when you've got an ai employee.

Dave: 39:36

No, not at all. And so how I use it another way for me you mentioned you're using AI to kind of give you the outline, kind of give you some of the research and the sources, et cetera. But one of the other ways that I've kind of compared it to is, for me, I also am a visual learner, right, so I like diagrams, I like graphs, and you turned me on to this platform a while ago. It's called Napkin and it's a AI sort of platform that can take words and turn them quickly into interesting diagrams or images, and so that's what I'm doing as an extra layer for my newsletters is I'm taking the content that I'm creating from the videos and my insights and turning them into quick captions that are easy to digest and can be either downloaded or saved for future reference from the readers, and it's another one of those ways to keep your stuff fresh.

Dave: 40:37

As well as it breaks up words, which I think is important, because when people look at an article and they see nothing but words, they're like, oh, it's going to take a lot of effort, I'm just going to stop, I'm not even going to read it. But when you can break it up with images or videos, things that they can listen to, as well as diagrams they can digest. It makes it important. And then, on top of that, the as well as diagrams they can digest. It makes it important. And then, on top of that, the thumbnails is another way, like every article comes with a thumbnail, and again it's another way for you to break that attention span as people are scrolling.

Dave: 41:08

Absolutely Something you always have to think about. So, when you post the next article, what is the thumbnail that's going to go with it as well as, like, what's that first sentence or two that's going to grab people's attention Because you are always having to how am I going to break their scroll? What am I going to say to get them to stop read and be like, oh wait, what is that? And then, oh wait, I need to click. So thumbnail, awesome, like big, colorful, you know five words or less on the image of what your article is about and what's something that's going to capture their attention. And then, with your copy, right with your post first sentence, maybe the first few words of the second sentence make it something impactful to the person that you're trying. You know your target audience and to get them to stop the scroll and to hit that subscribe button.

Duarne: 42:00

It's almost like click bait, but you're actually offering something of use when they click through. And, like you just gave me another idea there Like there's another app that we've talked about in the past which you can use, which is the google lmm note. Take a notebook, and the google notebook is currently free to use and just like napkin, and one of the things it can do is you can actually load up all of your documents, so you could load your article, potentially, into that particular platform and then ask you to create a little, uh, dialogue, dialogue about it, and it'll do a two-way dialogue for you in the form of, like a podcast, which would give you the ability then upload an audio file to go with it, so you can say, hey, don't want to read it, no dramas, click here and play it instead, and that way, you could hit a whole nother audience there if you wanted to as well, which is quite interesting, um, with a few minutes worth of a conversation talking about your article.

Dave: 43:01

Interesting.

Duarne: 43:02

That was just something that came up Like an actual.

Dave: 43:04

AI that reads it or like what. I guess this may be a topic for another discussion, for sure.

Duarne: 43:12

No, absolutely. So. Yeah, if you want to take a look at that, that would be Google Notebook, and if you look up Google Notebook, there's a. You can go and have a play with that. It's a great thing. You can load your own documents into it and you can tell it just to talk about the documents and give it some direction on what to talk about, and you might get a three minute to a 20 minute conversation, depending on how much content you're putting in about a particular topic and the way they do it is.

Duarne: 43:38

It actually becomes a very natural conversation, just like we're having right now, and it's between two individuals. So unfortunately, they don't have the ability on the free version at the moment to they're in beta to really allow you to use different voices, but for the purpose of what you're doing is just giving people an alternative to reading, it could be quite useful, um, and that's you know, and that's a great option for you as well to put in place. I mean, the other thing is, like you were saying, like you're actually posting the original video from youtube that you're actually referring to and giving a breakdown of, and with all the takeaways, so you can use other people's content, um, in the form of video, to put that backs up what you're saying as well in your article, which means you don't have to go and necessarily make all that content yourself. You can just put some relevant content in there that you want to talk about.

Dave: 44:28

And there is, I think I don't know we might've just been talking about it offline, I don't remember if we said it in one of our future episodes or whatever but like utilizing other people's information that's out there, as long as you're adding value, I think is is is a tactic right now that is big.

Dave: 44:46

You know people will value that because, if you think about it, they're getting right two for one. They're seeing the original post that was put up by whoever that individual was, but then they get your insights on top of it, so you are adding to it. As long as you're not like just re using the same words that they're saying in the video and then just saying it yourself, like you can essentially get value out of that and add value to the viewer, and that's the ultimate goal is how can you maximize your effort, maximize the information and the value you're giving to your target clients in a limited amount of time that you have? And that's where AI comes in. That's where leveraging all these different platforms and these different, you know, and free platforms right. So like Napkin is free and the, the detail and the ease of use, is like copy paste. Hey, highlight the words you want to create a diagram from or an image on and in like 30 seconds or less, you have a diagram of an image Like how much time for myself like in Canva or something like that would take me like an hour, hour and a half well, for those who are not sure

Duarne: 45:51

unlimited what dave is referring to is infographics these it's creating infographics, which is also something which is considered very, very useful for anyone, for google when it's searching material. There's also one other feature which I discovered by accident this week. When you're writing articles within LinkedIn, including your newsletter, there's a feature in there. When you're actually creating it, you can click on, manage the same place of where you would choose to write your article or find your newsletter and when you do that, it actually has the SEOo title and an seo description, which means that for those who are not tech savvy, it's called a do follow link. The only reason they would have that there is, if you wanted to add a do follow link, you can also get a user-friendly url, which is great, because what that allows is if you put a description and a title which is relevant to your article, people can then search the internet on google and find your article on linkedin. You got a chance to rank your article on linkedin, which is fantastic. That's a huge accomplishment. That's something you couldn't dream to do on linkedin in the past.

Duarne: 47:01

I'm not sure when it was added. It could have been there for years and I just not have seen it or heard about it. But again, we're talking about features of LinkedIn a free platform effectively that can help you in your business, get your word out, get more notice, get you found online as well as found within their platform. So it's just, it's incredible all these little features there and it could be we need to do a little webinar sometime and showcase and demo if people are interested and we get enough interest and, um, you know, just show people how to do this and there's there's a.

Dave: 47:33

There's a lot of different things we could talk about, like for days, like, just like, and we will like, eventually we're going to get to it like we're going to talk about things that we're doing.

Dave: 47:40

And this was relevant because, as we talked about like this is not scripted, it was. We had no idea what we were going to talk about up until like yesterday and we're like, oh crap, like this is great, we need to talk about this because we're we're we're in the business, just like you all, like we're we're in it. We're trying to we're operating right. We're we're looking to reach new people. We're we're trying new things right, we're looking to be more efficient ourselves, and so what we're doing with this podcast is we are sharing these things with you as we're going through them, you know. So it's not that you know we're the know-it-alls, you know, because you don't want somebody like that. You want somebody that understands the struggle that you're going through, and we hope that we can go through that struggle so that you don't have to. You could learn from us, you could go along with us, you could take what we're doing and what we're seeing works and implement that in your life in your business, in your operations.

Duarne: 48:34

I love that.

Dave: 48:34

I know we're coming up to the end of the podcast. I think this was great because I know it's going to work for me. I'm going to continue to do it. Um, you know, manage the effort, manage, you know, the process, continue to refine the process, especially chat, gpt. You know, with the, the projects that you can actually create now you can actually have it. You know, manage your, your newsletter within a project, things like napkin. You know things like you know you mentioned with google notebook, because now there's another thing that I get to play around with. You know and add.

Dave: 49:05

But the theme for me that I get from you know a lot of our conversations and things that you share with me. The theme for me is just being open to try and learn new things. Because, you know, nobody's an expert. Ai is still so new that nobody is an expert in AI just because it's so new. But what makes somebody an expert in the room is that they just know more than anybody else. That's what makes you an expert in any room. So if you're having a conversation with a client and you know more about something, you are technically in that conversation. You are that expert. Technically in that conversation. You are that expert. So how much information can you have to bring expert conversational pieces to conversations that you're having with your target clients and your prospects?

Duarne: 49:53

Absolutely. I totally agree. And when you start looking at being an expert, there's two different ways you can be considered an expert One. You can be an expert because you know about it. Or you can be an expert because you know about it and you're doing it know about it. Or you can be an expert because you know about it and you're doing it.

Duarne: 50:10

So, trying these things and all of this that we're talking about, you don't have to do a daily post. That's ridiculous. That's a lot of work. Not everyone can do that. If you've got an assistant or someone on your team, maybe they could do it, but the average person it's a lot of work. So once a week's fine, just work it, put it in your schedule and do once a week. If you're already doing an article on linkedin, maybe stop doing that for a while and try doing this instead, and you might have a better reach, because each one of those posts or articles you're putting on linkedin, it's a lottery whether people see them. They go on a news feed and they don't see them. When you put an article on a newsletter, everyone who subscribes is guaranteed to be alerted to it, right, so you've got and they're going to be in that thread right.

Dave: 50:56

So, like, when somebody clicks on the most recent article, they're going to see the other articles, whereas on your post they're at the feed. They're going to read it, it the feed, and then you go down to. You know john smith and jane and everybody else who's next. So you know, you're, it's just like a magazine. Your newsletter is there. Everything's going to be in order, you know, and it's just, it's a great information for for no cost, like it costs nothing but time right now.

Dave: 51:22

You know, I'm sure it's good, their linkedin will turn it into some premium upgrade subscription, that you have to do it. You know, when they see, you know that everybody's doing it, it's getting reached, but for now it is a free version that you can take advantage of. As dwart said earlier, on a free account you don't have to be paying for a premium subscription. It's something that you can do now. Uh, you know transparency, right.

Dave: 51:43

It took me, I think the largest, longest it took me yesterday was kind of figuring out the idea, right, like what do I want to do? What do I want to name it? What do I want to give a description that's engaging to the people that are seeing it, and then creating that first format. And then, once you get the format, you reuse the same format because people are going to get used to how to engage that right, how to consume that article. And if you can reuse that one now, you can train your ai, your gpt, in your worksheet, give it the custom instructions and say, every time we write an article for this newsletter, this is how it's formatted, that's the hardest part and then from there, everything else is gravy.

Dave: 52:20

So, like the first one probably took me, I would say, you know, it probably took about an hour and a half to two hours to set up, get it right, get the content right, drop it in, get the thumbnails you know the draft thumbnails kind of created, but then the other two that I have scheduled, maybe maybe 20 to 25 minutes, and that will continue to get better as I, you know, continue to refine the process. So you know you talk about. You know don't try daily, absolutely Don't try, to overextend yourself, because then you'll get overwhelmed and you'll stop doing it.

Duarne: 52:53

It's like going to the gym If you try to go every single day, it's really tough, but if you go once a week and then work it up to two days a week, then work it up to three days a week until you're ready, until you're where you need to be. This is all we're saying with this, and one of the things is we're always looking for great ways to market and get your name out there without spending a lot of money, because, as entrepreneurs, most of us are penny pinching, running our businesses on a shoestring budget when it comes to marketing, we don't have these huge ad budgets to get in front of people. We're going to use these budget-friendly solutions to get in front of people and, phenomenally, you can see all the stats that are coming through, like they're giving you enough information to know this works, and I've already had a conversation with two people today who'd mentioned to me going oh, I saw your newsletter. That that's really cool. Oh, really, yeah, yeah, I'm following, I was subscribed, oh great, how do I do that? And that's the thing.

Duarne: 53:55

Imagine if you're the person in the room that somebody comes up to and says, hey, you're running, you're doing this newsletter over here on LinkedIn. How did you do that? Sudden, you've just become an authority and you're adding so much value to them and their business now too, that you're going to get you're going to be a trusted value adder to them as well, which is awesome. So there's a lot more value than just doing it yourself. You can put the information out that you want. That's in your voice and you know we can cover off in another episode, maybe talking about how to create a custom GPT and chat GPT, to customize and write something like this and build it out as a tool. But reality is um. You could jump on YouTube and find out how to do it right now if you wanted to, but I'm just like the information's a plenty.

Dave: 54:43

You can definitely find out how to do it, where to do it. All we're saying is try, give it a try. Exactly, you could stop this video at the end of this podcast and go and create one in an hour, hour and a half, and just schedule that time. That's the thing Schedule your time. We've talked about it in the past. Putting it on your calendar. Hey, I'm going to write my articles Sunday afternoons from 1 to 2.30. How ever many you can do in that two and a half hours. You schedule them out. That's the beauty of it. You can schedule it out. Then you have to think about it because they're already being posted. Then every Sunday, you build up a you know kind of library of these 20, 30 that are sitting waiting to be posted.

Dave: 55:40

maybe now you're like, hey, this isn't so bad, maybe I could create five. Every Sunday schedule takes you 10, 15 minutes to create every single article that's relevant, in your voice, to things you want to talk about that hit your target client and, before you know it, you're posting a daily newsletter and all it takes you is an hour and a half a week to do. And that's what we talk about when it comes to being efficient and putting together a process for yourself where it doesn't require a lot of time, but it's like you have a team of 15 that are behind you building all of this for you.

Duarne: 56:10

Absolutely. You will find people come up to you when you start doing this and going did you hire yourself someone to do your marketing? Who's doing your marketing for you? Because people are going to notice this stuff. They're going to see that you're putting stuff out there. They're going to start to notice and most people will go into Canva and they'll create a post and they'll put it out with a little caption and that's fine.

Duarne: 56:29

But not many people write an article because that takes a little bit of thought, takes a little bit of research, it takes a bit of more effort and it's a bit tougher. So I can see why people don't do it. But I'm going to give one takeaway, little suggestion here. If you are in an industry and you are not sure what to talk about or you don't like the answers that copilot, chat, gbt, any of those platforms that are using are coming back with suggestions and topics to talk about, jump on google and type in google alerts. Google alerts is a free resource that you can use.

Duarne: 57:04

You can choose a keyword, which can be, you know, let's say you're a plumber and it might be blocked drains is what you want to talk about, you know. Or blocked toilets, or drainage problems. These are three keywords you might type in and then choose the area that you work in, ohio, for example and you can actually have it so that it'll automatically, every day or every week, google will send you all the news articles relevant to that particular topic and keyword in your area that you've nominated, and this happens automatically in the background, so you can get, just like me, a list of curated articles that are relevant, potentially, to what you want to talk about. Click on them, open them, read them, choose to write about them. If you don't want to write about them, click to the next one.

Duarne: 57:53

You might get 10, 15 suggestions on each keyword that comes in every single week. That means you're not having to go out and do that extra research, or it might give you a thought on another topic you might want to deal with. One of my favorite things, though, is just listen to what your customers are asking you and write about that. This is what my client in australia has decided. He's just like listening to the problems that his clients are having right now in their businesses around it, and he's writing about that, and I think that's brilliant, right?

Dave: 58:28

that's my takeaway no, I, I love it. I, you know. I know that the alert thing is awesome because you're getting stuff to you like boom, boom, boom, like said to you, and then you can use it, curate it however you want to do it for your own audience. You know, my, my takeaway is, is is just try get rid of that old belief of you know, if you still have it like of AI being like the worst things ever. Ai is a tool. Ai is like having a whole team of employees around you. Ai is something that is not going to go away. Um, so if you are one of the first people to start embracing it and become that expert in the room, people are going to turn to you when they are forced to use it. Ai is going to help improve efficiency for people. Ai is going to help, you know, make you more productive. It's here to stay Like.

Dave: 59:17

That's my takeaway, like the fact that when I learned about the newsletter and was able to turn it around with the power of AI and create a process using the power of AI, it's crazy how much you could do that was missing out, and have the opportunity now to create and reach more people in a more targeted fashion and letting other free platforms do it for me. You said it earlier, dwarin, right? How can you leverage as a business owner? You're leveraging time and money, and it's how can you leverage both of those to do the most with the least amount of each right. So, right now, newsletter, you can do it with little time and you can do it with zero money, right, and you get a large reach. So you should be focusing on these things immediately to grow your awareness, to grow your network, to grow your staying in front of people, top of mind. So I hope you found something in today's episode awesome and amazing.

Dave: 1:00:21

If you do have questions on building a newsletter, topics, strategy, process, creation, reach out. Drop a comment down below, whether it's on YouTube, linkedin, facebook, wherever you're watching this video. Drop a comment, dwarner, I will answer it specifically. Help you get started. That's the goal. Take that step today. We say it every single day. Take that small step today, keep repeating that small step and when you look back in six months, you're going to be like, wow, that giant leap I took. Thank you, keep pushing forward.

Dave: 1:00:51

If you have questions, ask them. There's no dumb questions when it comes to business or knowledge. Continue to ask them. We look forward to seeing you next week Again. We're going to be here almost every Friday at 8.15 am, if friday at 8 15 am. If we have to adjust, we'll keep you guys updated, but we will be here mostly every friday, once a week to talk all these things that we're doing. Right, we're not just talking, you know, fluff, right, we're actually doing these things in our business and then sharing them with you so that we can, you know, help you be a little bit more successful by learning from our struggles and our failures. So, dwarn, thank you again. Again for being here with me.

Duarne: 1:01:26

What's the last thing you got there for me, buddy, buddy, I'm going to say we got our accountability portion that we try and do in each one of these episodes. Let's see how well we do, trying to put up one post a day for the next week, up till the next one of these episodes and let's compare notes as to what our impressions were. Our reach was within our networks. Okay, I'd be. I'm curious to see that. Let's let the listeners know, just by doing this one thing every day, this was the reach that we were able to get within our networks.

Dave: 1:02:03

Okay, yeah, because I think that's kind of a that's how many eyeballs we're looking at what we're doing right yeah, let's try to do it one every day, okay, in the newsletter. We'll see how.

Duarne: 1:02:12

We'll see how it works, yep yeah, let's just see how it works. Um, I'm curious now.

Dave: 1:02:18

Now here's the thing. Like saturday, sunday, or are we just doing well?

Duarne: 1:02:21

yeah, saturday, sunday, why not? People still work sat Sunday. We're entrepreneurs and we can schedule these things, so let's do it. Well, I guess I got some work to do.

Dave: 1:02:30

I was only two ahead. But now I got to go.

Duarne: 1:02:31

I think I've got like three in play on top of the ones I've done already. So plus I've got my weekly ones going out for two months at the moment. But I'm trying to keep mine relevant for the dailies and then doing stuff that can be a little less time sensitive for my guaranteed every week episode. So I'm just covering. Initially I was only going to do a weekly. I've done enough dailies now that I think I want to do dailies as well if I can. So I'm gonna work out my production line strategy technique. Um, I know that I did push chachi petite to its limits and I was told to go to bed a couple of nights ago by chachi vt because I'd used up all my credits and that's on my pro plan. So zero said no, go to bed you're doing too much.

Dave: 1:03:24

Get out of here. You know you're too. You're probably falling asleep, so that's it.

Duarne: 1:03:28

Get out of here. You're overusing it. If you want to keep going, spend 200 a month and I'm like, no, I can't do that. Yeah and that's the unlimited plan, where you have no limits absolutely, but like uh, just as a side note, I have noted I don't know if you've noted, but chat gpt is lightning fast right now. For the last few days I've had incredibly fast results uh with text-based um information and research, so it's been a very interesting uh time for me.

Dave: 1:03:57

Nice, Um, well, good, no, I, I, I'm down for it. Let's do it. Our challenge this week me and you. We'll see what our reach is at the end of this period. You know, obviously you've got a 24 hour headstart on me, but that's okay.

Duarne: 1:04:09

That's all. We'll just measure it from Monday to Monday. From Friday to Friday. Yeah, cause it's going to go last seven days.

Dave: 1:04:19

You know when we look at it on Friday it, we'll make it relevant, we'll go from there and then we'll share those results with everybody next week. So I hope everybody has a great week, warren. Thanks again, buddy, happy birthday, you know. Enjoy your day tomorrow with the family and we'll see everybody next Friday. Thanks for watching. If you made it this far, we love you, hope you have a wonderful rest of your day and we'll see you in the next one.

Duarne: 1:04:37

Take care.