The QBQ! Podcast
Looking to take your business to the next level, boost sales and productivity, or raise confident, capable kids? You’re in the right place. The secret? It’s the QBQ.
If you haven’t yet discovered the bestselling book QBQ! The Question Behind the Question, it’s time to check it out. This powerful concept is transforming how people lead, live, and grow—by focusing on one foundational principle: personal accountability.
In every episode, your hosts Kristin and John explore how taking ownership—at work, at home, and in life—can unlock real, lasting success. It’s not about blaming, complaining, or waiting. It’s about asking better questions and choosing responsibility.
Personal accountability—it’s really that simple.
The QBQ! Podcast
Leading with Accountability: Vortex Optics’ CEO Joe Hamilton on the QBQ! Mindset
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Kristin talks with Joe Hamilton, CEO and President of Vortex Optics, about building a thriving family business through consistency, service, and personal accountability. Joe shares Vortex’s journey from a small trade show tent to the world’s largest sport optics brand, his first encounter with QBQ!, and how its principle-based approach became part of the culture at Vortex. With personal stories—from folding laundry with his kids to owning mistakes at work—Joe shows how QBQ! habits create a ripple effect across teams and customers. He also reveals Vortex’s mission to “Create A Rare Experience” (C.A.R.E.) and why starting with “I” is the key to transforming both leadership and company culture.
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Find out more about QBQ! training opportunities at www.QBQ.com.
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