Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Sarah McConnell

arah McConnell is the VP of Demand Generation at Qualified, one of today's leading agentic marketing platforms. With nearly six years at the company, she has been at the forefront of its evolution from a simple chatbot to a full-funnel AI powerhouse driven by Piper, its AI SDR agent.

As "customer zero," Sarah's own pipeline goals are tied directly to the performance of the products she markets, giving her a unique, hands-on perspective. She leads her team in an environment where the philosophy is "the only mode is speed", executing a modern GTM playbook that launches AI products to market faster than ever.

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahmcconnellmarketing/
See Piper in action at: https://www.qualified.com

Guest appearance on:

How Sarah McConnell Scales Demand Gen at Qualified (And How You Can Too)